Digital marketers are important for businesses because they help to promote products and services through digital channels, such as social media, email, search engines, and websites. Their role is essential for reaching and engaging with customers online, and for driving online sales and leads.
Some reasons why digital marketers are important -
Reach customers online: Digital marketing allows businesses to reach customers where they are spending most of their time, which is on the internet. This helps to increase brand awareness and reach more potential customers.
Targeted advertising: Digital marketing allows businesses to target specific demographics, such as age, location, and interests, which means that the advertising budget can be more effectively used.
Measurable results: Digital marketing provides measurable results, such as website traffic, conversions, and ROI. This means that businesses can track the effectiveness of their marketing campaigns and make data-driven decisions.
Cost-effective: Digital marketing is generally more cost-effective than traditional forms of advertising, such as television or print, as it allows businesses to reach a large audience for a relatively low cost.
Personalization: Digital marketing allows for personalization of the marketing message, which can increase customer engagement and loyalty.
Adaptability: Digital marketing is adaptable and flexible, meaning that businesses can make changes to their campaigns in real-time, to respond to customer feedback, and to changing market conditions.
In summary, freelance digital marketers play a crucial role in helping businesses to reach and engage with customers online, and in driving online sales and leads. They also help businesses to measure the effectiveness of their marketing campaigns, to be more cost-effective, and to adapt to changing market conditions.
There are several criteria that can be used to judge the performance and effectiveness of a freelance digital marketer. Some important considerations include -
Results: One of the most important criteria is the ability to deliver measurable results, such as increased website traffic, leads, and conversions. A digital marketer should be able to demonstrate how they have helped to grow a business's online presence and increase its revenue.
Strategy: A good digital marketer should have a clear and well-defined strategy for achieving business objectives. They should be able to explain how they plan to reach and engage with customers, and how they will measure the success of their efforts.
Knowledge of digital marketing tools and techniques: A digital marketer should have a strong understanding of the latest tools and techniques for digital marketing, such as search engine optimization, social media advertising, email marketing, and analytics.
Creativity and innovation: A digital marketer should be able to think creatively and come up with new and innovative ways to reach and engage with customers.
Communication and collaboration: A digital marketer should have strong communication and collaboration skills, and should be able to work effectively with other members of the marketing team and with clients.
Adaptability: A digital marketer should be able to adapt to changes in the industry and to changing business objectives.
Data analysis and interpretation: A digital marketer should have the ability to analyze data and interpret it in a way that can be used to inform marketing strategy and decision making.
Technical skills: A digital marketer should have the technical skills to execute the campaign and track its progress, such as proficiency in web analytics, A/B testing, and other tools.
By considering these criteria, a business can evaluate the performance of a digital marketer and make an informed decision about whether to continue working with them or to look for a new marketing partner.
Digital marketers and content marketers are similar in that they both use digital channels to promote products and services, but their specific roles and responsibilities can be quite different.
A digital marketer primarily focuses on promoting a business's products or services through digital channels such as social media, email, search engines, and websites. Their goal is to drive website traffic and increase sales and leads. They use a variety of digital marketing techniques such as search engine optimization, pay-per-click advertising, and email marketing to reach and engage with customers.
On the other hand, a content marketer focuses on creating and distributing valuable and relevant content to attract and engage a specific target audience. They use a variety of content formats such as blog posts, infographics, videos, podcasts, and social media posts to educate and inform their audience, and ultimately drive profitable customer action. Their goal is to build a relationship with their audience, establish the company as a thought leader and ultimately increase brand awareness.
In summary, digital marketers focus on promoting a business's products or services through digital channels to drive website traffic and increase sales and leads, while freelance content marketers focus on creating and distributing valuable and relevant content to attract and engage a specific target audience to build a relationship and increase brand awareness.
