Facebook is a Social media giant with billions of active users spread across the world. Facebook ADs is a way of Digital Marketing that allows individuals and businesses to advertise to the users of Facebook, Instagram, and Messenger.
A Facebook Ad expert is someone who can help an individual or a business run Digital Ads on Facebook thereby enabling them to advertise their products and services to a desired set of audiences through the suite of advertising tools offered by Facebook.
What are the things a Facebook AD Expert can do for you?
The world of Facebook Marketing is huge, and although there’s a lot to be done, a Facebook AD expert is someone who majorly can do any of the following -
Design ADs - Write copies, create graphics, and design AD structures.
Run Facebook Ads, Instagram Ads, Messenger, & Facebook Audience Network.
Setting up Tracking analytic such as Facebook Pixel.
Devise AD strategies or Go-to marketing strategies.
Fix errors & bugs in ADs or the AD account manager.
Optimize already existing ADs or campaign(s).
Scale and run existing ADs and campaign(s).
The Facebook AD platform is perhaps more complex than the public-facing side of Facebook, or for Instagram Marketing, and it can often get overwhelming for a first-time user or someone who’s new to the world of Facebook Ad to understand the tool, and tap into its full potential.
Top-reasons to hire Facebook Ad Freelancers -
ADs perform better - Running an AD is one thing, and running an effective AD is a different ball-game altogether. Facebook AD experts are familiar with the offerings of the Facebook AD platform making it easier for them to translate your business needs into effective Digital campaigns.
Expertise in ADs and Online Marketing - Something that takes you 10 hours will take the Facebook Expert one-tenth of that time, and they’ll still do a better job than a beginner.
Custom Requirements - It’s often easier for an expert to be able to translate your ideas into execution that is backed by the Facebook AD platform.
Saves time - This is the most critical reason why one should hire Facebook Experts to set up their advertising strategies. Time is money, and if you wanna make money, it’s best to spend some first.
Low-cost, High Impact - Let’s say Anmol spends 10,000 on Facebook ADs vs an AD expert spends the same amount of money for Anmol. In this scenario, the ROI achieved by the expert will be higher, and the quality of results better. There’s a reason why they are Experts in their fields.
New Perspectives - Experiences are the best teachers. An individual who’s new to the world of Online Advertising might have mental models which are based on their experiences, but the addition of a Facebook expert allows them to think in ways they may not have, and this is extremely beneficial for the business. Therefore it’s recommended to hire an expert especially if you’re new to the world of online marketing.
Follow guidelines & Facebook policies - Facebook is strict, and there are a lot of restrictions in terms of the things one can do on the digital platform. Hence a Facebook AD expert will help you and your business adhere to all the policies, and ensure they aren’t violated. In cases of such violations, a Facebook AD expert may help you find a solution to solve the problem and get out of this situation.
“Depends”. The cost of hiring a Facebook Ad Manager and their services is determined by multiple factors such as the scope of work, the expert’s experience, business goals to be met, a timeline of the work if you need only a Facebook Ad expert or whole social media expert.
The cost of hiring a Facebook Ad Expert will depend on -
Scope of work - The scope of work determines the cost of hiring the Facebook AD Experts. Say you hire someone to set up a Fresh AD account, and configure it from scratch vs hiring someone for a long-term basis where they run AD campaigns for the set budgets. Since the scope of work is limited in the former, the costs would be lesser.
Experience of the Freelancer - People with more experience and projects are likely to charge higher than their counterparts who may not have that much experience. One of the best ways to check for a Freelancer’s experience is through their portfolio.
Time took - If a project is a one-time need such as configuring marketing analytics such as Facebook pixel then the cost would be lesser than the cost of hiring a marketing expert who is hired to run regular marketing campaigns on a monthly basis.
The scale at which the work has to be done - If the requirement is to run ADs at high-costs that involve running them across multiple platforms, running retargeting ADs.
To find a Freelance Facebook Ad Expert -
Post your requirement on Refrens.
Our experts will call you to understand your needs.
Your requirements will be shared with the Facebook Experts who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
Expertise/Portfolio - This is one of the most crucial factors to check before hiring an expert to manage your Facebook ADs. The best measure to do so is by going through their work experience, and the projects they have worked on.
Testimonials - Building an advertising strategy is a time and capital-intensive process. Therefore before you commit to a Freelance Facebook Ad Manager, it's a good idea to check customer testimonials and validate their work experience.
Time - Time is money. Before committing to a project it’s important to enquire about the timeline for the project. It’s also important to divide the work into smaller goals and set deliverables in accordance with the decision.
Cost - Ideally cost shouldn’t be the top-deciding factor. One should consider all forms of costs before closing on the expert. The costs of the expert can be on an hourly basis or it may be dependent on the cost of the AD spend. Therefore it’s important to clear the cost structures before venturing into a business.
Maintenance/Support - For one-time project engagements with the Facebook ad manager it’s advisable to see if they will provide support in case of a future requirement?
Integrations - Will the Facebook Expert help you in external integrations such as Google Tag Manager, or syncing the campaigns with Google Analytics, or Google Data Studio. One should ask their developer questions about this based on their business requirements.
A good Facebook Ad Specialist is someone who can help your business grow, and thus it’s important to note the traits that define a good Facebook Expert -
Communication Skills - A Facebook expert will run ADs for you which is intended to drive growth to your business, and before someone can start running ADs for you, it’s important to check their communication skills - Do they ask the right questions, are they taking interest in you, or just trying to sell you their services?
The quality of questions they ask - Hiring someone for a project involves a good understanding of all their requirements, and to know the needs one has to ask questions. Check if the expert is asking relevant questions that are related to your business, and based on the questions they ask - You can determine their proficiency.
Portfolio - The world of Facebook ADs is huge, and it’s important to check with the expert about their experiences in running ADs, and check for which industries have they done so. For example, a Facebook AD expert who has experience with running ADs for D2C brands might not do a good job at running ADs for B2B services.
Check the portfolio before hiring them.
Testimonials - One of the best ways to validate and know about the expert and their quality of work is “Customer Testimonials”. It’s often a good idea to cross verify the testimonial before handing over a project to the developer.