Travel Lead Management Software

Travel Lead Management Software: Our Top Picks

When it comes to managing travel leads, it’s a bit like coordinating a multi-city tour. You need clarity, organization, and a reliable tool to ensure no detail is overlooked. Enter: Travel Lead Management Software. Think of it as your trusty sidekick. It tidies things up and makes managing leads a breeze.

In this article, we’ll highlight the best of these tools. They take care of the nitty-gritty so you can focus on your travelers. Whether you love data or dreamy destinations, we’ve got you covered. Ready for a simpler way? Let’s dive in!

1. LeadSquared

LeadSquared steps up as a reliable Travel CRM and Marketing solution specifically crafted for tour package providers.

With LeadSquared, inquiries from major travel portals like TripAdvisor, Goibibo, and MakeMyTrip can be unified. It also captures inputs from social media platforms, websites, and direct customer referrals. High-quality landing pages tailored for travel businesses are an added feature. One standout feature is the capability to track and record every phone conversation with prospects or customers. This ensures that all communication is logged and easily accessible.

Automation is at the heart of LeadSquared. Inquiries get smartly routed based on various parameters such as budget and destinations. Its quick notifications to relevant teams ensure a speedy response to new queries. The software also offers extensive customization options. Users can adapt lead stages, fields, and quality scores to best fit their business model.

Monitoring activities of prospects is streamlined. For example, if someone is exploring multiple beach packages, the system can recognize this and respond accordingly. Partner and agent management is also simplified. LeadSquared provides restricted access features, ensuring data integrity and security.

Analytics offered by the software are comprehensive. Whether it’s about identifying top booking sources or analysing the performance of sales agents, the information is available and easy to interpret. LeadSquared integrates smoothly with many popular hospitality marketing and sales tools, making it a one-stop solution for travel lead management.


  • Lite: $1250/user/mo – Basic lead/sales tools and mobile CRM.
  • Pro: $2500/user/mo – Includes email campaigns and advanced management features.
  • Super: $5000/user/mo – Adds workflow automation and advanced lead distribution.
  • Ultimate: Custom pricing – Enterprise-level sales and revenue tools.


  • Capterra: 4.3⭐/5
  • G2: 4.6⭐/5

2. TeleCRM

At its core, TeleCRM shines in ensuring rapid contact with leads. Recognizing the immediacy of today’s world, it leverages automatic WhatsApp messages to engage leads swiftly. Additionally, it goes beyond just initial contact, emphasizing the importance of lead generation via WhatsApp marketing. This method not only captures the attention of potential leads but also lays the groundwork for subsequent engagement.

Equally imperative is the process of evaluating leads, and TeleCRM doesn’t falter here. Its lead scoring mechanism captures activities, assigning scores to gauge the potential value of each lead. This system ensures businesses focus on high-potential leads. Missed follow-ups, often synonymous with lost opportunities, are meticulously avoided, enabling timely engagements and trust-building. Moreover, the software’s prowess in lead qualification aids in discerning which prospects are most promising.

Manual tasks take a backseat with features like automatic lead distribution, ensuring sales representatives can access leads without delay. The software also simplifies the cumbersome task of managing leads across multiple platforms, centralizing them for easier access and follow-up. 

To keep prospects engaged, there’s a structured lead nurturing system in place, utilizing a sequence of WhatsApp messages. Lastly, TeleCRM places a keen focus on conversion tracking, offering insights into what’s effective and areas ripe for refinement.


  • Annual: ₹599/user/month – Basic CRM, 1GB storage, integrations, 2hrs Zoom support. 
  • Enterprise: Custom pricing with added features; some charged separately.


  • Capterra: 4.0⭐/5
  • G2: 4.6⭐/5

3. Pipedrive

Pipedrive stands out as a premier CRM software tailored for travel agencies. Its core strength lies in efficiently managing inbound inquiries, enhancing booking engagement, and crafting tailored travel itineraries. With Pipedrive, travel agencies can ensure an unmatched customer experience, fostering client retention.

Central to Pipedrive’s offering is its ability to centralize communication. Regardless of the platform, all travel inquiries and communication histories converge into a singular hub, ensuring travel agencies engage with clients wherever they prefer. This holistic approach places data-driven decision-making at the forefront, enabling agencies to closely monitor sales metrics and refine their offerings based on real-time feedback.

Automation also plays a pivotal role. Routine administrative tasks, from task allocation to meeting scheduling, are seamlessly handled, allowing agencies to prioritize more pressing responsibilities. Moreover, the software offers enriched client engagement, leveraging insights from various channels to respond to inquiries with a distinctly personal touch.