The final deliverables from a digital marketer will depend on the specific goals and objectives of the marketing campaign, as well as the channels and tactics used. However, some common deliverables that you can expect from a freelance digital marketer include -
Increased website traffic: The digital marketer should be able to show an increase in website traffic, which can be measured using web analytics tools such as Google Analytics.
Improved search engine rankings: The digital marketer should be able to show an improvement in the business's search engine rankings, which can be measured using tools such as Google Search Console.
Increased conversions: The digital marketer should be able to show an increase in conversions, such as sales or leads, which can be measured using conversion tracking tools.
Detailed campaign report: The digital marketer should provide a detailed report of the campaign, which should include metrics such as website traffic, conversions, and ROI, as well as insights into the performance of different channels and tactics.
Optimized website/landing pages: The digital marketer should ensure that the website and landing pages are optimized for conversions and that they are user-friendly.
Social media presence: The digital marketer should manage social media accounts, and provide regular updates, post, and engagement with the audience.
Email campaigns: The digital marketer should create and manage email campaigns that are targeted to specific segments of the audience, and track the open and click-through rates.
Ad campaigns: The digital marketer should create and manage ad campaigns on different platforms like Google, Facebook, LinkedIn, etc.
Content: The digital marketer should create and manage content that is relevant to the target audience, and that is optimized for search engines.
Analytics and data: The digital marketer should provide data on the performance of the campaigns, and make suggestions on how to improve the performance.
It's important to note that the specific deliverables will vary depending on the scope of the project and the channels and tactics used, but these are some common deliverables that you can expect from a digital marketer.
While digital marketers can bring many benefits to a business, it's important to have realistic expectations about what they can and cannot do. Here are some things that you should not expect from a freelance digital marketer -
Instant results: Digital marketing campaigns take time to produce results, so it's important not to expect instant results. It can take several months for a campaign to show measurable results.
Guaranteed success: There is no guarantee of success in digital marketing, as it can be affected by many factors such as competition, changes in consumer behavior, and algorithm updates. A digital marketer can only do their best with the given resources and strategies.
A single solution for all problems: Digital marketing is not a one-size-fits-all solution, and different tactics may work better for different businesses. A digital marketer can help you to identify the most effective tactics for your business, but they may not be able to solve every problem you encounter.
Complete control over customer behavior: A digital marketer cannot control how customers behave or interact with a business's website or social media accounts. They can only create strategies to encourage positive behaviors, but cannot control them.
Achieve top rankings on search engines: Achieving top rankings on search engines is not always possible, especially for highly competitive keywords. A digital marketer can work to improve the search engine rankings, but achieving top rankings is not always possible.
Overpromising on ad spend: A digital marketer may not be able to promise a certain return on investment (ROI) or a specific number of leads or sales from a given ad spend. Ad spend is just one aspect of the campaign and other factors also contribute to the ROI.
Creating a single campaign that lasts forever: Digital marketing campaigns need to be constantly monitored and updated to remain effective, so it's not realistic to expect a single campaign to last forever.
It's important to have realistic expectations when working with a digital marketer, and to understand that digital marketing is an ongoing process that requires patience and flexibility. A digital marketer can help to improve the online presence of a business, but they cannot guarantee success or control every aspect of customer behavior.
Hiring a digital marketer can be a complex process, and it's important to avoid common mistakes that can lead to poor results or wasted resources. Here are some common mistakes that people make when hiring a digital marketer -
Hiring based on price alone: The cheapest option may not always be the best one. A digital marketer with a lower price tag may not have the same level of experience or expertise as one with a higher price tag. It's important to consider the value that the marketer can bring to your business.
Not having clear goals: Before hiring a digital marketer, it's important to have a clear understanding of what you want to achieve. This will help to ensure that the marketer has a clear understanding of what is expected of them.
Not setting realistic expectations: Digital marketing campaigns take time to produce results, and it's important to have realistic expectations about what can be achieved. Be realistic about the time it will take to see results and the resources that will be required.
