Marketing

Content Marketing: Your Ultimate Lead Generation Tool

Who doesn’t want a trail of hot leads leading straight to their business’s doorstep? Although, achieving this is easier said than done. Outbound marketing tactics like cold calling and email outreach can generate more leads quickly, but they tend to be of lower quality. If your objective is to secure high-quality leads, consider turning to …

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Micromarketing Unpacked: What it Means, How it Works, and Real-World Cases

“Marketing that actually works shouldn’t require a PhD in astrophysics! – according to Allen Gannett.  However, nowadays it feels like a cosmic challenge with newfangled tech, fickle customers, and diverse demographics. This forces companies to step up their game and experiment with fresh and funky approaches to snag customers’ interest.  Traditional marketing still has its …

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The Ultimate Guide to Effective Guest Blogging in 2023

If you’ve only recently added guest blogging as a content marketing strategy for your website, you’re entering the most competitive search engine market ever. Guest blogging can make a huge difference to a website’s search engine rankings.  Your business won’t get on page 1 of Google if you just put 500 words on your site …

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6 Instagram Growth Strategies For Product Promotion

Running a business online while attempting to promote your goods and services on social media can be challenging. Utilizing social media sites like Instagram can help your marketing strategies become much more successful and attract more customers and followers. This is primarily a result of Instagram’s current era-wide popularity. It is a place to build …

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Everything you need to know about Lead Management

Managing incoming leads is the most crucial part of all businesses. In today’s competitive market, companies need to have a systematic lead management process in place. A good lead management system can help you organize your sales process, reduce anxiety, increase your lead conversion rate, and grow your business. In this article, I will take …

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How To Make Interactive Emails

“Emails have an ability many channels don’t: creating valuable, personal touches- at a scale!  ~David Newman Do you want to reach your professional contacts? Want to get clients as freelancers? Or want to send out promotional messages? Emails work!  No matter how many new means of communication arise, be it social media, instant apps, branding …

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5 Instagram Story Ideas For Your Freelance Business

Instagram is a popular way to market and sell your products and services. Brands are making six-figure income selling on Instagram alone. With over 2.3 billion active monthly users, Instagram is the 4th most popular social app after Facebook, YouTube, and WhatsApp. Whether you run an offline business, are an entrepreneur, or do freelancing, you …

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7 Steps To Writing A Follow-Up Email After No Response

In a modern world, you might assume that what if someone hasn’t responded to your email and is not interested? But don’t forget it’s quite natural to reply, whether to an initial email from the brand or a text from relatives. However, a right-crafted email catches your receipt’s eye and lets them respond to your …

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Top Social Media Tools for Businesses in 2024

Within the past few years, social media has grown into a powerful aspect that has a significant impact on the growth of society and business in general. Currently, YouTube and Facebook are considered to be the most popular and visited social media platforms preferred by many people. However, you cannot manage to run all the …

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6 Easy Ways To Sell Yourself As A Freelancer On Your Resume

Are you a freelancer and want to get projects frequently? You need to do two things; sharpen your skill set and regularly update your freelance resume. It can do wonders for you, and you won’t be out of work. However, if you don’t work on your skill set and resume, you won’t be able to …

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Top 14 Tools Needed By A Content Writer

You have joined the freelance bandwagon. You’re working on projects you have always dreamt of working on; enjoying your freedom, and building your business slowly. Let’s admit it, you are having a good time! There are many things other than writing on your plate — pitching to new clients, marketing your services, building your brand …

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Social Media Content Strategies For Freelancers 

We all know that mastering social media is challenging and requires a significant amount of time, effort, and focus. Remember, all this marketing work is on top of the actual piece you provide for clients. Don’t you wish for social media checklist that was created exclusively for freelancers? A checklist with actionable and repeatable actions …

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12 Low-Cost Marketing Strategies For Freelancers

Being a one-person army is what freelancing entails. When entering this competitive market, standing out, developing a distinct personality, and generating leads are all responsibilities of a freelancer, concentrating on promotions and marketing strategies might be difficult. However, as a freelancer, you must generate quality leads to run your business. Nonetheless, it’s clear that when …

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8 Ways To Use Email Marketing To Build Your Freelance Business

Introduction In the age of the digital economy, more people are moving to freelance businesses. It gives them considerable independence in their operations than conventional jobs. Businesses are shifting to online platforms. It gives them more exposure to the market with less expenditure. Digital marketing has taken immense precedence among online freelance businesses. Freelance Email …

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6 Personal Branding Elements For Freelancers

Today, attracting modern clients involves storytelling and, in many cases, establishing a highly personalized brand.  Moreover, consumers are not only willing but also eager, to have a personal relationship with the products and services they buy and are particularly interested in the brand’s ambassador. Personal branding aids in the development of connection and trust, but …

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Personal Branding: Path To An Independent Leader

Personal branding refers to marketing yourself in a way that establishes credibility and authority. Personal branding can help you establish yourself as a leader in your industry. It’s the process of creating a personal brand. It’s the most effective technique to reach out to a wider audience and establish a worldwide presence. Customers want to …

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The freelance marketing manifesto – a framework for freelance writers

A freelance writer is also a commercial creator, and marketing is not something that comes to the best of artists. As you juggle between projects or deal with the anxiety of ‘no stable projects’, it becomes a headache as it’s more difficult to think of ‘marketing’. But ‘marketing’ need not be a painful or distracting …

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What Should Small Businesses Focus On More – PR Or Advertising?

One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make …

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How To Write The Best Freelance Proposal?

To be successful in the field of freelancing, you must create the ideal freelance proposal in order to land the greatest tasksThe freedom to work from home has enticed a large number of people from various fields to make the transition from the boring 9-to-5 to freelancing. Is freelancing better than jobs? The market has …

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Best Shopify SEO Blogs To Help You Improve Organic Traffic

SEO is believed to be a low-hanging fruit for e-commerce companies. When creating online storefronts, search engines are sometimes given little to no consideration, despite the fact that SEO offers one of the best returns on investment (ROI) of any eCommerce marketing endeavour. Instead, each year, businesses spend billions of dollars on advertising, and this …

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Driving Traffic using SEO – Search Engine Optimisation

What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website’s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc.  Example – You search for “Best app …

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