15 Most Important Features For Your Portfolio Website

A personal online portfolio may be your best ally, whether you’re looking to start a freelancing career or simply want a place to show off your creative work.

However, creating a fantastic portfolio website entails much more than merely posting your creative work on the internet. As your portfolio will comprise the majority of your client’s first impressions of you and your work, it’s critical that it appears clean and professional, and that it appropriately represents all of your talents.

Check out how to create a winning freelancing profile!

Whether you’re a designer, photographer, architect, marketer, or writer, or any other freelancing niche there are some content and design considerations that can help your portfolio stand out and increase your chances of attracting more clients.

Moreover, A long list of certificates and experiences may not matter for getting hired fast if the clients can’t see the visible evidence of your previous work. 

Create a visual presentation of your qualifications by building a portfolio website. It showcases the best work without clutter, like physical portfolios, and helps reach a wider audience. 

What is a Portfolio Website?

A portfolio website is a one-of-a-kind way to display your work and introduce yourself to others. It functions as an everlasting platform for your projects, research studies, and biographical information. Furthermore, it is one of the most effective ways to convey your personality, expertise, and your abilities.

Customers can always locate you and, if they’re interested, contact you if you have your own website. You are behind the times if you do not have an internet presence nowadays. Photographers, designers, developers, and a wide spectrum of artists can use a portfolio to showcase their work online. It allows you to express yourself through your work – images, vector images, graphic design, sketches, and so on.

Check out how to create a winning freelance profile.

What’s The Purpose Of Having A Portfolio Website?

In a nutshell, a portfolio website is required to display your work. It’s critical to have a unique online strategy whether you’re a person, a small team of two, or a company of 10 individuals. A website portfolio can help you stand out from the crowd, demonstrate your individuality, establish trust, and ensure that others can find you

A website portfolio is more crucial in some sectors than it is in others. If you identify with any of the following, it’s fair to presume that you require a portfolio in the same way that a book requires words:

  • Designing a website
  • Web design and development for example: online shop 
  • Design for the web for example: logo design, flyers, catalogs, and more 
  • Promoting for example: digital marketing, SEO, advertising
  • Art Design for example: Video, audio, photography

But it doesn’t end there; interior designers, artists, models, writers, and others fall into the same category. The core concept is that you are a creative who needs to show off your work. You can do so in great quality on a portfolio website.

Benefits Of Portfolio Website


Showcase Your Skills

Nothing beats a portfolio when it comes to showcasing creative talent. A CV may appear to be a viable option at first glance. A CV, on the other hand, cannot substitute a portfolio because it merely provides a dreary overview of where you’ve worked and what you’ve done.

Portfolios, on the other hand, enable you to demonstrate rather than just tell. You can show off your work to potential clients, who will evaluate your experience, taste, and, most crucially, your potential to fix real-world business challenges based on your portfolio.

Get inspired by going through some of the best UX portfolio examples here!

Boost your organizational abilities

A portfolio will assist you in remaining organized. A portfolio tracks your creative progress and is dynamic and ever-changing. You’ll learn how to plan and prioritize all of your projects because you’ll need to modify your portfolio on a regular basis.

Boost Your Confidence 

A portfolio will assist your progress in your creative process and gain confidence in your abilities. You’ll find areas where you can improve if you keep reviewing your prior work.

Discover New Information

A portfolio will motivate you to expand your knowledge. It’s a terrific method to exercise your creative muscles by devoting time to it. Building on a portfolio will allow you to jot down your thoughts on your design process as well as experiment and test new techniques without taking unnecessary risks. You will become a better designer as a result of this creative freedom.

Elements You Must Implement In Your Portfolio Website


This portfolio website element is the visual identity of your personal brand as it represents your personality and style. 

To begin with, use one of these types of logos. 

  • Lettering. A logo doesn’t have to be a symbol. Transform your name into a unique written signature.  
  • Illustration. Create a custom avatar of yourself. Get creative with different facial expressions and deliver your style. 
  • Minimalist.  A timeless logo design can include a monogram or simple symbol. 
  • Wordplay. It works if your name can be visualized. For example, the illustrator Michael Penda uses a panda to mimic her name.

If you have no idea about your personal logo, you can take the help of a logo designer or go to an online logo maker providing plenty of logo templates to help you find a perfect design. 

2. A Captivating Tagline 

A tagline describes yourself and the services you offer using short phrases. The key takeaway for creating this portfolio website element is to be straightforward and relevant. 

Many people mention their profession and location, like “a Milan-based graphic designer,” and others go with an eye-catching quote explaining their services or interests. For instance, David Hellmann uses “Bikes. Code. Design. Drinks. Photography.” 

3. A Killer “About” Page

An about page is an essential feature for portfolio websites as more than 50 percent of visitors click this page directly when arriving. 

Here is what to include on the about page. 

  • Personal details. Consist of your name and what you do, mentioning your specialties and interests. 
  • Picture of you. Gives a personal touch but keeps the photo professional. Use filters wisely and wear formal outfits unless you build a fun vibe on your portfolio.  
  • Career and education history. Helps prospective clients think you’re experienced and qualified for their projects.
  • Recognitions. Include awards and certificates, making you look promising and be considered an expert in the industry.  

4. Beautiful Web Design

A well-designed layout is a vital feature for portfolio websites. It forms a good impression on your potential employers and can raise conversions up to 200 percent. 

Start with planning the website’s navigation structure and make sure you have consistent design elements, like font, color, and images. Maintain a clean look by using whitespace carefully to highlight the focus on the page. 

To make this easier, use a website builder that can provide a wide range of portfolio templates. If certain elements don’t match your style, simply customize them with the drag-and-drop builder, as you only need to choose an element and put it wherever you want on the page. 