Not giving enough information: A digital marketer needs to have a good understanding of your business and your target audience in order to create an effective marketing strategy. Not providing enough information can lead to poor results.
Lack of communication: It is important to have clear communication between the client and the digital marketer to avoid any confusion and to ensure that the campaign is on track.
Not monitoring the campaign: A digital marketing campaign should be regularly monitored and tracked to ensure that it is producing the desired results. Not monitoring the campaign can lead to wasted resources and poor results.
Not being adaptable: Digital marketing is a constantly changing field, and it's important to be adaptable and flexible. Be open to trying new tactics, and be willing to make changes if something isn't working.
Not knowing the technicalities: Not having a good understanding of the technical aspects of digital marketing such as analytics, SEO, and conversion optimization can lead to poor results. It's important to have a basic understanding of these aspects of digital marketing to ensure that the digital marketer is using the right tools and techniques.
Avoiding these mistakes when hiring a digital marketer can help to ensure that the campaign is successful, and that the business gets the best possible return on investment.
When hiring a digital marketer, it's important to ask the right questions to ensure that they have the skills, experience, and approach needed to deliver the results you're looking for. Here are some things to ask before giving a project to a digital marketer -
Can you give examples of your past work and results?
Ask the digital marketer to provide examples of campaigns they have worked on in the past and what results they were able to achieve. This will give you an idea of their level of experience and the types of results they can deliver.
What is your approach to digital marketing?
Understanding the digital marketer's approach to digital marketing will help you to understand how they will go about achieving your goals. Are they experts in SEO, PPC, social media or all of them?
How do you measure the success of a campaign?
It's important to understand how the digital marketer will measure the success of the campaign, and what metrics they will use. This will help you to understand what results you can expect and how you will be able to track progress.
How will you keep me informed about the progress of the campaign?
It's important to understand how the digital marketer will keep you informed about the progress of the campaign, and how often you can expect to receive updates.
How do you handle changes in the industry?
It's important to know how the digital marketer will handle changes in the industry, such as algorithm updates, and how they will adapt their strategies to stay ahead of the curve.
How do you work with other members of my team?
Knowing how the digital marketer will work with other members of your team, such as the design or development teams, will help you to understand how they will integrate into your organization.
How do you handle ad spend?
Knowing how the digital marketer will handle ad spend, how they will optimize and track the ROI is important to understand.
How do you ensure that my website is optimized for conversions?
Knowing how the digital marketer will ensure that your website is optimized for conversions will help you to understand how they will work to improve the performance of your website.
Asking these questions will help you to understand the digital marketer's level of expertise, their approach, and their ability to deliver results, which will help you to make an informed decision about whether to work with them or not.
The cost of hiring a digital marketer can vary widely depending on a number of factors such as their level of experience, the scope of the project, and the specific tactics and channels that will be used. Here are some common pricing models for hiring a digital marketer:
Hourly rate: Some digital marketers charge by the hour, with rates ranging from $20 to $200 or more per hour, depending on their level of experience and the type of work.
Retainer: Some digital marketers work on a retainer basis, where the business pays a set fee each month for a certain number of hours of work. Retainer fees can range from a few hundred to several thousand dollars per month.
Project-based: Some digital marketers charge a flat fee for a specific project, such as designing a new website or launching a new product. Project-based fees can range from a few thousand dollars to tens of thousands of dollars, depending on the scope of the project.
Performance-based: Some digital marketers charge a percentage of the revenue generated by the campaign, which is known as performance-based or commission-based pricing.
It's important to note that the cost of hiring a digital marketer can also vary based on the specific services and deliverables required, and what is included in the pricing model, such as ad spend, analytics and reporting, and website optimization.
It's important to understand the pricing model and what is included in the cost before hiring a digital marketer. It's also important to have realistic expectations about what can be achieved within the budget, and to understand that the cost of hiring a digital marketer should be seen as an investment in the growth of the business.