Why You Should Conduct A Shopify Exit Survey

As an ecommerce business owner, you will agree that it is a mandate to continuously improve your Shopify store’s performance. 

From increasing sales to improving customer satisfaction, there are many factors that contribute to the success of your business. Here, one key factor that you may be overlooking is the exit survey.

What Is A Shopify Exit Survey, Anyway? 

A Shopify exit survey is a questionnaire that is presented to customers as they leave your Shopify store. Its purpose is to gather feedback on their shopping experience and to identify any areas for improvement. 

Although conducting a shopify exit survey may seem like an unnecessary task, it can provide you with valuable insights into why customers may be leaving your store without making a purchase.

It’s the customer’s feedback that helps you understand their needs and expectations, and helps you improve your ecommerce customer journey and the overall performance of your business.

In addition, you have the option to enlist the help of a Shopify developer to create an exit survey for your store.

We’ll also provide some tips on how to create an effective shopify exit survey that will provide you with actionable insights.

Why You Should Conduct an Exit Survey on Your Shopify Store

• Understanding the importance of customer feedback

In today’s digital age, where customer satisfaction and loyalty play a critical role in the success of any ecommerce business, it’s more important than ever to collect customer feedback.

Check out why collecting client feedback is important for your business.

It’s the customer’s feedback that helps you understand their needs and expectations, and helps you improve your business’s performance. 

An exit survey is a simple and effective way to collect feedback from customers who may have had a less-than-satisfactory experience on your Shopify store.

• How an exit survey can help you improve your store

An exit survey provides you with invaluable insights into your Shopify store’s performance, including identifying any potential issues that customers may be experiencing during their shopping journey. 

The feedback gathered can help you pinpoint areas for improvement, such as website usability, product selection, or even customer service. 

Armed with this information, you can take the necessary steps to improve the overall customer experience and increase conversions.

• What you can learn from an exit survey that you can’t from other methods

Unlike other methods, such as website analytics or customer support tickets, an exit survey provides you with direct feedback from customers who have had an experience with your Shopify store. 

This feedback can be more detailed and specific, providing you with a clearer understanding of why a customer may have decided to leave your store without making a purchase. 

It can also help you identify trends or patterns in customer behavior, allowing you to take proactive measures to address any issues.

• Choosing the right questions to ask

When creating an exit survey, it’s essential to choose questions that will provide you with actionable insights. 

Avoid asking leading questions or questions that are too general. Instead, ask specific questions that focus on the customer’s experience on your Shopify store. 

For example, you may want to ask questions related to the ease of use of your website, the quality of your products, or the effectiveness of your customer service.

• Creating a survey that’s easy to complete

To encourage customers to participate in your shopify exit survey, it’s important to make it easy and quick to complete. 

Keep the survey short and to the point, using simple language that’s easy to understand. Avoid asking too many questions or requiring customers to provide too much information. 

Also, make sure the survey is mobile-friendly, as many customers may be shopping on their smartphones or tablets.

• Tips for encouraging customers to participate in your survey

Encouraging customers to participate in your shopify exit survey can be a challenge. To increase participation rates, consider offering an incentive, such as a discount code or free shipping on their next purchase. 

You can also use pop-ups or banners on your Shopify store to promote the survey and encourage customers to participate. 

Lastly, make sure to thank customers for their feedback, whether or not they completed the survey, to show your appreciation for their time and input.

Check out 10 different ways to earn more money from your ecommerce space.

In conclusion, conducting an exit survey on your Shopify store can provide you with valuable insights into your customers’ experiences and help you identify areas for improvement. 

By asking the right questions and making the survey easy to complete, you can encourage more customers to participate and gather the feedback you need to take your business to the next level.

Best Apps For Conducting Shopify Exit Survey

1. QuickTapSurvey

Features:

• Customizable survey questions
• Multiple question types (rating scales, open-ended questions, multiple choice, etc.)
• Automated follow-up emails
• Integration with email marketing platforms
• Analytics dashboard to track survey results

Pricing: Free trial available. Paid plans start at $19/month.

