Facebook-owned Instagram is a major photo-sharing Social Networking platform with about 1 billion active users, which is a massive opportunity for advertisers to target these users to potentially build awareness, engage them, and drive conversions.
Instagram allows individuals and businesses to communicate and advertise to the users of Instagram, and Instagram ADs.
Instagram is a huge opportunity for businesses to connect with their audiences with the hopes to spread awareness, and drive conversions. An Instagram Ad Specialist is someone who can understand your needs, and help you create strategies that can help you enable your business to reach its goals via running ads on Instagram.
Instagram is a platform where users can create Instagram pages, run Instagram ADs, with the intent of creating a community, and spreading awareness. With that being said, an Instagram Ad Expert can do for you, and some of them are listed as follows -
Create an Instagram page
Competitor research on their Instagram, and social media strategy
Setup Instagram page details - Add a bio, story-highlights, and other required details
Do Hashtag research to identify top
Write captions for posts, and design graphics that can be posted on Instagram
List, and Sell Products, services on Instagram Shop
Create reels(short videos), and long-form IGTV
Generate Leads for your business
Run ADs on Facebook & Instagram's Audience Network
Optimize existing content for increased reach
Run Influencer Marketing campaigns
Run re-targeting ADs on Instagram
Instagram has taken over Facebook in terms of audience engagement, and time spent on the platform. An Instagram Ad Expert can bring visible results to a brand by creating content, engaging with users, and a lot more to meet the desired business goals.
Top-reasons to hire Freelance Instagram Ad Expert -
Create Content that performs - Creating content is one thing, and creating content that performs is another ballgame. An Instagram ad specialist can help craft content that can be utilized to grow your Instagram Presence.
Custom Requirements - It’s often easier for an expert to be able to translate your ideas into execution that is backed by the Instagram Ad platform.
Platform-specific knowledge and Skills - An Instagram expert knows that the way in which Instagram operates, therefore hiring an expert helps avoid a lot of mistakes, and build the right strategy.
Trust - Branding, and visibility on a sustained basis build trust, and trust is the very foundation on which a community is built, and an Instagram expert can help you do this.
There is no ideal answer to this question. However in most cases, one should hire an Instagram Advertisers in any of the following conditions -
They are totally new to the world of Online marketing and need help
The business needs dedicated resources to run operations on Instagram
To hire an Instagram AD Manager -
Post your requirement on Refrens.
Our business experts will call you to understand your needs.
Your requirements will be shared with the Instagram Ad Experts who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience
The money is stored in an Escrow account until the completion of the work
The costs of hiring an Instagram Ad Expert can be dynamic and depend on a number of factors. The cost of hiring an Instagram Ad Expert will depend on a mix and match of the following factors -
Amount of work - The higher the amount of work, the higher would be the cost. For example, the cost would be less when you hire an Instagram ad expert to set up an Instagram page, vs you hire an expert to do a 360-degree digital marketing campaign.
Experience of the Freelancer - Higher the experience, the higher would be the associated costs for hiring the freelancer.
Time - Some projects can be simple yet time-intensive, and in such cases, the costs can rise. Setting up an Instagram page is a one-time task whereas posting regularly on Instagram is a recurring process.
Expertise/Portfolio - Checking for their past work is important in determining the work and their proficiency at their work.
Testimonials - What’s better than customer testimonials who have previously worked with the Freelancer you’re looking to hire.
Copywriting - Writing short text meant for posts, ADs, Social Media, etc.
Sense of design and aesthetics - The visual element is what makes people interact with posts on Instagram. A good expert has a good sense of design and aesthetics.
Skills - Instagram is a vast world of possibilities, and if you have to hire someone to do a wide range of work, it’s best to hire content writer, hire freelancer designer for graphics, and manage all the resources on Instagram vs if you are hiring someone for expertise - say running ads, in such cases it’s important for you to look at expertise and depth in just running Instagram ADs.
Communication Skills - The art of communication is the pivotal skill that marks a great social media expert. (Look for their ability to ask questions, if you’re looking to hire someone)