5. Brand-Aligned Color Scheme

Not only does color elicit emotions, but this portfolio website element also conveys a particular identity. 

To pick a color scheme that resonates with your personality, understand the meaning of color, like red is associated with energy, while green gives natural vibes. Connect it with how you want customers to feel. 

Use a color palette generator from Canva or Adobe to ensure the colors you choose work well together. 

6. Suitable Fonts

Design element - Get a perfect typography scheme for your portfolio website

Another design element to figure out is fonts. Get a perfect typography scheme by understanding its elements below. 

  • Typeface. Are categorized into three: serif, sans-serif, and decorative. Use a decorative font for headings or titles and combine it with either serif or sans. 
  • Hierarchy. Keeps the ideas organized. For example, the large-sized title of the page is put at the top, while the headers below the title use smaller fonts.  
  • Contrast. It Lets the audience know which ideas to focus on. Vary the font using different typefaces, sizes, widths, and colors. 
  • Consistency. Avoids confusing looks on portfolio websites. For instance, you use Times New Roman with 20 px for the title of the work page, so apply it the same way to the about and contact pages.
  • Alignment. Refers to the line your text is placed, such as left, center, and right. Left alignment can be the best option for a neat layout. 

7. Your Best Work First

A portfolio isn’t just for archiving your work, it’s for showing the projects you’re most proud of in the best light possible. Prioritize projects you are most satisfied and confident with. 

To demonstrate the complete picture of the projects, take the visitors through behind the scenes. Provide case studies consisting of:

  • The goal of the project 
  • Project duration 
  • Your role
  • How you accomplished the goal 
  • Final result overview in the form of pictures, videos, or links to the projects. 

8. Visible “Contact” Page

Place this principal feature for portfolio websites in the navigation menu. Spread it across the pages’ footers or put a CTA button “Contact Us” leading to the page. 

Email is a must, but you can add other contact details like a phone or Skype name. If you want to avoid spammers with a visible email address, get a contact form. Also, include your office address with the roadmap and opening hours if you have one. 

To make the portfolio website memorable, be creative with the copy or imagery. Take a look at Molamil, which uses a unique photo, or Bio-Bak, that applies humor to his contact form.

9. Integrate Social Media Accounts

You have to include a LinkedIn profile because 95 percent of recruiters will see it to select candidates. Consider putting other kinds of relevant social platforms, like Behance or Dribble for designers and Pinterest or Instagram if you work in the social media and creative fields, like photography, and fashion industries. 

Moreover, social media can help you boost your website.

Ensure the social platforms you put on the portfolio website are free from unrelated topics, like drama and complaints about work. 

10. Incorporate Social Proof and Testimonials

Testimonials help build your credibility as it shows that real people are satisfied with your job. 

The best work may display your amazing skill in the industry, but this important feature for portfolio websites lets people know you’re a pleasure to work with. Unhappy customers won’t bother to recommend the service if the workers have horrible personalities. 

If you’re new in the industry and don’t have previous clients yet, ask for reviews from your friends in the school organization or family whose projects you have helped. 

List the services you offer to let visitors know your working areas. If you’re a designer, for example, chances are you have many kinds of services, like designing websites, package design, and logos. 

The product designer Sean Halpin mentions his works across digital design, such as email design, and front-end development, on his about page. The main takeaway from Halpin’s portfolio is to avoid using “etc” because it doesn’t explain anything. 

You can also put in additional information, such as your values and philosophy behind how you work. The photographer Robert Lawler writes what he provides and his philosophy on taking photos, which are unposed and natural. 

Photographer Robert Lawler, on his portfolio website, writes what he provides and his philosophy.

Source: Robert Lawler

12. High-Quality Images

This portfolio website element builds trust for prospective clients because they can correctly see the work’s quality. Making sure that your images are polished using the right tools is important so you can display a preview of your expertise. The website element builds trust for prospective clients because they can correctly see the work’s quality. It’s worthy of hiring a professional photographer who can tell a story and spark interest in your work. 

13. Consistent and Relevant Content

Producing content within your niche can help build authority and get better SEO stats. If you like writing, add a blog page to your portfolio website. Make video content or podcasts if you prefer talking, then share it on your website. 

Since you already package yourself as a brand, don’t be afraid to publish content consistently. Take advantage of a casual tone for more personalized content and include relevant opinions to be perceived as the thought leader in the industry. 

14. Interactive Features 

This additional feature for portfolio websites will keep your visitors engaged because it requires their active participation. Some of the interactive features include forms, quizzes, and free samples. 

Visit these interactive portfolio examples to get inspired. 

  • Philippe Neveu. Allows you to draw on his homepage to add emotions to the illustrated face.  
  • Samuel Day. Lets you scroll through the pages to uncover his profile. 
  • Adrien Laurent. You can play around with the design items on the website. 
Interactive features on your portfolio website to keep the users engaged.

Source: Samuel Day

15. FAQ Section

To lower the number of emails or phone calls asking the same questions, consider creating a section that addresses your clients’ most frequently asked questions (FAQs). Ensure to make this portfolio website element visible by putting it on the service or about page.

Some popular topics you may want to address are:

  • Your working process 
  • How you handle the payments 
  • Communication preferences
  • Illustrations to Assist You In Visualizing How A Successful Portfolio Website Should Look


The way you present your work on a digital portfolio can influence the potential clients’ decision-making to hire you. Make your portfolio site an opportunity to impress them by applying those elements above and maintaining them with regular updates.

If you are planning to build your website and want to access the premium features of various tools for free, read our article on ‘How to save money on Premium tools through cold emailing‘ to enhance your portfolio quality.

Guest Post By Lydia Macy Steele 

Lydia writes educational technology articles which proves her interest in content marketing. Her passion for helping small businesses boost their online presence flows through the writings she delivers.