{"id":2166,"date":"2021-11-16T17:27:36","date_gmt":"2021-11-16T17:27:36","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=2166"},"modified":"2025-03-27T11:05:30","modified_gmt":"2025-03-27T11:05:30","slug":"pr-vs-advertising-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/","title":{"rendered":"What Should Small Businesses Focus On More \u2013 PR Or Advertising?"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make a smart choice to spend your money wisely.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#How_Are_PR_And_Advertising_Different\" title=\"How Are PR And Advertising Different?\">How Are PR And Advertising Different?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#What_Is_A_More_Preferable_Mode_Of_Marketing_%E2%80%93_PR_Or_Advertising\" title=\"What Is A More Preferable Mode Of Marketing \u2013 PR Or Advertising?\">What Is A More Preferable Mode Of Marketing \u2013 PR Or Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Why_Should_Small_Businesses_Choose_PR_Over_Advertising\" title=\"Why Should Small Businesses Choose PR Over Advertising?\">Why Should Small Businesses Choose PR Over Advertising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Increasing_Brand_Value\" title=\"Increasing Brand Value\">Increasing Brand Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Paid_Media_Versus_Earned_Media\" title=\"Paid Media Versus Earned Media\">Paid Media Versus Earned Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Cost-effective_Marketing\" title=\"Cost-effective Marketing\">Cost-effective Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Higher_Credibility\" title=\"Higher Credibility\">Higher Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Personal_Value\" title=\"Personal Value\">Personal Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#A_More_Active_Mode_Of_Marketing\" title=\"A More Active Mode Of Marketing\">A More Active Mode Of Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Making_Announcements\" title=\"Making Announcements\">Making Announcements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Common_PR_Mistakes_To_Avoid\" title=\"Common PR Mistakes To Avoid\">Common PR Mistakes To Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Choosing_The_Wrong_Media_House\" title=\"Choosing The Wrong Media House\">Choosing The Wrong Media House<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Faulty_Messaging\" title=\"Faulty Messaging\">Faulty Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#Selecting_A_Single_Content_Format\" title=\"Selecting A Single Content Format\">Selecting A Single Content Format<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/#The_Final_Word\" title=\"The Final Word\">The Final Word<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-are-pr-and-advertising-different\"><span class=\"ez-toc-section\" id=\"How_Are_PR_And_Advertising_Different\"><\/span><strong>How Are PR And Advertising Different?<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertising is the activity of directly persuading your customers to engage with your business and buy your offerings. According to <a href=\"https:\/\/publicmediasolution.com\/\" target=\"_blank\" rel=\" noopener nofollow\">Public Media Solution<\/a> it involves a clearly identifiable seller marketing their products or services. On the other hand, public relations refer to a set of processes where a business conveys the essence of its brand without clearly asking its audience to make purchases. It is a more subtle way of marketing your offerings where there is no clearly identifiable seller.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>Let\u2019s say you own a chain of hotels and are willing to market the same. Advertising would include you clearly listing the perks of visiting your hotel on suitable media platforms. Your advertisement would make people aware of your business and ask them to visit your hotel. This wouldn\u2019t be the case if you are willing to go the route of public relations. Your m would involve making important announcements pertaining to your chain of hotels on different media platforms. While it would not involve directly asking your audience to visit your hotel, it would convey what your brand stands for and make the marketing process more organic.&nbsp;<\/p>\n\n\n\n<p><em>Recommended Reads: <a href=\"https:\/\/www.refrens.com\/grow\/best-invoicing-software\/\" target=\"_blank\" rel=\" noopener\">15 Best Invoicing Software In 2024<\/a><\/em><gwmw style=\"display:none;\"><\/p>\n\n\n\n<h2 id=\"what-is-a-more-preferable-mode-of-marketing-pr-or-advertising\"><span class=\"ez-toc-section\" id=\"What_Is_A_More_Preferable_Mode_Of_Marketing_%E2%80%93_PR_Or_Advertising\"><\/span><strong>What Is A More Preferable Mode Of Marketing \u2013 PR Or Advertising?<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Especially in the case of small businesses, it is advisable to run a PR campaign instead of putting up an advertisement. Advertising is a costlier activity that is likely to put undue pressure on your treasury. If you are willing to promote your offerings without having to spend a lot of money, PR does the work for you in the best way possible.&nbsp;<\/p>\n\n\n\n<p>Some businesses decide to go with a mix of advertising and public relations. While this is an ideal option if your marketing budget allows you to do so, spending your money on PR is a more pocket-friendly option.&nbsp;<\/p>\n\n\n\n<h2 id=\"why-should-small-businesses-choose-pr-over-advertising\"><span class=\"ez-toc-section\" id=\"Why_Should_Small_Businesses_Choose_PR_Over_Advertising\"><\/span><strong>Why Should Small Businesses Choose PR Over Advertising?