Mitesh Kariya

I am Mitesh, an MBA graduate with a diverse background in early-stage startups. Throughout my career, I have had the opportunity to work in a variety of roles including content creation, marketing, product management, operations, and customer service. I have worked for companies in a range of industries including SaaS, social media, D2C, and financial services. In my free time, I love to write and have written about topics such as marketing, lead management, startups, freelancing, and personal life experiences. I am excited to share my experiences and insights with you.

Listen & Learn: 24 Best Podcasts Freelancers Should Tune Into

Freelancing can be a bit like a rollercoaster ride, full of twists and turns, and sometimes, you need a little something to hold onto. Whether you’re struggling to stay on task or feeling a little creatively drained, podcasts are here to help.  With witty banter, insightful interviews, and some seriously inspiring content, they’ll keep you […]

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Taking On The Giants: How We Build High Ranking Landing Pages At Refrens

“I once asked 4 different industry experts what works in SEO, and everyone gave different answers.” a colleague shared.  SEO is like magic for starters, and confusing even for experts. To solve this puzzle, I decided to sit down with our SEO team to understand how we approach SEO. Refrens currently ranks no. 1 for

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Creating Effective Lead Capture & Contact Us Forms – A Comprehensive Guide

Having a functional and easy-to-use form on your website & other platforms can be the difference between a potential customer reaching out to you and simply leaving your site.  A web form on your website allows your visitors to quickly and conveniently communicate with your company, providing an opportunity for them to ask questions, provide

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Vendor & Enterprise Expense Management for EdTech Company: Refrens x UpGrad Case Study

Brief When Upgrad first reached out to Refrens, they were looking for a more efficient way to manage their large freelancer vendor base (i.e., the instructors) and automate their expense management process. With the help of Refrens, Upgrad was able to streamline its expenses for 1000s of freelance instructors, save 100s of hours spent in

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Top Free Quickbooks Alternatives for Small Businesses in India

Quickbooks has recently announced that is shutting down its India business. If you are a Quickbooks user, you might be worried about how to find a free QuickBooks alternative that works as well as or is possibly better than Quickbooks. There are a variety of options available and it is very difficult to choose the

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Featured Profiles On Refrens – Everything You Need To Know

Every month, top business profiles on Refrens are shortlisted to get featured with a distinct badge. Getting featured can help your business reach out to hundreds of thousands of other businesses on Refrens – for free! Benefits of a Featured Profile 1. A distinct badge on your Profile Featured Profiles get a distinct badge that

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Featured Projects On Refrens – Everything You Need To Know

All the top-quality projects on Refrens are rewarded with a distinct badge. These featured projects get more visibility across Refrens Profile, Feed, and the Marketplace. Getting featured is a great way to increase the visibility of your projects with thousands of businesses on Refrens – for free! Benefits of Featured Projects 1. Distinct badge on

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Best Practices For Creating And Sending Invoices To Clients

An invoice is not just a piece of paper. It is an extension of your brand. A nicely designed, clear, and easy-to-read invoice can change the customer experience drastically. A comprehensive invoice with detailed information, terms & conditions, payment details, due dates, etc. can help you avoid confusion with your clients and receive payments on

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Best Practices For Creating And Sending Quotations Or Estimates

Sending an estimate or quotation is the first major step in getting your lead to actually consider buying your products or services. But most people mistakenly think that quotations and estimates are the same. Although they have identical templates, they are drastically different in what they convey to your clients. Understanding the difference between them

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Everything you need to know about Lead Management

Managing incoming leads is the most crucial part of all businesses. In today’s competitive market, companies need to have a systematic lead management process in place. A good lead management system can help you organize your sales process, reduce anxiety, increase your lead conversion rate, and grow your business. In this article, I will take

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