The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous—it’s essential. That’s what defines Account-based Marketing (ABM) at its core—94% of B2B …
Today, more organizations face security threats that cause serious harm. Just look at the figures. A staggering 53% of companies have experienced a data breach related to third parties. An alarming 83% of companies also experienced a data breach more than once. One thing is clear: Companies mustn’t only be concerned about business growth. They …
A Guide to Conducting a Thorough Security Audit for Business Protection Read More »
In today’s fast-paced business environment, small businesses face unique challenges such as limited resources, geographic flexibility, and the demand for efficient customer service. Best virtual business phone systems, leveraging cutting-edge cloud technology, provide a tailored solution to these challenges. They offer cost-effective and flexible communication capabilities that far surpass traditional landlines, incorporating advanced features like …
Why Your Small Business Needs a Virtual Phone System? Read More »
Restaurant marketing strategies are essential plans that restaurant owners use to attract customers and grow their businesses. In today’s digital age, effective marketing is crucial for standing out in the competitive restaurant industry. In this article, you will explore a variety of successful strategies. From creating a strong online presence to using SEO for local …
From Empty Tables to Full House: Restaurant Marketing Strategies That Work Read More »
Small businesses have a crucial impact on many economies. They offer different job opportunities and drive innovation and growth. However, one of the most common issues of small business owners is finances and investment to start and expand. Mang funding companies are available in the market that are available to provide funds for small business …
Small Business Financing Options: Navigating Loans, Grants, And Funding Sources Read More »
Nowadays, small businesses no longer need to employ the services of accountants, assistants, and even customer service representatives with the plethora of software and apps that revolve around growing businesses. And now, apps are becoming more mobile-friendly with a lower learning curve and cost. Small businesses and startups need to be equipped with the right …
12 Best All-Around Apps And Tools To Grow Your Small Business Read More »
Optimizing Your Site for Connections, Speed, Relevance, UI/UX, and Responsiveness Brings Traffic, Leads, and Sales Leads can come from paid traffic (ads on social media sites or pay-per-click ads) or organic (unpaid) traffic from social media posts or web searches. Paid traffic can reach a defined demographic who are your ideal customers. However, it can …
In today’s digital age, where attention spans are shrinking and competition is fierce, the significance of a well-designed logo cannot be overstated. Your logo is the visual representation of your brand, and its aesthetics play a crucial role in influencing lead conversion rates. In this article, we will explore the intricate relationship between logo aesthetics …
Logo Aesthetics and Lead Conversion Rates: What You Need to Know Read More »
Healthcare tourism has been expanding in the last decade, and India belongs to the top destinations patients seek for affordable and high-quality services. India’s healthcare tourists mainly come from neighbouring countries, with a significant majority of total arrivals from Bangladesh (77.6%), Afghanistan (53.6%), Maldives (85.8%), and Iraq (94.7%) travelling to the country for medical purposes. As the …
Healthcare Tourism – How It’s Boosting India’s Economy Read More »
Financial transactions powered by technology are the lifeblood of fintech firms. If they aren’t managed properly, the business will fail. Also, without a robust inbound strategy (sales and marketing), the team will not be able to build a strong relationship with customers. This will negatively impact the customer base, transactions, and revenue. That’s where CRM …
B2B lead generation strategies involve attracting potential clients and turning them into leads to fuel your business’s growth. This process is vital yet challenging for B2B marketing, directly impacting your sales pipeline and revenue growth. As per a HubSpot study, 63% of B2B marketers consider generating traffic and leads their primary hurdle, with less than …
How to Master In B2B Lead Generation with Effective Strategies? Read More »
Interactive experiences have emerged as a critical fragment of guest engagement strategies and enhanced restaurant experience. With digital signage, we are witnessing an innovative convergence of information and technology that engages, informs, and entertains. This tool offers a unique advantage, enriching user experience, fostering stronger communication, and driving deeper customer connections. By the time you …
Interactive Experiences: How Digital Signage Reshapes Guest Engagement Read More »
