{"id":25133,"date":"2025-01-23T10:58:43","date_gmt":"2025-01-23T10:58:43","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=25133"},"modified":"2026-04-06T09:55:15","modified_gmt":"2026-04-06T09:55:15","slug":"digital-signage-with-crm-insights","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/","title":{"rendered":"How Digital Signage Keeps Sales Aligned with CRM Insights"},"content":{"rendered":"\n<p>Salespeople\u2019s practices prove: selling is about listening, not talking. In fact, it\u2019s about<em> watching<\/em> &#8211; tracking <em>data<\/em>. According to McKinsey\u2019s insights, 53% of the companies that grow at a swift rate emphasize data analytics as a drastically effective tool for high performance.&nbsp;<\/p>\n\n\n\n<p>Here is where CRM systems come into play. They provide a vivid picture of all customers, prospects, and their data, from entering the funnel to their current position in the pipeline.<em> <\/em>The next level<em> &#8211; a CRM paired with digital signage<\/em>. It\u2019s the escape from digging through tons of this information. Just glance at the display and see instantly where things stand.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/#Information_overload_why_its_hard_for_a_sales_rep_to_filter_through_it\" title=\"Information overload: why it\u2019s hard for a sales rep to filter through it\">Information overload: why it\u2019s hard for a sales rep to filter through it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/#360-degree_CRM_data_view_with_digital_signage\" title=\"360-degree CRM data view with digital signage\">360-degree CRM data view with digital signage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/#Examples_of_CRM_insights_delivered_via_digital_signage\" title=\"Examples of CRM insights delivered via digital signage&nbsp;\">Examples of CRM insights delivered via digital signage&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/#How_digital_signage_makes_an_impact_teaming_up_with_CRM\" title=\"How digital signage makes an impact teaming up with CRM\">How digital signage makes an impact teaming up with CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/#How_to_get_a_CRM_digital_signage_combo\" title=\"How to get a CRM + digital signage combo?\">How to get a CRM + digital signage combo?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"information-overload-why-it-s-hard-for-a-sales-rep-to-filter-through-it\"><span class=\"ez-toc-section\" id=\"Information_overload_why_its_hard_for_a_sales_rep_to_filter_through_it\"><\/span>Information overload: why it\u2019s hard for a sales rep to filter through it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Information overload is the dark side of CRM systems. Salespeople are flooded with data. Whether a team uses Salesforce, HubSpot, or another solution, they need to navigate through it in any way to obtain information.&nbsp;<\/p>\n\n\n\n<p>Typically, CRMs include 20-40 tabs. The most common tabs are leads, contacts, accounts, pipeline information, campaigns, and reports. Sales usually sift through several layers to get the data on the surface.<\/p>\n\n\n\n<p>The lack of real-time visibility delays actions &#8211; <em>sales<\/em>. A high-value lead may sit in the pipeline, but remain unnoticed. It also results in chaotic processes inside the team. Sales reps focus everyone on their own prospects without seeing the overall progress.<\/p>\n\n\n\n<p>For business, it means stagnation in sales and revenue decline.&nbsp;<\/p>\n\n\n\n<p>Plus, CRM data, when it\u2019s viewed as raw material &#8211; unorganized numbers and lists &#8211; doesn\u2019t inspire actions. It doesn\u2019t provide a bigger picture. A sales team needs to process it first to make the right decisions.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/PosterBooking.com\" target=\"_blank\" rel=\" noopener\">Digital signage<\/a> translates data into what the human brain perceives in the best possible way &#8211; <em>visuals<\/em>.\u00a0<\/p>\n\n\n\n<h2 id=\"360-degree-crm-data-view-with-digital-signage\"><span class=\"ez-toc-section\" id=\"360-degree_CRM_data_view_with_digital_signage\"><\/span>360-degree CRM data view with digital signage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital signage reshapes how salespeople see the data extracted from CRMs. It shows information here and now, without opening dozens of tabs. This approach minimizes the lag between getting information and acting on it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The power of digital displays is visualization. As 90% of the information our brain acquires is from sight, this inherently visual solution makes data consumption much faster. Sales reps see it in front of them and interpret it for insights-driven actions instantly.&nbsp;<\/p>\n\n\n\n<p>Data translated from a CRM to screens gets team-wide visibility. On top of that, if sales need an all-around perspective and focus on several key metrics, <a href=\"https:\/\/kitcast.tv\/enterprise-digital-signage\" target=\"_blank\" rel=\"noopener\">enterprise digital signage<\/a> providers like Kitcast offer a <em>zoning<\/em> feature. You can virtually divide a screen into multiple sectors with each featuring its own content. For example, if you need customer satisfaction scores displayed together with segmentation and prioritization, you get it in one place.