Any visual image that is used to communicate information, or an idea to a certain audience can be termed as a graphic. Individuals, and brands often use graphics to make their messages more engaging, thereby connecting better with the audience.
Graphics are used extensively as posts on Social media platforms such as for Instagram, Facebook, Pinterest, etc. Brands hire experts to design graphics as per the business requirements.
Graphic designers are professional designers who specialize in creating graphics for brands, products, and organizations based on the brand guidelines set by companies.
A good graphic designer can accurately understand the DNA of the brand, ask relevant questions to understand the requirements of the brand, and be able to create designs that fit the use-case perfectly.
Text is boring, and the internet has now evolved to use graphics to create more engaging posts, and a Graphic designer is someone who can engage an audience by creating beautiful graphics for social media, and all other purposes.
There are many designers, and it’s often difficult to identify good graphic designers, but there are some traits that are common in almost all good graphic designers -
Excellent Research capabilities - All good designers are good at research, and that allows them to create better designs.
Ability to ask relevant questions based on user’s needs, and translate them into designs.
Seeing the broader or the bigger picture is very important for a good graphic designer.
Great at communicating effectively.
Good graphic designers, and professionals are punctual, and value their time very much.
Professional designs backed by research, and reasoning.
The process of creating or designing a graphic depends on the designer, however here’s an usual way to create a graphic -
Discussion to understand brand values, brand expectations, and brand DNA
Answering a set of questions about brand (usually prepared by the designer in advance)
Researching about the company, the industry, and the competitors
Preparing a Mood board
Preparing the first draft of the sketch
Revisions on the 1st draft based on the suggestions, and recommendations
Finalize the design
Transfer original files, copyright, and ownership of the designs
The design goes live
Before one engages with a freelance graphic designer for a conversation, it’s important that they ask them questions in order to develop a better, and deeper understanding of their work, and style. Here are some things that should be talked, and discussed -
Experience & Expertise - Before hiring a graphic designer, it’s important to check for their expertise and experience. A billion-dollar company may require graphics that are uniform and adheres to the overall brand language. Therefore senior, and experienced graphic designers may be required to run such operations.
Cost - Please understand the pricing patterns of the designer, and keep this in writing to avoid any confusion or conflicts. The cost of design can increase with the increase in the number of changes.
Number of designs, revisions - graphic making is a creative process, and it’s difficult to finalize one design, therefore designers put a limit to the number of designs, and revisions. It's very important to clear this, and also check if there are additional costs for making more than the desired number of designs.
Design Process - Although you may not be the designer, it's important to know, and understand the process that would be followed by the designer. Therefore ask the designer questions about the software in use, the design process to be followed, etc.
Time - Please check for the amount of time taken by the designer to produce the first draft and the final design. The timeline gives you control over the project outcome.
File formats - Check if the designer will hand over the original files i.e the PSD versions, or the AI files that allow the individual, or the company to reuse the files, or make necessary changes or edits to them. It’s recommended to have the original files.
Copyright & Ownership - It’s important to have the ownership, and the copyrights transferred from the designer to the individual or the associated business after the work is done, and it’s recommended to have this in writing.
Support/ Service - Although uncommon in terms of graphic design, it’s advisable to ask the designer for the possibility of extended support, and their terms for the same.
To hire a Graphic Designer -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with Expert graphic designers who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
The cost of graphics depends, and varies depending on a lot of factors including the brand size, the brand requirements, the timeline, the expertise of the designer, and the terms of the deal.
Designers who use tools such as Canva, and Figma to create designs out of pre-made templates may charge less than the ones who design from scratch.