<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising.png\" alt=\"why-should-small-businesses-choose-PR-over-advertising \" class=\"wp-image-3268\" title=\"why-should-small-businesses-choose-PR-over-advertising \" srcset=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising.png 1080w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-300x300.png 300w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-1024x1024.png 1024w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-150x150.png 150w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-768x768.png 768w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-600x600.png 600w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-800x800.png 800w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-400x400.png 400w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/03\/PR-vs-Advertising-200x200.png 200w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 id=\"increasing-brand-value\"><span class=\"ez-toc-section\" id=\"Increasing_Brand_Value\"><\/span>Increasing <strong>Brand Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/publicmediasolution.com\/public-relation\/\" target=\"_blank\" rel=\" noopener nofollow\">Public relations<\/a> allow you to convey the core essence of your brand in an organic manner. When your audience consumes an advertisement, they are clearly aware of the fact that you are trying to sell them your offerings. Especially if it&#8217;s <a href=\"https:\/\/bvertex.com\/blogs\/create-print-ads\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bvertex.com\/blogs\/create-print-ads\" rel=\" noopener\">print advertisement<\/a>, they get the sense of a more human-like approach from your brand and will engage more. This helps you increase the value of your brand and pull more audiences towards the same.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/p>\n\n\n\n<h3 id=\"paid-media-versus-earned-media\"><span class=\"ez-toc-section\" id=\"Paid_Media_Versus_Earned_Media\"><\/span><strong>Paid Media Versus Earned Media<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another important advantage of public relations over advertising is the fact that it involves the use of earned media services instead of <a href=\"https:\/\/www.inbeat.co\/articles\/top-paid-media-agencies-new-york\/\" target=\"_blank\" rel=\" noopener\">paid media services<\/a>. While advertising simply involves buying media platforms in order to ask your audience to engage with your business, public relations allow you to earn the media platform in a more organic manner. This allows you to make your reach more worthwhile and let more people know about your offerings.\u00a0With outstanding digital PR campaigns, you can amplify your brand&#8217;s visibility and credibility across various online platforms.<gwmw style=\"display:none;\"><\/p>\n\n\n\n<h3 id=\"cost-effective-marketing\"><span class=\"ez-toc-section\" id=\"Cost-effective_Marketing\"><\/span><strong>Cost-effective Marketing<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR is a better investment for small businesses as compared to advertising. It allows you to reach a wider audience at a lower price. While advertising on online platforms can be cheaper, it would not provide you with substantial reach. Public relations provide you with the same amount of reach (if not more) as advertising at a fairly smaller budget. This allows small businesses to save more money that can be used for other productive activities.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 id=\"higher-credibility\"><span class=\"ez-toc-section\" id=\"Higher_Credibility\"><\/span><strong>Higher Credibility<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When your audience consumes an advertisement, they are clearly aware of the fact that you are trying to sell them your offerings. On the other hand, PR is a more credible way of reaching out to your audience as they set out to consume news. Also, spreading your messages via trusted media platforms adds to the credibility of your brand and helps you get more organic traction.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 id=\"personal-value\"><span class=\"ez-toc-section\" id=\"Personal_Value\"><\/span><strong>Personal Value<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR is more personal and intimate as compared to advertising. Advertisements often tend to be more generic and standardized. On the other hand, writing a press release involves a better understanding of your customers and addressing their core beliefs. This allows your audience to connect more to your brand and for a loyal customer base. Even if your press release is not able to make your audience buy your offerings, it is likely to make them remember your brand for long.&nbsp;<\/p>\n\n\n\n<h3 id=\"a-more-active-mode-of-marketing\"><span class=\"ez-toc-section\" id=\"A_More_Active_Mode_Of_Marketing\"><\/span><strong>A More Active Mode Of Marketing<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising is often a more passive mode of marketing as compared to public relations. People tend to fast-forward ads while watching television or videos online. On the other hand, a well-written PR article allows the audience to make deliberate attempts to consume the information and be associated with the concerned brand. Such active involvement of your audience is more likely to give you traction as compared to advertising.