{"id":26167,"date":"2025-07-28T11:44:16","date_gmt":"2025-07-28T11:44:16","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=26167"},"modified":"2026-01-21T13:07:06","modified_gmt":"2026-01-21T13:07:06","slug":"what-indian-businesses-are-asking-ai","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/what-indian-businesses-are-asking-ai\/","title":{"rendered":"What Indian Businesses Are Asking AI?"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"insights-from-user-queries-to-freya-an-ai-accounting-assistant\"><em>Insights from User Queries to Freya, an AI Accounting Assistant<\/em><\/h2>\n\n\n\n<h6 class=\"has-text-align-center\" id=\"refrens-com-has-recently-launched-freya-an-ai-accounting-assistant-that-helps-entrepreneurs-get-insights-into-their-business-in-real-time-this-report-is-an-attempt-to-understand-how-businesses-in-india-are-leveraging-ai-and-the-most-pressing-questions-entrepreneurs-have-about-their-businesses\"><em>Refrens.com has recently launched Freya, an AI accounting assistant that helps entrepreneurs get insights into their business in real-time. This report is an attempt to understand how businesses in India are leveraging AI and the most pressing questions entrepreneurs have about their businesses.<\/em><\/h6>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The landscape of business technology is rapidly evolving.  Indian enterprises are increasingly turning to artificial intelligence (AI) to enhance their operational efficiency and decision-making capabilities.&nbsp;<\/p>\n\n\n\n<p>This report dives into the specific questions that Indian businesses have asked Refrens\u2019 AI accounting assistant. By analyzing these questions, we can gain valuable insights into the priorities and challenges faced by these businesses as they navigate the complexities of financial management and growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"summary-of-key-findings\">Summary of Key Findings:<\/h2>\n\n\n\n<ul><li>Analysis of <strong>30,452 questions from 1,043 businesses<\/strong> reveals a strong focus on financial performance and operational metrics, with <strong>Profitability Insights (27%) and Payment Insights (23%) emerging as top priorities for businesses.<br><\/strong><br><\/li><li><strong>Sales performance monitoring<\/strong> is also significant, accounting for <strong>17.5% of queries<\/strong>, indicating that businesses are keen on understanding their product performance and customer behavior.<br><br><\/li><li>The <strong>average of 29.2 questions per business<\/strong> in the last 30 days indicates <strong>high engagement with the AI assistant<\/strong>, suggesting that users are actively seeking actionable insights to enhance their operations.<br><br><\/li><li>Additionally, there is a notable interest in<strong> optimizing processes<\/strong> and <strong>improving operational efficiency<\/strong>, as reflected in the queries related to expense tracking and first-time setup help.<br><br><\/li><li>Clear pattern of businesses <strong>seeking automated, proactive insights <\/strong>rather than basic reporting.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"the-questions-india-s-business-owners-are-asking-to-ai\">The Questions India\u2019s Business Owners Are Asking to AI&nbsp;<\/h2>\n\n\n\n<p>For this study, we analyzed a total of <strong>30,452 questions asked by 1,043 businesses<\/strong> from India. Based on this analysis, we categorized these questions into eight major categories (and sub-categories), each reflecting distinct areas of interest and concern for business owners.&nbsp;<\/p>\n\n\n\n<p>To provide a clearer understanding of the types of inquiries made, we have included sample questions for each category.<\/p>\n\n\n\n<p>It is important to note that these sample questions are not selected based on their frequency. They actually serve to illustrate the variety and specificity of the questions posed by users. Each question reflects the unique challenges and considerations that businesses face in their operations, highlighting the diverse applications of AI often discussed by <a href=\"https:\/\/www.mygreatlearning.com\/artificial-intelligence-course-for-managers-leaders\" target=\"_blank\" rel=\" noopener\">ai leaders<\/a> in addressing these needs.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"categorizations-sample-questions-and-share\">Categorizations, Sample Questions, and % Share<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Sr. No.<\/strong><\/td><td><strong>Category<\/strong><\/td><td><strong>Sample Questions<\/strong><\/td><td><strong>% Share of Total Questions&nbsp;<\/strong><\/td><\/tr><tr><td><strong>1<\/strong><\/td><td><strong>Profitability Insights<\/strong><\/td><td>\u201cBased on my revenue and expenses, what\u2019s my net&nbsp; margin trend over the last 3 quarters?