A website is something that allows an individual or a business, or enterprise to go online, connect to the internet and have a dedicated space for themselves that allows the world to access whatever they wish to share. Technically a website is a collection of web pages that are interlinked and includes text, images, and other forms of media.
A website can be static, or dynamic suiting to the business requirements. For example - Google is a website which people use to find queries to their responses on the internet, and is a fairly complicated dynamic website, whereas a simple portfolio website of a photographer might be a collection of static web pages that serve the sole purpose of transmitting information to the web visitor.
Let’s be honest here. If we come across a new brand or something we have not heard of, the first thing we do is a “Google Search”. Now imagine this, someone who’s looking for something finds you on the top result of Google? Wouldn’t that be wonderful?
The world is more connected than it ever was, and if today you don’t have a website it’s very difficult to stand out and make an impression on the audience you desire to engage with.
A website developer is someone who can create websites, and modify existing websites to serve a purpose. The website developers are technically sound, and their expertise lies in understanding the business needs and being able to translate those ideas into a website that can be used by the individual or business for their intended purpose - Awareness, Branding, or Transactions.
A website makes you and your business look Professional - Having a website automatically creates a good impression in the minds of the people who are looking to
A website makes you instantly accessible to the entire world - How cool is that? A local Website Developer in Bangalore might be able to service clients from other continents using just a simple website.
Your website can attract Organic traffic - Google powers over 3.5 Billion searches every day, and having a website allows your website visitors to be potential customers. Therefore having a website is a great way to get free traffic.
You can customize your website as per your imagination without any limitations.
A website frees you from your 3rd party dependencies such as the clutches of social media giants, or e-commerce giants like Amazon, eBay, etc.
People can purchase from your website directly, therefore you may save upon the commission costs levied by third-party eCommerce or social platforms.
Your business is open 24*7 through the year.
Making a website is not an easy task, and cannot be performed without technical expertise. Therefore the reasons to hire a website developer will be many -
The Top-reasons to hire a Website developer -
Expertise - The best way to get a job done is to hire an expert, and the same philosophy can be followed while you’re looking to build a website.
Custom Requirements - A freelance website developer will understand your custom needs and It’s often easier for an expert to be able to translate your ideas into execution based on their understanding of the business use-case.
Saves time - Time is money, and hiring the right developer will save you weeks in conversations, and project deployment. Hiring the right web developer is crucial to the success of the project.
Guidelines - The internet hosts billions of websites, and at such a scale, there are multiple regulations that one needs to follow to stay relevant and not be flagged. A website developer is someone who can help you build websites that are compliant with these regulations.
Setup your website - A Freelance Web Developer can help you set up a store from scratch which involves setting up the domain, hosting, website content, and making the online website functional and open to the public.
Modify/Improve an existing website - What if you have an existing website, and wish to improve upon it? A website developer can help you improve upon the current state of the website by modifying code or adding new functionalities.
Make Integrations/Add-ons - Good functional websites need multiple 3rd party integrations to enable Online stores to do more. For example - Let’s say your Digital Marketing team wants to track the behavior of users on your website and wants to integrate some custom scripts into your website. In such cases, a web developer can help you facilitate those integrations.
Optimize Website Performance - The existence of a website is one of the many things needed to run a successful website, and a website developer can help you improve on your current website by optimizing it for speed, design, etc
Wireframe for SEO - Although SEO is a different line of work, for the SEO expert to make a website SEO friendly, they need access to the backend of the website that allows them to make edits to the meta tags and other aspects of a website. A Website developer can help you set up the initial frameworks that can get you ready for SEO.
Debug and Fix errors - It’s almost inevitable to not have bugs, and breakdowns while you’re running a website, and a website developer can help you in the process of testing the whole website and also helps in fixing the warnings & bugs.
The cost of hiring an expert website developer will depend on -
Scope of work - What is the scope of work that you are hiring experts for? Are you looking to build your website from scratch, or are you looking to get some changes made in the current state of the website or you want to redesign the website?
Experience/ Expertise - People with more experience and projects are likely to charge higher than their counterparts who may not have that much experience. One of the best ways to check for a Freelancer’s experience is through their portfolio.
Time took - Projects with longer work of scope require longer, hence the developer is likely to charge more, and it’s fair to say that the cost of development of a website is proportional to the time taken. An e-commerce website will take a higher amount of time to be developed than a conventional static website. If you want to save time on an eCommerce website, then you can hire Shopify developers to build an eCommerce website without any hard code.
Scale at which the work has to be done - If the website requirements run into multiple pages, and layers of work, then the scale of work would involve multiple developers, and in such cases, it’s important to define the scope and scale of work.
To hire a Freelance Website Developer -
Post your requirement on Refrens.
Our business Experts will call you to understand your needs.
Your requirements will be shared with the Website developers who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
They design Websites Optimized for Mobile and all other device formats - Mobile devices account for half of the global traffic, and if your website isn’t optimized to be visible on a mobile or a tab, then it’s an extreme case and should be fixed immediately.
Fast - The world is now transitioning towards 5G, and even with such fast internet speeds your website takes time to load, then you are likely to lose more than 70% of the traffic within the first 3 seconds. A good website developer understands this and ensures that their websites are optimized for speed.
Some good ways to optimize the speed of the website is by reducing the size of images or media files, using CDNs, using front-end frameworks like react or angular, optimizing the scripts/ CSS files, etc
Building Secure and Reliable Websites - With the increase of tech companies raiding people’s privacy, it’s important that your website visitors feel secure on your website. For that to happen a good idea is to install SSL certificates and ensure that your website meets all guidelines provided by Google and the w3 consortium as a good practice.
User-Friendly Designs - A good website developer knows the importance of user-friendly and user interface design. The top-ranking factor that Google checks for its relevancy to the user and how easy is it for them to access the content. Multiple factors make a website user-friendly, and the above 4 factors are the most important ones, and the points listed below are the ones that further add to that friendliness.
Communication Skills - Does the website developer communicate effectively with you? This is one of the most important things to check for before hiring someone.
Portfolio - The key to building relationships is trust. If a developer has a sufficient portfolio to showcase in such cases it becomes easier for people to gauge their skills and entrust them with a project.
If one has to choose between someone with years of experience vs the number of projects, it’s a no-brainer who one should choose. Having a portfolio also ensures that you can gauge if the developer’s style of work interests you.
Testimonials - One of the best ways to validate and know about the expert and their quality of work is “Customer Testimonials”. It’s often a good idea to cross verify the testimonial before handing over a project to the developer.
Can you design a website that fits my budget?
Do you work on the projects yourself, or do you outsource them?
Do you build the website from scratch or do you use templates?
Do I get access to a dedicated account manager?
How much time will it take to complete the project?
What are the things needed from my end to start the project?
Will the website be mobile-friendly and responsive?
Will the website follow the best practices for production?
Is the website going to be SEO friendly, and optimized for SEO?
How do you go about incorporating changes in the design?
What hosting services will you use?
Will you provide maintenance, and support after the website is developed?
Will you train me or my team to maintain and run the website?