One of the Pipedrive hallmark features is the custom fields option. Agencies can store crucial client details like dietary needs or cultural preferences, ensuring every itinerary is as personalized as possible. Furthermore, Pipedrive eliminates manual record-keeping by automating updates, integrating financial data, and processing invoices. 


  • Essential: $9.90/user/month – Basic sales tools and 24/7 support.
  • Advanced: $19.90/user/month – Email sync, automation, and scheduling.
  • Professional: $39.90/user/month – Enhanced lead routing, e-signatures, and deeper reporting.
  • Power: $49.90/user/month – Project planning, CRM implementation, and scalable controls.
  • Enterprise: $59.90/user/month – Enhanced security, full feature access, and doubled automation.


  • Capterra: 4.5⭐/5
  • G2: 4.2⭐/5

4. Sembark

Sembark stands out as a comprehensive Travel CRM, tailored specifically for tour operators and travel agencies. The platform’s design focuses on the integration of essential tools, such as lead management, tour itinerary creation, contact administration, supplier contracting, tour operations, and payment monitoring. At the heart of its capabilities, Sembark allows agencies to track leads originating from various B2B and B2C sources and effectively manage each stage of these leads – from the initial inquiry right up to the point of check-out.

A noteworthy feature is the Tour Itinerary Builder, which aids in the swift creation and sharing of travel plans. Agencies can upload and regulate itineraries directly in the software, while the automatic costing function, built upon supplier contracts and markups, simplifies the quotation process. This feature also supports multi-currency quotations, using user-specified exchange rates. 

Furthermore, it facilitates package sharing through popular channels like WhatsApp and email and enables the downloading and dissemination of automatically generated quotations in PDF and Word formats.

In the realm of analytics, Sembark equips agencies with tools to analyze payments, sales, and supplier data. Monthly sales reports, supplier booking ledgers, and team performance analyses are just a few of the offerings that aid businesses in making informed decisions. The platform also centralizes the management of essential data related to destinations and sources. 

Lastly, Sembark ensures that user experience remains paramount by offering features such as personalized data integration, continual software updates aligned with industry shifts, and dedicated support around the clock.


  • Onboarding Fee: 
    • 0-5 users: ₹25,000
    • 6-10 users: ₹35,000
    • 10+ users: Custom
  • Monthly Subscription:
    • 0-10 users: ₹1,000/user
    • 11-25 users: ₹900/user
    • 25+ users: ₹800/user


  • Capterra: 5⭐/5

5. ClickPoint

ClickPoint is specially designed to automate the initial stages of the travel lead follow-up, facilitating greater engagement with prospective travelers. Its capability to enable call center agents to easily switch between inbound and outbound calls means that they can focus more on arranging trips, tours, and cruises rather than getting bogged down with complex software interfaces.

ClickPoint’s RingResponse™ Communications Suite is a standout feature, providing travel agents with tools such as Inbound Call Routing, Local Presence, and Pre-Recorded Voicemail Drops. These tools aim to improve contact rates, leading to more effective conversations with potential travelers. The software’s main focus is on simplicity, allowing agents to handle a higher volume of calls without the need for manual lead prioritization.

The software’s core features prioritize rapid responses, with capabilities like ensuring leads are engaged in under 3 seconds. There’s also a significant emphasis on improving agent efficiency. This is realized through features that allow travel agents to seamlessly make calls, send text messages, and connect with more potential travelers. 


  • $450/month for 5 users, on a month-to-month basis. Additional users at $65 each 


  • Capterra: 4.7⭐/5
  • G2: 4.6⭐/5

6. Refrens

Refrens offers an all-inclusive lead management tool tailored for businesses of all sizes. Designed with efficiency in mind, this software allows users to capture, organize, and prioritize leads, transforming prospects into clients seamlessly. One of its standout features is its capability to automatically gather leads from various sources, significantly reducing turnaround times.

Once leads are captured, businesses can nurture these prospects by segmenting and directly communicating with them through platforms like WhatsApp and Email. Adding to its efficiency, Refrens also has built-in auto-reminders ensuring businesses never miss a potential opportunity. To further streamline the sales process, the platform provides a customizable lead capture form, set to be launched soon, along with the ability to capture more detailed lead data through unlimited custom fields.

Businesses can also manage multiple sales pipelines, label leads for easy categorization, and centralize all communications, be it Email, Chat, or WhatsApp. Complementing these features, Refrens delivers actionable insights and reports, helping businesses make data-driven decisions. Collaboration is made easy with features that allow the addition of multiple team members with role-based access controls.

Furthermore, the software integrates an accounting and inventory suite, enabling businesses to send quotations, and invoices, and even collect payments. Refrens truly emphasizes a simplified experience, ensuring businesses can manage leads, communicate, invoice, and transact, all under a single platform.