\u201d<br>\u201cIf one salesperson drove 40% of the revenue, can you compare their client types to others?\u201d<br>\u201cWhich of my services are driving profitability?\u201d<br>\u201cWho contributed most to revenue growth?\u201d<br>\u201cIf my net margin dropped in Q3, can you highlight which cost centers increased?\u201d<br>\u201cWhich sales regions are underperforming?\u201d<br>\u201cIf a sales region is underperforming, is it due to fewer leads or lower conversion?\u201d<\/td><td>27%<\/td><\/tr><tr><td><strong>2<\/strong><\/td><td><strong>Payment Insights<\/strong><\/td><td>\u201cWhich clients have consistently delayed payments over the past 6 months?\u201d<br>\u201cWhat\u2019s the average payment time across invoices this year?\u201d<br>\u201cIf my average payment cycle time is increasing, which industries or client sizes are responsible?\u201d<br>\u201cCan you compare canceled invoices this year vs last?\u201d<br>\u201cWhich unpaid invoices are nearing due date?\u201d<br>\u201cWhat is my collection efficiency?\u201d<br>\u201cIf my collection efficiency dropped below 90%, can you segment the problem by client type?\u201d<\/td><td>23%<\/td><\/tr><tr><td><strong>3<\/strong><\/td><td><strong>Sales Insights<\/strong><\/td><td>\u201cWhich product category has the highest repeat purchase rate?\u201d<br>\u201cHow has my best-selling product\u2019s performance changed over time?\u201d<br>\u201cIf my best-selling product\u2019s performance is declining, is pricing or market saturation the cause?\u201d<br>\u201cWhich pricing tier delivers the highest conversion rates, and how does that vary by segment?\u201d<br>\u201cAre there SKUs that haven\u2019t moved in the last 60 days? Should they be retired or discounted?\u201d<br>\u201cCan you break down revenue contribution by service category and suggest high-performing areas?\u201d<\/td><td>17.50%<\/td><\/tr><tr><td><strong>4<\/strong><\/td><td><strong>Growth &amp; Lead Activity<\/strong><\/td><td>\u201cWhich of my lead sources delivers the highest conversion rates?\u201d<br>\u201cWhere in my sales pipeline do most leads drop off?\u201d<br>\u201cIf most drop-offs happen in the Proposal Sent stage, what improvements can be made?\u201d&nbsp;<br>\u201cHow many new leads are GST-verified, and does that affect close probability?\u201d<br>\u201cIf staff leads are unevenly distributed, how does that impact team efficiency?\u201d<br>\u201cWhich marketing campaigns generated the highest-quality, revenue-converting leads?\u201d<br>\u201cHow much revenue is stuck in lost or inactive pipelines?\u201d<\/td><td>9.75%<\/td><\/tr><tr><td><strong>5<\/strong><\/td><td><strong>First-time Setup Help<\/strong><\/td><td>\u201cHow should I structure financial categories for a clean and insightful P&amp;L?\u201d<br>\u201cIf I run an e-commerce store, which custom fields should be enabled for analytics?\u201d<br>\u201cWhat\u2019s the best practice for setting invoice frequency based on client type?\u201d<br>\u201cIf my sales process has over five steps, can you help me templatize it for scale?\u201d<br>\u201cWhat onboarding steps should I prioritize for faster revenue realization?\u201d<br>\u201cCan you recommend a default client segmentation strategy for better reporting from the start?\u201d<br>\u201cIf I want to automate tasks like invoice reminders or lead tagging, where should I begin?\u201d<\/td><td>8.75%<\/td><\/tr><tr><td><strong>6<\/strong><\/td><td><strong>Expense Tracking<\/strong><\/td><td>\u201cWhich expense categories are trending higher this quarter, and why?\u201d<br>\u201cWhich vendor has the highest outflow?\u201d<br>\u201cIf vendor outflows exceeded \u20b950,000 last month, who were the top contributors?\u201d<br>\u201cWhat is my expense-to-income ratio trend?\u201d<br>\u201cWhich expenses can I optimize?\u201d<br>\u201cIf I have recurring costs with low ROI, should they be paused or renegotiated?\u201d<br>\u201cCan you show the share of recurring vs. one-time business expenses this fiscal year?\u201d<\/td><td>5.75%<\/td><\/tr><tr><td><strong>7<\/strong><\/td><td><strong>General Platform Guidance<\/strong><\/td><td>\u201cCan Refrens alert me to compliance risks (like GST mismatches)?\u201d<br>\u201cIf I want to scale faster, which automation rules should be enabled first?\u201d<br>\u201cHow do I integrate international payment channels for cross-border invoicing?\u201d<br>\u201cIf different client segments respond better to different reminders, can I customize timing?\u201d<br>\u201cWhich features improve my collection cycle the most?\u201d<br>\u201cHow can I benchmark my business automation usage against top-performing peers on the platform?\u201d<\/td><td>4.75%<\/td><\/tr><tr><td><strong>8<\/strong><\/td><td><strong>Other Functional Queries<\/strong><\/td><td>\u201cWhich user roles are most active on my account?