{"id":9135,"date":"2023-03-02T07:09:34","date_gmt":"2023-03-02T07:09:34","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=9135"},"modified":"2024-06-25T07:44:34","modified_gmt":"2024-06-25T07:44:34","slug":"building-high-ranking-landing-pages","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/building-high-ranking-landing-pages\/","title":{"rendered":"Taking On The Giants: How We Build High Ranking Landing Pages At Refrens"},"content":{"rendered":"\n

\u201cI once asked 4 different industry experts what works in SEO, and everyone gave different answers.\u201d a colleague shared. <\/p>\n\n\n\n

SEO is like magic for starters, and confusing even for experts. To solve this puzzle, I decided to sit down with our SEO team to understand how we approach SEO.<\/p>\n\n\n\n

Refrens currently ranks no. 1 for 150+ keywords on Google, is on the 1st SERPs for 800+ keywords globally, and has 23.8K+ backlinks. We are also getting offered as high as $400 for giving out a backlink.<\/p>\n\n\n\n

If you look at these numbers objectively for a 3-year-old startup, this might not seem that impressive. But if you consider that Refrens competes with giants like Zoho, Freshbooks, Quickbooks, Adobe, Upwork, Fiverr, etc. for the same keywords, this is damn impressive, to say the least.<\/p>\n\n\n\n

For Naman Sarawagi & Mohit Jain – the co-founders of Refrens – SEO wasn\u2019t a new challenge; They had scaled their previous venture FindYogi to 2 Mn monthly active users by successfully leveraging SEO. <\/p>\n\n\n\n

But Refrens has become a different ball game for us. We have to compete with decades-old billion-dollar incumbents for the same keywords. Nonetheless, for many keywords, we were able to out-rank companies like Zoho within the first 6 months of concentrated efforts in SEO.<\/p>\n\n\n\n

So, how did we get there? What processes do we follow? What tools do we use? We hope to answer some of these questions to give you some insights into what worked for us.<\/p>\n\n\n\n

Firstly, let\u2019s understand the process we follow while creating a landing page.<\/p>\n\n\n\n

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