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A company/individual might choose to hire a content marketer to create and promote a consistent brand message and increase visibility of their products and services. Content marketing allows companies to educate their audience and attract potential customers by providing valuable information and resources. This can lead to increased website traffic, lead generation and ultimately drive sales.
Criterias To Judge A Freelance Content Marketer
When evaluating a potential freelance content marketer before hiring, there are several key factors to consider -
Experience: Look at the content marketer's past experience and the types of clients they have worked with. This can give you an idea of their level of expertise and the types of content they are capable of creating.
Writing skills: Review the content marketer's writing samples to assess their ability to create high-quality, engaging content that is tailored to your target audience.
Strategy: Ask the content marketer about their content marketing strategy and how they plan to approach your specific project. This will help you determine if their approach aligns with your goals and expectations.
SEO Knowledge: A good content marketer should be well-versed in SEO best practices, including keyword research, meta tags, and link building. They should be able to create content that is optimized for search engines to drive more traffic to your website.
Social Media presence: A good content marketer should be able to deliver content that will be of interest to your target audience and also be able to promote it effectively on different social media channels.
Analytics: A good content marketer should be able to use data analytics to measure the effectiveness of their content and make adjustments as needed to improve results.
Collaboration: A good content marketer should be able to work well with other team members and stakeholders to ensure that the content aligns with the overall marketing strategy and goals of the company.
Adaptability: A good freelance content marketer should be able to adapt their approach and style to the specific needs and goals of the company they are working with.
It's important to note that a good content marketer should be able to demonstrate their abilities and give you examples to back their claims. They should also be able to clearly explain their strategy and how it aligns with your company's goals.
Final Deliverables You Can Expect From A Content Marketer
When working with a content marketer, you can typically expect to receive a variety of deliverables that will help you achieve your marketing goals. Some examples of deliverables you can expect from a content marketer include -
Blog posts: Regularly published articles on your company's website that provide valuable information and resources for your target audience.
Social media content: Regularly published posts on your company's social media accounts that promote your brand and engage your audience.
e-Books and whitepapers: Long-form content that provides in-depth information on a specific topic and can be used for lead generation.
Infographics: Visually engaging content that presents complex information in an easy-to-understand format.
Videos: Short, engaging videos that can be used to promote your brand and educate your audience.
Case studies: Detailed reports that showcase how your company has helped other businesses achieve their goals.
Email campaigns: Regularly send email campaigns that promote your brand and engage your audience with valuable information and resources.
Webinars: Live or recorded presentations that provide in-depth information on a specific topic and can be used for lead generation.
Landing pages: Optimized pages that are specifically designed to convert website visitors into leads.
Analytics and reports: Regularly provided reports that track the performance of your content and make recommendations for improvement.
It's important to note that the specific deliverables will depend on the agreement between you and the content marketer, and can be tailored to your specific needs and goals.
What Not To Expect From A Content Marketer?
While freelance content marketers can provide a wide range of services, there are certain tasks that they may not be able to do or are not within their scope of expertise. Some examples of things you should not expect a content marketer to do include -
Technical development: Content marketers are not typically responsible for technical tasks such as website development or coding.
Design: While a content marketer may be able to create visually engaging content, they may not be able to design logos, websites, or other graphics.
Paid Advertising: While the content marketer may help create content that can be used in paid advertising, they may not be responsible for managing and optimizing the advertising campaigns themselves.
Sales: A content marketer's primary focus is creating and promoting content, not closing sales. While their work can support the sales process, it is not their primary role.
Legal: A freelance content marketer is not a legal expert, they may not be able to provide legal advice or review contracts.
PR: A content marketer may be able to create press releases and other PR materials, but they may not be able to handle the distribution or pitching of those materials to media outlets.
Product development: While a content marketer may be able to provide insights into customer needs and preferences, they may not be able to assist with the development of new products or services.
It's important to note that some content marketers may have additional skills or experience in these areas, but it's not their main focus. It's best to have a clear understanding of the scope of work and expectations before hiring a content marketer to ensure that their services align with your needs.
Common Pitfalls While Hiring A Content Marketer?
