{"id":30321,"date":"2026-10-24T10:43:54","date_gmt":"2026-10-24T10:43:54","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=30321"},"modified":"2026-10-24T10:59:43","modified_gmt":"2026-10-24T10:59:43","slug":"performance-marketing-executive-google-meta-ads-refrens-surat","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/","title":{"rendered":"Performance Marketing Executive \u2013 Google &amp; Meta Ads | Refrens, Surat"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#About_Refrens\" >About Refrens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#About_the_Role\" >About the Role<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#What_Youll_Do\" >What You\u2019ll Do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#What_Were_Looking_For\" >What We\u2019re Looking For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#Good_to_Have\" >Good to Have<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/performance-marketing-executive-google-meta-ads-refrens-surat\/#Why_Join_Refrens\" >Why Join Refrens?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Refrens\"><\/span><strong>About Refrens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Refrens.com, a leading business operating system, has become the platform of choice for small and medium businesses worldwide. With <strong>350k+ business sign-ups across 178 countries<\/strong>, Refrens offers a comprehensive suite of tools including <strong>bookkeeping, lead management, and inventory management<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by funding from industry luminaries like <strong>Founder of CRED \u2013 Kunal Shah, Founder of Paytm \u2013 Vijay Shekhar Sharma, Founder of IndiaMART \u2013 Dinesh Agarwal, and Founder of Shaadi.com \u2013 Anupam Mittal<\/strong>, Refrens.com continues to innovate and grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Role\"><\/span><strong>About the Role<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re looking for a <strong>Performance Marketing Executive<\/strong> to take end-to-end ownership of our <strong>Google Ads and Meta Ads<\/strong> campaigns. You\u2019ll be responsible for driving quality traffic and leads, optimizing campaigns, analyzing performance, and finding new ways to improve customer acquisition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Youll_Do\"><\/span><strong>What You\u2019ll Do<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan, launch, and manage <strong>Google Ads and Meta Ads campaigns<\/strong> end-to-end.<\/li>\n\n\n\n<li>Manage Search, Display, Performance Max, retargeting, and relevant Meta campaigns.<\/li>\n\n\n\n<li>Conduct <strong>keyword, audience, and competitor research<\/strong> to identify growth opportunities.<\/li>\n\n\n\n<li>Write and optimize <strong>ad copy<\/strong> for different campaigns, audiences, and stages of the funnel.<\/li>\n\n\n\n<li>Monitor and optimize <strong>CTR, CPC, CPL, CPA, conversions, ROAS, and lead quality<\/strong>.<\/li>\n\n\n\n<li>Work on <strong>landing page optimization and CRO<\/strong> to improve conversion rates and lead quality.<\/li>\n\n\n\n<li>Test and improve ad creatives, audiences, landing pages, and campaign strategies.<\/li>\n\n\n\n<li>Track and analyze performance using <strong>Google Ads, Meta Ads Manager, GA4, and conversion tracking tools<\/strong>.<\/li>\n\n\n\n<li>Work with the content and design teams to create high-performing ads and landing pages.<\/li>\n\n\n\n<li>Prepare performance reports, identify insights, and recommend actions to improve results.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Were_Looking_For\"><\/span><strong>What We\u2019re Looking For<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2+ years of hands-on experience in Google Ads and Meta Ads.<\/strong><\/li>\n\n\n\n<li>Strong understanding of paid search, paid social, targeting, bidding, retargeting, and campaign optimization.<\/li>\n\n\n\n<li>Good understanding of performance marketing metrics and data-driven decision-making.<\/li>\n\n\n\n<li>Working knowledge of <strong>GA4 and conversion tracking<\/strong>.<\/li>\n\n\n\n<li>Good copywriting skills with an understanding of <strong>ad messaging and user intent<\/strong>.<\/li>\n\n\n\n<li>Understanding of <strong>landing page optimization and CRO<\/strong>.<\/li>\n\n\n\n<li>Ability to independently manage campaigns and take ownership of performance.<\/li>\n\n\n\n<li>Strong analytical and problem-solving skills with a testing mindset.<\/li>\n\n\n\n<li>Good communication and reporting skills.<\/li>\n\n\n\n<li>Must be based in Surat or willing to relocate.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Good_to_Have\"><\/span><strong>Good to Have<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience with <strong>SaaS, B2B, or technology products<\/strong>.<\/li>\n\n\n\n<li>Knowledge of <strong>Google Tag Manager (GTM)<\/strong>.<\/li>\n\n\n\n<li>Experience with different landing page and CRO tools.<\/li>\n\n\n\n<li>Google Ads or Meta certifications.<\/li>\n\n\n\n<li>Experience managing significant monthly ad budgets.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Join_Refrens\"><\/span><strong>Why Join Refrens?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>End-to-end ownership:<\/strong> Manage Google &amp; Meta Ads, copy, landing pages, and CRO.<\/li>\n\n\n\n<li><strong>Real impact:<\/strong> Directly contribute to leads, conversions, and business growth.<\/li>\n\n\n\n<li><strong>Global exposure:<\/strong> Work on a SaaS product used by businesses across <strong>178+ countries<\/strong>.<\/li>\n\n\n\n<li><strong>Hands-on learning:<\/strong> Build expertise across performance marketing, analytics, creatives, and conversion optimization.<\/li>\n\n\n\n<li><strong>Growth opportunity:<\/strong> Work closely with the growth and leadership teams in a fast-growing SaaS company.<\/li>\n\n\n\n<li><strong>Freedom to experiment:<\/strong> Test new ideas, strategies, audiences, and creatives and see their impact directly.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location:<\/strong> Surat (Work from Office)<br><strong>Company:<\/strong> Refrens.com<br><strong>Job Type:<\/strong> Full-time<br><strong>Experience:<\/strong> 2+ Years<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apply here: <a href=\"https:\/\/refrens.superworks.com\/job\/apply\/6ace09a941a61d0cc39b3231\" target=\"_blank\" rel=\"noopener\">https:\/\/refrens.superworks.com\/job\/apply\/6ace09a941a61d0cc39b3231<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Refrens Refrens.com, a leading business operating system, has become the platform of choice for small and medium businesses worldwide. With 350k+ business sign-ups across 178 countries, Refrens offers a comprehensive suite of tools including bookkeeping, lead management, and inventory management. Backed by funding from industry luminaries like Founder of CRED \u2013 Kunal Shah, Founder [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-30321","post","type-post","status-publish","format-standard","hentry","category-job-post"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Pal S","author_link":"https:\/\/www.refrens.com\/grow\/author\/pal-s\/"},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"refrens-yarpp-thumbnail-w200":false,"ab-block-post-grid-landscape":false,"ab-block-post-grid-square":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-intermediate":false,"newspack-article-block-portrait-intermediate":false,"newspack-article-block-square-intermediate":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"yarpp-thumbnail":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Pal S","author_link":"https:\/\/www.refrens.com\/grow\/author\/pal-s\/"},"uagb_comment_info":0,"uagb_excerpt":"About Refrens Refrens.com, a leading business operating system, has become the platform of choice for small and medium businesses worldwide. With 350k+ business sign-ups across 178 countries, Refrens offers a comprehensive suite of tools including bookkeeping, lead management, and inventory management. Backed by funding from industry luminaries like Founder of CRED \u2013 Kunal Shah, Founder&hellip;","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/30321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=30321"}],"version-history":[{"count":2,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/30321\/revisions"}],"predecessor-version":[{"id":30323,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/30321\/revisions\/30323"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=30321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=30321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=30321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}