AP

Expertise / Skills :

● Organic /Inbound SEO Marketing

● Local SEO & Local Business Marketing

● Hyperlocal SEO Marketing

● Social Media Marketing and Advertising - Intermediate

● Funnel Building - Intermediate

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● Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

● Measuring and reporting on the performance of all digital marketing campaigns

● Brainstorm new and creative growth strategies

● Collaborate with internal teams to create landing pages and optimize the user experience

● Collaborate with agencies and other vendor partners for guest posting, PR activities

● Execute all of our paid advertising campaigns

● Lead all the In-House Marketing Team

● Present measurable output of the digital marketing effort to management

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

● Solid knowledge of website analytics tools (e.g., Google Analytics)

● Experience in optimizing landing pages and user funnels

● Experience with A/B and multivariate experiments