Everyone knows that none of the sales prospecting tools can replace the value of personal communication in customer relationship building. However, taking advantage of modern sales prospecting software is an efficient and smart way to generate more revenue in less time. Nowadays, it’s easy to reach huge sales prospecting tools with simple clicks on Google. …
Exploring 11 Best Sales Prospecting Tools For Sales Teams In 2024 Read More »
The enigmatic realm of business auto insurance underwriting delves into the intricate complexities of assessing and appraising risks entwined with the protection of commercial vehicles. The underwriters, like purveyors of arcane knowledge, wield their analytical acumen to unravel a tapestry woven with myriad factors in order to ascertain the levels of peril involved and establish …
How does Business Auto Insurance Underwriting Work? Read More »
Losing a big client as a freelancer can be a pivotal and emotionally draining moment in your professional journey. For many freelancers, these clients represent not just a source of income, but also a sense of stability, recognition, and validation of their skills. The departure of a major one can trigger a range of feelings, …
10 Things To Do When You Are At Risk Of Losing A Big Client Read More »
The term “impostor syndrome” frequently triggers a strong sense of identification, particularly among millennials and Gen X. They can relate to this term on a personal level. It’s that nagging feeling that you don’t belong, and it affects freelancers and minority groups disproportionately. Usually, the imposter syndrome plays out during public speeches, negotiations, while receiving …
Imposter Syndrome – How To Overcome That Nagging Feeling Of Being A Fraud Read More »
Clients are the lifeline of any freelancing business, and it’s one of the things freelancers, especially beginners, worry about. You need them to keep the gigs coming. Many freelancers focus on LinkedIn and Twitter as the goldmine when it comes to attracting freelancers on social media. You often see them share case studies on LinkedIn …
How To Attract Clients On Instagram As A Freelancer Read More »
In today’s fast-paced business world, software development is critical to the success of companies. In this scenario, hiring a DevOps freelancer can be a great way to get the technical expertise you need to manage your infrastructure and application development processes. That being said, hiring developers can be challenging due to the specialized nature of …
8 Things To Check When You Hire A DevOps Freelancer Read More »
2023 has been all about the economic downturn and loss of job security. These hard times stress more the fact that everyone should consider starting a side business. And what better way to go about it than starting a consulting business? If you have the expertise and experience that can help other individuals/businesses, you must …
16 Profitable Consulting Business Ideas In-Demand For 2024 Read More »
Hey there, fellow wordsmiths! Do you like stringing words together and making them dance to your tune? Well, then you might just have what it takes to become a copywriter! Copywriting is a craft that’s all about using your words to make people sit up and take notice. Whether you’re selling a product, promoting a …
Logistics is a complex process that involves the movement of goods from one place to another. Whether it’s a small package or a large shipment, keeping track of the items throughout the process is crucial to ensuring they arrive at their intended destination on time and in good condition. Without accurate records and effective tracking …
What Is A Shipping Invoice: Examples and Use Cases Read More »
As a freelancer, it can be hard to conceptualize that you’re operating a small business. A freelance business is unique because it’s typically a one-person operation but requires some of the same structural support as a larger operation. For example, a freelance business requires special attention to finances. From budgeting for marketing to properly filing …
10 Tips For Financial Success In Your Freelance Business Read More »
Are you ready to become the Picasso of pixels, the Van Gogh of vector graphics, and the Leonardo da Vinci of… well, you get the idea. Designing the ultimate user experience is not for the faint of heart, but fear not, my adventurous amigos! With this beginner’s guide, you’ll be equipped with the tools and …
Freelancing is attractive to many creatives and professionals in the modern age. The freedom that comes with setting your own working hours, choosing to pursue only passion projects, and escaping the confines of a corporate business structure is too compelling for many to pass up. Thanks to the rise of the gig economy, as well …
Client Not Paying Up After Follow-Up? Freelancers’ Legal Guide Read More »
