Boost Lead Conversion with Refrens Sales Lead Forms

Automatically Capture Sales Leads From Websites, Social Media, And More!

Create Customised Forms in Minutes.

Zero Technical Knowledge Required.

Create Sales Lead Forms
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1000s of sales executives have automated their lead capture with Refrens sales lead forms⚡

Capture, Nurture, and Convert

With our powerful sales CRM, you can not only capture leads, but also engage with them via email/WhatsApp, track them across different sales pipelines, forecast future revenues, and convert them faster with end-to-end automation.
Create Sales Lead Forms
Supercharge your sales process in 3 simple steps
Create and Customize Forms
Create & CustomizeCreate custom sales lead forms with different field types such as radio button, dropdown menu, checkboxes, boolean, email, currency, etc. Decide which fields to keep mandatory or hidden. No technical knowledge required.
Easy to embed form on the website
Embed & ShareIncorporate the form on your site, trigger it with a button, or share a unique link across your social platforms & ad campaigns.
Get instant notification when the form is filled
Connect & ConvertGet notified when a new lead is received, Instantly connect with them via email with pre-filled templates or send a WhatsApp in a couple of clicks, Convert leads faster with comprehensive tracking & automated follow-up reminders.
Rated ⭐ 4.8/5 based on 11700+ Ratings

Happy Customers

Refrens has made lead capture a breeze! The built-in CRM integration is revolutionary. No more platform hopping!
AniketOwner, Spaceplexx, Coworking Space
The hidden fields feature is brilliant! I can get a better context of customers' requirements without them having to spell it out.
RubitaFreelance Developer
Responding to inquiries directly from Refrens, be it via email or WhatsApp, has made our workflow smooth. The pre-filled email templates are a time-saver!
AnjaniFounder, Brown Mocha
Refrens has taken the stress out of follow-ups. The automated reminders ensure we're always on top of our game.
LinkeeFreelancer, Content Writer
Shivansh testimonial for Shopify developer
Refrens Forms has transformed the way we manage inquiries. The ability to embed forms and share them across our social media is incredibly efficient.
Shivansh TulsyanCEO, Binny Textiles

Don’t Just Collect Leads - Convert Them

Sales Lead Forms With In-built Sales CRM
Manage Forms Across Multiple Pipelines
Customised Pipelines For Different Offerings
Manage leads more efficiently with separate pipelines for different products, services, and geographies that require different sales processes.
Centralized Communication - Lead Management Software
Centralised Communication
Quickly close leads with pre-filled email templates and one-click WhatsApp messages. Track all your leads communication in one place.
Easy to followup with in built CRM
Follow-Up Faster Than Your Competition
Our automated follow-up reminders will ensure you always stay ahead of the curve. Never miss an important opportunity. ever.
Hidden Fields in Form
Know Your Lead's Precise Interest - Without Having To Ask!
If you have multiple products or services on your website, you can create lead capture forms with auto-filled hidden fields for each. This way you will know which product or service they are interested in - without even having to ask!
Capture IndiaMart Leads Into Refrens Automatically
Connect your account with IndiaMart to automatically capture all your leads data into Refrens. Manage leads, get detailed sale reports, send email & Whatspp messages, create quotations & invoices, and more. - all in just a few clicks!

The smartest investors in the room are backing our vision.

People who understand money, match-making and all things Internet.
Vijay Shekar Sharma
Vijay Shekhar SharmaFounder, Paytm
Anupam Mittal
Anupam MittalFounder,
Kunal Shah founder of CRED
Kunal ShahFounder, CRED
Founders of AngelList, DailyNinja,, Park+ and many more.

What Is A Sales Lead?

A sales lead is a prospective customer who has shown interest in your product, service, or company and meets certain criteria that make them more likely to become a paying customer.

Sales leads can be individuals or organizations and are often categorized based on their readiness to purchase or their position in the sales funnel. They are essential for businesses that operate on a business-to-business (B2B) or business-to-consumer (B2C) model, as they serve as the starting point in the sales process.

What Is An Example Of A Sales Lead?