When hiring a content marketer, it's important to avoid common mistakes that can lead to poor results and wasted resources. Some examples of common mistakes people make include -
Not clearly defining goals and objectives: Failing to clearly define what you want to achieve with your content marketing can lead to confusion and poor results. A content marketer should understand your goals and objectives, and tailor their approach accordingly.
Not providing clear guidelines: Not providing clear guidelines for tone, style, and brand voice can lead to inconsistent content that doesn't align with your overall marketing strategy.
Not providing enough information: Not providing enough information about your target audience, competitors, and industry can make it difficult for a content marketer to create content that resonates with your audience.
Not giving feedback: Not giving feedback on the content produced can lead to poor results and wasted resources. Giving feedback will help the content marketer to improve and create more engaging content that aligns with your goals.
Not monitoring performance: Not monitoring the performance of your content can make it difficult to identify what's working and what's not, and make adjustments accordingly.
Not being open to new ideas: Not being open to new ideas can lead to a lack of creativity and innovation in your content marketing. A good content marketer should be able to bring new ideas to the table and help you think outside the box.
Not budgeting enough: Not budgeting enough for content marketing can lead to poor results and wasted resources. A good content marketer should be able to work within your budget, but it's important to have realistic expectations about what can be achieved.
Not considering the long-term: Not considering the long-term can lead to poor results and wasted resources. A good content marketer should be able to create a long-term content strategy that aligns with your goals and objectives.
It's important to be realistic about what you want to achieve with your content marketing and to work closely with a content marketer to ensure that you are getting the best possible results.
FAQs To Ask A Content Marketer Before Hiring?
When interviewing a potential content marketer, it's important to ask a variety of questions to ensure that they are a good fit for your company and that you have a clear understanding of their capabilities and approach. Some examples of questions you might ask include -
How do you approach content marketing strategy?
How do you measure the success of your content?
How do you handle SEO and how do you ensure that the content is search engine optimized?
How do you integrate social media into your content strategy?
These questions will give you a good idea of the content marketer's experience, approach, and capabilities. It's also important to have an open and honest discussion about your goals and expectations and to ensure that the content marketer's approach aligns with your overall marketing strategy.
How Much Does a Freelance Content Marketer Charge?
The cost of a freelance content marketer can vary greatly depending on factors such as their experience, the specific services they offer, and the location of their business. On average, content marketers may charge anywhere from $50 to $200 per hour, but some may charge a flat rate for a specific project or package of services. It's best to consult with a content marketer directly to get a better understanding of their specific pricing structure.
Different Projects Freelance Content Marketers Cater To
Freelance Content marketers can provide a wide range of services for different types of projects. Some common types of projects that content marketers cater to include -
Blogging: Freelance content marketers can help companies create and publish blog posts on a regular basis. This can include researching and writing the posts, as well as optimizing them for search engines. The cost for this type of service can range from $500 to $5,000 per month, depending on the frequency of posts and the level of complexity.
Social Media Management: Content marketers can help manage a company's social media accounts, creating and scheduling posts, engaging with followers, and analyzing metrics. The cost for this type of service can range from $500 to $5,000 per month, depending on the number of social media platforms and the level of engagement required.
Email Marketing: Content marketers can help create and send email campaigns, including writing the content, designing the template and analyzing the results. The cost for this type of service can range from $500 to $5,000 per month, depending on the number of email campaigns and the level of customization required.
E-book, Whitepaper, Case Study and Infographics: Content marketers can help create a wide range of long-form content, including e-books, whitepapers, case studies, and infographics. The cost for this type of service can range from $2,000 to $20,000, depending on the level of research and design required.
Video and podcast production: Content marketers can help create, script, and produce videos, podcasts, webinars and live-streaming events. The cost for this type of service can range from $5,000 to $50,000, depending on the level of production and the number of videos or podcasts.
It is important to note that these costs are just estimates and that the actual cost may vary depending on the specific project and the freelance content marketer you hire. It's best to consult with a content marketer directly to get a more accurate quote for your specific project.
What are the things a Content Marketing Expert can do for you?
