I was the director, writer and producer. I put the team together, seasoned with the clients,wrote the script and decided what shots to take. In Post production, emphasis was to find shots that are subtly referencing the image on the screen. The video included some animation bits too, which were outsourced to an NID graduate. The client used this video for their social media and B2B circles, and it us usually played at Diamond conferences and exhibitions that the client is usually a part of.