Marketing
Content Marketing: Your Ultimate Lead Generation Tool
Who doesn’t want a trail of hot leads leading straight to their business’s doorstep? Although, achieving this is easier said than done. Outbound marketing tactics like cold calling and email outreach can generate leads quickly, but they tend to be of lower quality. And, If your objective is to secure high-quality leads, consider turning to …
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Micromarketing Unpacked: What it Means, How it Works, and Real-World Cases
“Marketing that actually works shouldn’t require a PhD in astrophysics! – according to Allen Gannett. However, nowadays it feels like a cosmic challenge with newfangled tech, fickle customers, and diverse demographics. This forces companies to step up their game and experiment with fresh and funky approaches to snag customers’ interest. Traditional marketing still has its …
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The Ultimate Guide to Effective Guest Blogging in 2023
If you’ve only recently added guest blogging as a content marketing strategy for your website, you’re entering the most competitive search engine market ever. Guest blogging can make a huge difference to a website’s search engine rankings. Your business won’t get on page 1 of Google if you just put 500 words on your site …
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6 Instagram Growth Strategies For Product Promotion
Running a business online while attempting to promote your goods and services on social media can be challenging. Utilizing social media sites like Instagram can help your marketing strategies become much more successful and attract more customers and followers. This is primarily a result of Instagram’s current era-wide popularity. It is a place to build …
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How To Effectively Delegate Marketing Tasks
No matter if you consider a small business or a large business, a team is important. A team with tasks divided and proper segmentation of duties can save money and effort. And, that’s what delegation is! Dividing and letting someone else do a part of the task or a job is known as delegation. It …
How to Convert More Leads into Sales?
Firstly, don’t try to use tactics to try to trap your leads into buying your product/service. It almost never works. And even when it does, you will lose their trust and harm your reputation. Just follow this proven 6-step guide to increase your lead conversion ratio: 1. Understand their needs: I can’t stress this enough. …
Everything you need to know about Lead Management
Managing incoming leads is the most crucial part of all businesses. In today’s competitive market, companies need to have a systematic lead management process in place. A good lead management system can help you organize your sales process, reduce anxiety, increase your lead conversion rate, and grow your business. In this article, I will take …
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Industry-wise Top Lead Management Software in 2023
In today’s fast-paced business environment, managing leads effectively is crucial for any company’s success. With the rise of technology, businesses have access to a wide range of lead management software that can help streamline their processes and increase their productivity. However, with so many options available, it can be overwhelming to choose the right one …
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How to Generate More Leads than Ever?
Forget about all the jargon and guides that you find on the internet to generate more leads, and follow this simple strategy: The best hack to generate more leads is to stalk your potential customers (not literally though;p). Where do they hang out? What social media platforms do they use? If they needed to buy …
How To Make Interactive Emails
“Emails have an ability many channels don’t: creating valuable, personal touches- at a scale! ~David Newman Do you want to reach your professional contacts? Want to get clients as freelancers? Or want to send out promotional messages? Emails work! No matter how many new means of communication arise, be it social media, instant apps, branding …
5 Instagram Story Ideas For Your Freelance Business
Instagram is a popular way to market and sell your products and services. Brands are making six-figure income selling on Instagram alone. With over 2 billion active monthly users, Instagram is the 4th most popular social app after Facebook, YouTube, and WhatsApp. Whether you run an offline business, are an entrepreneur, or do freelancing, you …
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7 Steps To Writing A Follow-Up Email After No Response
In a modern world, you might assume that what if someone hasn’t responded to your email and is not interested? But don’t forget it’s quite natural to reply, whether to an initial email from the brand or a text from relatives. However, a right-crafted email catches your receipt’s eye and lets them respond to your …
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Top Social Media Tools for Businesses in 2023
Within the past few years, social media has grown into a powerful aspect that has a significant impact on the growth of society and business in general. Currently, YouTube and Facebook are considered to be the most popular and visited social media platforms preferred by many people. However, you cannot manage to run all the …
6 Easy Ways To Sell Yourself As A Freelancer On Your Resume
Are you a freelancer and want to get projects frequently? You need to do two things; sharpen your skill set and regularly update your freelance resume. It can do wonders for you, and you won’t be out of work. However, if you don’t work on your skill set and resume, you won’t be able to …
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Top 14 Tools Needed By A Content Writer
You have joined the freelance bandwagon. You’re working on projects you have always dreamt of working on; enjoying your freedom, and building your business slowly. Let’s admit it, you are having a good time! There are many things other than writing on your plate — pitching to new clients, marketing your services, building your brand …
How To Get Hired WITHOUT A Portfolio
You know you can write well and have decided to work as a freelance writer. But you find yourself stuck—you don’t have a portfolio! All you have are a few pieces of writing — essays and stories — that you wrote for your school magazine. If you’re wondering how to approach prospects without a portfolio, …
5 Proven Ways to Market Your Freelance Business in 2023
Your freelance business is just like any other business– it needs a marketing strategy to help it stay afloat. You may be creative, you may be the best at what you do, and you may even have tons of experience under your belt, but without an effective method of letting people know about what you …
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Social Media Content Strategies For Freelancers
We all know that mastering social media is challenging and requires a significant amount of time, effort, and focus. Remember, all this marketing work is on top of the actual piece you provide for clients. Don’t you wish for social media checklist that was created exclusively for freelancers? A checklist with actionable and repeatable actions …
12 Low-Cost Marketing Strategies For Freelancers
Being a one-person army is what freelancing entails. When entering this competitive market, standing out, developing a distinct personality, and generating leads are all responsibilities of a freelancer, concentrating on promotions and marketing strategies might be difficult. However, as a freelancer, you must generate quality leads in order to run your business. Nonetheless, it’s clear …
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8 Ways To Use Email Marketing To Build Your Freelance Business
Introduction In the age of the digital economy, more people are moving to freelance businesses. It gives them considerable independence in their operations than conventional jobs. Businesses are shifting to online platforms. It gives them more exposure to the market with less expenditure. Digital marketing has taken immense precedence among online freelance businesses. Freelance Email …
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How To Put Freelance Work On Resume?
