Digital Marketing Practices to Boost Engagements for Start-Ups

Digital marketing is often an enigma to budding businesses. Several important audience touchpoints translate into different digital marketing objectives. One of the more important objectives is audience engagement. 

Startups must focus on engaging with the audience to build a strong relationship with them and accelerate brand loyalty. Audience engagement also expands the lifecycle of your customer interaction with your brand. 

One of the most important outcomes of audience engagement is passive marketing which happens by word of mouth. Engagement is also how you get effective feedback that you can use to improve your product. 

Digital marketing is at the heart of creating healthy engagement patterns. However, for any digital marketing endeavor, one of the most important components is a reliable internet connection. Continuity of a campaign depends on a stable internet connection. Xfinity is your supportive partner in connectivity that is always available and does not fail you.

Let’s look at some of the marketing activities that are known to boost engagement other than regular social media calendars. 

1. Event Marketing

If you are holding events for your startup, it is a good idea to capitalize on them. This could be the launch of an interactive session or a master class. The main thing is to engage the audience that has not already shown up. The digital footprint of your event can make a huge difference. 

There are several things you can do to market an event. The first thing is to create an adequate build-up before the event. You can blow it up on social media with aesthetic and interactive visuals establishing the importance of the said event. If you have to budget for it, influencer marketing can prove to be beneficial in this regard. 

After the event is conducted, there are several things you should focus on. Include the audience that could not attend by a broadcast through live stream. With live features on almost all social platforms, it is quite easy now. A live stream has proven to garner viewership and engagement, ten times more than a video shared on the newsfeed later on. 

You can urge your team and the attendees to share stories and snaps of the event. This adds a lot of credibility and value. It also proves instrumental in the way of a good turnout for your next event. Additionally, leveraging an online teleprompter during live streams can ensure smoother delivery of presentations or speeches, enhancing the overall professionalism and impact of the event.

After the event, a cool, snazzy behind-the-scenes video can work very nicely. This video can encompass the essence of the event with some wholesome and entertaining aspects about your team, start-up, and the event itself. 

2. Email Marketing

Although it sounds like a thing of the past, email marketing still holds a lot of potential. Make sure you have a consistent start-up newsletter. With a healthy number of subscribers and value-adding material in your email newsletter, you can gain a lot of trust and visibility. After having built a relationship with you via email, your audience is likely to engage with you in other avenues. 

Email videos are a fresh new take on email newsletters. It is advisable to tailor your content to your prior information on the receiver. One thing that is a necessary ingredient in all your email marketing campaigns is the inclusion of CTAs. This gives your audience an actionable step to follow, thus boosting the engagement rate. 

3. Vlogs

If you have some lengthy informational content that could potentially move the audience to conversion, it is a good idea to develop it in the form of Vlogs. Vlogs are known to detail long-form subjects while still keeping the audience captivated. 

Make sure that the content you are sharing via vlog is entertaining and informative at the same time. Sometimes this information is about your product or establishes the need to purchase it. It can also be about market trends that place your product as a high-priority commodity. 

You can share snippets and effective excerpts from your vlog as social media posts or stories. Having a vlog with a loyal followership can help boost the engagement rates of your business on online platforms. 

4. Webinars 

With the increasing cost of operations and the COVID-19 pandemic, webinars gained a lot of popularity. Webinars are a lot less hassle with a lot more output than a traditional seminar. They play a pivotal role in addressing queries from your potential customers. 

QA sessions with your customers are especially beneficial for audience engagement. The better your clientele knows about your product, the more inclined they are to make a purchase. A webinar can place you at the cerebral front of the audience’s minds.

Every start-up should carry out the practices above to build your brand. A huge part of brand-building is establishing your CEO and founder as an authority of information in the field. A visible startup is a trustable start-up. These are all the tools that turn out to be effective in boosting engagement for your brand.