Technically Social media are software and apps that enable people to virtually connect with each other, create and share content. Facebook, Instagram, Reddit, Quora, LinkedIn are all social media platforms with millions of daily active users. These users collectively consume and upload millions of pictures, videos, etc every day on the internet.
And this opens up the opportunity for brands and individuals to interact with their audiences using social media, and this demand has led to many experts and agencies come into existence who offer Social Media services.
Social Media Marketing is internet marketing for all types of businesses to reach their potential customers using different social media platforms. Social media marketing not just helps in finding the customer but also helps increase your brand awareness, increase sales, drive more traffic to the website or engage with the audience.
Social media marketing helps businesses to know what their audience is speaking about the product or service. Your customer is directly engaging with your brand through social media platforms.
In this internet era, social media marketing is one of the best and great ways to market your product and deal with the customer using social media. It includes creating a great piece of content in the video, audio, or visual format, engaging with the followers or customers, targeting audiences, advertisements, getting leads, etc.
If you are not using social media for your business purpose, then you are missing out on a great opportunity for the remarkable success of your business.
A Social Media Expert is someone who understands the DNA of social platforms like Facebook, Instagram, YouTube, etc, and helps an individual or a business to create a social presence to spread awareness, build a community, or any of the desired business goals.
With the presence of multiple social media platforms, it’s rare to find all-around Social Media experts who have the desired expertise and experience with all the available platforms. Therefore when one is looking to hire a Social Media Expert it’s recommended that one hire relevant Social Media experts.
The majority of the businesses market only what they want to sell, i.e their ads and communication strategies are very sales intensive. But, Social Media is not just about Selling, although Sales is important, but Social Media is more about building brand awareness, reputation, trust, and a community of people who like your brand, and can feel connected to the ethos of the brand.
Expertise - Posting on Social Media is one thing, and posting on Social media with the objective of meeting a business need is a different thing. Social Media experts know what they do, and can help a business or an individual create and grow an online presence with the power of social media.
Platform-specific knowledge and Skills - A social media expert knows that the way in which Facebook operates is very different from Instagram, and hence the content strategy and approach has to be in-sync with the DNA of these platforms. Therefore hiring a Social Media expert helps avoid a lot of mistakes and build the right strategy.
Engagement - Not all content engages the audience, and a Social Media Expert knows how to engage the audience through content, and other campaigns that get the people to talk about the brand.
Visibility and Branding - Spending money on ADs may result in conversions, downloads, and sales, but not in creating a brand. There are 2 ways to create a brand, one is to either create a brilliant product that people can’t stop talking about or create an online presence that communicates your brand ethos to the desired audience. A social media expert can help a brand achieve visibility and branding with the power of Social Media.
Trust - Branding and visibility on a sustained basis build trust and trust is the very foundation on which commerce thrives. social media specialists can help a brand build trust, or regain lost trust.
Cost-Effective - Anything you post on the internet will stay there for eternity, therefore it’s important for brands and individuals who are serious about their work to invest money into writing nice copies, and making aesthetically pleasing designs that communicate the brands' message to their audience.
Freelance Social Media Manager helps the business socially to engage with followers or customers, increase sales by getting relevant leads, creating and posting relevant content on all social media platforms.
Social media managers use different strategies as the business needs and requirements. Be in any niche or industry every social media expert is typically responsible for:
Planning for all social media platforms - Be in any niche, social media manager must represent your business on all social media platforms. Communicating with customers, the public and other partners by proper planning.
Audience engagement - By creating and posting extremely relevant content, images, news, information about your brand.
Original content - Freelance social media marketer should create original content for the brand in different formats which may include content writing, audios, videos, images or photos, attractive graphics, etc.
Responding to customer - Actively responding to the customers' queries and feedback on behalf of your brand, replying to their comments, positively responding to the news that can affect your audience.
Analyzing trends & opportunities - Using the trends, they should be able to create and relatable posts on social platforms.
Strategies for different social media - Hiring a social media strategist, can easily help you to strategically plan all the content to be created and posted on social media platforms.
