PPC stands for Pay per Click. It refers to a specialized marketing mode where advertisers pay to drive traffic to their websites or apps to increase conversions. PPC campaigns are usually facilitated by search engine giants like Google, Bing, and ecommerce platforms like Amazon, Etsy where businesses bid on clicks, hoping to get traffic that amounts to conversions.
A PPC expert can understand the requirements of a business, and translate those requirements into campaigns that can be executed to drive traffic, and conversions. A PPC expert can perform keyword research, plan campaigns, find an audience, and build on that to run ADs that drive ROIs.
PPC services are necessary because they allow businesses to catalyze their process of discovery by driving paid traffic to their websites and apps. Driving organic search traffic via SEO is tough and time taking, for that purpose you have to hire an SEO expert who can rank your webpages on Google first page and that’s where PPC campaigns come into play.
Let’s say Mrs. Sharma wants to increase the sales of her handicrafts. For that, she hires a PPC advertiser who will run paid campaigns to drive traffic to her ecommerce site when users search for home décor or unique gifts on Google.
Running Performance ADs includes doing a lot of things. Therefore, PPC experts' services can be any of the following or a combination of some of these.
Keyword Research - Running ADs can involve performing keyword research, allowing a brand to identify their user intentions and build on them.
Landing Page designs - Although this is majorly the task of web developers, there are ways in which PPC experts can design custom landing pages with the intent to convert.
Writing copies & Designing ADs - An essential part of the ADs is designing it right and writing copies that catch the attention of the use that makes them click. A PPC expert can help write copies and design graphic ADs that convert.
Running Campaigns - An essential step towards is executing based on the research that's been done. A PPC specialist can run ADs on Google, Amazon, Bing, etc.
Competitive Research - PPC experts usually check on similar businesses before they start running ADs. This provides insights for their campaigns, and many tools facilitate this process.
PPC Budget Estimates - PPC experts can help estimate costs required to run ADs with the desired intent.
Optimizing campaigns - All profitable campaigns are optimized as they run. At times, there is the need for external PPC specialists to consult and help improve an already existing set of campaigns.
Scaling ADs - Running AD campaigns for $100,000 a month is very different from an AD campaign worth $1000 a month. When someone is looking to run ADs for higher budgets, it's advisable to hire a PPC advertising specialist to either consult or execute.
Consult - Senior PPC specialists often consult with brands and help them devise plans and strategies to help them run ADs that are better and higher converting.
PPC (Pay per click) is one of the most important marketing techniques for your business. To achieve fast initial growth, most companies rely on PPC or Paid Marketing campaigns. An Optimized PPC Campaign can result in very high ROI leading to overall profitability for your business.
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