Tools To Grow Your Small Business 

12 Best All-Around Apps And Tools To Grow Your Small Business

Nowadays, small businesses no longer need to employ the services of accountants, assistants, and even customer service representatives with the plethora of software and apps that revolve around growing businesses. And now, apps are becoming more mobile-friendly with a lower learning curve and cost. 

Small businesses and startups need to be equipped with the right tools to attain substantial growth. Larger companies have the means to create and provide solutions that smaller businesses don’t have access to. 

At present, small business owners can grow their brands competitively with all-around small Business marketing apps that can help them manage everything from day-to-day tasks and long-term projects to customer relationship. Here are the best apps and tools to help you grow your business.

1. Refrens

Refrens is an invoicing and payments solution that simplifies transaction management and financial activity tracking. With Refrens, you can create professional invoices in minutes, track their status in real-time, and track your business expenses to manage your budget more effectively.

Its highly intuitive dashboard analyzes your business’s financial health and allows you to monitor expenses, earnings, and outstanding payments from a central location. You can also send payment reminders to your clients, ensuring timely payments and improved cash flow.

Key features include its multi-currency support, sending invoices and receiving payments in different currencies, and the free expense management tool. It also integrates with popular payment gateways, providing you and your clients with a seamless and secure transaction experience.

Recommended Reads: Top 7 Invoice Generator Software

Price: Mostly free.

The majority of tools offered by Refrens are free to use, however, they also offer paid premium features such as invoice customizations and scheduling invoice emails. These features can also be unlocked by inviting friends to use the platform.


  • G2 – 4.6/5
  • Capterra – 4.9/5

2. Deskera

Deskera is an award-winning platform that unifies everything for your small business, including accounting, payroll, HR, invoicing, and CRM. Deskera gives you a real-time view of your employee’s performance and your business ongoings. You can also email campaigns, build a customer helpdesk, and customize your sales pipeline in an all-in-one CRM. 

Process payrolls and payment schedules quickly and hassle-free, plus reuse pay runs as needed. Employees can apply for leaves, and the app keeps track of these and merges them into the calendar.

Price: $1,000-$2,000+

Deskera offers three pricing plans for businesses of different sizes: 

  • Growth (5-20 employees).
  • Mid-Market (20-50 employees).
  • Enterprise (50+ employees).


  • G2 – 4.6/5
  • Capterra – 4.7/5

3. Hyre

Hyre offers automation on several HR and administrative tasks, including your employees’ shift scheduling, tracking work hours, and tackling multiple levels of communication and management. 

Hyre’s software offers a gentle learning curve to easily organize your list of employees, their shifts and schedules, billable hours, and payroll for different departments. Reduce the percentage of sudden leaves and no-shows. 

Hyre features a time-tracking device that can also be used on remote workers and automates their timesheets. Empower your team to manage their shifts by punching in and out using mobile devices. 

Price: Not listed


4. HR Partner

HR Partner is an interactive database that lets you keep your employees’ records in a single, accessible location. Access all your employees’ information in a secure and private dashboard online. 

HR Partner allows you to update your documents online in real time from wherever you are. Plus, give your employees access to relevant documents and records they can update in real time. Timesheets, expense claims, and other HR concerns are stored in the HR Partner database, and the payroll system can export chosen elements.

Price: $125-$6,480

There are three services on offer from HR Partner which will depend on the needs of your business, and the prices of each scale depend on the number of employees. These include:

  • Core: All the core modules necessary for small to medium businesses.
  • Premium: For those businesses that need all the modules provided by HR Partner.
  • VIP: For those business who need the absolute best care and support.


  • G2 – 4.6/5
  • Capterra – 4.8/5

5. Uniqode

Uniqode’s digital business card solution is a powerful tool for elevating your networking game by leveraging the power of QR-code technology. Businesses can share more-than-basic contact info and track engagement with scanners effortlessly. 

Take it to the next level by enabling the lead collection feature that captures prospects’ contact details. Moreover, with built-in analytics, small businesses can gain valuable insights such as the number of card scans and saved contacts. On top of this, small businesses can leverage the Google Analytics integration it offers to tap into more critical data, including user behavior and demographics

Businesses can also enjoy features like pre-made customizable templates, contact sharing via Google and Apple Wallet, integrations with 5000+ applications, seamless tracking with sales CRMs, app-free accessibility for prospects, GDPR and SOC-2 Type II compliance, and bulk creation of digital business cards. 

Price: $6-$1,000+

Uniqode’s digital business card solution has four categories, priced depending on the number of users:

  • Solo (1-9 users): $6 per user.
  • Team (10-49 users): $5 per user.
  • Business (50-249 users): $4 per user.
  • Business+ (250+ users): Contact sales for more information


  • G2 – 4.8/5
  • Capterra – 4/5

6. factoHR

factoHR is an all-in-one HR and Payroll software offering numerous features for increasing the efficiency of activities. It handles an organization’s complete hire-to-retire activities and boosts productivity. The system gives the management a complete view of administrative tasks and the progress toward goals.

The cloud-based software stores employees’ data, generates salaries at a click and enables employee statutory compliance. It enables other modules and features for different functions of HR, such as attendance management, performance management, retirement benefits, and recruitment.  In addition, employees can easily access the system by checking attendance, generating payslips, and getting notified of essential announcements by managers.

Price: Not listed.

There are four plans offered by factoHR that have more modules included the higher up you go. Businesses can request a trial and inquire about pricing through their website.

