I have helped building brands through logo designing & identity design since last 5+ years. I have worked for over 30+ national & international brands like Croma, Axis Bank, TATA Sky & Nissan Digital to name a few.
I believe brand identity is the first thing which adds to the perception of company.
so it has to be unique and reciprocate with company's language. Branding is just not about designing a logo, its about building a trust and strategies which adds the value to life of your customers/audiences.
Whenever I start designing, I partner with my clients to merge their thoughts & my ideas together into one design.