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEoVEFKo6Z5KABWXBg5xlJlXg4kYw-x85gQ5cUk7OAXJQDherE0GJ7PrzmU0pm8muK14uxJWW_geR5Dfc8k-xoGslG6_CXbWSi7hmJayxJcaUDwr7qX3-5Ep4u2Bm_ZfwUx0bt?key=cMYn4m640hjXMWTNiC1Z4Oof\" alt=\"kitcast Digital Signage\" width=\"-116\" height=\"-64\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"examples-of-crm-insights-delivered-via-digital-signage\"><span class=\"ez-toc-section\" id=\"Examples_of_CRM_insights_delivered_via_digital_signage\"><\/span>Examples of CRM insights delivered via digital signage&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>From graphs and leaderboards to pipeline stages, digital signage can align salespeople with any type of CRM insights.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Real-Time Leads Progressing<\/strong><\/li><\/ul>\n\n\n\n<p>Let everyone from the team know the leads&#8217; statuses. Show the number of people under stages like Prospect, Qualified Lead, Proposal, Closed Deal. E.g. \u201cQualified Lead: 6, Closed Deal: 2, Pipeline Value: $110,000.\u201d<\/p>\n\n\n\n<ul><li><strong>CRM Data Alerts<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p>Notify salespeople about closed or failed deals. Automated announcements of wins and fails pulled from a CRM motivate employees and push them to strive for more.<\/p>\n\n\n\n<ul><li><strong>Lead Conversions<\/strong><\/li><\/ul>\n\n\n\n<p>Connect digital signage to<strong> <\/strong><a href=\"https:\/\/www.refrens.com\/grow\/top-lead-management-software-2\/\">lead management software<\/a> and send lead conversion rates to screens. Keep track of how many prospects became customers and who in your sales team has the highest metrics.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Client Segmentation<\/strong><\/li><\/ul>\n\n\n\n<p>Display customer groups on screens for sales to focus on top-tier clients and highlight segments requiring more attention.<\/p>\n\n\n\n<p>Example: &#8220;High-value clients ($50K+): 8 open deals. Not contacted this week: 3.&#8221;<\/p>\n\n\n\n<ul><li><strong>Customer Satisfaction Data<\/strong><\/li><\/ul>\n\n\n\n<p>Show Output Customer Satisfaction Score (CSAT) and Net Promoter Scores (NPS) and monitor the level of client satisfaction.<\/p>\n\n\n\n<ul><li><strong>Sales Performance Across Regions<\/strong><\/li><\/ul>\n\n\n\n<p>Display CRM data segmented by specific region. It allows salespeople to see high-performing and low-performing geolocations and take measures to improve KPIs.<\/p>\n\n\n\n<ul><li><strong>Daily\/Weekly\/Monthly Reports<\/strong><\/li><\/ul>\n\n\n\n<p>Any strategy can\u2019t be implemented without reporting. Send reports from a CRM to screens to stimulate data-driven actions. Use digital signage software like <a href=\"https:\/\/kitcast.tv\/\" target=\"_blank\" rel=\"noopener\">Kitcast<\/a> that provides tools for content scheduling. Just choose dates for reporting in the calendar and set it to automatically appear on screens.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane.webp\" alt=\"Impact of Digital Signage\" class=\"wp-image-25816\" width=\"885\" height=\"477\" srcset=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane.webp 860w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane-300x162.webp 300w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane-150x81.webp 150w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane-768x415.webp 768w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/Impact-of-Digital-Signane-200x108.webp 200w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<h2 id=\"how-digital-signage-makes-an-impact-teaming-up-with-crm\"><span class=\"ez-toc-section\" id=\"How_digital_signage_makes_an_impact_teaming_up_with_CRM\"><\/span>How digital signage makes an impact teaming up with CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think about the digital displays plus a CRM duo as a backend and frontend. The backend is a very important part where information is kept and processed. However, without the frontend, it doesn\u2019t make much sense. Delivering data right to its users to propel progress is what matters most for a business.&nbsp;<\/p>\n\n\n\n<p>Digital signage complements the value of CRM systems and <a href=\"https:\/\/www.refrens.com\/grow\/sales-prospecting-tools\/\">prospecting tools<\/a>. They\u2019re packed with tons of beneficial insights, but not every sales rep has enough time to sort through it all. Data put on a big screen becomes more easy to grasp.&nbsp;<\/p>\n\n\n\n<p>Sales hinge on data. This is how digital signage transforms sales\u2019 performance making data visible to them.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Overall Team Performance Improvement<\/strong><\/li><\/ul>\n\n\n\n<p>Salespeople have a competitive mindset. It\u2019s a motivation factor that lies in the nature of sales. Showing the number of successful deals on digital signage triggers everyone\u2019s desire to lead this ranking. It creates a goal-oriented working environment.