How To Work As A Freelance Artist In India?

The gig economy has been quite stable when compared to traditional firms. Freelance artists have a fantastic opportunity to profit from this Gig Economy by doing what they love. More and more businesses are looking to freelance creators and artists to help them achieve their goals.

On the other hand, it is an excellent time for freelance artists to serve individuals, as an increasing number of people seek to hire freelancers. Since then the gig economy has remained quite steady.

Furthermore, even in these times, many independent artists are thriving in the fields of, they are being heavily used in advertising, journalism, and design.

Additionally, when the economy recovers from the COVID-19 outbreak, freelancing artists may face more economic ups and downs. Let’s look at what it means to be a freelance artist and how you may develop a stable career as a freelance artist with that in mind.

What Does It Mean to Be A Freelance Artist?

Being a freelancer means you get to select what you want to work on and when you want to work. You’re effectively in charge of your own destiny. Independent contractors and freelance artists can shift from job to work without the inconveniences of traditional salaried positions. 

Moreover, you must identify your niche as a freelancer, whether it be writing, designing, or generating tiny art pieces. You must determine your greatest strengths in order to capitalize on those skill sets and applicable markets.

Check out the most in-demand technical skills and soft skills for 2022.

Furthermore, after selecting a niche it’s time to start marketing your services once you’ve found out your specialty. Freelancers can advertise themselves in a variety of ways, including local directories and social media. The idea is to demonstrate what you have to give — and why you’re valuable to hire.

After you market yourself, begin expanding your client base as your marketing efforts acquire momentum. In a competitive market, the strength of an artist’s client base frequently decides whether they will succeed or fail. Satisfied clients may enhance your personal brand reputation through word of mouth, shout-outs, and recommendations if the work is of high quality.

In addition: Check out how to find high-paying clients as freelancers

The gig economy has benefited fields like design and writing in today’s work environment. Freelancers have filled and will continue to fill positions that many companies view as either short-term employment or long-term relationships.

9 Tips To Help You Become A Successful Freelance Artist

  • Create a Personal Brand

To set yourself apart from other freelancers, it’s critical for a freelance artist to develop a personal brand. You’ll be able to find ideal clients, set yourself apart from the competition, and form genuine relationships with clients and other professionals if you develop your personal brand. 

Taking the effort to formalize and define your personal brand will aid in the development of strong brand awareness and credibility in your industry.

  • Create a short-term and long-term goal

Independent artists, like any other business, must have both short- and long-term goals in order to succeed. The following should be included in these plans:

  • A detailed overview of the services you provide
  • How much will each service cost you?
  • Operational costs

It is critical to create both short and long-term goals as it would help achieve their targets more quickly and in a more organized manner.

  • Create an online portfolio or a website

A website or online portfolio is the best way for freelance artists to spread the news about their business. You can create this showcase from scratch or use a platform like WordPress, Squarespace, or Behance to customize an existing site. Make sure to include examples of your work, a list of services, and pricing information. Making a website will have a positive impression on clients since they will be able to view your experience, skills, and many more. Making a website is similar to creating an interactive CV.

  • Find A Space

Having the right workspace might help the freelance artist reach their full potential. That will give you a better notion of where you should start working. It will also assist you in determining which locations improve your productivity the most. 

The easiest way to achieve this is to find a quiet spot at home or work from a co-working space. This is where you can meet with clients, complete work, and store supplies and equipment.

  • Submit your resume to job boards and directories

Signing up for job boards and directories is a great way to stay on top of the latest freelancing opportunities. You can locate organizations looking for independent contractors for part-time, remote, and location-specific positions on these sites.

You can add your profile to the Refrens platform, this will assist you in obtaining high-quality leads.

  • Use Social Media To Market Your Services

In today’s market, being able to use social media as a promotional tool is important for freelance artists’ success. Artists may use social media platforms like Twitter and Instagram to gain traction and get their names out there.

  • Make connections with other freelancers

One of the most effective strategies to find contract employment is to network with other freelancers. You can find relevant job possibilities and even obtain direct access to prospective clients by joining online freelance organizations and industry-specific sites. 

Connecting with other freelancers through Facebook or LinkedIn groups will help you diversify your contacts and allow you to seek assistance from them when needed, whether it’s on pricing or extra work. This will also help you socialize and not feel isolated as a freelancer. 

Future Of Freelance Artists In India

While the gig economy has undoubtedly been hit by job losses and layoffs, it is steadily regaining traction, which is excellent news for freelance artists and small company owners.

If recent trends are any indication, freelancing in India has a bright future. A growing number of people are opting to work the way they want: where they want when they want and doing the work they want.

According to McKinsey research, the freelancing or gig economy employs roughly 20% to 30% of professionals in developed markets.

Moreover, The freelance business in India is expected to rise to $20 to $30 billion by 2025.

Additionally in India, freelancer salaries range from 1.5 lakhs to 13.0 lakhs per year, with an average yearly compensation of 4.2 lakhs.

Furthermore, women make up 1 out of every 5 freelancers. Additionally, In marketing, online, and graphic design, women earn more than males.

Hence, it is clear that the coming economy will be dominated by freelancers due to tremendous growth. Furthermore, freelance artists are well compensated. Moreover, many businesses are on the lookout for freelancers because hiring a freelancer rather than a full-time employee saves them money. As a result, freelance artists have a promising future.

Freelancing guide CTA


To summarise, freelancing is an excellent career opportunity for everyone interested in pursuing it. If you have a winning attitude, you can be a successful freelancer. Freelancing isn’t a passing trend. Make a long-term plan, set goals for yourself, stick to a schedule, and work toward accomplishing your goals.

Make sure you have a decent work-life balance and learn time management when developing these strategies, as time management is one of the most crucial aspects of freelancing.

When it comes to freelancing, anything is possible! Best of luck with your freelancing career.

Furthermore, use the Refrens platform to begin your freelance business and receive quality leads, as well as a variety of in-house software to make your work look professional. Check it out right now at Refrens!

Check out these articles to learn more about freelancing in-depth: