Business concept. Describes the business, its product and the market it will serve. It should point out just exactly what will be sold, to whom and why the business will hold a competitive advantage.
Financial features. Highlights the important financial points of the business including sales, profits, cash flows and return on investment.
Financial requirements. Clearly states the capital needed to start the business and to expand. It should detail how the capital will be used, and the equity, if any, that will be provided for funding. If the loan for initial capital will be based on security instead of equity, you should also specify the source of collateral.
Current business position. Furnishes relevant information about the company, its legal form of operation, when it was formed, the principal owners and key personnel.