Best Free Lead Management Software

Refrens Lead Management System - An all-in-one tool that lets you capture, organize, prioritize, assign, and follow up with prospects, making it easier to convert them into clients through an efficient sales pipeline.

Lead Management Software
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We Are Rated ⭐ 4.3/5 based on 783+ Ratings

Capture Leads, Nurture, Convert and Track Your Progress - All In One Place

Say goodbye to missed opportunities and hello to more revenue!
Lead Management System
Convert more leads, faster with our 3-step system
Easy to capture leads
Capture Leads Like a BossReduce turnaround time and automatically capture leads faster than a speeding bullet - from any source!
Nurture Leads
Nurture Leads to SuccessSegment, assign, and communicate with leads over WhatsApp and Email. Keep track and set auto-reminders
Drive Closure to Your Leads
Drive ClosureEnsure timely follow-ups at every stage of the lead. Create and track quotations in one click to close more deals faster and boost revenue

Streamline Your Sales Process with Refrens Leads CRM

Capture Leads
Capture LeadsCapture & add leads easily across all channels including your own business profile on Refrens
Lead Capture Form
Lead Capture FormA fully customisable form that can be embedded into your website to capture leads directly.
Add Custom Fields
Add Custom FieldsCapture more than just emails and phone numbers with unlimited Custom Fields for all your pipelines
Multiple Sales Pipelines
Multiple Sales PipelinesManage sales pipelines for different products and services. Move leads easily within pipelines
Manage Unlimited Stages
Manage Unlimited StagesCustomize lead stages according to different pipelines and manage them to never miss out on a follow-up
Add Label to Leads
Label Every LeadLabel and tag every lead by source, personas, business type and more for 1-click filters and reports
Send WhatsApp and Email
Send Emails/WhatsAppSend & manage all communication to your leads via Email, chat or WhatsApp from within Refrens
Insights and Reports
Intelligent Insights & ReportsActionable turnaround time insights & weighted pipeline report to calculate sales & revenue probability
Multiple Team Members
Multiple Team MembersAdd multiple team members, assign leads to sales reps and control their access levels
Automate Follow-upsMake your leads travel faster down the pipeline with personalized messaging and follow-ups
Add Internal Leads
Leave Internal NotesCapture every relevant interaction and add relevant context for your team with private internal notes
Send Quotations and Invoices
Send Quotations/InvoicesWith our Refrens accounting and inventory suite, drive conversions and revenue faster and easier

See Why Our Customers Trust Us Before You Do

Aniket - Refrens Invoice Software User
Instead of using multiple tools to manage leads and communication, Refrens helps me do it all in one place.
AniketOwner, Spaceplexx, Coworking Space
Refrens has exceeded my expectations in terms of ease of use and affordability.
RubitaFreelance Developer
I thought Excel was fine enough for me until I tried Refrens - It has completely won me over!
Shivansh TulsyanCEO, Binny Textiles
Refrens has made juggling multiple leads a breeze with easy segmentation and centralized communication.
LinkeeFreelancer, Content Writer
After switching to Refrens, I no longer need to pay for 4 different software to manage leads, communication, accounting, and payments.
AnjaniFounder, Brown Mocha

