Claus Lauter

Fractional CMO | Fractional Chief Marketing Officer for your ecommerce business

Freelancer based in Singapore, Singapore

Projects

Pinned

UpGrad Education Private Limited

SGC DM-43

December, 2021

Pinned

UpGrad Education Private Limited

SGC DM-46

May, 2022

Services

Fractional CMO | Fractional Chief Marketing Officer for your ecommerce business

Fractional CMO | Fractional Chief Marketing Officer for your ecommerce business If you need an experienced fractional Chief Marketing Officer or marketing leader who knows how to not only create a winning strategy but also effectively execute that strategy using the appropriate tactics, I can help. Hiring a fractional CMO is often a good strategy for a medium-sized company that either cannot afford to hire a full-time chief marketing officer or has too few projects to keep them busy. As a highly experienced marketing executive, I work on a fractional basis (part-time or consulting basis) with your business. With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, I have developed a proven system that helps companies grow and convert traffic into sales & revenue. What I will do for you: - Define & create your marketing strategy - Translate marketing strategy into action and results - Identify target audiences - Manage, grow, and mentor the company's marketing team - Oversee marketing tech integrations - Build marketing reports - Work with freelancers or marketing agency What I won’t do: - Write and send all emails to your list - Write and upload blog posts - Schedule social media posts - Manage your paid ads on Facebook or Google - Install apps or software - Build new websites or redesign button colors on landing pages - Track detailed metrics for every marketing asset As a fractional marketing leader, I am fully committed to your team. I will be closely involved in the day-to-day operations of your marketing team, as if I were a full-time Marketing Director/CMO, but without the associated cost and commitment. A fractional CMO may be right for you if you see these signs. - You don’t have a marketing strategy - Your marketing feels random - You don’t have a predictable sales funnel - Your company isn’t ready for a full-time marketing executive - You've been in business for a long time, but nobody is in charge of marketing - The sales team creates its own marketing materials - Your executive decisions are not based on marketing insights - You need an interim leader or advisor - Your business needs a fresh outlook - Your past marketing strategies failed I can work with you 10, 15, 20, or more hours a week depending on your needs. The engagements last for a minimum of six months to ensure that we are both committed to each other. It takes time for marketing strategies and initiatives to take shape. Six months to produce results is a good minimum. If you want to learn more about how my fractional CMO services can help your business, contact me today for a free consultation.

Price Available on Request

Ecommerce Business Optimization | Business Mentorship

Optimizing Shopify merchants' businesses to convert more visitors into buyers | Full Stack Marketer | Fractional CMO | CRO | Top 20 Shopify Expert to follow in 2022 | Host of the "Ecommerce Coffee Break" Podcast | Speaker Do you think your ecommerce business has conversion issues and revenue gaps? And you do not know why and where? If yes, I can make you a lot more money. It would be extremely beneficial for you to have me look over your store, offers, emails, and ads on a bi-weekly basis… Especially since I am involved in 7-figure stores… I'll help you: ✅ Create clarity to Optimize and Scale your Online Store ✅ Improve your Offer, Marketing, Ads, Email, and more ✅ Increase your Revenue from Traffic you already have ✅ Improve your Conversion Rates on your store (Shopify/WooCommerce) Get an unbiased outside perspective and expert guidance. Let me help you make the most out of Shopify. How it works: We meet every second week at a scheduled time for a 45-minute Zoom call. The calls are to the point and get to the core of a situation, roadblock, or insight to get you moving forward. The sessions will provide valuable insights and fresh energy. You also get Premium Access to the new Ecom Merchant Pro community and the Get Conversions Masterclass training course. And as a Bonus, you get one Full Store CRO Video Review of your store (Value $497). Your Investment: $260 per month. And I think that’s a darn good deal for you since just a few extra sales will cover your investment. And obviously, I intend to try and help you do a lot more than that. Get Expert Optimization Help for your Shopify store. Simple & Affordable. No contracts, no commitments, no surprises.

$260 Every Month

About Claus Lauter

Established in Apr, 2018, Claus Lauter is a freelancer based in c/o IDUBE PTE. LTD., 10 Anson Road, #22-02 International Plaza, Singapore, Singapore, Singapore.

Fractional CMO | Fractional Chief Marketing Officer for your ecommerce business

If you need an experienced fractional Chief Marketing Officer or marketing leader who knows how to not only create a winning strategy but also effectively execute that strategy using the appropriate tactics, I can help.

Hiring a fractional CMO is often a good strategy for a medium-sized company that either cannot afford to hire a full-time chief marketing officer or has too few projects to keep them busy.

As a highly experienced marketing executive, I work on a fractional basis (part-time or consulting basis) with your business.

With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, I have developed a proven system that helps companies grow and convert traffic into sales & revenue.

What I will do for you:

Define & create your marketing strategy
Translate marketing strategy into action and results
Identify target audiences
Manage, grow, and mentor the company's marketing team
Oversee marketing tech integrations
Build marketing reports
Work with freelancers or marketing agency

What I won’t do:

Write and send all emails to your list
Write and upload blog posts
Schedule social media posts
Manage your paid ads on Facebook or Google
Install apps or software
Build new websites or redesign button colors on landing pages
Track detailed metrics for every marketing asset

As a fractional marketing leader, I am fully committed to your team. I will be closely involved in the day-to-day operations of your marketing team, as if I were a full-time Marketing Director/CMO, but without the associated cost and commitment.

A fractional CMO may be right for you if you see these signs.

You don’t have a marketing strategy
Your marketing feels random
You don’t have a predictable sales funnel
Your company isn’t ready for a full-time marketing executive
You've been in business for a long time, but nobody is in charge of marketing
The sales team creates its own marketing materials
Your executive decisions are not based on marketing insights
You need an interim leader or advisor
Your business needs a fresh outlook
Your past marketing strategies failed

I can work with you 10, 15, 20, or more hours a week depending on your needs.

The engagements last for a minimum of six months to ensure that we are both committed to each other. It takes time for marketing strategies and initiatives to take shape. Six months to produce results is a good minimum.

If you want to learn more about how my fractional CMO services can help your business, contact me today for a free consultation.

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