Creating a CV is relatively simple a process for people who work a 9-5 job. However, if you’ve been freelancing for a while, you could be struggling to keep track of all the projects and jobs you’ve worked on in a logical manner to impress potential employers. Since many freelancers are continuously looking for new …
How To Get Clients Through Inbound Marketing?
You’re a one-man army if you freelance. You must be strong at marketing in addition to excelling at your services in order to create a network and bring in clients on a consistent basis. It is critical for you to give clients reasons to come to you, particularly through digital media. Inbound marketing, as opposed …
6 Personal Branding Elements For Freelancers
Today, attracting modern clients involves storytelling and, in many cases, establishing a highly personalized brand. Moreover, consumers are not only willing but also eager, to have a personal relationship with the products and services they buy and are particularly interested in the brand’s ambassador. Personal branding aids in the development of connection and trust, but …
Personal Branding: Path To An Independent Leader
Personal branding refers to marketing yourself in a way that establishes credibility and authority. Personal branding can help you establish yourself as a leader in your industry. It’s the process of creating a personal brand. It’s the most effective technique to reach out to a wider audience and establish a worldwide presence. Customers want to …
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The freelance marketing manifesto – a framework for freelance writers
A freelance writer is also a commercial creator, and marketing is not something that comes to the best of artists. As you juggle between projects or deal with the anxiety of ‘no stable projects’, it becomes a headache as it’s more difficult to think of ‘marketing’. But ‘marketing’ need not be a painful or distracting …
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What Should Small Businesses Focus On More – PR Or Advertising?
One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make …
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Importance Of Guest Posts In Digital Marketing
Simply put, guest posting is one of the easiest ways to spread the brand’s message while also ensuring the personal growth of your business. This is why it has cemented a strong reputation for itself in the digital marketing industry. Long story cut short; guest posting is the best marketing strategy for you to invest …
How To Write The Best Freelance Proposal?
To be successful in the field of freelancing, you must create the ideal freelance proposal in order to land the greatest tasks. The freedom to work from home has enticed a big number of people from various fields to make the transition from the boring 9-to-5 to freelancing. The market has undeniably become more competitive, …
Best Shopify SEO Blogs To Help You Improve Organic Traffic
SEO is believed to be a low-hanging fruit for e-commerce companies. When creating online storefronts, search engines are sometimes given little to no consideration, despite the fact that SEO offers one of the best returns on investment (ROI) of any eCommerce marketing endeavour. Instead, each year, businesses spend billions of dollars on advertising, and this …
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3 Ways Freelancers Can Use Social Media To Boost Business
Social media is now an integral part of our daily lives. Started off as a medium for catching up with old friends, it now has a serious impact on business, careers and reputation if not done in the right spirit. At the same time, it has led to newer career opportunities and changed the way …
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How to Perform Keyword Research
What is a keyword? A keyword is something that people search on Google, or other search engines to find information that’s relevant to their requirements. Example – Mr Mishra has developed an app, and now wants to increase his app installs, therefore he’s looking for people who can help him increase his app installs, so …
Driving Traffic using SEO – Search Engine Optimisation
What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website’s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc. Example – You search for “Best app …
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Driving Website Traffic using Digital Marketing
What is Digital Marketing? Digital Marketing is the art of communicating an idea to possibly millions of people with just a click, and with the explosion of the internet, and the number of active users on it, the avenues of growth provided by Digital Marketing is immense, and in this article, we are going to …
How To Write A Perfect Cold Email?
With everything moving online in this digitalized world, the internet is an important source for businesses to reach out to potential customers. In order to sustain in this competitive environment, the need to attract more people is increasing rapidly. They have to go out there and make people aware of their existence. For two reasons, …
Social Media Platforms To Boost Your Freelancing Business
Marketing on social media networks may be quite beneficial to freelancers. This is a good way to get your name out there. It makes it easier for clients to find your services and for you to communicate with them. To get the most out of each platform, you must take an active role in marketing …
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