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Tapas Adhikary

Tapas Adhikary

Article WriterAgency | Bengaluru, India
Article WriterBloggerTechnical WriterGhostwriter
Apoorva Sharma

Apoorva Sharma

Article WriterAgency | bhopal, India
Article WriterCopywriterBloggerTechnical Writer
Content Writing Hyderabad

Content Writing Hyderabad

Article WriterAgency | Hyderabad, India
Article WriterContent WriterCopywriterBlogger
Sakshi Deora

Sakshi Deora

Article WriterAgency | Surat, India
Article WriterContent WriterCopywriterBlogger
Talal Tayyab

Talal Tayyab

Article WriterAgency | Jhelum, Pakistan
Article WriterContent WriterProofreaderAcademic Writer
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I needed professional content to be written for my website. Refrens helped with this and I am extremely happy with the final output.
PrasadFounder, Mach Aviation Consultancy
Wanted website content meeting all SEO benchmarks and high readability score.
The content delivered through Refrens met the expected standard.
We needed a smart, storytelling content writer for our business. The expert we got from Refrens was a brilliant guy and a great resource to work with.
JayanthFounder, Subhalakshmi Fin. Services
I wanted to create a strong online presence for my boutique store. I found a reliable expert on Refrens easily for it.
ShrutiOwner, Studio Pehel
Refrens' service is bliss. We placed our requirements & in no time we were provided with some good expert profiles from which we engaged with a few.
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How to hire a Article Writer? there, fellow business owners! So, you're looking to hire an article writer, eh? Well, buckle up, because you're in for a wild ride.

Okay, maybe not a wild ride, but definitely an important one. After all, hiring an article writer can make or break the success of your content marketing strategy.

First and foremost, you need to figure out what kind of article writer you need. Do you need someone who can write engaging blog posts to drive traffic to your website?

Or are you in need of someone who can write long-form content that will establish you as an authority in your industry?

Maybe you need someone who can write product descriptions that will make your customers swoon. Whatever it is that you need, it's important to be clear about your requirements from the get-go. Before we dive deeper into the factors that can help you with clarity, let’s first understand why article writers are important.

Why Are Article Writers Important?

Before delving into the elements that can enhance clarity, it's essential to comprehend the significance of article writers. Why are they considered important

  1. Content creation: Article writers are responsible for creating high-quality written content, which is essential for any website or publication. They can help to inform, educate, and engage readers with interesting and relevant topics.

  2. SEO optimization: Article writers can help to optimize the content for search engines, which can help to increase the visibility and reach of the website or publication.

  3. Brand building: Article writers can help to build the brand of a company by creating content that reflects the company's values and mission.

  4. Lead generation: Article writers can help to generate leads for a business by creating content that resonates with the target audience and encourages them to take action.

  5. Audience engagement: Article writers can help to engage the audience by creating content that is interesting, informative, and relevant. This can help to establish a loyal readership and promote long-term engagement.

They are important for businesses, as they can help to increase visibility, drive traffic and generate leads, establish brand authority and engage the audience.

Decide The Type Of Writer You Want To Hire

Deciding on the type of article writer you want to hire can be a daunting task, but fear not, as there are a few factors you can consider to help make the decision easier.

  • Determine The Purpose Of Your Content

What do you want to achieve with your content? Do you want to drive traffic to your website, establish yourself as an industry authority, or simply inform and educate your audience? Knowing the purpose of your content will help you identify the type of article writer you need.

For e.g. Let's say you own a fitness studio and want to create content to promote your business. The purpose here might be to drive more traffic to your website and ultimately increase membership sales.

With this in mind, you would want to hire an article writer who can create engaging blog posts or social media content that appeals to your target audience of health and fitness enthusiasts.

  • Consider Your Target Audience

Who is your target audience? What are their interests, needs, and preferences? Knowing your target audience will help you determine the tone, style, and level of expertise your article writer needs to have.