Content can be created in the form of images, text, video, Memes, and whatnot, making the world of Content Marketing vast and diverse. Therefore the roles and responsibilities a Content Marketing Expert can do for your brand are as follows -
Content Creation- Content comes in various forms and sizes, from limited character tweets to heavily worded blogs. The content requirements can depend on multiple factors, and a content marketing expert can help a business create content.
Optimize the existing content - A big chunk of content marketing involves working with the older content, repurposing it, and distributing it for higher effectiveness. A content marketing expert can help you optimize the older content for SEO and other needs.
Copywriting - A content marketer can write copies that can be used on the website, app, and other places to communicate the desired message to the intended audience.
Write Emails - There are millions of emails written every day, and each email carries with it an opportunity. Individuals and businesses are on the lookout for people who can write professional emails. A content marketing expert can write professional standalone and email threads to meet the desired business goals.
Competitor analysis - A good content marketing expert will first do good solid research of people in similar fields before starting with their content creation process. A content marketing expert can help you research your competition before working on the actual process of content creation.
Prepare a content strategy - One doesn’t mindlessly start creating content, and it’s always a good idea to hire a content marketing expert to prepare a content strategy.
Preparing a content calendar - A content calendar is a document that stores information about the posts that are to be posted across content platforms. A freelance content marketer will help you draft a content calendar to track and measure progress in creating content.
Keyword Research - With billions of searches happening every day, a content marketing expert can identify opportunities from performing keyword research, which is a great step to perform before creating content.
Content for E-commerce listings of products and services - There are millions of websites selling something or the other, and a expert content marketer can help draft copy for products that sell and rank for SEO.
PR Articles - Newspapers and media houses require writers to write PR articles to be written, and brands freelance content writers all the time to draft PR content.
SEO - An integral part of Search Engine Optimization. People write blogs, guest blogs, and a content marketing expert can create content that aids in SEO and helps search engines discover your website.
Generating Leads - When people engage with content that adds value to their lives, it creates trust, resulting in the generation of leads and conversions. So content focused on driving conversions can be written by experts to generate leads.
Content Audit - Many individuals and brands hire experts only after doing a significant chunk of the work themselves, and a expert content marketers can do an audit to identify voids and opportunities to
Social Media Consultation - Brands often hire consultants to plan and oversee the execution of social media strategies. In such cases, a freelance Social Media Specialist with good experience and expertise can prove of great value.
What is the cost of hiring a freelance content marketer?
A freelance content marketer usually charges differently, and the cost would be dependent on the scope of the work and a combination of one or more of the following mentioned activities.
Content Research cost
Content Audit cost
Competitor content audit and research
Cost for website/app copy
The cost of writing or optimizing blogs
Costs for creating social media content
Costs to update the content
Costs for distributing content
PR costs for generating the content, and at times distribution costs
Questions to ask an Expert Content Marketer?
What are your experiences in content marketing? What forms of content do you specialize in?
What industries have you previously worked in? Can you share the content strategies you’ve used in the past?
What are the metrics that we will measure to track outgrowth and progress?
What is the estimated time taken for us to start seeing results?
Do you work on the projects yourself, or do you outsource your work to others?
If there is a need to hire external experts, do they have the network and expertise to work with teams?
Would there be any additional costs associated with the scope of the work?
How much time does it take for content marketing to drive results?
The time taken for Content Marketing to drive results is dependent on many factors and business goals. Content marketing on Social Media platforms will yield returns faster than the ones on SEO. Freelance SEO expert helps you to rank your content on Google SERPs faster.
Therefore one needs to understand their use cases and business requirements before they estimate the amount of time it’d take to start seeing results.
Hire Content Marketers Today
Content marketing is no longer a good to have a thing but a must-have thing for modern businesses. It not only answers your audience's questions but also enables your audience to trust you more.
This enhanced trust then helps you to increase your conversions, generate more leads, and enhance the overall client experience.
But finding a expert content marketer who can fulfill your business needs is tough. Need not worry, Refrens has handpicked the most experienced content marketers for you across India.
Simply post your requirements and Refrens, we will quickly line up the perfect digital marketing expert as per your requirement and budget. Whether you want to build your brand or want to grow your customer base with content marketing, we will be happy to help you with this.