Pros:

• Easy to use and set up
• Offers a variety of question types
• Integrates with email marketing platforms
• Automated follow-up emails

Cons:

• Limited customization options for the survey design
• No real-time reporting available

2. OptinMonster

Features:

• Customizable survey questions
• Exit intent technology to trigger the survey when a user is about to leave the site
• A/B testing of survey designs
• Integration with email marketing platforms
• Analytics dashboard to track survey results

Pricing: Free trial available. Paid plans start at $9/month.

Pros:

• Easy to use and set up
• Offers exit intent technology to trigger the survey
• A/B testing available for survey designs
• Integrates with email marketing platforms

Cons:

• Limited customization options for the survey design
• Higher pricing compared to some other options

3. SurveyMonkey

Features:

• Customizable survey questions
• Multiple question types (rating scales, open-ended questions, multiple choice, etc.)
• Automated follow-up emails
• Integration with email marketing platforms
• Analytics dashboard to track survey results

Pricing: Free trial available. Paid plans start at $25/month.

Pros:

• Wide range of question types available
• Automated follow-up emails
• Integrates with email marketing platforms

Cons:

• Limited customization options for the survey design
• Higher pricing compared to some other options

Overall, each of these apps offers unique features and benefits for conducting Shopify exit surveys. The best option for your business will depend on your specific needs and budget.

Top Questions to Include in Your Shopify Exit Survey

When creating an exit survey for your Shopify store, it’s important to choose the right questions that will provide you with actionable insights. Here are some additional questions that you may want to include in your exit survey:

1. How easy was it to navigate our website and find what you were looking for?

This question will help you understand if your website’s navigation and organization are clear and intuitive for customers. If many customers are having difficulty finding products, it may be time to reorganize your website’s layout or search functionality.

2. Did you encounter any technical issues while shopping on our store?

This question will help you identify any technical issues or glitches on your website that may be causing frustration for customers. It’s essential to fix any technical issues quickly to prevent customers from leaving your store.

3. Were the product descriptions and images helpful in making your purchase decision?

This question will help you understand if your product descriptions and images are clear and informative enough to help customers make informed purchase decisions. If many customers are leaving without making a purchase, it may be time to review and update your product descriptions and images.

4. Did you find the checkout process easy and straightforward?

This question will help you understand if your checkout process is intuitive and streamlined for customers. If many customers are abandoning their carts during checkout, it may be time to simplify your checkout process or remove any unnecessary steps.

5. Would you recommend our store to a friend or family member?

This question will help you understand if customers had a positive experience on your Shopify store and if they’re likely to return or refer others. If many customers wouldn’t recommend your store, it’s time to identify the issues and take steps to address them.

6. What made you decide to leave our store?

The responses to this question can help you understand the reasons behind customer churn, such as high prices, poor product selection, or lack of trust in your store. Once you know the reasons why customers are leaving your store, you can take action to address these issues and improve the overall customer experience.

7. How could we have improved your experience?

This question provides an opportunity for customers to share their suggestions and ideas for how your store can better meet their needs and preferences. By understanding their feedback, you can identify areas of improvement and make changes to enhance the customer experience.

By including these additional questions in your shopify exit survey, you can gain a deeper understanding of your customers’ experiences and identify areas for improvement. 

Use these insights to make changes to your Shopify store and improve the overall customer experience.

Summary

If you want to know why customers are ditching your store without spending a dime, conducting a shopify exit survey is the way to go. 

This survey can help you uncover the issues that are driving customers away and give you the insights you need to pump up your store’s success. 

The article shares some top-notch questions to include in your survey, like “What’s the deal with leaving our store?”, “What’s the specific issue that made you leave?”, and “How could we have made your experience better?”. 

By asking these questions, you can pinpoint the pain points that customers are experiencing and make improvements that will keep them coming back for more. 

The article concludes that taking action based on customer feedback can lead to more sales, more loyalty, and more success for your Shopify store.

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