Free Plan: free plan for small businesses to create up to 50 documents/year
Premium Plan: Pricing starts from as low as ₹100/month or $2.5/month depending on the number of users & features


  • Capterra – 4.9⭐/5
  • G2 – 4.6⭐/5
Refrens lead management system

7. CRM Travel

CRM Travel is a comprehensive solution tailored for tour and travel agencies, aiming to streamline operations and boost business growth. The software focuses on refining lead management, itinerary creation, and overall travel business operations, ensuring agencies can deliver exceptional experiences to their clients.

A highlight of its features includes the ability to support an unlimited number of users, allowing businesses to scale without limitations. A unique feature is its “Email to Query” capability, which automates the conversion of emails into actionable queries. Enhanced communication is facilitated through features like advanced email tracking, which offers insights into client engagement.

Quotations can be prepared in multiple currencies, increasing competitiveness in the global market. A flexible “Service Wise Voucher” feature provides customizable vouchers that can be individually shared or combined as needed. Additionally, leads can be captured from various platforms like Facebook, Instagram, WhatsApp, and even Google Sheets. The software also boasts a sophisticated quotation builder and a master data feature that simplifies the management of destinations, hotels, activities, and more.

For improved organization, user management tools allow the assignment of unique roles and responsibilities to team members. A robust reporting feature ensures agencies can monitor daily activities, and an intuitive itinerary builder streamlines the process of creating detailed travel plans. 

Finally, the system is equipped with currency management tools, document management features, and employee management capabilities, rounding off a truly comprehensive travel business solution.


  • Custom pricing

8. Freshsales

Freshsales offers a solution tailored for this very challenge. Upon a potential customer’s entry onto your website, this CRM springs into action, enabling real-time engagement via its integrated chat feature, ensuring inquiries are efficiently captured.

But securing leads is only the beginning. With a diverse range of traveler preferences in today’s market, personalization is paramount. Freshsales delves deep into each customer’s profile, amalgamating contact details, travel preferences, social media insights, and even logs of past interactions across multiple channels. This thorough understanding allows agencies to curate tailor-made experiences. 

Moreover, Freshsales enhances agent productivity, offering varied viewing formats for contacts and automating routine tasks, from meetings to travel plans.

Beyond the operational, Freshsales serves as an analytical tool, processing vast customer data to provide insights on travel trends, package popularity, and even agent performance. Consistent engagement tools, like customizable email templates and sales sequences, ensure travelers are kept in the loop, even during off-peak seasons. 

In an era where a single social media review can drastically sway public opinion, the CRM’s tight-knit integration between sales and support teams ensures issues are promptly addressed, keeping customer satisfaction at the forefront.


  • Free: ₹0 for 3 users – Basic CRM with chat, email, and phone.
  • Growth: ₹999-₹1,199/user/month – Enhanced CRM with AI scoring and sales sequences.
  • Pro: ₹2,799-₹3,399/user/month – Advanced features for managing multiple sales teams.
  • Enterprise: ₹4,999-₹5,999/user/month – Premium CRM with custom modules and dedicated management.


  • Capterra: 4.5⭐/5
  • G2: 4.5⭐/5

9. Enjay

Central to Enjay’s offerings is its efficient lead-capturing system, seamlessly integrating with websites and travel portals. This CRM also enhances communication with its integrations for SMS, Call, Email, Chat, and WhatsApp, ensuring you never miss a customer touchpoint. With the aid of Enjay’s Sangam CRM Mobile App, sales follow-ups become a breeze, and users can easily manage customer details and communications from one location.

What sets Enjay’s Sangam CRM apart is its robust reporting and analysis tools, providing both pre-built and customizable reports. Additionally, the system integrates with third-party vendors, simplifying the booking process. An optional integrated call center enhances inbound and outbound sales communications, while the CRM’s invoicing and payment collection features streamline cash flow management.

For businesses offering package tours, Enjay provides tools for custom tour creation, booking status tracking, and vendor management. The CRM also houses comprehensive client contact and KYC details, supporting cross-selling and up-selling initiatives.

To ensure sales efficiency, native mobile apps, email tracking, WhatsApp integration, and follow-up management tools are at the user’s disposal. Lastly, with Enjay’s easy templates, the majority of written communication can be streamlined and automated.


  • Custom pricing


  • Capterra: 3.0⭐/5


Whether it’s centralizing communication, enhancing lead follow-up, or providing in-depth analytics, the above-given software options ensure that managing leads becomes more efficient and effective. They are the compasses that guide businesses through the complexities of lead management, helping them chart a course toward success in the travel industry.