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Freelance Google Ads Expert for Hire

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Kartik Gohel

Kartik Gohel

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DECIMARK

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Manjunath MV

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LeadSquare

LeadSquare

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MudraPlus

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Shardul Gupta

Shardul Gupta

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Two Ark

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Hire Freelance Google Ads Expert

There are several different ad platforms that businesses can use to promote their products or services online. Some of the most popular platforms include -

  • Google Ads: As I've explained earlier, it's an online advertising platform developed by Google that allows businesses to create and place ads on Google and its advertising network, which includes websites and apps that are part of the Google Network.

  • Facebook Ads: Facebook's advertising platform allows businesses to target specific audiences and place ads on the Facebook and Instagram platforms.

  • Instagram Ads: Instagram's advertising platform allows businesses to place ads on the Instagram platform, which can include photo and video ads, carousel ads, and story ads.

  • Twitter Ads: Twitter's advertising platform allows businesses to place ads on the Twitter platform, which can include promoted tweets, promoted accounts, and promoted trends.

  • LinkedIn Ads: LinkedIn's advertising platform allows businesses to target specific audiences and place ads on the LinkedIn platform.

  • YouTube Ads: YouTube's advertising platform allows businesses to place video ads on the YouTube platform and on websites and apps that are part of the Google Network.

Know more about a freelance google ads expert

A Google Ads expert, also known as a Google Ads professional or a Google Ads specialist, is someone who has a deep understanding of the Google Ads platform and is able to use it effectively to help businesses achieve their advertising goals. Some of the responsibilities of a freelance Google Ads expert may include -

  • Setting up and managing Google Ads campaigns: This includes creating ad groups, writing ad copy, selecting keywords, and setting up targeting options.

  • Optimizing campaigns: This includes analyzing performance data, and making adjustments to bids, ad copy, and targeting options to improve results.

  • Utilizing advanced features: This includes using tools such as remarketing, conversion tracking, and Google Analytics to gain insights into customer behavior and make data-driven decisions.

  • Conducting keyword research: Identifying the right keywords to target that will drive more relevant traffic to a website

  • Implementing and testing different ad formats: This includes using different types of ads such as search ads, display ads, video ads, and shopping ads.

  • Managing and monitoring the budget: This includes setting budgets, tracking spending, and making adjustments to ensure that the campaign stays within budget.

  • Providing reporting and analysis: This includes creating and delivering regular reports on campaign performance, and providing recommendations for future optimization.

  • Keeping up-to-date with the latest industry trends and developments: This includes staying current on the latest features and best practices for using the Google Ads platform.

The main focus of a Google Ads expert is to help businesses to increase their online visibility, reach their target audience, and drive more conversions through the effective use of the Google Ads platform.

How can a google ads expert help your business?

Freelance Google Ads experts can help businesses in several ways -

  • Setting up and managing campaigns: A Google Ads expert can set up and manage ad campaigns on the Google Ads platform, ensuring that the campaigns are targeting the right audience, using the right keywords and ad formats and that the campaigns are set up in the most efficient and effective way.

  • Optimizing campaigns: An expert can analyze the performance of campaigns and make adjustments to bids, ad copy, and targeting options to improve results.

  • Utilizing advanced features: An expert can use advanced features such as remarketing, conversion tracking, and Google Analytics to gain insights into customer behavior and make data-driven decisions.

  • Conducting keyword research: An expert can conduct keyword research to identify the most effective keywords to target that will drive more relevant traffic to a website.

  • Implementing and testing different ad formats: An expert can implement and test different ad formats such as search ads, display ads, video ads, and shopping ads to determine which formats are most effective.

  • Managing and monitoring the budget: An expert can manage and monitor the budget to ensure that the campaign stays within budget and that the business is getting the most out of their advertising spend.

  • Providing reporting and analysis: An expert can provide regular reports on campaign performance, and provide recommendations

Criteria's to judge a freelance google ads expert

When evaluating whether a Google Ads expert is right for the job, it's important to consider the following -

  • Experience and portfolio: Look at the expert's portfolio to see if they have experience creating and managing Google Ads campaigns that are similar to what you need. Look for examples of their campaigns, the level of complexity of their previous work, and feedback from previous clients.

  • Communication and project management: A freelance Google Ads expert should be able to clearly communicate with you throughout the project, and should be able to provide updates on the progress of the campaign.

  • Technical Skills: The expert should have a deep understanding of the Google Ads platform and be able to utilize all its features, including advanced features such as remarketing, conversion tracking, and Google Analytics.

  • Results-oriented: The expert should be able to provide proof of performance, such as an increase in website traffic, leads, and conversions.

  • Flexibility and willingness to make changes: The expert should be open to revisions and changes during the campaign process to ensure the campaign meets your needs.

  • Timeline and availability: The expert should be able to work within your timeline and be available to answer questions and address any issues that may arise.

  • Price and value: The expert should be able to provide a detailed quote for the project and explain how the cost is broken down. The price should be reasonable for the services provided and the value of the final product.