<\/p>\n\n\n\n<ul><li><strong>Efforts, Prioritized Right<\/strong><\/li><\/ul>\n\n\n\n<p>Let\u2019s say you have 3 categories of accounts: tier-one (generates the most revenue), tier-two, and tier-three. They aren\u2019t equal as they may be at different stages of the buying journey and differ based on financial interest. CRM data displayed on screens can draw attention to the group with the highest value. For example, you see that the customer from the tier-one segment interacted with a new product but didn\u2019t complete the purchase. With alerts placed on screens, a salesperson can shift focus to a more high-profitable customer, so they finish a buying cycle.<\/p>\n\n\n\n<ul><li><strong>Insight-Led Strategies<\/strong><\/li><\/ul>\n\n\n\n<p>The <a href=\"https:\/\/www.refrens.com\/grow\/sales-crm-for-small-businesses\/\">best sales CRMs<\/a> are those that grow sales volume. The integration with digital signage can make strategies for sales growth smarter. Displaying data on screens allows sales reps to notice trends immediately and capitalize on them. Does a certain product consistently outperform others? Do specific customers respond better to campaigns? Let insights do the talking.<\/p>\n\n\n\n<ul><li><strong>More Opportunities for Upselling and Cross-Selling<\/strong><\/li><\/ul>\n\n\n\n<p>CRM systems are a goldmine of opportunities when noticed. Client data shows important patterns. If they\u2019re observed on time, it gives salespeople a solid bedrock to pitch additional products and services.&nbsp;&nbsp;<\/p>\n\n\n\n<ul><li><strong>Churn Rate Cutdown<\/strong><\/li><\/ul>\n\n\n\n<p>Acquisition is important, but retention outperforms it in benefits.<em> Loyal customers spend x3 more than single-purchase customers<\/em>. Moreover, to acquire new clients costs more. The tandem of a CRM and digital signage allows to cut churn rates capitalizing on data and improve retention metrics. Spot at-risk customers &#8211; let screens show visual alerts or highlight customers who require attention. View client profiles and insights in real time to anticipate their needs and keep them on board.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-792x1024.webp\" alt=\"The Ins and Outs of CRM + digital signage\" class=\"wp-image-25822\" width=\"857\" height=\"1108\" srcset=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-792x1024.webp 792w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-232x300.webp 232w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-116x150.webp 116w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-768x993.webp 768w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-87x112.webp 87w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs-150x194.webp 150w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/05\/The-Ins-and-Outs.webp 860w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<h2 id=\"how-to-get-a-crm-digital-signage-combo\"><span class=\"ez-toc-section\" id=\"How_to_get_a_CRM_digital_signage_combo\"><\/span>How to get a CRM + digital signage combo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital signage acts as an information bridge that takes data from a CRM and translates it to screens. The core behind this connection is an API (Application Programming Interface). Its task is to pull data stored in a CRM and send it to a display.&nbsp;<\/p>\n\n\n\n<p>The process of connecting an API with a CRM includes the following steps:<\/p>\n\n\n\n<ol><li>CRM provides data via its API. The access authentication is based on a kind of \u201ckey\u201d. It ensures that the one requesting CRM data is an authorized user.<\/li><li>The system makes GET requests to the CRM API to get data (e.g., sales performance, leads, or client info).<\/li><li>The next step is data processing. It\u2019s formatted in a way to fit screens.<\/li><li>Once data is processed and ready, it\u2019s delivered to displays. Here, the POST requests do their part. The information is shown on screens via a digital signage API.<\/li><li>The main point of this connection is constant updates, so a sales team gets fresh information. For information renewal, developers set intervals or use webhooks.&nbsp;<\/li><\/ol>\n\n\n\n<p>What\u2019s great about an API is that, once integrated, there\u2019s no need for manual updates. The information is featured on screens updating automatically.&nbsp;<\/p>\n\n\n\n<p>Every CRM is different. From <a href=\"https:\/\/www.refrens.com\/grow\/open-source-lead-management-software\/\">open-source lead management software<\/a> to hybrid solutions, the \u201cinner world\u201d of technical specifications varies drastically. That\u2019s why digital signage providers with flexible APIs win the game. Given the fact that customer relationship software can be based on diverse data structures and endpoints, a rigid API works best. Signage solutions with flexible APIs, like Kitcast, see the value in custom integrations. That\u2019s why they use an agile approach that guarantees faster deployments.