How To Attract Clients In CoWorking Space As Freelancers

Coworking spaces have picked up a high-paced adoption rate. They provide companies with a camaraderie of corporate settings along with offering equal opportunities for growth to every firm. Shared office spaces tend to be less distracting and quieter than home-based offices or cafes. Not to mention they are relatively less expensive than setting up a whole new building, maintaining infrastructures, and distributing resources across property management.

The co-working spaces worldwide are predicted to double by 2024. Surpassing a count of 40,000, shared worksteads offer services to different businesses and create a global village under one roof. Coworking spaces are particularly more popular with freelancers who otherwise look for coffee shops to settle in. More importantly, shared offices enable them to explore networking opportunities, form a progressive culture, and pitch relevant business ideas. 

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Coworking Spaces – A Bandwagon Trend or New Normal for Freelancers’ Progress

Freelancing is taking over as the new normal for outsourcing work as it reduces the burden of hiring HRs and managing the recruitment process. However, with more people joining the self-employed individuals’ community, the need to balance work life in separate offices with fewer distractions is gaining the utmost importance. 

Digital nomads find it hard to maintain an equilibrium in professional mindset and quality assurance due to disturbance in their surroundings. As a result, they face task submission delays along with failure to meet client-set deadlines. Where freelancers perceive moving to a separate corporate setting as their solution to overcome these challenges, the need for additional resources and property management emerges are some of the major concerns.

On the other side, the availability of shared corporate office spaces is emerging as the preferable option for freelancers’ easy settlement and creating an attractive professional outlook. The trend of coworking is equally benefiting both the freelancer community and office space providers. Evidently, the global shared worksteads market is expected to reach $16.17 billion by the end of 2022.

The coworking spaces offer a pyramid of reasons for freelancers to prefer home working settings over shared office spaces. As a result, self-employed individuals can protect their psychological health from the adverse effects of loneliness and isolation.

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A More Professional Look for Freelancers

Where working from home owes more comfort and convenience, it lacks a professional look that serves as the main attraction for clients. Corporate meetings in dining halls or witnessing wardrobes in backgrounds during a virtual conference can be detrimental to customer retention. Evidently, there is a visible difference between home-based offices and professional settings. 

On the contrary, shared working spaces enable the freelancer community to invite clients for on-site meetings in a well-designed and maintained infrastructure. Employees managing their tasks in background and corporate setting-looking interior further add to building a professional representation for remote workers.  

Boosting Morale and Productivity 

International clients or company owners working with remote employees look forward to more expertise and high-quality productivity. 78% of CEOs believe that hiring freelancers is a long-term business strategy. In all this awe, freelancers are falling short of providing quality services due to a lack of professional settings. 

Shared spaces offer a sound and quieter setting to freelancers where they can put their best foot forward. 69% of the workers report that they have learned new skills that largely contribute to enhancing their productivity.

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Well-Maintained Settings for Corporate Meetings

The most important aspect of attracting more clients is meeting them in a corporate setting. With less maintained structures or a lack of professional outlook, there will be less possibility for freelancers to enter a business partnership. This is where coworking spaces take over. By providing cost-effective conference rooms, well-furnished rooms, non-disruptive connectivity, and relaxed discussion settings, shared spaces help a great deal in saving self-employed individuals’ reputations. Furthermore, using a room scheduling software can ensure that these spaces are booked efficiently, enhancing the professional image of freelancers.

Freelancers and Shared Spaces – Boosting Client Conversion Rate 

The advantage of remote working outweighs its disadvantages. However, in the past few years, freelancers have been facing a decline in client conversion rates as they lack a professional corporate appearance. The increase in economic recession worldwide is further creating hurdles for self-employed individuals. 

Business owners look for professionals that can generate revenues rather than home-based workers that involve a risk of the financial backdrop. Concerning this, coworking spaces are changing the landscape of the freelancer community by offering them affordable professional settings. In return, self-employed individuals can overcome challenges they face during client onboarding. 

Read further to learn more about how coworking spaces are creating numerous opportunities for client lending as well as retention. 

Signing on a Surrounding Client

Shared space opens doors to various opportunities for freelancers. With a diverse setting where businesses of different niches work together, potential chances of singing on with someone from the surroundings are a major plus point. With a prediction of around 5 million professionals making their way to shared spaces by 2024, freelancers can reap a marathon of benefits by opening doors to more clients. 

Community Engagement 

Coworking spaces create several possibilities for boosting freelancers’ community engagement. They either bridge the gap between far-off business owners and bring them to one setting or plan combined social activities. For example pharma professionals focus on Pharma HCP engagement to get relevant leads for their business. Furthermore, daily interactions with potential business owners while making a cup of coffee are another way to progress. Hence, freelancers can market their skills within virtual offices and land more clients in relatively less time. 

Easy Interaction for Building More Networks 

In order to bring freelancers and the larger corporate community together, shared office spaces involve a huge share. The facility management often hosts webinars, workshops, and other networking events. In return, freelancers can showcase their abilities and services in a non-pressurized setting. Better networking ultimately leads to more client conversion rates. 

Binding the Facts Together 

Freelancers are naturally independent as they work on the ethics of self-employment. But working in disturbing or less professional settings can bring hard luck for them in retaining clients. Shared working spaces in this regard offer a throng of services to freelancers from active competence in their fields to posing as equally professional as established corporate sectors. 

Where they help build networks and onboard clients from their surroundings, shared office spaces drive new opportunities for business growth. Hence, the freelancer community can upgrade their outlook from home-based workers to professional service providers, ultimately increasing client conversion rate.