The use of invoice automation is becoming increasingly popular in businesses, as it provides a variety of advantages that help to streamline the invoicing process. Automated invoicing is incredibly beneficial for businesses. According to surveys, automated invoices have a much higher on-time payment rate than manual ones with 42% of submitted automated payments being paid …
Who doesn’t want a trail of hot leads leading straight to their business’s doorstep? Although, achieving this is easier said than done. Outbound marketing tactics like cold calling and email outreach can generate leads quickly, but they tend to be of lower quality. And, If your objective is to secure high-quality leads, consider turning to …
Content Marketing: Your Ultimate Lead Generation Tool Read More »
Are you managing freelancers and agencies? If so, you need to know the best Slack apps & integrations for staying on top of your projects. From task management apps to communication hubs, these must-have Slack apps & integrations will ensure that all your collaboration efforts are organized, streamlined, and efficient. Read on to find out …
Must-Have Slack Apps & Integrations For Managing Freelancers and Agencies Read More »
Whether you are a small business proprietor or a service-providing freelancer handling your own clientele, you will agree with this fact: there’s no such thing as “enough clients” on board. The growth curve of any kind of business – big or small, corporate or personal – depends upon its client base. The moment you stop …
A Guide To Acquiring Clients Through Cold Outreach Read More »
Do you think improving your skills as a freelancer is important? We think it is! In today’s competitive market, upskilling as a freelancer is more important than ever. It helps you keep up with the latest technologies, techniques, and industry trends, increases your value to clients, enables you to expand your skill set and offer …
Why Is Continuous Upskilling Important For A Freelancer Read More »
Communication is essential when working with agency’s clients. Better communication helps improve client feedback, build two-way communication and help deliver projects on time. 57% of projects fail due to the breakdown in communications. Many agencies use email and messaging apps to communicate with their clients. These types of media may work for different projects but …
How to Use Project Huddle to Collaborate With Your Agency’s Clients? Read More »
Running a business online while attempting to promote your goods and services on social media can be challenging. Utilizing social media sites like Instagram can help your marketing strategies become much more successful and attract more customers and followers. This is primarily a result of Instagram’s current era-wide popularity. It is a place to build …
6 Instagram Growth Strategies For Product Promotion Read More »
If you’ve already conquered the freelance world, you may now be ready to expand into the next logical step: starting an agency. First and foremost, solo freelancing and running a full-fledged agency are two very different things. The set of skills required for both vary drastically as well. While solo freelancers can take on smaller …
Starting An Agency? 7 Important Steps For A Smoother Transition Read More »
When working from home, the most important thing is to get your work done. You also have to have time for a personal life, exercise, family and friends–everything! Working remotely as a freelancer can be tricky in today’s world, where many people juggle many tasks and responsibilities. That’s where virtual offices come into play. They …
Thanks to the internet, starting a freelance business is easier than ever. Social media, virtual job boards, and other online networking spaces make it possible to connect with potential clients both near and far. Currently, 28% of Americans are full-time freelancers. This figure has nearly doubled since 2014, which truly showcases the growing popularity of …
15 In-Demand Freelance Jobs That Didn’t Exist 10 Years Ago Read More »
Coworking spaces have picked up a high-paced adoption rate. They provide companies with a camaraderie of corporate settings along with offering equal opportunities for growth to every firm. Shared office spaces tend to be less distracting and quieter than home-based offices or cafes. Not to mention they are relatively less expensive than setting up a …
How To Attract Clients In CoWorking Space As Freelancers Read More »
Freelancing is a lot more than bread and butter! It can satisfy your financial goals, and can also give you some extra bucks to enjoy your life and financial independence! But, the ability to freelance to provide for you depends on how you see it! Are you a full-time freelancer? Or are you freelancing part-time? …
“Emails have an ability many channels don’t: creating valuable, personal touches- at a scale! ~David Newman Do you want to reach your professional contacts? Want to get clients as freelancers? Or want to send out promotional messages? Emails work! No matter how many new means of communication arise, be it social media, instant apps, branding …