  • Evaluate The Type Of Content You Need

Do you need long-form content, such as whitepapers or eBooks? Or do you need shorter blog posts or product descriptions? The type of content you need will also help you identify the type of article writer you need.

  • Inhouse Vs Freelance Vs Agencies

Another crucial decision you'll need to make when hiring an article writer is whether to recruit a permanent crew member. Each option has its own pros and cons, so it's important to weigh them carefully before making your choice.

If you're looking for someone who can be available at all times to handle your content needs and is fully invested in your business, then an in-house writer might be the way to go.

But if you're looking for more flexibility and the ability to hire writers on a per-project basis, then a freelance writer might be the answer to your prayers.

And if you're in need of a whole crew of skilled writers with diverse specialties, then an agency might be the perfect ship to help you navigate the unpredictable waters of content creation.

So, set your compass and weigh your options!

Consider These Specific Needs Before Hiring an Article Writer

  • Finding the right article writer for your project may present a challenge, but there are several steps you can take to ensure a successful hiring process.

  • Writing skills: Look for someone who has excellent writing skills, including grammar, spelling, and punctuation. The writer should be able to write in a clear, concise, and engaging manner that captures the attention of the readers.

  • Industry expertise: Depending on the topic of your articles, you may need someone with industry-specific knowledge and expertise. Look for a writer who has experience in your industry and can write knowledgeably about your subject matter.

  • Portfolio: Ask to see the writer's portfolio to get a sense of their writing style and experience. Look for examples of articles they've written that are similar in style and tone to what you're looking for.

  • Timeliness and reliability: Find a writer who can meet deadlines and is reliable in terms of communication and availability. You want to work with someone who can deliver high-quality work on time.

  • Price: Consider your budget and find a writer whose rates are within your range. However, keep in mind that quality writing is worth the investment, and it's better to pay a little more for a skilled writer than to compromise on quality.

Difference Between Article Writer And Content Writer

Note that these differences may not apply to every article writer or content writer, as their work can overlap to some degree depending on the specific project or assignment.

Article WriterContent Writer
To write informative and engaging articles that provide in-depth knowledge about a particular topic.To create content that can vary from informative to promotional in nature and is designed to engage the reader and drive traffic.
Follows a specific structure with headings, subheadings, and paragraphs that flow logically.May not follow a specific structure and can vary depending on the type of content.
Requires extensive research on the topic to ensure accuracy and relevanceMay require research but not always to the same extent as article writing.
Magazine articles, academic journals, blog postsBlog posts, social media posts, website copy

Criteria To Judge An Article Writer

When hiring a freelance article writer, there are several criteria you should consider to ensure that the writer is a good fit for your project and that you receive high-quality content. Here are a few criteria to judge an article writer -

  • Writing style and tone: The writer should have a strong writing style and be able to produce content that is engaging and easy to read. They should be able to match the tone and style of the publication or website they will be writing for.

  • Research and fact-checking skills: The writer should be able to conduct thorough research and fact-check their work to ensure that the content is accurate and credible.

  • Experience and qualifications: The writer should have a strong background in journalism or creative writing and have experience writing for the type of publication or website you are looking for.

  • Deadline management: The writer should be able to meet deadlines and provide the work on time.

  • Adaptability: The writer should be able to adjust to different writing styles and formats.

  • SEO knowledge: If you need the writer to optimize the content for search engines, it's important to look for a writer who has knowledge of SEO best practices.

  • Portfolio and samples: The writer should be able to provide samples of their work and have a good portfolio to showcase their writing skills.

  • Feedback and references: It is always a good idea to check feedback and references from the writer's previous clients to get an idea of their work ethic and overall quality of work.

By considering these criteria, you can increase the chances of hiring a good article writer and producing high-quality content that meets your needs.

Final Deliverables To Expect From An Article Writer

The final deliverables from a freelance article writer will depend on the specific needs of the project, but in general, you can expect the following -

  • Well-written and researched content: The article writer should provide you with high-quality written content that is well-researched, accurate, and engaging.