These include:

  • Basic
  • Professional
  • Premium
  • Ultimate


  • G2 – 4.7/5
  • Capterra – 5/5

7. Hootsuite

Hootsuite is your all-in-one marketing and project management tool. It focuses primarily on helping your brand’s social media presence grow. Hootsuite provides a dashboard to schedule and review your social media content in an efficient calendar view. It also simplifies content creation and regular posting with a visual dashboard to add your image assets. 

Hootsuite helps you engage with your audience by showing you the latest conversations, trends, brand mentions, comments, and DMs in your inbox so you can respond ASAP. Best of all, its social analytics dashboard shows your best-performing content and provides insights on why it works so you can do more in future posts. 

Price: $99-$746+

Hootsuite has four pricing editions on offer and a free trial of Hootsuite is also available.

These include:

  • Basic: $99/month.
  • Professional: $249/month.
  • Premium: Starting at $739.00/month.
  • Ultimate: Contact sales for more information.


  • G2 – 4.1/5
  • Capterra – 4.5/5

8. SocialBee

SocialBee is an all-in-one marketing automation tool that empowers businesses to manage their social media presence effectively. One of the notable features of SocialBee is its AI Assistant, which helps businesses automate various tasks. The tool also provides content categories, allowing users to organize their content effectively. 

SocialBee integrates with popular platforms like Canva, Unsplash, and Giphy, providing access to a wide range of creative resources. Another key feature of SocialBee is its ability to recycle and repurpose content, maximizing its reach and impact. The platform also offers workspaces and collaboration tools, enabling teams to collaborate efficiently on social media campaigns.

Using SocialBee, businesses can easily set up a posting schedule, automate content sharing, and monitor their social media inboxes for comments and mentions. This ensures a consistent and engaging social media presence, ultimately driving better business results.

Price: $29-$99

SocialBee has 3 pricing editions with differing features to meet your budget and needs, and each has comes with a free trial. These include:

  • Bootstrap: $29/month.
  • Accelerate: $49/month.
  • Pro: $99/month.


  • G2 – 4.8/5
  • Capterra – 4.8/5

9. Social Web Suite

Social Web Suite is a comprehensive platform that lets you create, manage, post, schedule and analyze all aspects of your social media channels. Based on your target market, it gives you the best posting times for each social media platform.

The analytics dashboard provides reports on each post to see what works and how you can maximize it. The WordPress integration lets you pull an article from your blog or website and schedule when to post across your social media channels. 

Price: $9-$39

Social Web Suite has four editions on offer to cater to businesses of different sizes. These include:

  • Micro: $9/month
  • Small: $14/month
  • Starter: $29/month
  • Growth: $39/month

10. MailChimp

MailChimp is your go-to email marketing platform with its simple and easy-to-use interface that also automates your sales campaigns so you can focus on growing your business. Create customer segments depending on purchase history and demographics, and create rules for them when you trigger an email campaign. 

MailChimp provides an in-depth look at your campaigns’ performances with trackable links. Discover who’s opening and reading the emails, clicking on the links, and purchasing your goods and services afterward. You can also edit and update the emails for better conversions. 

Price: $0-$350

There are four pricing editions available from MailChimp to cater to a variety of budgets and needs. These include:

  • Free: $0
  • Essentials: $13/month.
  • Standard: $20/month.
  • Premium: $350/month.


  • G2 – 4.3/5
  • Capterra – 4.5/5

11. Benchmark Email

Benchmark Email is an easy-to-use email marketing platform. Users can create email newsletters and automated outreach in just a few minutes. With list segmentation capabilities, users can send personalized messages to their email lists, ensuring the right content reaches the right people. And by using Benchmark Email’s pop-ups and landing page builders, you can capture leads on-site and grow your email list.

If you find it challenging to generate email copy that resonates with your audience, don’t fret. Benchmark Email’s Smart Content, powered by OpenAI, uses your prompts to generate engaging email copy that you plug into your campaigns. 

Price: $0 to $499

Benchmark Email has 4 pricing editions on offer, and a free trial is also available.

These include:

  • Free: $0
  • Light: $9.99/month
  • Pro: $15/month
  • Enterprise: $499/month


  • G2 – 4.3/5
  • Capterra – 4.2/5

12. Tidio

Tidio is all-round customer communication software aimed at generating more leads and improving customer support and experience for businesses. The tool combines a live chat, chatbots, ticketing systems, email campaigns tools, multichannel support, and an NLP chatbot Lyro. 

Tidio is made to be affordable to SMBs, which makes it stand out from most advanced support tools on the market. Tidio can help businesses get high-quality leads, increase conversions, improve efficiency, and automate customer service up to 70% while offering fast and efficient support. 

Price: Free plan available, paid plans start from $29 per month


  • G2 – 4.7/5
  • Capterra – 4.8/5

Recommended Reads: E-invoicing In GST: A Complete Guide
Recommended Reads: Top E-Invoicing Software in India: Detailed Analysis


These tools cover a wide spectrum of business functions, from financial management and HR to marketing and social media. They offer cost-effective and efficient solutions that reduce the need for traditional, expensive services like accountants and customer service representatives, making it easier for small businesses to compete and expand.

With these resources, small businesses can streamline their operations, improve customer engagement, and boost overall efficiency. These apps and tools provide essential support for various aspects of business management, enabling small enterprises to navigate the competitive landscape and achieve substantial growth in today’s business environment.

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