Instagram is a social media giant with billions of active users spread across countries with a wide range of audience demographics and psychographics.
Instagram allows individuals and businesses to communicate and advertise to the users of Instagram, Facebook, and Messenger through social media marketing or paid Ads or a mix and match of both.
Instagram is a huge ecosystem of products and services, and an Instagram Marketing Expert is someone who can understand your needs, and help you create strategies that can help you enable your business to create and grow a presence on Instagram.
This involves creating new content, auditing existing content, influencer marketing, creating content strategies, and a lot more.
Instagram is a platform where users can create Instagram pages, run Instagram ADs, or post videos just like they do on YouTube, and earn money. With that being said, there a Instagram Expert can do for you, and some of them are listed as follows -
Create a Instagram page or pages
Do a hashtag research
Setup Instagram page details - Add bio, link, relevant hashtags
Audit an existing Instagram account, or
Do a competitor research to understand their existing content strategies
List, and Sell Products, services as Instagram Products
Generate Leads for your business
Run ADs on Instagram, Facebook Ads, Messenger, & Facebook’s Audience Network
Optimize videos(if any) for search visibility on Instagram
The Instagram AD platform is much more complex than the public facing side of Instagram where users post, and modify content. It can often get overwhelming for a first time user or someone who’s new to the world of online marketing to understand the platform, and the tools offered by Instagram, and tap into its full potential - Organically, and Inorganically.
Top-reasons to hire Instagram Marketing Freelancers -
Instagram Expertise - An Instagram Marketing Expert understands the 2 sides of the platform very well - The Organic side, and the Inorganic side. An Instagram Marketing specialist can understand the needs of a business, or a brand, and optimize a strategy that suits the business requirements best.
ADs perform better - A PPC expert who runs ADs vs an Instagram AD expert who runs ADs, the proficiency will be much different, and better. Therefore it’s important to hire an Instagram Marketing Expert to run ADs which deliver the required ROI.
Custom Requirements - A business may have multiple reasons to want to leverage Instagram, and an Instagram Marketing Expert can help devise a strategy that suits the business needs best.
The costs of hiring an Instagram Expert can be dynamic and depend on a number of factors. The cost of hiring a Instagram Marketing Expert will depend on a mix and match of the following factors -
Amount of work - The higher the amount of work, the higher would be the cost. For example the cost would be less when you hire the Instagram expert to set up a Instagram page, and upload your products vs you hire an expert to do a 360 degree overhaul.
Experience of the Freelancer - The experiences can be horizontal or in-depth. Say a Freelancer has worked with all the tools offered by Instagram, vs a person who has an expertise only in setting up Instagram Groups with the goal of community building. Both these individuals are experienced, but their capabilities are different and hence the costs associated would be different.
Time taken - Some projects can be simple yet time intensive, and in such cases the costs can rise. For instance the work of uploading products manually onto the Instagram page is a repetitive but time-taking task.
To hire a Instagram Marketing Expert -
Post your requirement on Refrens.
Our business Experts will call you to understand your needs.
Your requirements will be shared with the Instagram Experts who match your business requirements.
You can hire the Expert after looking at their expertise and past work experience.
The money is stored in an Escrow account until the completion of the work.
Expertise/Portfolio - Look at the projects that they have worked on, especially the industries that they have worked with. If you are a B2B brand, an Instagram Marketing Expert might recommend that LinkedIn would perform better than Instagram.
Testimonials - What’s better than customer testimonials who have previously worked with the Freelancer you’re looking to hire. An Instagram Marketing freelancer should be able to produce profiles that suit them best, and show them relevant examples, and samples to prove authenticity.
Skills - Instagram is a vast world of possibilities, and if you have to hire someone to do a wide range of work, it’s best to hire someone who can write, design, and manage all the resources on Instagram vs if you are hiring someone for an expertise - say running ads, in such cases its important for you to look at expertise and depth in just running Instagram ADs.
Integrations - Instagram allows businesses to list their products, and services that people can directly purchase from the platform itself, and an Instagram account expert can help a business setup their virtual store.
A good Instagram Marketing Expert is someone who can help your business grow, and thus it’s important to note the traits that define a good Instagram Expert -
Overall Understanding of the DNA of Instagram - It’s important for a person who calls themselves an Instagram Marketing expert to have an overall understanding of the different dynamics of how Instagram operates, it’s features, and all the other possibilities that can be derived out of Instagram. This includes the functional knowledge of Organic, and Inorganic operations.
Communication Skills - Your Instagram Page, Instagram ADs, and everything that goes on Instagram is a form of communication that connects your business with them. Please check for the effectiveness of the way the expert communicates with you, especially the way they ask you questions.
Promptness & Timely delivery - Timely delivery of work, and being prompt in communicating is what differentiates good from great. A punctual expert with a little less experience is way better than someone who’s great at their work but never on time.