profitable-consulting-business ideas

16 Profitable Consulting Business Ideas In-Demand For 2024

2023 has been all about the economic downturn and loss of job security. These hard times stress more the fact that everyone should consider starting a side business. And what better way to go about it than starting a consulting business?

If you have the expertise and experience that can help other individuals/businesses, you must consider consulting. Apart from adding to your income, a consulting business also adds to your experience while not taking away much of your time.

So, what type of consulting business should you start? If you are looking for a list of top consulting business ideas for 2024 that can fetch you, high-paying clients, then this post is for you. Read on to learn more about consulting and pick the best option that fits your needs.

Top 16 Consulting Business Ideas That Work in 2024

1. Business Consulting

Businesses of all sizes can benefit from the expertise of a business consultant to optimize their operations and achieve their goals. 

For example, as a business consultant, you might help a business develop a comprehensive business plan and conduct market research to identify the target audience. You can further help businesses with pricing their products and analyze financial data to determine profitability and cash flow.

The best part about business consulting is its broad applicability. It encompasses a wide range of areas, including financial management, marketing strategy, HR management, and process optimization. So, you can experiment with a bunch of different ideas and niche down later on.

Example: Michael Zipursky and Sam Zipursky offer consulting for consulting businesses

Michael Zipursky and Sam Zipursky - Business Consultancy Ideas


2. Marketing Consulting

Every business needs marketing help, making this a popular niche. It focuses on helping businesses to develop effective marketing strategies and tactics. 

Marketing consultants can assist clients with market research, brand development, digital marketing, and much more. For example, a marketing consultant might help a small business to establish a social media presence, develop a content marketing strategy, and rank higher on Google.

Check out how you can become a digital nomad in 2024.

To take it a step further, you can specialize in niches and help your clients with social media marketing, such as Facebook, Instagram, Google ads, email marketing, etc.

Marketing consulting could be your calling if you’re passionate about marketing and enjoy helping businesses grow. Continually updating your skills and knowledge to keep up with the rapidly evolving marketing landscape can help you charge higher for your services.

Check out the 7 ways to negotiate higher rates for your services.

Example: Josh Fechter helps companies to scale intelligently


3. Marketing and Sales Automation Consulting

Marketing and sales automation consulting services aim to help businesses automate and streamline their sales and marketing processes. 

By leveraging the latest automation technologies and techniques, you can help clients improve their lead generation, customer engagement, and, ultimately, their revenue.

Examples of sales and marketing automation consulting services may include developing and implementing automated email marketing campaigns, integrating CRM systems with marketing automation platforms, and creating lead-scoring models to prioritize sales efforts.

For instance, as an automation consultant, you may offer eCommerce automation services. You can help them integrate their b2b sales consulting and marketing data into a cohesive system that enables more effective targeting and follow-up.

Overall, marketing and sales automation consulting can be a highly lucrative and rewarding area for consultants. This is because it combines the best of both worlds—marketing & sales and automation, both of which are what every business is in need of today.

A good start in this field is to begin with email marketing campaigns for small businesses and then slowly automate more processes step by step.

4. Software Development Consulting

Technology continues to advance, and businesses require custom software solutions to meet their specific needs. This is why the need for software development experts who can advise in-house teams is high. 

As a software development consultant, you will work with clients to understand their requirements and develop software that solves their unique problems. This process entails not only coding and designing but also leveraging a solid understanding of using the right tools to test software, ensuring the reliability and functionality of the developed solutions.

Examples of software development consulting services include creating custom software for businesses, developing mobile apps, building web-based applications, and creating e-commerce platforms. You may also provide software integration and data management services to help businesses streamline their operations.

If you have a software development background, strong programming skills, and the ability to communicate technical information clearly to clients who may not have a technical background, then this idea is for you. 

Example: Matt Oplinski offers webdesign and software development services. You can also offer design consulting with the help of different tools like procreate color palletes.


5. StartUp and Online Business Consulting

Startup and online business consulting service help entrepreneurs and online business owners start, grow, and scale their online businesses

Needless to say, this type of consulting service is in high demand due to the increasing number of entrepreneurs and startups looking to establish their online presence. Digital businesses like SaaS, affiliate blogs, etc., need help with multiple aspects of their online business, and you can consult them.