Analyzing results - Should analyze all the effort that is put in planning, creating and posting content on social media and favorable outcome to grow the business.
The more the better, but the following is a list of skills Social Media specialists should ideally have -
Copywriting - Writing short text meant for websites/apps, ADs, Social Media, etc
Sense of design and aesthetics - The visual element is like the flower is to bee.
Communication Skills - The art of communication is the pivotal skill that marks a great social media expert. (Look for their ability to ask questions, if you’re looking to hire someone)
Customer Obsession - This is one of the good to have skills as a social media expert. If they have an inclination towards being obsessed with the user or the customer, it’s a great trait to have.
Analytical Abilities - The art to look at numbers, and plan strategies are very important for a social media specialist or strategist. If one can look at their customer engagement graphs, and figure out why there was a dip, that’s the trait of a good Social Media expert.
Skills - If you’re hiring an Instagram expert for your YouTube strategy, there are high chances that the collaboration will fail because of the mismatch in the experience. Therefore it's important to look for relevant skills in the expert before hiring them.
Industry Experience - Great skills complemented with experience in a relevant industry can come in very handy. Let’s say Ms. Shubhalakshmi runs an organic food business and wants to hire a social media expert, an expert who understands the organic food business may be able to better help her than someone with experience in the health-tech industry.
Teamwork - Effective Social Media management is not a one-human job, and requires coordination between copywriters, designers, Performance marketers, and many more. Therefore before hiring an expert look for the traits for teamwork.
Many businesses are now understanding the importance of social media for their growth. But for businesses, producing new content ideas, increasing brand awareness or followers on social media is a very tough job as they have to focus on their core businesses.
So they hire social media manager to do this task on behalf of their business. A freelance social media manager is responsible to plan the content for all social media platforms and maintain all social media accounts. To increase the engagement of the audience, you can also hire social media designer which helps the brand to create engaging and attractive visuals.
Hiring social media manager helps to grow brand awareness, connecting with the audiences, solving customer issues, feedback from the customers, commenting on the social media post.
Social media expert know how to use social media effectively and which social platform would be worth using for a specific kind of product or service. However, social media freelancers use all the social platforms like Facebook, Instagram, WhatsApp, LinkedIn, Pinterest, YouTube, etc to market the product and engage with the followers.
Freelance social media manager helps you in the following ways:
Planning, developing, implementing social media strategies.
Planning for ad campaigns.
Analyzing the trends and opportunities.
Using social media marketing tools effectively.
Communicating with audiences and followers.
Collaborating with influencers and professionals.
Manage overall social media content.
Analyzing and improving the reports.
You can easily find and hire social media manager on Refrens in 3 simple steps.
Write your requirement: Defining your requirements will help us to find the best social media marketer for your business. The description should include which social platform you want to target for the business. It can be either Facebook, Instagram, WhatsApp, YouTube or you want to target all the social media.
In which industry you are in and what is the product or service you serve the customer. All this information help Refrens to find the ideal and best suited social media expert for your business.
Post it on Refrens: Once the requirement is written from your end, post it on Refrens. All the information you provide help us to go through our database and find the best social media specialists to accomplish your requirement.
Shortlist and get work is done: Refrens share the freelance social media manager profile according to your requirement. Browse through the experts and select the profile that suits your project. Get your work done.
Defining your requirement is one of the essential parts that help you find the best fit profile to get the work done.
Before writing a freelance social media manager requirement, you must be clear in the mind what you want from social media freelancer. On Refrens, when posting the requirement we ask some specific questions related to your businesses and other details along with the requirement. By giving proper details help Refrens to find the best vendor within your industry.
Here is an example of Social Media Manager requirements on Refrens:
On which social media channels do you want to promote your business? - mention all the social media channels you want to promote your business.
What objective do you want to achieve from Social Media? - Here, mention your social media goals it can be either to increase brand awareness, increase followers, increase sales, or any other.
What type of product or service do you offer? - all the detail about the products/ services you provide. Your industry, scope of work, specific skillset you want from freelance social media manager. So that Refrens can find the best-suited profile for your requirement.
