Education

freelance-marketing-manifesto

The freelance marketing manifesto – a framework for freelance writers

A freelance writer is also a commercial creator, and marketing is not something that comes to the best of artists. As you juggle between projects or deal with the anxiety of ‘no stable projects’, it becomes a headache as it’s more difficult to think of ‘marketing’. But ‘marketing’ need not be a painful or distracting …

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PR-or-advertising

What Should Small Businesses Focus On More – PR Or Advertising?

One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make …

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shopify-seo-blogs

Best Shopify SEO Blogs To Help You Improve Organic Traffic

SEO is believed to be a low-hanging fruit for e-commerce companies. When creating online storefronts, search engines are sometimes given little to no consideration, despite the fact that SEO offers one of the best returns on investment (ROI) of any eCommerce marketing endeavour. Instead, each year, businesses spend billions of dollars on advertising, and this …

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how-to-become-professional-content-writer

How to Become a Professional Content Writer in India

Do you enjoy writing? Are you looking at building your career as a professional content writer? You will be then glad to know that content writing is considered an extremely rewarding career nowadays. With the world moving forward into digitalization, content writers are in tremendous demand. This makes content writing an incredibly challenging profession. Nevertheless, …

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cost-of-developing-wordpress-website

What is the cost of developing WordPress websites?

WordPress is a platform that allows people to develop high-performance, fully-functional websites without writing code, and according to a report by W3Tech, WordPress has a whooping 39% market share of the entire global traffic. Some famous brands who have used WordPress are Techcrunch, Sony Music, BBC America, Bloomblerg Professional, and many more. What makes WordPress …

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driving-traffic-using-seo

Driving Traffic using SEO – Search Engine Optimisation

What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website’s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc.  Example – You search for “Best app …

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FAQs for e-invoices

What is the meaning of an e-invoice? What is an e-invoice?  ‘e-Invoicing’ or ‘electronic invoicing’ is a system in which B2B invoices (the invoices where the GST number of the customer is entered to be eligible for GST Credit) are authenticated electronically by GSTN for further use on the common GST portal.  Under this new …

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How To Collect Money From Clients Who Won’t Pay?

Facing trouble to collect money from clients who won’t pay? Don’t worry, you are not the only one. From late payments to getting completely ghosted, freelancers and small businesses face a lot of payment issues frequently. Moreover, at some time in your freelance career, you are likely to deal with late-paying clients. 71% of freelancers …

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Introduction to e-Invoicing and IRN – Invoice Reference Number

The government of India and the GST department of India has issued a new rule where B2B invoices, have to be generated through the GSP(GST Suvidha Provider) portal.  E-invoicing doesn’t mean that one can generate invoices using the government portal, rather it requires people to be able to upload their already existing invoices on the …

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create-cost-estimate

Create An Estimate: Everything You Need To Know Before Creating a Cost Estimate (2021)

Creating Estimates is an essential part of planning for small businesses. They are often used by small businesses to comprehend how much a project is going to cost them. Apart from that, estimate helps brands get new businesses and allows the clients to budget for a project.  A bid proposal of a small business always …

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essential-soft-skills-for-freelancers

The Essential Soft Skills You Should Develop in 2022

Soft skills are becoming extremely important in today’s workforce. While several employers still focus on technical skills that respective jobs require, soft skills are now just as valued. These can be classified as skills that are more personal, whether they are innate or learned through additional classes and courses. These are essential in that they …

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Filing ITR As A Freelancer? Know The Rules That Apply In India

A rising number of people are becoming interested in freelancing as technology advances. However, there is still considerable ambiguity regarding the taxation of freelancers and their profits. Freelance income is classed as ‘earnings and gains from firm or profession’ for tax purposes. While this may come as a surprise to some, it is because money …

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how-to-create-an-online-invoice

How To Create An Invoice Online- A beginners Tutorial

Invoicing is one of the most crucial components of running a successful business, yet it’s also one of the most neglected. It is undoubtedly a difficult bookkeeping job that small business owners have to deal with.  Moreover, multi-tasking and bookkeeping abilities are required while chasing down clients and ensuring that all payments are paid. For …

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