“Did you know that in a survey conducted by The Product Manager, approximately 700,000 professionals are working as full-time and part-time Product Managers, and these numbers are only growing by the day? “
With the advent of the pandemic, remote working has catered to many professional opportunities. Remote working as a choice has rapidly grown in a previous couple of years, and freelancing has become a preferable norm for individuals. It allows them to work according to their timeline and balance the notion of work-life management.
Freelance product management is certainly a new field that has shown its merits and demerits in the industry with the inclusion of multifaceted companies. According to Glassdoor’s recent survey, a freelance product manager earns approximately $ 108,992 annually.
Product management combines user focus, business savvy, and tech expertise to create strong product outcomes, a varied and dynamic field that significantly impacts organizations and their stakeholders. Additionally, product managers work as an anchor between the company’s marketing scenario while working on the back-end as the product supervisor.
It is a new field and frowned upon by many companies due to their requirements of keeping the manager on the ground. But at the same time, most of the duties of product managers can be handled while working remotely.
Core Duties Of A Product Manager
Some of the core duties that a Product Manager can take up while working remotely are:-
1. Design Activities
According to McKinsey, almost 80% of product managers work on the design activities of the product. Design activities involve collaborating with technical and design functions, product outlets, and inlet and design aesthetics.
All the tasks mentioned above can be remotely handled via various social media tools, with the growth of new applications by the hour.
2. Product Strategy
Research by Medium mentions that approximately 60% of product managers cater to the role of product strategy. Product strategy requires market-based knowledge and research perspective to create a thorough roadmap. The process is handled with the help of software such as Zoho, Freshflows, and Asana, which can be done from anywhere across the globe.
3. Leading A Team
It is a prominent role that product managers lead the marketing, analytics, inventory, and many more branches of product development. With the same, an essential part and duty of a product manager are to create a space for leadership and growth within the teams.
Product Management activities are situated at the intersection of the strategy and the execution. Along with coming up with the ideas to solve the problems and convincing stakeholders to build those features, product managers have to get the job done and deliver. product managers need to lead the team through people leadership, communication and transparency, thought leadership, and results-oriented culture to witness the successful completion of projects. With digitized forms of meetings, product managers have led comprehensive growth strategies for product developments within the teams.
Advantages Of Being A Freelance Product Manager
1. They can pick up the pieces (even in the middle of development)
Sometimes it can seem like a project is too far gone. When companies are in the thick of it, the product fog can damper the goals and plans, destroy the corporate budget, and annihilate clients’ faith. However, it’s not all doom and gloom.
Whatever mistake is made can always be mended. Often, it just takes a bit of cunning, wit, and determination. No fear — a great freelance product manager supplies the corporates with all that. They can be onboarded in the middle of a project without disrupting development and start work immediately.
2. They can gather critical business intelligence
A product manager freelancer can come in as an outsider and provide much-needed perspective to your project. They can provide new resources. They leverage agile, lean, and Scrum principles to develop tweaked product plans, team assignments, and communication channels and protocols.
3. Companies can hire Product Managers quickly and efficiently
Time is of the essence when product development is becoming a product nightmare. Thankfully, companies can hire freelance product managers and consultants quickly without breaking the bank.
Check out the time management tips for a freelancer.
Freelance product managers can act as highly cost-effective consultants, saving your company money and precious time.
When you begin your search for product managers, you may be surprised that some freelance marketplaces guarantee vetted matches within a week or even a few days. When compared to the traditional hiring process, this is lightning fast.
4. Freelancers bring experience and perspective
Freelance product managers have typically seen every type of working environment for the product cycle and can tell what goes wrong, when, and where. Freelance product managers are essentially at home in the middle of a crisis. When hired, their solution is to make a product roadmap quickly to organize teams.
They are great at creating quick assessments and faster solutions. They know which parts of the development are slow and which could be more cost-efficient—all the while figuring out how to patch the boat without letting it sink.
Their manifold experiences and innate perspective are a godsend for teams mired in traditional thinking or organizational echo chambers.
Product Managers are the project savers who manage crises. Working as a freelancer, they also have a unique work history that gives them distinctive and individual insights into how certain products work and are able to handle the production in a better manner.
Many of the benefits of freelance product managers revolve around their ability to rally the forces and create a cohesive and communicative team. Freelance product managers can also leverage their knowledge of managerial methods to create several special groups or transition certain employees to develop a coherent and harmonious product development team. This results in the creation of a clear timeline and the product vision.
This post is created by Zeda.io, an all-in-one product management tool with a vision to empower product teams around the world to build simpler and smarter products. With features to Collect, Analyze, Plan, and Execute, Zeda.io truly is the CAPE for product teams to manage their product life cycle from “should we build this feature” to “this feature is finally live!💡