\u201d<br>\u201cIf 40% of my platform\u2019s features are unused, can Freya recommend quick wins?\u201d<br>\u201cCan I benchmark my performance and usage patterns against similar businesses?\u201d<br>\u201cWhat\u2019s the ROI of my current Refrens usage?\u201d<br>\u201cShould I upgrade to a higher plan based on my usage trends, or optimize current workflows?\u201d<br>\u201cCan I customize dashboards for team-specific workflows and visibility?\u201d<\/td><td>3.50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc-mpgOaiGlgJ-riZ24IER9w3dZFM4Im3F9COOGbik7M6f0ynyGZsHhRbAdySdTWgzLdEDPa6Lvj9Z6pO8C00K7U72y95qvaDKP-OyEIJILqWOZSiL6WOCZS_TwQk-hjg4Sngbdfw?key=kts7onCudbaiqWQoWHuDTQ\" width=\"832\" height=\"619\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"of-businesses-asking-questions-from-a-particular-category\">% of Businesses Asking Questions From A Particular Category<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Sr. No.<\/strong><\/td><td><strong>&nbsp;Category<\/strong><\/td><td><strong>Sub-category<\/strong><\/td><td><strong>% of Businesses Asking <\/strong><br><strong>These Questions<\/strong><\/td><\/tr><tr><td><\/td><td><\/td><td>Services Driving Profitability<\/td><td>43%<\/td><\/tr><tr><td><strong>1<\/strong><\/td><td><strong>Profitability Insights<\/strong><\/td><td>Net Margin Trend<\/td><td>35%<\/td><\/tr><tr><td><\/td><td><\/td><td>Revenue Growth Contributors<\/td><td>32%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Consistently Delayed Clients<\/td><td>52%<\/td><\/tr><tr><td><strong>2<\/strong><\/td><td>Payment Insights<\/td><td>Collection Efficiency<\/td><td>38%<\/td><\/tr><tr><td><\/td><td><\/td><td>Highest Repeat Purchase Rate<\/td><td>37%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Best-selling Product Changes<\/td><td>34%<\/td><\/tr><tr><td><strong>3<\/strong><\/td><td>Sales Insights<\/td><td>Average Payment Time<\/td><td>26%<\/td><\/tr><tr><td><\/td><td><\/td><td>SKU Retirement<\/td><td>20%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Highest Conversion Leads<\/td><td>42%<\/td><\/tr><tr><td><strong>4<\/strong><\/td><td>Growth &amp; Lead Activity<\/td><td>Pipeline Drop-offs<\/td><td>34%<\/td><\/tr><tr><td><\/td><td><\/td><td>Marketing Campaigns<\/td><td>31%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Financial Categories<\/td><td>35%<\/td><\/tr><tr><td>5<\/td><td>First-time Setup Help<\/td><td>Invoice Frequency<\/td><td>30%<\/td><\/tr><tr><td><\/td><td><\/td><td>E-commerce Fields<\/td><td>20%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Trending Expense Categories<\/td><td>33%<\/td><\/tr><tr><td><strong>6<\/strong><\/td><td>Expense Tracking<\/td><td>Expense Optimization<\/td><td>28%<\/td><\/tr><tr><td><\/td><td><\/td><td>Vendor Outflows<\/td><td>27%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>Automation Rules<\/td><td>40%<\/td><\/tr><tr><td><strong>7<\/strong><\/td><td>General Platform Guidance<\/td><td>Compliance Alerts<\/td><td>35%<\/td><\/tr><tr><td><\/td><td><\/td><td>Payment Channels<\/td><td>34%<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td>ROI Assessment<\/td><td>34%<\/td><\/tr><tr><td><strong>8<\/strong><\/td><td>Other Functional Queries<\/td><td>User Roles Activity<\/td><td>26%<\/td><\/tr><tr><td><\/td><td><\/td><td>Feature Usage Quick Wins<\/td><td>25%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><img loading=\"lazy\" width=\"807\" height=\"844\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfbxCxv1ulysGhMOAZDd5SuqjNGXkAAG5zjKjoyHJNojOsxMAsHzCa__2F9_HoWokANqHAWULAfQQxv2j_f1nVNObXfCJed02C0gyaGXPbRu9UH_9mYhDAufDYCE4yFDGSTltrj?key=kts7onCudbaiqWQoWHuDTQ\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"understanding-user-queries-the-answers-indian-businesses-are-looking-for\"><strong>Understanding User Queries:<\/strong> <br><em>The Answers Indian Businesses Are Looking For<\/em><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;Most business owners rely on outsourced accountants or junior assistants to get the insights they need into their business. However, this approach has three significant drawbacks: it takes 2-3 days to receive information, the exact context often gets lost in conversations, and it causes a lot of anxiety to the business owner,\u201d explains Naman Sarawagi, CEO of Refrens. \u201cAI tools like FREYA are fundamentally changing how business owners interact with their financial data &#8211; making real-time, insight-driven decision-making accessible to <\/em>everyone.