WordPress is web publishing software you can use to create your own website or blog. WordPress is a very popular platform that’s used extensively to create websites without the need to write code.
WordPress was initially a very popular blogging platform that has not evolved into a platform that enables people to build websites on the go without having to worry much about the technical or programming aspects. You can even use to build a small ecommerce website specially for digital goods like courses or services.
Although setting up a store on WordPress is easy, there are still a lot of things that need to be set up to run a successful store that converts, and potentially meets the expectations of the shop owner. A WordPress developer is someone who can -
Set up a WordPress store from scratch.
Make modifications/improvements to an existing WordPress Website.
Customize a theme as per the needs.
Setup plugins/widgets as per needs .
If WordPress is so easy to use and set-up, why not do it yourself and save yourself some money that would be paid to the developer? Well, there are plenty of reasons why one should outsource the work to a WordPress expert instead of doing it by themselves.
Expertise in WordPress - Something that takes you 10 hours will take the WordPress Expert one-tenth of that time, and they’ll still do a better job than a beginner
Custom Requirements - It’s often easier for an expert to be able to translate your ideas into execution.
Saves time - This is the most critical reason why one should hire freelance WordPress developers to set up their stores.
Building a WordPress website has a lot of aspects involved and people often hire WordPress freelancers based on their expertise, and their experiences in the respective work -
Setup your online store - A WordPress Developer can help you set up a store from scratch which involves setting up the domain, hosting, theme, and making the WordPress store functional and open to the public. The same you can do by hiring a freelance Shopify developer.
Customize an existing theme - A freelance WordPress Developer can help you customize the existing theme as per your choices. This can involve making freelance website designing changes, structural changes, or even customizing it with custom-code.
Make Integrations/Add-ons - WordPress allows multiple 3rd party integrations to enable Online stores to do more. For example - MailChimp can be used to collect emails, and build mailing lists. Other integrations can be for Drop shipping, Billing, etc.
Optimize Store Performance - There is always scope to optimize the current WordPress website to make it perform better. Performance enhancements can be in terms of Speed, presentation, UI/UX, etc.
Optimize for Marketing performance - Various Marketing activities need to be monitored extensively to grow the store, and that calls the need for integrations of Pixels, setting up Tag Managers, etc. A WordPress Expert can help you optimize your store for Marketing analytics
Optimize for SEO - A major chunk of traffic can be driven free of cost if the store is optimized to be found on the first page of Google, and other Search Engines. A WordPress Expert can help you optimize for SEO by writing blogs, creating backlinks, creating a schema of the store, and a lot more.
Debug and Fix errors - Running online stores involves working with various apps, and technologies, and with time there can be occasional bugs thrown by either the WordPress theme, or some 3rd party plugins, and at such stages a Freelance WordPress Developer can help identify and fix bugs. OR for any backend related coding work you can go with freelance back end developer as well.
The honest answer to this question is - “Depends”. The cost of a WordPress developer and their services is determined by the scope of work, and the amount of work needed to get it done.
If you’re hiring a Freelance WordPress Expert to set up a WordPress store from scratch, then the costs may be very high as compared to hiring a WordPress Expert to make changes in the site structure or the theme structure of an already existing WordPress website. But still it will be cheaper as compared freelance website developer or any other freelance Webflow designers.
The cost of hiring a Freelance WordPress Developer will depend on -
Scope of work - Build a website from scratch or customize a theme? Costs are heavily dependent on the scope of the work to be done, and it’s important to define the scope of work before starting off with the process of development.
Experience of the WordPress Expert - People with more experience and projects are likely to charge higher than their counterparts who may not have that much experience
Time taken - Many developers charge hourly. A task as simple as uploading products can take more time than developing the store itself if the number of product SKUs are very high.
The scale at which the work has to be done - High volume websites often require the expertise of multiple experienced developers to set up or maintain the store.
Portfolio / Experience of the Developer - The experts who know their craft well will charge huge amounts, as compared to a college student who has developed only a handful of websites.
To hire a WordPress developer, you can sign up on register on Refrens, and the process to hire a WordPress Developer is simple -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with the WordPress Experts who match your requirements.
The WordPress Expert will hire you and based on your discussions the work can start.
Refrens has the best WordPress Experts in India, and it's super easy to hire a WordPress developer from Refrens.
Expertise / Portfolio - This is one of the most crucial factors to check before hiring a WordPress Developer. The best measure to do so is by going through the developer’s past work experience, and through the projects they have worked on.
Testimonials - Building a WordPress blog takes time, and costs money. Therefore before you commit to a WordPress developer, it's a good idea to check customer testimonials and validate the WordPress Developer’s work experience.
Time - Time is money. Before committing to a project it’s important to enquire about the timeline for the project. It’s also important to divide the work into smaller goals, and set deliverables in accordance with the decision.
Cost - Ideally cost shouldn’t be the top-deciding factor in choosing a freelance WordPress Developer. One should consider all forms of costs in the development of their WordPress store. The costs include the cost of hiring the developer(s), the cost of the WordPress theme, costs of any plugins or extensions, and the subscription cost of WordPress. One should account for all these expenses before closing on the WordPress freelancer.
Theme reuse / customize - Expert WordPress developers have a portfolio of themes with multiple licenses that can be reused, and in such cases the overall cost can go down. A good idea is to take a breakdown of the total costs to be incurred during the development. For more front end design change you can hire freelance front-end developer at cheaper price on Refrens.
Maintenance/Support - Development is just the tip of the ice-berg, and a big chunk of the work is around the maintenance of the WordPress store. One should check with their WordPress expert developer about support and maintenance after the development work is complete.
Integrations - There are multiple integrations that can enhance the capabilities of your WordPress store such as Mailchimp, Google Analytics, Add to Wishlist, etc enable WordPress stores to optimize for speed and revenue. It’s a good idea to enquire about such possibilities with the WordPress freelance Developer.