<\/p>\n\n\n\n<p>Indeed, it\u2019s not feasible for sales reps to grasp and process tons of data a CRM holds in its storage. However, with simplified, visual representation, complex data turns into clearly laid out dashboards, charts, and graphs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For sales teams, it means making room for <em>proactive sales<\/em>. It results in more deals closed, more profits secured. Staying aligned with what is happening with a customer base in a well-arranged way allows sales reps to be laser-focused on goals and accomplish them. At the end of the day, sales are nothing but the art of reading data between the lines and making the right moves at the right time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salespeople\u2019s practices prove: selling is about listening, not talking. In fact, it\u2019s about watching &#8211; tracking data. According to McKinsey\u2019s insights, 53% of the companies that grow at a swift rate emphasize data analytics as a drastically effective tool for high performance.&nbsp; Here is where CRM systems come into play. They provide a vivid picture &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/digital-signage-with-crm-insights\/\"> <span class=\"screen-reader-text\">How Digital Signage Keeps Sales Aligned with CRM Insights<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":20,"featured_media":25136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage.webp","uagb_featured_image_src":{"full":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage.webp",2560,1440,false],"thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-150x84.webp",150,84,true],"medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-300x169.webp",300,169,true],"medium_large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-768x432.webp",768,432,true],"large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-2048x1152.webp",2048,1152,true],"refrens-yarpp-thumbnail-w200":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-200x112.webp",200,112,true],"newspack-article-block-landscape-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-1200x900.webp",1200,900,true],"newspack-article-block-portrait-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-900x1200.webp",900,1200,true],"newspack-article-block-square-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-1200x1200.webp",1200,1200,true],"newspack-article-block-landscape-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-800x600.webp",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-600x800.webp",600,800,true],"newspack-article-block-square-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-800x800.webp",800,800,true],"newspack-article-block-landscape-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-400x300.webp",400,300,true],"newspack-article-block-portrait-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-300x400.webp",300,400,true],"newspack-article-block-square-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-400x400.webp",400,400,true],"newspack-article-block-landscape-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-200x150.webp",200,150,true],"newspack-article-block-portrait-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-150x200.webp",150,200,true],"newspack-article-block-square-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-200x200.webp",200,200,true],"newspack-article-block-uncropped":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-1200x675.webp",1200,675,true],"yarpp-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-120x120.webp",120,120,true],"web-stories-poster-portrait":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-640x853.webp",640,853,true],"web-stories-publisher-logo":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-96x96.webp",96,96,true],"web-stories-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2025\/01\/digital-signage-150x84.webp",150,84,true]},"uagb_author_info":{"display_name":"Jaimin N","author_link":"https:\/\/www.refrens.com\/grow\/author\/jaimin-nrefrens-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Salespeople\u2019s practices prove: selling is about listening, not talking. In fact, it\u2019s about watching &#8211; tracking data. According to McKinsey\u2019s insights, 53% of the companies that grow at a swift rate emphasize data analytics as a drastically effective tool for high performance.&nbsp; Here is where CRM systems come into play. They provide a vivid picture&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/25133"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=25133"}],"version-history":[{"count":8,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/25133\/revisions"}],"predecessor-version":[{"id":28425,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/25133\/revisions\/28425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/25136"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=25133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=25133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=25133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}