A freelance writer is also a commercial creator, and marketing is not something that comes to the best of artists. As you juggle between projects or deal with the anxiety of ‘no stable projects’, it becomes a headache as it’s more difficult to think of ‘marketing’. But ‘marketing’ need not be a painful or distracting …
The freelance marketing manifesto – a framework for freelance writers Read More »
One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make …
What Should Small Businesses Focus On More – PR Or Advertising? Read More »
Simply put, guest posting is one of the easiest ways to spread the brand’s message while also ensuring the personal growth of your business. This is why it has cemented a strong reputation for itself in the digital marketing industry. Long story short; guest posting is the best marketing strategy for you to invest in. …
As a freelancer or even as a small business owner, you work hard. In order to provide an exceptional product or service, you work closely with your client using your all resources in the hopes this will yield good returns. However, easier said than done, that rarely ever happens. To get paid and get the …
Invoicing Software For Freelancers & Small Businesses: Factors To Consider Read More »
To be successful in the field of freelancing, you must create the ideal freelance proposal in order to land the greatest tasksThe freedom to work from home has enticed a large number of people from various fields to make the transition from the boring 9-to-5 to freelancing. Is freelancing better than jobs? The market has …
SEO is believed to be a low-hanging fruit for e-commerce companies. When creating online storefronts, search engines are sometimes given little to no consideration, despite the fact that SEO offers one of the best returns on investment (ROI) of any eCommerce marketing endeavour. Instead, each year, businesses spend billions of dollars on advertising, and this …
Best Shopify SEO Blogs To Help You Improve Organic Traffic Read More »
Social media is now an integral part of our daily lives. Started off as a medium for catching up with old friends, it now has a serious impact on business, careers and reputation if not done in the right spirit. At the same time, it has led to newer career opportunities and changed the way …
3 Ways Freelancers Can Use Social Media To Boost Business Read More »
Do you enjoy writing? Are you looking at building your career as a professional content writer? You will be then glad to know that content writing is considered an extremely rewarding career nowadays. With the world moving forward into digitalization, content writers are in tremendous demand. This makes content writing an incredibly challenging profession. Nevertheless, …
How to Become a Professional Content Writer in India? Read More »
We are aware of the fact that the function of fuel is to propel a vehicle and it is the same thing that digital marketing nowadays plays a role in a business. Digital marketing is the need of the hour to propel a business to achieve its goals. It is expected to play an important …
Evolution and Growth of Content Writers in India Read More »
WordPress is a platform that allows people to develop high-performance, fully-functional websites without writing code, and according to a report by W3Tech, WordPress has a whooping 43.1% market share of the entire global traffic. Some famous brands who have used WordPress are Techcrunch, Sony Music, BBC America, Bloomblerg Professional, and many more. What makes WordPress …
What is the cost of developing WordPress websites? Read More »
What is a keyword? A keyword is something that people search on Google, or other search engines to find information that’s relevant to their requirements. Example – Mr Mishra has developed an app, and now wants to increase his app installs, therefore he’s looking for people who can help him increase his app installs, so …
What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website’s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc. Example – You search for “Best app …
Driving Traffic using SEO – Search Engine Optimisation Read More »
What is Digital Marketing? Digital Marketing is the art of communicating an idea to possibly millions of people with just a click, and with the explosion of the internet, and the number of active users on it, the avenues of growth provided by Digital Marketing is immense, and in this article, we are going to …
Tired of playing cat and mouse with clients who won’t cough up the cash? You’re not alone! Late payments and disappearing acts are all too common in the world of freelancing and small business. 71% of freelancers struggle to collect money from clients who won’t pay at some point. Moreover, pursuing overdue payments not only …
How To Collect Money From Clients Who Won’t Pay? Read More »
In today’s digital age, a portfolio website serves as your virtual business card. Whether you’re a freelancer, a recent graduate, or a seasoned professional, a well-designed portfolio can significantly enhance your visibility and credibility. This blog will guide you through the essential elements that make a portfolio website effective and memorable. What is a Portfolio …
10 Essential Elements of a High-Impact Portfolio Website Read More »
Habit number 7 by Stephen Covey is ‘Sharpening the Saw’, which highlights the importance of upgrading the greatest asset you have – YOU. Presenting our new weekly feature with an aim to bring the most useful links for freelancers from around the internet. They say educating yourself is really important. However, with the freelancing hustle, …
Creating Estimates is an essential part of planning for small businesses. They are often used by small businesses to comprehend how much a project is going to cost them. Apart from that, estimate helps brands get new businesses and allows the clients to budget for a project. A bid proposal of a small business always …
