Digital Marketing is the art of communicating a message through audio, video, images, or a blend of all these to the desired demographics and psychographics of an audience.
Businesses use Digital Marketing methods such as Facebook ADs, Google ADs, Email marketing, etc to advertise their products and services with a business's desired goal. The global digital marketing industry is said to be a whopping 300 Billion Dollar strong, and growing with each passing day.
A Digital Marketing expert is someone who can help an individual or a business to plan, structure, and run their Digital campaigns on platforms like Facebook, Google, Instagram, or emails to a desired set of audience.
The world of Digital Marketing is huge, and it’s important for an individual or a business to consult or hire a professional to help them navigate through the vast offerings by each Digital platform, and zero-in to decide the platform that’s best suited for their business needs.
The world of digital marketing can often get overwhelming for a first-time user or someone who’s new to the world of digital marketing, hence there are multiple reasons to hire a Digital Marketing expert.
Top-reasons to hire Digital Marketing Freelancers -
Opportunity Cost - This is the most ignored aspect when it comes to making decisions. Instead of spending 100 hours on building your digital marketing strategies, those hours can be invested elsewhere to generate higher returns.
Expertise - The ocean of Digital Marketing is vast, and it’s important for one to have a guide to help them navigate this ocean to reach the island of their choice.
Custom Requirements - A Digital Marketing Expert will be able to translate your business use case or ideas into execution using the advertising tools and platforms that are out there.
Saves Time - This is the most critical reason why one should hire digital marketing freelancers to set up their digital marketing strategies.
New Perspectives - Spend a few dollars and you can reach out to almost anyone in the world. Digital Marketing needs a guide who can share their experiences to enable you and your business to do better work.
Follow latest guidelines & policies - The Digital Platforms keep updating their policies and algorithms, and it’s important for one to stay updated with what’s happening.
Let’s say Google introduces a new update that all images should have “alt-tags”, because it makes it easier for Google to understand more about the image, thus it can improve your SEO ranking. For a person who doesn’t know about SEO, they will hardly be concerned, but for someone who knows SEO, it’d be a disaster.
Let’s understand what is the scope of digital marketing first before we understand what are the things a Digital Marketing Expert can do for you -
Devise goto strategy for Digital Marketing
Create/ Optimise social media handles
Design and run ADs
Run PPC(Pay-per-click) ADs
Writing content & marketing copies
Setup landing pages/ web-pages
Optimize the current state of all Digital Marketing efforts -
Work on SEO - Write blogs, Internal-linking, Generating backlinks, etc
Fix bugs and optimize for SEO
Run retargeting campaigns
“Depends”. The cost of hiring a Digital Marketing Expert and their services is determined by multiple factors such as the scope of work, the expert’s experience, business goals to be met, a timeline of the work, etc
The cost of hiring a Digital Marketing Expert will depend on -
Scope of work - What is the scope of work that you are hiring the digital marketing expert for? Are you looking to get your SEO work done, and hiring an SEO expert, or is it to run Facebook campaigns or Instagram ADs? Or are you hiring them for the overall landscaping of the work?
Experience of the Freelancer - People with more experience and projects are likely to charge higher than their counterparts who may not have that much experience. One of the best ways to check for a Freelancer’s experience is through their portfolio.
Time took - If a project is a one-time need such as configuring marketing analytics such as Facebook pixel then the cost would be lesser than the cost of hiring a marketing expert who is hired to run regular marketing campaigns on a monthly basis.
The scale at which the work has to be done - If the requirement is to run ADs at high-costs that involve running them across multiple platforms, running retargeting ADs, and providing for a complete package that also includes designing ADs, and copywriting, in such cases the costs of the work will be higher as compared to something which is a one-time effort.
To find a Digital Marketing Expert -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with the Experts who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
Google has various workshops and certifications for its tools such as Google Analytics, Google ADs, Google certified Digital Marketer where the applicant undergoes a test to prove their proficiency and understanding in the said subject, and it’s important for one.
Expertise/Portfolio - This is one of the most crucial factors to check before hiring a Digital Marketing Expert. The best measure to do so is by going through their past work experience, and through the projects, they have worked on.
Testimonials - Building a successful Digital Marketing strategy takes time, experimentation, and costs money. Therefore before you commit to hiring a digital marketer for your work, it’s wise to check the testimonials of his past customers to gauge the quality of their work.
Time - Time is money. Before committing to a project it’s important to enquire about the timeline for the project. It’s also important to divide the work into smaller goals and set deliverables in accordance with the decision.
Cost - Experts charge differently when it comes to their offerings in Digital Marketing. Therefore one should be wary of the pricing strategy. Say for example you’re hiring someone for SEO, which is usually a time taking process, therefore the costs incurred in this case would be recurring, and much more if you compare the cost of setting up a website with marketing analytics.
Maintenance/Support - One should check with their marketing expert about providing support to the services being provided. Let's say you have hired an on-page SEO expert for an assignment. Upon completion of the assignment, it’s important to see if they will extend support for their services.
A good freelance Digital Marketing is someone who can help your business grow, and thus it’s important to note the traits that define a good Digital Expert -
Communication Skills - A digital marketing expert is going to be responsible for communicating your brand ideas to the world, and the expert cannot do much about it unless they have a very good understanding of what your business does. Therefore it’s super important that the expert you’re hiring is able to understand your requirements, and then build their strategies on top of that.
Expertise in different verticals of Digital Marketing - The more a person has exposure to different aspects of Digital Marketing, the better it is in terms of their understanding of the digital landscape allowing
The quality of questions they ask - Hiring someone for a project involves a good understanding of all their requirements, and to know the needs one has to ask questions. Check if the expert is asking relevant questions.
Portfolio - It is always advisable to check the portfolio of the digital marketer/expert and see if it matches your business case. For example, if a marketing expert has experience in working with D2C(Direct to consumer) brands in such cases if he/she is given to work on Healthtech companies, it might cause some challenges.
It’s best to check their work portfolio and then close on the decision to hire them.
Testimonials - One of the best ways to validate and know about the expert and their quality of work is “Customer Testimonials”. It’s often a good idea to cross-verify the testimonial before handing over a project to the developer.
Struggling hard to get new customers? That is because you are not targeting the right audience and following the same old marketing tactics. If you really want to reach more customers, you must market your product or service where your customers spend most of their time.
Whether it be social media marketing, search engine optimization, paid advertising, email marketing, a professional digital marketer can easily help you to market your product to the target audience.
But finding a digital marketing expert who can fulfill your business needs is tough. Need not worry, Refrens has handpicked the most experienced digital marketers for you across India.
Simply post your requirements and Refrens, we will quickly match you with a perfect digital marketing expert as per your requirement and budget. Whether you want to build your brand or want to grow your customer base with digital marketing, we will be happy to line up the best digital marketers matching your requirement.
All this matchmaking service is FREE for you. NO HIDDEN CHARGES. NO CONDITIONS.