A logo is a unique identifier, usually a graphic mark, or an emblem that can uniquely identify a company, product, brand or government organization. Logos can take various forms, sizes and are usually used on marketing materials, and other digital channels.
Logo designers are professional designers who specialize in creating logos for brands, products, and organizations based on the brand guidelines set by companies.
A good logo designer can accurately understand the DNA of the brand, ask relevant questions to understand the requirements of the brand, and be able to create designs that fit the use-case perfectly.
Logos are intended to be the face of the company, and a good logo is simple, relevant, memorable, and conveys the brand message effectively. Logos have become an integral part of brand identities, and are protected with trademarks under the intellectual property acts.
One can use logo makers, and a lot of the other freely available tools to design their logos, but it’s usually recommended to hire a freelance logo designer to make one’s logo, as the logo is the identity of a brand, and it’s important to have it designed professionally keeping in mind the brand values, the brand beliefs, and the brand DNA.
There are millions of designers out there, and it’s often difficult to identify good designers, but there are some traits that are common in almost all good logo designers -
Excellent Research capabilities - All good designers will do a great deal of research before they start designing, and it's often wise to ask the designers about their research strategies before hiring them.
Ability to ask relevant questions to the clients to understand their needs better.
Ability to see the bigger picture, and think with the future kept in mind.
Great at communicating effectively.
Good logo designers, and professionals are punctual, and value their time very much.
Professional designs backed by research, and reasoning.
The process of creating or designing a logo depends on the designer, however here’s an usual way to create a logo -
Discussion to understand brand values, brand expectations, and brand DNA.
Answering a set of questions about brand (usually prepared by the designer in advance).
Researching about the company, the industry, and the competitors.
Preparing a Mood board.
Preparing the first draft of the sketch.
Revisions on the 1st draft based on the suggestions, and recommendations.
Finalize the design.
Transfer original files, copyright, and ownership of the designs.
The design goes live.
Before one engages with a logo designer for a conversation, it’s important that they ask them questions in order to develop a better, and deeper understanding of their work, and style. Here are some things that should be talked, and discussed -
Experience & Expertise - Before hiring a logo-designer, it’s important to check for their expertise, and experience. Steve Jobs hired graphic designer, and logo designer Paul Rand, and paid him $100,000 for just one logo. It was because of Rand’s expertise, and experience that led him to make so much on just one logo.
Cost - Please understand the pricing patterns of the designer, and keep this in writing to avoid any confusion or conflicts.
Number of designs, revisions - Logo making is a creative process, and it’s difficult to finalize one design, therefore designers put a limit to the number of designs, and revisions. It's very important to clear this, and also check if there are additional costs for making more than the desired number of designs.
Design Process - Although you may not be the designer, it's important to know, and understand the process that would be followed by the designer. Therefore ask the designer questions about the software's in use, the design process to be followed, etc.
Time - Please check for the amount of time taken by the designer to produce the first draft, and the final design. The timeline gives you control over the project outcome.
File formats - Check if the designer will hand over the original files i.e the psd versions, or the AI files that allows the individual, or the company to reuse the files, or make necessary changes or edits to them. It’s recommended to have the original files.
Copyright & Ownership - It’s important to have the ownership, and the copyrights transferred from the designer to the individual or the associated business after the work is done, and it’s recommended to have this in writing.
Support/Service - Although uncommon in terms of logo-design, it’s advisable to ask the designer for the possibility of extended support, and their terms for the same.
To hire a logo designer -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with Expert logo designers who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
The cost of logos depends, and vary depending on a lot of factors including the brand size, the brand requirements, the timeline, the expertise of the designer, and the terms of the deal.
Brands are known to have spent millions of dollars in branding, and re-branding, and there are instances where people pay as much as $5 for a logo. The true costs of a logo cannot be determined first-hand, however a typical logo would cost anywhere between $200-$1000.
Logo makers automatically design logos based on the physical inputs given such as company name, company values, company industry, etc, and the computer runs some variations to present permutations of logo designs which people can choose from.
Logo makers are usually used by people with little or no experience in design, who have limited budgets, or experience in dealing with designers.
Your logo is one of the most important aspects of your brand. In the absence of everything else, it is your logo which will make you stand out from the rest. We are sure you won’t like to have a shoddy logo for your brand - and that’s where we, as Refrens, come in.
Simply post your logo design requirement on the form above and we will be happy to line up the most suitable logo designers for you for the brief you gave us, right away.
Hire the logo designer you like and get your work done.