As a startup and online business consultant, you can help your clients in various areas such as business planning, market research, branding, developing a sales strategy, and more. By infusing motivation for entrepreneurs into your consultancy, you encourage and inspire your clients to persevere, innovate, and thrive in their entrepreneurial journeys.

Startups and online businesses are revolutionizing the e-learning landscape by creating courses using platforms like This powerful platform facilitates content creation, ensuring high-quality and engaging courses. Combined with its community platform, it enables membership-based access, fostering a dedicated learning community.

For example, if your client is an online course creator, you can help them identify their target audience, develop a strong brand identity, choose the right platform for their online courses, establish a social media presence, and drive traffic to their website.

You can also offer guidance on different aspects of online businesses, such as email marketing, content creation, landing page optimization, and search engine optimization (SEO).

Example:  Eduard Klein helps digital business to start and grow a business without getting swept away


6. Content Marketing Consulting

Content marketing consulting is a great business idea for those with expertise in creating and distributing valuable content to attract and retain a clearly defined audience. 

As a content marketing consultant, you can help businesses create a content strategy, develop engaging content, and promote it through various channels.

For instance, you can work with a client to identify their target audience and create a content calendar that aligns with their business goals. 

You can help them create blog posts, create social media content using AI, business email newsletters, and more while also ensuring that the content is optimized for search engines.

7. Lead Generation Consulting

Every business needs leads, so there is a huge opportunity for lead generation consultants.

Lead generation consulting involves helping businesses attract and convert potential customers into actual ones. This can be achieved through a variety of methods, including targeted advertising, cold email outreach, LinkedIn outreach, and content marketing.



You can help businesses and entrepreneurs develop and implement a lead generation strategy to achieve good lead generation rates.

You can niche down even more. For instance, you can be a LinkedIn outreach consultant and help businesses with LinkedIn search and LinkedIn profile optimization, such as headline optimization, messaging, etc.

Ryan Cameron helps businesses get meeting requests with their ideal customers


8. Technology Consulting

Technology consulting is a broad field that can cover everything from IT strategy to cybersecurity. As a technology consultant, you’ll need to be knowledgeable about the latest technological advancements and how they can be leveraged to benefit your clients, especially those exploring innovative tech startup ideas.

As a technology consultant, you can offer a wide range of consulting services, such as IT strategy, cybersecurity, cloud computing, data analytics, and digitization.

If you have a knack for technology and are good at problem-solving, then technology consulting is for you. The demand for technology consultants is on the rise as new advanced technologies emerge daily.

Moreover, to enhance your chances of securing more leads, effective self-marketing is crucial. Word of mouth remains a powerful tool; therefore, offering clients items like Canvas Picture Prints as tokens of appreciation encourages them to display these in their office galleries, subtly promoting your services to others.

9. AI Consulting

It is safe to say that 2023 was the year of AI, and 2024 continues to be. AI has been transforming the way we live, work, and interact with the world; this is your time to ride the momentum.

As businesses become more reliant on data and technology to stay competitive, AI consulting has emerged as a crucial service for companies of all sizes. AI consulting helps businesses implement and leverage AI technologies to optimize operations, automate processes, and make data-driven decisions.

One example of AI consulting is predictive analytics, which uses AI to analyze data and predict future outcomes. For instance, a retail business could use predictive analytics to forecast sales for the upcoming holiday season based on past sales trends and consumer behavior.

Jan Romportl helps navigate the AI world with confidence


10. Digitization Consulting

More and more businesses are recognizing the benefits of digitization but may not know how to get started or which tools to use. That’s where digitization consultants come in.

As a digitization consultant, your job would be to help businesses automate their processes, improve efficiency, and increase productivity through the use of digital solutions. This could include digital invoicing, document management systems, cloud storage, electronic signatures, and more.

11. IT Consulting

IT consulting firms help businesses with a wide range of technology-related issues, including software development, network infrastructure, virtual machine hosting, cybersecurity, and data management. They also help integrate IT systems for businesses like business phone services, operations software, CRMs and more.