Common Pitfalls while hiring a freelance google ads expert

Here are a few common pitfalls that people may fall into while hiring a Google Ads expert -

  • Hiring based solely on price: It's important to remember that the cheapest option may not always be the best. A cheaper expert may not have the same level of experience or expertise as a more expensive one.

  • Not checking references: It's important to check references and case studies from previous clients to get a sense of the expert's track record and the results they've been able to achieve for other businesses.

  • Not having clear objectives: Before hiring an expert, it's important to have a clear understanding of your business goals and objectives for the campaigns. This will help you to evaluate whether the expert is a good fit for your business.

  • Not setting a budget: It's important to set a budget for the campaign and to have a clear understanding of the costs involved. This will help you to evaluate whether the expert's pricing is reasonable.

  • Not communicating effectively: Communication is key when working with a Google Ads expert. It's important to establish clear lines of communication and to ensure that you are both on the same page with regard to the goals and objectives of the campaign.

  • Not reviewing the work: It's important to review the work of the expert, and to ensure that it meets your expectations and that the campaigns are delivering the desired results.

  • Not being realistic: It's important to be realistic about the results that can be achieved through Google Ads campaigns. An expert can guide and optimize your campaigns but they can't perform miracles.

By avoiding these pitfalls, you can increase your chances of finding the right expert for your business and achieving your desired results.

Here are a few things that you should not expect from a Google Ads Expert:

  • Instant results: Google Ads campaigns can take time to produce results. While an expert can help to optimize your campaigns and improve their performance, you should not expect instant results.

  • Guaranteed results: An expert can optimize your campaigns and improve their performance, but they can't guarantee specific results. Factors such as the competitiveness of your industry and the quality of your website can affect the results of your campaigns.

  • A one-size-fits-all approach: Every business is unique, and an expert should tailor their approach to meet the specific needs of your business. A cookie-cutter approach is not appropriate.

  • To do the work for you: An expert can guide and advise you, but they can't do the work for you. It's important to be involved in the process and to understand the campaigns and their performance.

  • To provide a "set it and forget it" service: Google Ads campaigns require ongoing management and optimization to produce the best results. An expert should provide ongoing support and guidance to ensure that your campaigns are performing at their best.

  • To ignore your overall business strategy: A Google Ads expert should work in harmony with your overall business strategy and not just focus on the campaign itself.

  • To make unrealistic promises: An expert should be honest and realistic about what can be achieved with Google Ads campaigns and not make promises that are difficult to keep.

By understanding what not to expect from a Google Ads expert, you can manage your expectations and ensure that you are getting the support and guidance that you need to achieve your business goals.

How much does a freelance google ads expert charge?

The cost of a Google Ads expert can vary depending on a number of factors, such as their level of experience, the complexity of your campaigns, and the services they will be providing.

Some experts charge a flat rate for their services, while others may charge a percentage of your ad spend. However, on average, you can expect to pay anywhere from $75 to $150 per hour for the services of a Google Ads expert.

Some experts will also charge a one-time setup fee for creating and launching your campaigns. Additionally, some experts will charge a monthly management fee for ongoing optimization and management of your campaigns.

It's also important to note that some experts will charge based on performance, which means they will take a percentage of the revenue generated by the ads, this is called "performance-based pricing".

It's important to get a detailed quote from the expert and to understand how their pricing is structured before hiring them. It's also important to compare quotes from multiple experts to ensure that you are getting the best value for your money.

How much should a business allocate to google ads?

The amount a business should allocate for its Google Ads spend will vary depending on a number of factors, such as the size of the business, the industry they are in, and its advertising goals.

A small business with a limited budget may allocate a few hundred dollars per month, while a larger business with more resources may allocate several thousand dollars per month.

It's important to remember that Google Ads is a pay-per-click (PPC) advertising model, which means that you only pay when someone clicks on your ad. So, it's important to set a budget that you are comfortable with and that aligns with your overall marketing and advertising goals.

A general rule of thumb is to allocate around 5-10% of your gross revenue for your Google Ads spend, but this can vary depending on the industry and competition.

It's also important to remember that the budget allocated for Google Ads should be regularly reviewed and adjusted based on the performance of the campaigns and the overall ROI. An expert can help you to monitor and adjust your budget to ensure that you are getting the best return on your investment.

FAQ’s for a freelance google ads expert

Here are some questions that you may want to ask a freelance Google Ads expert before hiring them -

  • Can you provide examples of your previous work and client testimonials?

  • How do you approach keyword research and ad copywriting?

  • How do you measure the success of a campaign?

  • How do you stay current with the latest updates and changes to the Google Ads platform?

  • How do you handle and optimize a campaign to improve results?

  • How do you track and report on the performance of a campaign?

  • How do you manage and monitor the budget of a campaign?

  • How do you handle negative keywords, and how do you handle a campaign that's not performing well?

  • Can you explain your pricing structure and what is included in your services?

  • How do you ensure that the campaigns are aligned with my overall business goals?

By asking these questions, you can gain a better understanding of the expert's experience, approach, and qualifications, and determine whether they are the right fit for your business and its needs.