Lead Management Software Has Never Been This Easier

Stop paying for 5 different software when you can do it all in one on Refrens ABC!
Capture Leads on Autopilot - Lead Management System
Lead Capture on Autopilot
With our lead capture on autopilot feature, you can sit back and relax as we seamlessly handle the lead capture process for you. Simply embed our user-friendly web forms on your website or share them as a link. By doing so, you enable a smooth and automated flow of leads directly into your lead management software. This effortless integration ensures that you stay focused on what matters most – your business – while we take care of efficiently capturing and organizing valuable leads on your behalf. It's a hassle-free way to optimize your lead generation process and enhance your overall business efficiency.
Centralized Communication - Lead Management Software
Say Hello to Centralized Communication
Bid farewell to the hassle of scouring multiple apps and inboxes for that crucial message. Now, keep all your communication organized and easily accessible in one centralized place. It's like having your personal communication assistant, minus the judgmental looks. This streamlined approach ensures that important messages are readily available, saving you time and effort while promoting a more efficient and stress-free communication experience. With everything in one place, managing your conversations has never been smoother.
Automate Reminders
Don't Sweat the Follow-Ups
Say goodbye to the stress of remembering follow-ups with Refrens. Our lead management software comes equipped with automated reminders, taking the pressure off your shoulders. Consider us your personal follow-up fairy godmother. Let us handle the task of ensuring timely and consistent follow-ups, allowing you to focus on more critical aspects of your business. With Refrens, you can trust that no opportunity slips through the cracks, making your follow-up process more efficient and hassle-free.
All in one Lead Management Software
Lead Management Made a Breeze
Effortlessly handle leads, communicate with clients, send quotations and invoices, and collect payments, all within one unified platform. It's akin to having five different software solutions at your fingertips, seamlessly integrated without the headache. Refrens lead management software streamlines your workflow, allowing you to efficiently navigate through lead management tasks and various business processes. With everything consolidated in one place, you can focus on what matters most – growing your business – without the hassle of juggling multiple tools.
Capture IndiaMart Leads Into Refrens Automatically
Connect your account with IndiaMart to automatically capture all your leads data into Refrens. Manage leads, get detailed sale reports, send email & Whatspp messages, create quotations & invoices, and more. - all in just a few clicks!

The smartest investors in the room are backing our vision.

People who understand money, match-making and all things Internet.
Vijay Shekar Sharma - PayTm
Vijay Shekhar SharmaFounder, Paytm
Anupam Mittal
Anupam MittalFounder,
Kunal Shah founder of CRED
Kunal ShahFounder, CRED
Founders of AngelList, DailyNinja,, Park+ and many more.

Refrens Free Lead Management & Tracking Software

What is a lead management?

Lead management is the process of organizing, prioritizing, and assigning leads to sales representatives in order to convert potential customers into paying clients. It involves creating an efficient sales pipeline that helps sales reps communicate effectively with prospects and implement marketing strategies to increase the chances of conversion. By streamlining lead management, sales reps can nurture prospects and drive more successful conversions.

What is a lead management system?

A lead management system is a tool that helps businesses handle potential customers in a more organized and efficient manner. In the past, managing leads used to be done manually, but now we have advanced tools that make the process much easier and more effective.

With a lead management system, businesses can:

Identify Potential Customers- This means recognizing people who have shown interest in the product or service that the business offers. These potential customers are called "leads."

Keep Track of Leads - The system keeps all the leads in an organized inventory, making it easy to find and track them whenever needed. This way, nothing falls through the cracks, and businesses can follow up with leads at the right time.

Qualify Leads - Not all leads are equally valuable to a business. The lead management system helps determine which leads are more likely to become paying customers. It considers factors like how interested they are, whether they can afford the product or service, and the type of business they work for.

Segment Leads - Leads can be grouped based on common characteristics they share. This allows businesses to send targeted marketing messages and offers to each group, increasing the chances of converting leads into customers.

Prioritize Leads - Some leads may be more promising than others. Lead management software uses lead-scoring systems to identify which leads are highly interested and ready to make a purchase. These "low-lying fruits" are prioritized so that businesses can focus their efforts on converting them first.

Use Marketing and Sales Tools - Lead management software works hand in hand with marketing and sales efforts. It makes use of tools like email campaigns, direct mail, and social media advertisements to engage with leads and nurture them through the buying process.

Track Sales Efforts - The system helps businesses keep a close eye on their sales activities. By tracking which marketing efforts bring in the most revenue, businesses can fine-tune their strategies and allocate their resources wisely.

In short, a lead management system helps businesses organize, prioritize, and engage with potential leads. It enables businesses to nurture leads effectively, increasing the chances of turning them into paying clients.

Lead Management System For Sales Team

Generating leads is essential for revenue growth, but equally important is how those leads are handled. If a sales team spends time on low-quality or uninterested leads while neglecting the ones with higher conversion potential, it becomes a waste of valuable resources, time, and money.

To maximize the benefits of generated leads, it's crucial to implement a specific system that assists the sales team in organizing and prioritizing leads based on their likelihood to become paying customers. The lead management system streamlines the lead-handling process and ensures that the sales team focuses on leads that have a higher chance of conversions.

By using a lead management system, the sales team gains the following advantages:

Improved Lead Organization

Lead management software provides a proper structure for the sales team to go through all the leads, ensuring that no potential leads miss out on the sales pipeline. The sales team has a clear view of all the leads, can assign them as per priority, follow up, and build relationships with potential leads at the right time.