  • Formatting and layout: The article should be formatted and laid out in a way that is consistent with the publication or website it will be featured on.

  • On-time delivery: The article should be delivered to you on time, as per the agreed-upon deadline.

  • Revisions and feedback: The writer should be open to revisions and feedback, and make any necessary changes to the content as per your requirements.

  • SEO optimization: If the content is to be optimized for search engines, the writer should be able to include relevant keywords, meta tags, and other SEO elements to make the content more visible to search engines.

  • Images and multimedia: Some writers may include relevant images or multimedia elements to enhance the visual appeal of the content.

  • Relevant data and statistics: The writer should be able to include relevant data and statistics to support their arguments and make the content more credible.

  • Citations and bibliography: If the writer is using other sources for research, they should be able to include proper citations and a bibliography in the final deliverable.

To summarize, an article writer should deliver high-quality content that is well-written, thoroughly researched, and engaging, while meeting your specific requirements and deadlines.

Additionally, they should be receptive to feedback and willing to make revisions, as well as proficient in optimizing the content for search engines and incorporating relevant multimedia elements as necessary.

A Friendly Word Of Advice

Although an article writer can assist in enhancing the clarity and precision of your brand voice, there are some expectations that should not be placed on them.

1. Guaranteed Results: An article writer can provide information, insight, and recommendations, but they cannot guarantee specific results. The reader's situation and circumstances may vary, and the final outcome is up to them.

2. Expertise in All Fields: While a writer can research and write about various topics, they cannot be an expert in every field. It is essential to acknowledge their limitations and seek expert advice when necessary.

3. Infinitely Revisable Work: While a writer should aim for high-quality content, it may not be feasible to revise an article indefinitely. At some point, the writer may need to consider the work complete and move on to other projects.

Common Pitfalls To Avoid While Hiring An Article Writer

Here are some common mistakes that people make while hiring an article writer:

  • Not providing detailed instructions: It's important to provide detailed instructions to the writer about the article, such as the topic, target audience, tone, and style. This helps the writer to produce an article that meets the client's needs.

  • Not discussing payment terms: Many people don't discuss payment terms with the writer before hiring them. Some may charge per word and some may charge per article, it’s better to clarify these details before hiring. This can lead to disputes and misunderstandings later on.

  • Hiring based on price alone: Many people make the mistake of hiring a writer based on price alone. This can result in low-quality work and may end up costing more in the long run.

  • Not giving proper feedback on time: It's important to communicate effectively with the writer throughout the process and give timely feedback. This helps to ensure that the article meets the client's needs and expectations.

How Much Do Article Writers Charge?

Freelance article writers charge around $0.10 to $0.30 per word, while others charge $30 to $150 per hour.

Article writers charge different rates depending on factors such as their experience, expertise, and the complexity of the project.

On average, rates can range anywhere from a few cents per word to several dollars per word. Some writers charge a flat rate for an entire project, while others charge by the hour.

It is best to discuss the rate with the writer you are considering hiring and have a clear understanding of the cost before proceeding with the project. Also, these rates are subject to vary as per the experience.

Different Projects Article Writers Can Work On & Average Pricing

Sample Ghostwriting Fees

Blog postsFor a 500-word blog post- $50 to $150, For a 1000-word blog post - $100 to $300
Website content$150 to $400
Social media content$25 to $75
Whitepapers$500 to $1500 for 2000-word whitepaper

FAQs on article writer

What is your writing process?

You may want to know how the writer approaches a project, including their research process, outlining methods, and editing process.

What is your turnaround time?

It's important to know how long it will take the writer to complete your project, especially if you have a deadline. Make sure you discuss the timeline upfront to avoid any delays.

How do you handle revisions?

Ask the writer about their revision policy and whether there are any additional fees for revisions. It's important to establish clear communication and expectations regarding revisions upfront.


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