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The data collected from user inquiries indicates a clear emphasis on financial performance, operational efficiency, and growth. The most significant category of inquiries pertains to <strong>Profitability Insights<\/strong>, which <strong>accounted for 27% of the total queries<\/strong>. Users are particularly interested in understanding their net margin trends, identifying which services drive profitability, and analyzing revenue growth contributors. This emphasis on profitability indicates that businesses are keen to optimize their financial performance and make informed decisions based on data-driven insights.<\/p>\n\n\n\n<p>Following closely is the <strong>Payment Insight<\/strong> category, which represents <strong>23% of the questions<\/strong>. Here, users are focused on understanding payment behaviors, such as identifying clients who consistently delay payments and analyzing average payment times across invoices. This concern highlights the importance of cash flow management for businesses, as timely payments are crucial for maintaining financial health.<\/p>\n\n\n\n<p><strong>Sales Insights<\/strong> also play a significant role, accounting for <strong>17.5% of the queries<\/strong>. Businesses are interested in tracking the performance of their best-selling products, understanding repeat purchase rates, and determining the factors affecting sales performance. This focus on sales metrics underscores the need for businesses to adapt their strategies to meet customer demands and optimize their product offerings.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"key-themes-and-insights\">Key Themes and Insights<\/h2>\n\n\n\n<p>The analysis of user queries reveals several key themes that reflect the current priorities of Indian businesses.<\/p>\n\n\n\n<ol><li><strong>Focus on Financial Health<\/strong><\/li><\/ol>\n\n\n\n<p>The predominant interest in profitability and payment insights indicates that businesses are prioritizing their financial health. They seek to understand their margins, optimize revenue streams, and improve payment collection processes to ensure stability and growth. This focus is critical, especially in a competitive market where financial agility can determine success.<\/p>\n\n\n\n<ol start=\"2\"><li><strong>Operational Efficiency<\/strong><\/li><\/ol>\n\n\n\n<p>Many queries revolve around optimizing processes and improving efficiency. Users frequently ask about automation, expense tracking, and strategies for enhancing operational workflows. This suggests that businesses are looking for ways to streamline their operations and reduce costs. The desire for operational efficiency is indicative of a broader trend where companies are increasingly adopting technology to enhance productivity and minimize waste.<\/p>\n\n\n\n<ol start=\"3\"><li><strong>Growth and Lead Management<\/strong><\/li><\/ol>\n\n\n\n<p>The inquiries related to sales and lead activity highlight a strong desire for growth. Businesses are keen to identify high-converting lead sources, understand their sales pipelines, and optimize their marketing efforts to drive revenue. This focus on growth metrics reflects an understanding that in order to thrive, businesses must not only maintain existing customers but also actively seek new opportunities.<\/p>\n\n\n\n<ol start=\"4\"><li><strong>Actionable Insights Over Basic Reporting<\/strong><\/li><\/ol>\n\n\n\n<p>The nature of the questions indicates a preference for actionable insights rather than mere reporting metrics. Users are looking for specific recommendations and analyses that can directly inform their business strategies. This trend underscores the importance of providing not just data, but also context and guidance that can help businesses make informed decisions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>The questions posed by Indian businesses to Freya illustrate a clear focus on financial performance, operational efficiency, and growth.<br><br>As these enterprises continue to embrace AI technologies, the insights gained from user queries will be invaluable in shaping the development of AI tools that cater to their specific needs.<br><br>By addressing the challenges and priorities highlighted in these inquiries, AI solutions like Freya can empower businesses to make informed decisions, optimize their operations, and ultimately drive sustainable growth in an increasingly competitive landscape.&nbsp;<\/p>\n\n\n\n<p>The findings suggest that as businesses navigate the complexities of the modern market, the integration of AI will play a pivotal role in enhancing their capabilities and ensuring long-term success.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdKX_mdXvfYNYt-ZWnEE2w4Pte-yGweIkxYPokgh6eP2hryff38nNNmtgIySi5HVzxdIXXbQbgPJ7nL_w9zbmoxRy1p3JBQKuubyXJQBpmQIiKtfe7YU2EY1_-H6eNDnK0SKbxR?key=kts7onCudbaiqWQoWHuDTQ\" width=\"336\" height=\"75\"><\/p>\n\n\n\n<p><br><a href=\"https:\/\/www.refrens.