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Logo Design and Social Media Content
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Aroma tales is a Mumbai-based candle company. They create beautiful all-natural soy wax candles. The brand aims to create quirky conversations from their aroma blends. Each product is unique in the scent-profile it carries as well as the Gen-Z conversations it intends to incite.
They came to me as an existing brand that is just getting into the larger market and establishing their offline and digital presence. Luckily, each fragrance had its own unique conversation starter that they had defined. My solution was to refine their logo with the hint of femininity that the two lovely co-founders brought to the table, as well as create labels and create descriptive conversation starters for their entire product line. With tropical fonts, nu-age verbiage and a minimal style, things quickly fell into place.
The aromas should really be shareable digitally, because their descriptions are pretty much exactly what they are.
September, 2019