Let's consider two examples—one for B2B and one for B2C:

  1. B2B Example: Imagine you sell accounting software specially designed for small businesses. A sales lead for you might be the owner of a small e-commerce business who fills out a "Contact Us" form on your website inquiring about your product's features and pricing.

  2. B2C Example: Suppose you run an online store that sells fitness equipment. A sales lead in this context might be someone who visits your website, browses through your collection of treadmills, and then signs up for newsletters or promotional offers.

What Is A Lead Form?

A lead form is a web-based form designed to capture important information from prospective customers, such as their name, email address, contact number, and other details relevant to your business.

These forms are usually found on landing pages, in pop-up ads, or within content assets like e-books and whitepapers. The data collected through lead forms is then used for lead generation and nurturing, ultimately aiming to convert these leads into paying customers.

How Do You Make A Lead For Sale?

Generating a lead that can be converted into a sale involves a multi-step process:

  1. Audience Targeting: Identify your target audience and understand their needs and pain points.
  2. Content Creation: Develop valuable, engaging content that addresses those needs and pain points, aiming to attract your target audience. This could be blog posts, webinars, social media posts, or other forms of content.
  3. Lead Capture Mechanism: Use lead forms, sign-up sheets, or other methods to capture the information of interested parties.
  4. Lead Qualification: Not all leads are ready to buy. Use predefined criteria to sort leads into categories like 'cold', 'warm', or 'hot' based on how likely they are to make a purchase.
  5. Nurturing: Use email marketing, retargeting campaigns, or follow-up calls to engage and nurture qualified leads. Provide them with the information, solutions, or incentives that will help them move along the sales funnel.
  6. Conversion: Once a lead is 'hot' and has shown a strong intent to purchase, that's when you attempt to close the sale.
  7. Analysis and Feedback: Always analyze the performance of your lead generation methods and sales process. Use the data to improve and refine your strategies for future leads.

By following these steps, you can generate leads that are more likely to convert into sales.

Why Are Sales Leads Important?

Sales leads are crucial for several reasons, each contributing to the growth and sustainability of a business. Here's why they are important:

  1. Fuel for Sales Pipeline Sales leads serve as the initial entry point into the sales pipeline. Without leads, the sales team has no one to sell to, effectively stalling the growth of the company.

  2. Revenue Generation The ultimate goal of any business is to generate revenue, and sales leads are the prospects that have the potential to become paying customers. Converting leads into sales is the most direct way to increase revenue.

  3. Business Growth When managed correctly, sales leads can become long-term customers. This not only contributes to immediate revenue but also to the lifetime value of a customer, thereby aiding in business expansion and growth.

  4. Market Insights The process of lead generation and qualification offers valuable insights into market trends and customer preferences. This data can be used to tweak product offerings, enhance marketing strategies, and better understand your competitive landscape.

  5. Cost Efficiency Targeting sales leads is usually more cost-effective than mass marketing to a broad audience. By focusing resources on prospects who are more likely to convert, businesses can achieve a better return on investment (ROI).

  6. Customer Relationship Building The lead generation process allows businesses to build relationships with potential customers. Through effective nurturing, businesses can improve their brand image, foster trust, and enhance customer loyalty, even if the lead doesn't immediately result in a sale.

  7. Scalability Having a steady influx of sales leads allows a business to scale operations. A predictable and manageable lead generation strategy can be ramped up or scaled down as business needs change.

  8. Risk Mitigation By continuously generating new leads, businesses can mitigate the risks associated with dependency on a small set of customers. A diversified customer base is generally healthier for the sustainability of the business.

  9. Innovation and Adaptation The need to attract new leads often drives innovation in marketing and product development. Adapting to the requirements and challenges of lead generation can lead to more effective sales processes and a more attractive product offering.

  10. Employee Morale and Productivity A steady flow of qualified leads can boost the morale of sales teams, as it provides them with the opportunity to do what they do best: close deals. This can lead to increased job satisfaction and higher productivity among employees.

In summary, sales leads are the lifeblood of any sales-driven organization. They are crucial for revenue generation, business growth, and the overall long-term success of a company.


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