Create An Estimate: Everything You Need To Know Before Creating a Cost Estimate (2024) Read More »
As a Freelancer, it’s common for them to use tools to increase their productivity, and enhance their work quality, and a lot of these tools have Paid features, that allow the user to do so much more than what they could in the Free version. Examples – Canva – The paid version allows access to …
How to save money on Premium tools through cold emailing Read More »
Soft skills are becoming extremely important in today’s workforce. While several employers still focus on technical skills that respective jobs require, soft skills are now just as valued. These can be classified as skills that are more personal, whether they are innate or learned through additional classes and courses. These are essential in that they …
The Essential Soft Skills You Should Develop in 2024 Read More »
The freelancing economy is growing and freelancers are here to stay. Companies are changing their hiring policies to adapt to this new normal of working style. Hiring an ideal freelancer would be perfect when you have a one-time project, a limited budget, or want an expert for your project. Whether you hire a full-time worker …
As a freelancer or business person, your primary aim has always been delivering quality work and achieving customer satisfaction. However, if you look from a broader perspective enhancing the overall client experience is as necessary. Clients are the most important aspect of any business, and therefore must be satisfied at the end of the day. …
10 Ways To Improve Client Experience As Freelancer Read More »
Client revisions can be tough to deal with sometimes. As we look at the client process, the most challenging part is when clients constantly ask for edits to be made. Many times we find it annoying when the client behaves this way after not providing a clear brief or asking for changes on something that …
How To Deal With Client Revisions As A Freelancer? Read More »
With everything moving online in this digitalized world, the internet is an important source for businesses to reach out to potential customers. In order to sustain in this competitive environment, the need to attract more people is increasing rapidly. They have to go out there and make people aware of their existence. For two reasons, …
Misconception: Working As A Freelancer Makes You Socially Uneasy The truth is that some people are simply awkward. Working as a freelance writer, artist, or corporate headhunter does not eliminate your social life, any more than working in a large office does not make you popular. Learn how you can be a professional content writer …
Being your own employer, having flexible working hours, and the freedom to choose your employment all contribute to the rewarding life of a freelancer. However, being a freelancer has its own set of obstacles. You are exclusively responsible for getting into work and handling your time and resources as a freelancer, in addition to dealing …
For many freelancers, total autonomy over their work schedule is both a benefit and a challenge. While you may have greater freedom throughout the week, many freelancers end up working significantly more hours than they did at their 9-5 employment. Weekends, nights, and even vacations may quickly turn into more time spent working. Besides, we’ve …
How To Manage Work-Life Balance As A Freelancer? Read More »
One of the most common reasons for an unsuccessful project is the lack of a clear and inadequate brief. Well-written creative brief works as a benchmark to evaluate the work. A creative good brief should result in two things, nailing the client’s expectations, and helping in creating the work that you are proud of. A …
As Erich Fromm says, “Creativity requires the courage to let go of certainties”. A too detailed brief is an indication of being firm regarding every minute detail that you want. It’s not bad to know what you want, but too many details leave no scope for expressiveness or invention. It is like following a tight …
Briefs: Reasons To Balance Between Detail And Creativity Read More »
When your brief and budget align, you are in a good position for future growth. A client brief specifying an accommodating budget gives the business a sense of direction to proceed further. As a client, it is your responsibility to frame the budget keeping in mind the kind of work you want to get done. …
A client brief is a critical input for the project. The brief is a document provided by the client to the business they want to work with. The information established in the document is used as the basis for the activity to be conducted. With the brief, you know the needs and demands of the …
Having a written contract with clients is always advantageous for freelancers. A well-crafted contract provides the necessary protection and assurance for both freelancers and clients. By establishing a contract, you can establish trust with clients, set expectations beforehand, and increase satisfaction with project outcomes and client experience. If you are a freelancer without a contract, …
Freelancer Contract: Important Clauses To Include Read More »
A rising number of people are becoming interested in freelancing as technology advances. However, there is still considerable ambiguity regarding the taxation of freelancers and their profits. Freelance income is classed as ‘earnings and gains from firm or profession’ for tax purposes. While this may come as a surprise to some, it is because money …
Filing ITR As A Freelancer? Know The Rules That Apply In India Read More »
As Lawrence Bossidy said, “Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”. The emphasis on correct recruitment holds true in the light of the fact that businesses are built on the kind of synergy that its people bring to …