Instagram is a popular way to market and sell your products and services. Brands are making six-figure income selling on Instagram alone. With over 2.3 billion active monthly users, Instagram is the 4th most popular social app after Facebook, YouTube, and WhatsApp. Whether you run an offline business, are an entrepreneur, or do freelancing, you …
5 Instagram Story Ideas For Your Freelance Business Read More »
The pandemic may have accelerated the work-from-home lifestyle but the post-pandemic world is seeing a major shift. With the reopening of borders and the ease of travel restrictions, the idea of work-from-home has evolved into work-from-anywhere. Remote work has changed how we work and where we work from and the good news is, it’s not …
How to Become a Digital Nomad in 2023: A Freelancer’s Guide Read More »
Small business owners decided to shut their shops, malls, bars, and restaurants after the Government of different nations said the number of Coronavirus cases had spiked and lockdown is the only option to prevent virus spread. In addition to the unprecedented health crisis, the COVID-19 pandemic has disrupted every aspect of social and economic activity …
Pandemic: SMBs Adopts Digital Tools, Revival Push Read More »
Atma Nirbhar Bharat, UnionBudget2021 & Freelancers One of the first things Nirmala Sitharaman talks about the agenda of #Budget2021 is about building “Atma Nirbhar Bharat” Taking the Sankalp of #IndiaFirst, the Finance Minister quotes – “Ancient India was the business epicenter of the world, and Atminarbhar Bharat is the expression of 130 crore Indians who …
In part B of her speech, while presenting the Union Budget for the fiscal year 2021-22, Finance Minister Ms. Nirmala Sitharaman says that the digital budget focuses on the contraction in the economy due to the pandemic. Hence, it is designed to support the economy for sustainable growth. In the 75th year of independence, the …
According to the Hurun Global Unicorn List 2020, India currently has 21 Unicorn startups that are collectively valued at USD 73.2 billion. By 2022, the number of unicorns in India might surpass 50. The USA has 233 unicorn startups, while China has 217 unicorns at present. They collectively account for 78% of the world’s unicorns. …
The Micro, Small and Medium Enterprises (MSMEs) have witnessed upto 2.5 times increase in the total procurements and transitions in October of Rs 5,000 crore compared to Rs 2,300 crore in May. The payments to MSMEs see a similar proportionate increase to approximately 80% in October from around 76% in May. In the last six …
Minister of Micro, Small and Medium Enterprises (MSMEs), Nitin Gadkari referred to the sector as the ‘backbone of Indian Economy”. In these crucial times of COVID-19 pandemic and post pan India lockdown, the government is heavily relying on the MSME sector to climb out of the economic swamp. The government has taken several initiatives and …
MSMEs revival rests on Banks and Government, seeking for an action. Read More »
Launched on July 1, 2020, amidst the COVID-19 pandemic, Union MSME ministry’s new portal for MSME registration witnesses over 11 lakh registrations till now. Seeking help from its field establishments to help entrepreneurs register entities on the portal and execute the process for registration, including: National Small Industries Corporation, Khadi and Village Industries Commission, MSME-Development …
Govt’s Udyam portal witnesses over 11 lakh registrations Read More »
In the event of not achieving the targeted loan sanction amount of Rs. 3 lakh crore, the government is likely to extend the deadline of 31st October for the Emergency Credit Line Guarantee Scheme (ECLGS) for MSMEs. In place from May 23, as of now, the ECLGS is open for the period till October 31 …
Higher Chances Of ECLGS Deadline Extension For MSMEs Read More »
A unique initiative, MSME Prerana is an online business mentoring programme for small business owners. A programme by the Indian Bank, a public sector bank, was launched by the Union Minister of Finance & Corporate Affairs, Nirmala Sitharaman, at the bank’s headquarters in Chennai. An integrated initiative with Poornatha & Co, MSME Prerana aims to …
‘MSME Prerana’ – Indian Bank’s mentoring programme for MSMEs. Read More »
Amidst the COVID-19 crisis, Facebook has been focusing on providing business tools for the survival of small businesses. According to the data released by OECD and the World Bank, in India, more than one-third of the small and medium-sized businesses on Facebook are facing cash-flow problems. Facebook has a wide reach in India, almost every …
Facebook’s $4.3 million grant to support small businesses in India Read More »
In collaboration with the Indian Space Research Organisation (ISRO) & four other ministries, the government of India launched ARISE – Atal New India Challenges programme in order to support the small businesses and MSMEs. The step is in alignment with the vision of making India Aatmanirbhar and less dependent on the imports and products of …
