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Signature X Ziro Music Festival
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This project involved capturing the essence of the Signature X Ziro Festival of Music, a unique celebration of music and nature set in the picturesque Ziro Valley of Arunachal Pradesh. Working directly with Signature, the goal was to produce high-end visual content that bridged the gap between the festival’s raw, organic atmosphere and the brand’s premium identity.
I spearheaded the visual storytelling for this project, serving in a multi-hyphenate capacity to ensure a consistent creative vision from field to finish:
Creative Producer:** I managed the conceptual direction of the content, ensuring that every frame aligned with Signature’s brand narrative of "living good" and cultural collaboration.
Director of Photography (DOP):** I was responsible for the visual aesthetic, capturing live performances, candid festival moments, and the stunning natural landscape of the valley using cinematic techniques.
Video Editor:** I handled the post-production, weaving together the fast-paced energy of the festival with rhythmic storytelling to create engaging reels and brand films.
About the Event
The Ziro Festival of Music is one of India’s most iconic outdoor music gatherings. Known for its eco-friendly ethos and breathtaking location in Arunachal Pradesh, it brings together independent artists from across the globe. The collaboration with Signature focused on celebrating these cultural intersections, blending sustainable living with world-class musical performances.
Key Deliverables
* High-energy festival after-movies.
* Short-form social media content (Reels/Shorts) focusing on artist highlights.
* Premium brand storytelling stills and video assets.
November, 2025
Music Festival