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.refrens.com\/\" rel=\" noopener\">Refrens.com<\/a> is an Indian startup based out of Surat, Gujarat, and Bangalore, Karnataka. Over 1.5 lakh businesses across 170+ countries rely on Refrens\u2019 AI-powered platform to manage Invoicing, Accounting, Payments, Compliance, Expenses, Inventory, Clients, Vendors, and Sales &#8211; all in one place.<\/p>\n\n\n\n<p>Refrens has raised funding from CRED founder Kunal Shah, Paytm founder Vijay Shekhar Sharma, Indiamart founder Dinesh Agarwal, Shaadi.com founder &amp; Shark Tank judge Anupam Mittal, and Cashfree Payments founder Akash Sinha, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights from User Queries to Freya, an AI Accounting Assistant Refrens.com has recently launched Freya, an AI accounting assistant that helps entrepreneurs get insights into their business in real-time. This report is an attempt to understand how businesses in India are leveraging AI and the most pressing questions entrepreneurs have about their businesses. The landscape &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/what-indian-businesses-are-asking-ai\/\"> <span class=\"screen-reader-text\">What Indian Businesses Are Asking AI?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":26173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6.png","uagb_featured_image_src":{"full":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6.png",1920,1080,false],"thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-150x84.png",150,84,true],"medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-300x169.png",300,169,true],"medium_large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-768x432.png",768,432,true],"large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6.png",1920,1080,false],"refrens-yarpp-thumbnail-w200":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-200x112.png",200,112,true],"newspack-article-block-landscape-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-1200x900.png",1200,900,true],"newspack-article-block-portrait-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-900x1080.png",900,1080,true],"newspack-article-block-square-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-1200x1080.png",1200,1080,true],"newspack-article-block-landscape-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-800x600.png",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-600x800.png",600,800,true],"newspack-article-block-square-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-800x800.png",800,800,true],"newspack-article-block-landscape-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-400x300.png",400,300,true],"newspack-article-block-portrait-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-300x400.png",300,400,true],"newspack-article-block-square-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-400x400.png",400,400,true],"newspack-article-block-landscape-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-200x150.png",200,150,true],"newspack-article-block-portrait-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-150x200.png",150,200,true],"newspack-article-block-square-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-200x200.png",200,200,true],"newspack-article-block-uncropped":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-1200x675.png",1200,675,true],"yarpp-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-120x120.png",120,120,true],"web-stories-poster-portrait":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-640x853.png",640,853,true],"web-stories-publisher-logo":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-96x96.png",96,96,true],"web-stories-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/07\/Feature-Images-6-150x84.png",150,84,true]},"uagb_author_info":{"display_name":"Naman Sarawagi","author_link":"https:\/\/www.refrens.com\/grow\/author\/eviral\/"},"uagb_comment_info":0,"uagb_excerpt":"Insights from User Queries to Freya, an AI Accounting Assistant Refrens.com has recently launched Freya, an AI accounting assistant that helps entrepreneurs get insights into their business in real-time. This report is an attempt to understand how businesses in India are leveraging AI and the most pressing questions entrepreneurs have about their businesses. The landscape&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/26167"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=26167"}],"version-history":[{"count":6,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/26167\/revisions"}],"predecessor-version":[{"id":28016,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/26167\/revisions\/28016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/26173"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=26167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=26167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=26167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}