Scope of work includes posting content, running ads, increasing followers, graphic design, and all other deliverables projects.
Experience includes the person you are looking for must have specific expertise in a particular industry.
Industry-specific includes whether you want an expert social media manager for the food industry, for the fashion industry, for the eCommerce industry, for the B2B industry, etc.
When you submit a requirement with Refrens, we go through our database and find the best profile for your requirement. Once we get the profile, we share a bunch of profiles with you. You can further go through profiles and select the best profile that suits your job requirement.
Before hiring the freelance social media manager, you can check for the following criteria:
Experience - how much experience does the freelance manager have? The more the experience, the better they will create content.
Industry - If you select the freelance manager for social media within your industry, the better they can understand your requirement. It will be easier for the social media specialist to research, analyze, produce in-depth content, and deliver faster delivery.
Portfolio - Just for verification whether they have actual expertise in the industry, you can check their portfolio and can also check the work they have completed for the previous client.
Rates of social media expert vary depending on experience, demand, location, expertise in a particular industry, and specialization.
An experienced freelance social media expert may charge you higher but work faster and have years of experience and a balanced skill set in a specific industry with quality work.
A beginner will charge you less to increase the client base.
The rate will ultimately depend on the project you are working on, specifications, and industries.
The cost to hire social media experts is dependent on a multitude of factors, and there are different ways in which people charge for their services in social media -
Hourly Pricing - A lot of people would charge hourly for Social Media and related work, and the price for the freelancer would depend on their expertise, experience, and most importantly location. A graphic designer in Bangladesh would charge less than a Graphic designer in Chennai.
Monthly Pricing - If the project has a large scope of work, say setting up an Instagram page with the goal to reach 100K followers. Now the scope for this project is huge and needs to be done for a long long time. In such cases, the social media agencies, and freelancers charge monthly and have a retainer cost associated.
Flat Pricing - An uncommon version of pricing in social media management is flat pricing where the Expert will do a one-time job, and quote a standard fee topped with hourly pricing for any additional change or modification.
Example - Setting up a Pinterest account, and uploading 100 images is a one-time job, and an expert may charge a flat fee, and get done with this work.
Although the amount and quality of questions one can ask the freelancer will be dependent on the business use-case and relevant goals, there are some basic questions one can ask a Social Media expert to evaluate their competence -
If you already have social media pages, ask them if they will perform a Social Media Audit of your existing pages, and content?
How long have they been in the business, and can they share the links relevant to their previous work?
Ask them about their thought process and work approach with their past clients, and if required do a reference check before hiring them.
Enquire about their expertise in the Social Media Platforms, and ask what social media platforms they recommend for your brand?
Question them on the strategy they plan to use to execute your social media?
What would be the metrics they plan to measure, and what would be the associated timelines for the work to be completed?
How are you different from others, and what makes their work distinguishable and stand-out? Is it their experience in social media, or expertise in the relevant business industry?
Social Media Marketing is the need of the hour for your business. It not only spreads the word about your business to places but also helps to build a solid online reputation.
To gain the maximum advantage from social media, hiring a freelance social media expert is important because they understand the below fine details.
Understand your target audience A good understanding of your target audience is very vital to understand what social media channels to be visible on and what kind of content should be generated.
Decide the platforms you want to promote on It is not essential to promote your business on all platforms. Depending on your target audience, you can choose all or some of the channels for promotion.
Decide the content you want to promote The content you share on social media will decide how much users love your brand or business leading to eventual business growth.
All of these are important questions. You might not have the answer to all of these. Thousands of other Refrens' clients also did not have an answer to these. Refrens hand held them in deciding the best social media strategy for their business and in the end executing it to make their businesses fly.
Hire the best social media manager with verified profiles and highly talented. Refrens provides all types of social media experts that are highly skilled and expert in their niche. Hiring social media freelancer is much more affordable than hiring a full-time employee. On Refrens hiring a social media manager freelancer is safe and reliable because we release the amount once you are 100% satisfied with work.
Hire social media specialist you like and get your work done.
All this matchmaking service is FREE for you — NO HIDDEN CHARGES.
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