When To Hire A Freelancer vs Full-Time Employee? Read More »
If you have normal employment, you can expect a pay boost almost every quarter or year if you do well. In some jobs, everyone gets a wage boost on a regular basis. However, if you’re a freelancer who sets your own rates and pitches them to clients, you could forget that you have the option …
Negotiation is something that we do every day. With clients, with the team, and even at home. Not everyone is on the same page always, hence negotiation is omnipresent. Sadly, there is very little we read about how to do negotiations better. This 5 point blog is a must-read for it will increase your chances …
Negotiating Like A Pro To Convert Your Quotation To An Invoice Read More »
When you work as a freelancer, you’re practically a one-man show, and you’re in charge of all of the strategic roles that go under the operations umbrella that keeps the show running. From funding to marketing to customer support, a successful freelancer handles it all. Amidst all this, being able to sell your services, and …
COVID-19 has caused many business owners to re-evaluate their costs and let go of some of the overheads. Detailed reports from top consulting firms are coming about how COVID-19 will impact businesses in the short and long term. Though there are no specific reports on Freelancers, one can draw inferences that freelancers will also bear …
How To Land A Deal As A Freelancer During Tough Times? Read More »
To create an invoice, start by selecting an appropriate format, which can be done using software like Excel, Word, or specialized invoicing platforms. Then, add essential details such as the invoice number, date, client information, and payment due date. Next, list each service or product provided, along with a description, quantities, unit prices, and the …
Marketing on social media networks may be quite beneficial to freelancers. This is a good way to get your name out there. It makes it easier for clients to find your services and for you to communicate with them. To get the most out of each platform, you must take an active role in marketing …
Social Media Platforms To Boost Your Freelancing Business Read More »
One of the most difficult tasks for today’s freelancers is ensuring they have access to a community. Working from home has its advantages, but it is not without its drawbacks. Freelancer Isolation management is one of the most difficult tasks. To begin with, the peace and quiet can be invigorating, but working alone can become …
Do you know how many words there are in Mahabharata? About a whopping 1.4 Million! It is said that it is 10 times the length of Iliad and Odyssey combined and about 4 times that of Ramayana. For sure, the epic is not just about sibling rivalry translated to greed over land which led to …
The 20 Lakh Crore package has come as a sigh of relief for many. Specifically, the MSME sector. The government has been very thoughtful to roll out a slew of measures to help the sector sail. COVID19 has taken the world by the storm and these measures will definitely give a strong push to the …
Ma, I don’t remember when I last wrote to you. Infact, I don’t even remember when I had a good 2 hour chat with you. And did I ever take you out for Lunch? Only you and me? I guess never. I chose this mother’s day to pen this small letter of gratitude to you. …
Most firms have a sales team that is responsible for bringing in new Quality leads. You, as a freelancer, must be that sales team. If you are not a natural salesperson, this will be the most difficult aspect of the job. You must locate appropriate leads, choose how to contact them, and finally get the …
With memes and funny messages floating around about passing the time during the lockdown, our funny bones keep getting the work out. But, what about the mind? We can keep it idle or use it to learn a new skill or do something which has been a part of our wish list for long. We …
The reality of COVID19 has finally hit us hard. It has now hit more than 195 countries and the total case number stands at more than 400000 . Its impact on businesses (irrespective of scale) is immense. News of job cuts, pay cuts have already started to pour in from all corners of the world. …
5 Advises For The Survival Of Your Business Post COVID19 Read More »
Starting as a new freelancer is difficult if you have 0 clients. Ideally, you should start working with an established company or another freelancer and then commission some work from them. If you successfully get work from your peers, start working on building relationships with your clients, and then you will get new clients via …
Why Is It Difficult For New Freelancers To Establish Themselves? And It’s Solution Read More »
If you’re reading this, you’re probably a freelancer or have fantasized about a freelance career. There’s no denying that working as a freelancer may be enthralling. What could be better than working from home, setting your own hours, and, most importantly, being your own boss? While you may believe you’ve cracked the hardest biscuit, life …
5 Annoying Situations For Freelancers & How To Respond To Them Read More »
People are likely to be envious of you if they learn that you work as a freelancer. What’s better than being your own boss, after all? Working from home, on the other hand, has its drawbacks and is not as simple as it appears at first look. It can be difficult to concentrate on your …
6 Smart Ways To Boost Your Freelancer Productivity Read More »
People all over the world are growing more entrepreneurial and accepting of new forms of work. One of the many freedoms that freelancing brings is the choice of workplace. Since you do not have a fixed team, you don’t need to have a fixed office place. In fact, even the reconfiguration of our economy will …