Higher Lead Conversion Rate

With the lead management system, leads are prioritized based on the interest level of the leads, how well the lead is aware of your product, and how willing the lead is to buy from you. Based on all these, the sales reps make efforts to pitch and communicate with promising prospects, which eventually leads to a higher conversion rate.

Shorter Sales Cycle

One of the known benefits of lead management software is its tendency to make the sales process easier and simpler so that your business can convert more and more prospects into paying clients. It helps in nurturing the leads, timely follow-up, and guiding the leads through the proper customer buying journey, making the sales cycles shorter.

Better Customer Understanding

As leads are prioritized based on interest level and product awareness, sales reps get to know more about the potential leads and pitch them accordingly by properly understanding their needs and helping in resolving their pain points. This helps sales reps to make the interaction more effective and personalized, resulting in more sales.

Enhanced Communication

Lead management software often comes with communication tools like predefined email templates, auto-reminders, follow-up, notes, and integration with other communication systems like WhatsApp. These tools enhance communication, enabling sales reps to stay in touch with leads more efficiently and build stronger relationships.

Accurate Performance Tracking

Not just improved structured leads, but the lead management system offers reports and valuable insights where it becomes easy to track the closure of the leads and the individual performance of the sales reps. With detailed reporting, it becomes easy for sales reps to identify strategies, and optimize the sales pipeline process further for better conversion.

Improved Customer Retention

Lead management software not only helps you convert prospects into customers but also helps in nurturing existing customers by providing consistent support and effective solutions when needed. Satisfied customers are more likely to retain and spread word of mouth.

Increased Productivity

By automating repetitive tasks like organizing leads, follow-up, and reminders, sales reps can save time and invest that time in communication and building relationships with new prospects resulting in increased productivity.

Features of Refrens lead management software

Capture Leads - Refrens allows you to capture leads from various sources, including your own business profile on the platform. This means you can easily centralize all your leads in one place.

Lead Capture Form - The software provides a fully customizable lead capture form that can be embedded into your website. This form enables you to capture leads directly from your website visitors, making it easier for potential customers to get in touch with you.

Add Custom Fields - With Refrens leads CRM, you can capture more than just basic contact information. It offers unlimited Custom Fields, allowing you to gather specific details about leads relevant to your business needs.

Multiple Sales Pipelines - Lead management software enables you to manage sales pipelines for different products or services you offer. This feature is particularly useful if your business has multiple offerings with distinct sales processes.

Manage Unlimited Stages - You have the flexibility to customize lead stages according to different pipelines. This ensures that you can tailor the lead management process to your unique business requirements and never miss out on important follow-ups.

Label Every Lead - You can label and tag each lead based on its source, personas, business type, and more. This feature makes it easy to categorize and filter leads, providing you with quick access to relevant information for better decision-making.

Send Emails/WhatsApp - Refrens lead management system allows you to communicate with your leads directly from the platform. You can send emails, chat messages, or even WhatsApp messages to engage with potential customers seamlessly.

Intelligent Insights & Reports - The software provides valuable insights, such as turnaround time analysis, and offers a weighted pipeline report to calculate sales and revenue probabilities. This data-driven approach helps you make informed business decisions and optimize your sales processes.

Multiple Team Members - You can collaborate with your team on lead management as Refrens allows you to add multiple team members. You can assign leads to specific sales representatives and control their access levels for better security and organization.

Automate Follow-ups - Refrens enables you to automate follow-up messages, ensuring that leads receive personalized and timely responses as they progress through the sales pipeline.

Leave Internal Notes - You can capture relevant interactions and add contextual information for your team using private internal notes. This feature promotes smooth communication and knowledge-sharing within your organization.

Send Quotations/Invoices - Refrens integrates with its accounting and inventory suite, streamlining the process of sending quotations and invoices to leads. This functionality can help drive conversions and revenue growth for your business.

Refrens lead management software provides a user-friendly platform with a wide range of features to help businesses capture, organize, and convert leads effectively. By offering customizable lead capture forms, intelligent insights, automation, and collaboration tools, Refrens simplifies the lead management process and empowers businesses to drive growth and success.

Effective Lead Management Process

The lead management process is a critical part of any successful marketing or sales operation. It is the process of identifying, nurturing, and converting leads into customers.