The goal is to provide expert advice and support to help companies use technology more effectively to achieve their business objectives.

In short, IT consulting firms provide businesses with the expertise and support they need to use technology effectively and achieve their business goals. 

Whether it’s software development, network infrastructure, cybersecurity, or data management, IT consulting can help businesses stay competitive in an increasingly digital world.

Example: Ranjan Prajapati provides IT consulting services in the subsidy industry


12. Business Law Consulting

Business law consulting is a specialized consulting service that helps businesses navigate legal issues related to their operations. The legal services market will grow at a compound annual growth rate of 6.5%. This type of consulting is especially useful for small businesses and startups that may not have a dedicated legal department.

If you have a legal background or experience in business law, starting a business law consulting firm can be a lucrative and fulfilling career option. 

As a business law consultant, you can offer services such as entity formation and structuring, contract drafting, intellectual property, regulatory compliance, litigation support, etc.

13. Environmental Consulting

In recent years there has been a growing concern for environmental sustainability which makes environmental consulting one of the most in-demand consulting businesses in 2024.

With a focus on sustainability, renewable energy, and reducing the carbon footprint, environmental consulting has become an essential service for businesses and individuals looking to positively impact the planet.

If you are passionate about environmental conservation and sustainability, an environmental consulting business could be your perfect choice. 

Some examples of environmental consulting services that you could offer are solar energy consulting, energy efficiency consulting, waste management consulting, water conservation consulting, etc. A prime example is Solargis software, which stands out as an effective solution in a wide range of solar energy management options, especially in the field of solar forecasting.

Another such company is Anderson, it provides environmental and geotechnical consulting services in Australia.


14. Career Consulting

Career consulting is a type of consulting that helps individuals identify and pursue their career goals. It includes services such as career coaching, resume writing, interview preparation, job search strategies, and more. 

If you’d like to stand out as a career consultant, you should consider specializing in unique niches. For example, you can offer career consulting services for healthcare professionals, law students, environmentalists, etc.

You can also offer specialized services such as executive coaching, career transition, non-profit career coaching, and more. Know that using an executive coaching platform can enhance career consulting by providing tailored guidance and resources to clients seeking leadership development.

As you can see, career consulting can cater to a wide range of individuals and industries. If you have a passion for helping people achieve their career goals, there is likely a niche within career consulting that is right for you.

15. Fitness, Health and Wellness Consulting

It’s no secret that the demand for health and wellness services has been on the rise for the past few years, and it’s not slowing down anytime soon. 

Companies and individuals alike are realizing the importance of taking care of their mental and physical well-being, and this is where fitness, health, well-being, or mindfulness consulting comes in.

As a health consultant, you can work with individuals, businesses, and employees of organizations to help them develop and maintain healthy lifestyles. Your job would be to help them make better choices when it comes to exercise, nutrition, and overall well-being. 

Example: Dr. Bianca Beldini, Corporate Wellness Consultant


For instance, you can work with individuals to create customized fitness programs that meet their specific goals and needs. 

Or, as a corporate wellness consultant, you can help companies create wellness programs for their employees. These programs can include fitness challenges, nutrition seminars, mindfulness exercises, and stress management techniques. 

Other similar consulting services that you can offer include mindfulness and meditation consulting, nutrition consulting, etc. The possibilities are endless, and the rewards are substantial.

16. Financial Consulting

Financial consulting offers a lifeline to individuals and businesses to understand and manage their money better.

It encompasses starting a credit repair business, investment advisory, retirement planning, tax consulting, budgeting and financial planning services, wealth management, risk assessment, and insurance advising.

As a financial consultant, your role requires a deep understanding of financial markets, regulations, and personal finance strategies.

Your expertise can transform financial challenges into opportunities, making financial consulting a highly valued and rewarding profession.

Your expertise can transform financial challenges into opportunities, making financial consulting a highly valued and rewarding profession.


In conclusion, starting a consulting business in 2024 can be a lucrative and fulfilling career path, but choosing the right niche can be challenging. You can use this list of top 16 consulting business ideas as a start.