Marketing

email marketing for freelancers

8 Ways To Use Email Marketing To Build Your Freelance Business

Introduction In the age of the digital economy, more people are moving to freelance businesses. It gives them considerable independence in their operations than conventional jobs. Businesses are shifting to online platforms. It gives them more exposure to the market with less expenditure. Digital marketing has taken immense precedence among online freelance businesses. Freelance Email …

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6 Personal Branding Elements For Freelancers

Today, attracting modern clients involves storytelling and, in many cases, establishing a highly personalized brand.  Moreover, consumers are not only willing but also eager, to have a personal relationship with the products and services they buy and are particularly interested in the brand’s ambassador. Personal branding aids in the development of connection and trust, but …

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The freelance marketing manifesto – a framework for freelance writers

A freelance writer is also a commercial creator, and marketing is not something that comes to the best of artists. As you juggle between projects or deal with the anxiety of ‘no stable projects’, it becomes a headache as it’s more difficult to think of ‘marketing’. But ‘marketing’ need not be a painful or distracting …

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PR-or-advertising

What Should Small Businesses Focus On More – PR Or Advertising?

One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make …

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Best Shopify SEO Blogs To Help You Improve Organic Traffic

SEO is believed to be a low-hanging fruit for e-commerce companies. When creating online storefronts, search engines are sometimes given little to no consideration, despite the fact that SEO offers one of the best returns on investment (ROI) of any eCommerce marketing endeavour. Instead, each year, businesses spend billions of dollars on advertising, and this …

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Driving Traffic using SEO – Search Engine Optimisation

What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website’s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc.  Example – You search for “Best app …

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