There are a number of steps involved here - from generating leads through marketing activities to qualifying and converting leads into sales.

To Evaluate & Understand Leads

At the very beginning, it is important to spend some time analyzing raw leads. Doing this ensures that only the high-quality ones are passed on to sales.

The leads that you get through any marketing efforts are those that have gained awareness of what you have to offer. At this stage, you have just gained some traction. These leads are far from being sales-ready!

Because most times this is spurred on by interest specifically related to pain points that they experience, more times it isn’t so much that as it is mere curiosity at some material your brand has pushed out. This stage is where you do a lot of filtering to draw them down.

Score/bucket your leads

Within the lead management system, you’ll rely on buckets to determine success. Without these predefined buckets, it becomes pretty difficult to analyze hundreds or thousands of leads. To enable seamless lead funnel management and also capture lead lifecycle in a common language that everyone understands, buckets are a way to go!


Raw Lead - Unfiltered, undifferentiated, and unqualified contacts.

Inquiry - You have captured interest but this inquiry might/might not make a purchase.

Engagement - The lead is now warm and has shown signs of strong interest at multiple points.

Ready For Sales - The lead has shown enough interest to be marketing qualified and has filled out a “Contact Us” form.

Accepted By Sales - Sales has accepted the lead from Marketing and agrees to review it.

Qualified By Sales - A lead is recognized by sales as viable.

Opportunity - This is a lead with a revenue opportunity.

Rejected Lead - This lead is non-targeted. It does not have a scope to be a potential customer.

Converted - The lead has made a purchase in a tangible or intangible way.

Route The Lead

Lead routing is the process by which we assign system-qualified leads to the right salesperson (by geography, product sales, and so on). Automating lead routing ensures that the prospect is followed up in a timely manner by the right person. The value here is that the sales team receives high-quality leads, giving a fair opportunity for higher conversion rates and improving first-call quality.


Nurturing, when done well, helps sales reps engage with prospects and potential buyers. The point of view here is to not convert but to engage and move the lead.


Implement automated alerts and reminders to prompt sales reps to follow up with leads promptly. Quick responses improve the likelihood of lead conversion.

Monitor Sales and Conversion Rates

Regularly monitor your sales and conversion rates from lead to customer. This helps measure the effectiveness of your lead management system and identify areas for improvement.

Feedback Loop

Involve the sales team in the process and communicate with sales reps regularly to gather feedback. Their insights will provide valuable strategies and tips to make the lead management process more efficient.

Optimize Sales Funnel

Based on the data collected, including sales metrics and feedback, experiment with new approaches to identify what works best for your leads. Continuously optimize your sales funnel to achieve higher lead conversion rates.

By following these steps and maintaining an efficient lead management system, your business can effectively identify, nurture, and convert leads into loyal customers.

Challenges without lead management software

Lead management is the backbone of any business. Without it, the whole essence can fall like a domino. Here we have mentioned a few intuitive challenges that can directly affect the growth of an enterprise.

Challenge #1: Non-Efficient Lead Tracking

Without proper identification of the source of the lead and which part of the sales funnel it falls into, taking necessary steps to close the lead becomes easier.

Challenge #2: Messy Lead Nurturing

Lead nurturing is a crucial step in building customer relationships. Without it, there is no loyalty or attachment.

Challenge #3: No Filter, No Acquisition

Assigning tags to leads is not just an SOP but a mandate for purchase. The action plan for each bucket should be predefined as per the bucket.

Challenge #4: Less Automation, Less Productivity

Imagine handling hundreds of leads manually injecting from multiple sources like social, websites, and offline without any automated emails and notifications. The outcome in terms of productivity and qualifying them for sales becomes challenging.

Challenge #5: No Real-Time Accountability

Most lead management systems will assign a lead to the assignee. This aids in accountability along every step of the sales process. This also helps build intelligence as to which part of the territory generates maximum revenues.

Challenge #6: Haphazard Team Coordination

Haphazard team coordination: Most teams thrive on processes and systems. The coordination becomes impossible verbally. Having no system in place can result in a tsunami within groups. Better to prevent than fix.

