Sketchboat

Quality. Agility. You

Freelancer based in Tezpur, India

Projects

Pinned

various

The Gud bar

Branding and packaging for The Gud Bar, a company exporting Chikkis using jaggery as a sweetener for the global market, repositioned as energy bars. This project was done for the American market as a collaborative project between the National Institute of Design and the University of Notre Dame, Indiana. The keywords we looked at while working on this were Simplicity, Goodness and Energy and to underscore the same we incorporated a smile into our logo while keeping the colours pastel and mild. Another thing we did was to use the Gudbar itself as a mascot to highlight the various positive lifestyle changes we wanted to put in the viewer’s mind, be it relaxation, activity or just the general feeling of goodness. We took special care to avoid sharp edges and keep everything rounded to bring to mind the well rounded quality of jaggery compared to the empty calories of sugar. All in all, we wanted a modern feel good quality to every design element that is both inviting and eye catching.

September, 2020

Services

E-commerce Strategy

* Marketplace set-up * Operational structures * Fulfillment processes * Go-to-Market strategy * Expansion strategy In an increasingly competitive e-commerce market there is no shortage of big waves. Riding the wave to commercial success takes a good strategy and operational structure. This helps you deliver on your vision and provide superior convenience to your customers and create that online store or a marketplace that customers love. It can facilitate and streamline your processes towards greater market penetration and brand awareness.

Price Available on Request

Website development

* Website Development * No-code Development * Webflow * Website Maintenance A successful online presence is a staple of most modern businesses, from the smallest start up to the largest corporations. A great website needs to act as a base for user engagement and therefore needs to deliver on several different fronts, both visual and functional. It has to have clear calls to action and needs to be optimised for varying usage scenarios, most importantly, for mobile. We build and manage visually impressive Webflow sites with intuitive interactions and reliable performance. Furthermore, working on design and development as a cohesive unit leads to a decidedly seamless delivery.

Price Available on Request

Brand Identity

* Visual identity * Naming and taglines * Marketing collaterals * Typography * Logos Have you ever looked at some random advertisement and recognized the brand before you even had a chance to read their name? Maybe you see a hint of a logo, some familiar colours, a popular phrase - that is the power of a strong cohesive brand identity. Branding encapsulates nearly every aspect that you would want people to associate with your company or your product. Needless to say, this is important to get right. There are very few second chances when it comes to getting into the public consciousness. Sketchboat ensures that you get every visual element of your brand identity just right.

Price Available on Request

Packaging Design

* Structural design * Packaging graphics * Design mockups In a pinch, all other things being equal, the consumer will always pick the package that appeals to him the most, right then and there. But there is more to it than meets the eye. A good packaging and unboxing experience provides a great consumer experience, many times even before your product is in their hands. sketchboat provides innovative packaging solutions that merge safety, usability and aesthetics with efficient designs that help cut costs without compromising on quality or sustainability.

Price Available on Request

UIUX

* User research * Information architecture * Wireframing * Visual design * Interactive prototypes It is said the newer generations place a higher value on experiences than ever before. And this does extend to trying out a new product, a new storefront, a new website. The experience simply has to meet high standards. Gone are the days you could get away with a clunky interface, if you ever could. At sketchboat we design user experiences that meet this standard of excellence by keeping the user front and center when we design.

Price Available on Request

About Sketchboat

Sketchboat as a studio provides user centric design solutions focused on the big three.

Quality. Agility. You.

We at sketchboat are committed towards providing you design and strategy solutions to fit your every whim. We are firm believers in the policy of 'if you want it, you sure as hell should have it'. We have the utmost respect for the demand for perfection and the sanctity of nitpicking.

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