Facebook is a Social media giant with billions of active users spread across countries with a wide range of audience demographics and psychographics.
Facebook allows individuals and businesses to communicate and advertise to the users of Facebook, Instagram, and Messenger through social media marketer or paid Ads service or a mix and match of both.
Facebook is a huge ecosystem of products and services, and a Facebook Marketing Expert is someone who can understand your needs, and help you create strategies that can help you enable your business to create and grow a presence on Facebook.
Facebook is a platform where users can create Facebook pages, run Facebook ADs expert, or post videos just like they do on YouTube, and earn money. With that being said, there a Facebook Expert can do for you, and some of them are listed as follows -
Create a Facebook page or pages
Setup Facebook page details - Add text, images, and other relevant media files
Create Facebook Groups
List, and Sell Products, services on Facebook Marketplace
Generate Leads for your business
Run ADs on Facebook, Instagram Ad Specialist, Messenger, & Facebook Audience Network
Optimize videos(if any) for search visibility on Facebook
The Facebook AD platform is perhaps more complex than the public-facing side of Facebook, or freelance Instagram marketer, and it can often get overwhelming for a first-time user or someone new to the world of online marketing to understand the tool and tap into its full potential which is easily understood by any experienced freelance digital marketer.
ADs perform better - Running an AD is one thing, and running an effective AD is a different ball-game altogether. Facebook Ad experts are familiar with the offerings of the Facebook Ad platform making it easier for them to translate your business needs into effective Digital campaigns.
Custom Requirements - It’s often easier for an expert to be able to translate your ideas into execution that is backed by the Facebook Ad platform.
Follow guidelines & Facebook policies - A Facebook marketer will help you follow all the guidelines that Facebook requires Page owners, and advertisers to follow. In cases of violations, Facebook either bans the page temporarily or permanently.
The costs of hiring a Facebook Expert can be dynamic and depend on several factors. The cost of hiring a Facebook Marketing Expert will depend on a mix and match of the following factors -
Amount of work - The higher the amount of work, the higher would be the cost. For example, the cost would be less when you hire the Facebook expert to set up a Facebook page, and upload your products vs you hire an expert to do a 360-degree overhaul.
Experience of the Freelancer - The experiences can be horizontal or in-depth. Say a Freelancer has worked with all the tools offered by Facebook, vs a person who has expertise only in setting up Facebook Groups with the goal of community building. Both these individuals are experienced, but their capabilities are different and hence the costs associated would be different.
Time took - Some projects can be simple yet time-intensive, and in such cases, the costs can rise. For instance, the work of uploading products manually onto the Facebook page is a repetitive but time-taking task.
To hire a Facebook Marketing Expert -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with the Facebook Experts who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
There is no ideal answer to this question. However in most cases, one should hire a Facebook Marketing in any of the following conditions -
They are totally new to the world of Online marketing and need help The business needs dedicated resources to run operations on Facebook Things to look for in a Facebook Marketing Freelancer before hiring them?
Expertise / Portfolio - Look at the projects that they have worked on, especially the industries that they have worked with. If you are a B2B brand, ideally you’d want to work with someone with B2B experience.
Testimonials - What’s better than customer testimonials who have previously worked with the Freelancer you’re looking to hire.
Skills - Facebook is a vast world of possibilities, and if you have to hire someone to do a wide range of work, it’s best to hire someone who can write, design, and manage all the resources on Facebook vs if you are hiring someone for expertise - say running ads, in such cases you need to look at expertise and depth in just running Facebook ADs.
Integrations - Facebook offers the option to connect with many other apps such as CRMs, WordPress integration by freelance WordPress developer, custom AD analytics, AD managers, and in such cases, it’s wise to look for experts who have experience and knowledge in running such integrations.
A good Facebook Marketing Expert is someone who can help your business grow, and thus it’s important to note the traits that define a good Facebook Expert -
Overall Understanding of the DNA of Facebook - It’s important for a person who calls themselves a Marketing expert to have an overall understanding of the different dynamics of how Facebook operates, its features, and all the other possibilities that can be derived out of Facebook.
Communication Skills - Your Facebook Page, Facebook ADs, and everything that goes on Facebook is a form of communication that connects your business with them. Please check for the effectiveness of the way the expert communicates with you.
Punctuality - Timely delivery of work, and being prompt in communicating is what differentiates good from great. Look for qualities for