Difference Between A Lead Management System & CRM Software

Focus and Purpose

CRM Software - CRM is primarily focused on managing and nurturing relationships with customers, both potential (leads) and existing ones. It is a comprehensive system that helps businesses track customer interactions, manage sales pipelines, and provide better customer service. The primary goal of a CRM is to improve customer satisfaction and retention.

Lead Management Software - Lead management software, as the name suggests, is specifically designed to manage leads throughout the sales process. It focuses on capturing, tracking, and nurturing leads until they are ready to be converted into customers. The primary goal of lead management software is to optimize lead conversion rates and improve the efficiency of the sales process.

Data Handling

CRM - A CRM system handles a wide range of customer-related data, including contact information, communication history, purchase history, support tickets, and more. It provides a comprehensive view of the customer and their interactions with the business.

Lead Management Software - Lead management software primarily deals with lead-related data, such as lead source, lead status, lead engagement, and lead scoring. It focuses on managing leads efficiently to move them through the sales funnel.

Stage of the Sales Process

CRM - CRM is used throughout the entire customer lifecycle, from the initial lead capture to post-sales customer support and beyond. It covers a broader scope of interactions with customers.

Lead Management Software - Lead management software is mainly used in the early stages of the sales process to handle lead generation, lead qualification, and lead nurturing. It's more specialized for managing leads before they become paying customers.


CRM - Many CRM systems come with built-in lead management functionalities, allowing businesses to handle leads within the CRM environment seamlessly. This integration ensures a smooth transition from lead management to customer relationship management.

Lead Management Software - While lead management software can be a standalone solution, it can also be integrated with a CRM system to provide a more comprehensive customer management process.

In summary, CRM is a broader system that handles all aspects of customer relationship management, including leads. On the other hand, lead management software is a more specialized tool designed specifically for lead handling, nurturing, and conversion. Both are valuable tools for businesses to optimize their sales processes and build better relationships with customers.

To know more about sales CRM software, check out this link.

How can Refrens help you drive more sales through Lead Management System?

Refrens Lead Management System offers several features and capabilities that can help you drive more sales by effectively managing your leads and streamlining the entire sales process. Here's how Refrens can help you achieve this:

Efficient Lead Capture - Refrens enables you to capture leads from various sources quickly and effortlessly. Whether it's from your website's embedded forms or through shared links, Refrens automatically captures leads from different channels, reducing turnaround time and ensuring that no potential leads are missed.

Centralized Lead Management - With Refrens, you can keep all your leads organized and accessible in one place. This centralized approach allows you to track the progress of each lead, assign them to appropriate team members, and avoid the chaos of juggling multiple apps and inboxes.

Automated Lead Nurturing - The system allows you to segment leads based on various criteria and communicate with them through WhatsApp and Email. You can set auto-reminders for follow-ups, ensuring timely communication and nurturing leads effectively throughout the sales pipeline.

Streamlined Quotations & Invoicing - Refrens lets you create and track quotations with just one click. This simplifies the process of sending quotes to potential clients and helps you close deals faster. Additionally, the integrated accounting and inventory suite enables you to manage invoices efficiently, contributing to faster conversions and revenue generation.

Customizable Sales Pipelines - You can set up multiple sales pipelines for different products and services. Each pipeline can have its unique lead stages, tailored to your specific business needs. This level of customization allows you to manage leads better, ensuring you never miss out on crucial follow-ups.

Actionable Insights & Reports - Refrens provides intelligent insights and reports that offer valuable information about turnaround times, sales probabilities, and revenue forecasts. These insights help you make informed decisions, prioritize leads effectively, and optimize your sales efforts for better results.

Automated Follow-ups - The platform offers automated reminders and personalized messaging for follow-ups, making it easier for leads to move through the pipeline faster. These automated features save time and ensure consistent communication with potential clients.

Collaborative Team Management - Refrens allows you to add multiple team members and assign leads to specific sales reps. You can control access levels for each team member, ensuring that the right people have access to the right information.

Labeling and Tagging Leads - The ability to label and tag leads based on their source, personas, business type, and more allows you to categorize and filter leads easily. This makes it simpler to analyze lead data and create targeted sales strategies.

Overall, Refrens Lead Management System streamlines lead capture, communication, and follow-ups, providing you with a comprehensive tool to manage your sales pipeline efficiently. By reducing manual tasks and offering valuable insights, Refrens empowers your sales team to focus on converting leads into clients, ultimately driving more revenue for your business.