Market Research in China
1. Research the Chinese market - being such a complex market, it is crucial to do a significant amount of research ahead of time in order to successfully adapt your offering to local preferences. 2. Understand the complex legal environment - Business law is a fairly new field in China and is constantly evolving. The state heavily regulates foreign investment and getting approval from the authorities is a crucial first step for all businesses. 3. Understand and attract Chinese consumers - businesses need to fully adapt their offering and take into account the Chinese culture and values. 4. Adapt your management style and learn to negotiate - The Chinese management style is significantly different from other regions of the globe and businesses need to adapt their approach in order to have a cohesive, committed workforce.