<\/p>\n\n\n\n<h3 id=\"making-announcements\"><span class=\"ez-toc-section\" id=\"Making_Announcements\"><\/span><strong>Making Announcements<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR is the best way to make important announcements regarding your venture. Whether you are organizing an event, launching new products, entering into a merger, or carrying out a CSR activity, public relations help you convey the message to your audience in the best way possible. While advertising only focuses on asking people to make purchases, public relations allows you to let people know about the goings-on of your organization through multiple platforms.&nbsp;<\/p>\n\n\n\n<h3 id=\"common-pr-mistakes-to-avoid\"><span class=\"ez-toc-section\" id=\"Common_PR_Mistakes_To_Avoid\"><\/span><strong>Common PR Mistakes To Avoid<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that we have discussed why it is advisable for small businesses to choose PR over advertising, it is important to be well-versed with the mistakes to avoid while running your PR campaign.<\/p>\n\n\n\n<p>Here are some of the most common PR mistakes that you should avoid:<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 id=\"choosing-the-wrong-media-house\"><span class=\"ez-toc-section\" id=\"Choosing_The_Wrong_Media_House\"><\/span><strong>Choosing The Wrong Media House<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Media houses drive your PR campaign. They help you carry your messages to the audience across multiple platforms. Choosing the wrong media house or journalist would affect the effectiveness of your messages. It is always advisable to understand the needs and preferences of your target audience before going ahead with a specific media house.\u00a0<gwmw style=\"display:none;\"><\/p>\n\n\n\n<h3 id=\"faulty-messaging\"><span class=\"ez-toc-section\" id=\"Faulty_Messaging\"><\/span><strong>Faulty Messaging<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make sure your press releases and PR articles are able to convey your messages in the best way possible. Faulty messaging may lead to your audience misunderstanding your intentions. It is always advisable to tell a good and relevant story through your PR campaigns.&nbsp;<\/p>\n\n\n\n<h3 id=\"selecting-a-single-content-format\"><span class=\"ez-toc-section\" id=\"Selecting_A_Single_Content_Format\"><\/span><strong>Selecting A Single Content Format<\/strong><gwmw style=\"display:none;\"><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the age of digitization, people prefer consuming a range of different content formats on a regular basis. It is, therefore, advisable for businesses to not stick to a single format for their PR campaigns. Make sure you make the most of digital platforms to publish your PR articles and\/or videos. More interactive content would help you pull in more audiences and get their attention.&nbsp;<\/p>\n\n\n\n<h2 id=\"the-final-word\"><span class=\"ez-toc-section\" id=\"The_Final_Word\"><\/span><strong>The Final Word<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Looking at the core nature of PR and advertising, we can conclude that PR is a better mode of advertising for small businesses. It allows you to get your message across without having to spend a fortune. Also, PR is a more personal and organic way of promoting your offerings as compared to advertising. If you are confused about whether to allocate your budget to an ad campaign or PR activities, you should definitely go the PR way.<\/p>\n\n\n\n<p><em>Read more: <\/em><br><em><a href=\"https:\/\/www.refrens.com\/grow\/best-invoicing-software-for-textile-shop\/\" target=\"_blank\" rel=\" noopener\">10 Best Invoicing Software For Textile Shop<\/a><\/em><br><a href=\"https:\/\/www.refrens.com\/grow\/billing-software-for-export-business\/\" target=\"_blank\" rel=\" noopener\"><em>Billing Software For Export Business<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/pr-vs-advertising-for-small-businesses\/\"> <span class=\"screen-reader-text\">What Should Small Businesses Focus On More \u2013 PR Or Advertising?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":4226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[44],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png","uagb_featured_image_src":{"full":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",1280,720,false],"thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-150x150.png",150,150,true],"medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-300x169.png",300,169,true],"medium_large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-768x432.png",768,432,true],"large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",1280,720,false],"2048x2048":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",1280,720,false],"refrens-yarpp-thumbnail-w200":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",200,112,false],"newspack-article-block-landscape-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-1200x720.png",1200,720,true],"newspack-article-block-portrait-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-900x720.png",900,720,true],"newspack-article-block-square-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-1200x720.png",1200,720,true],"newspack-article-block-landscape-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-800x600.png",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-600x720.png",600,720,true],"newspack-article-block-square-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-800x720.png",800,720,true],"newspack-article-block-landscape-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-400x300.png",400,300,true],"newspack-article-block-portrait-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-300x400.png",300,400,true],"newspack-article-block-square-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-400x400.png",400,400,true],"newspack-article-block-landscape-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-200x150.png",200,150,true],"newspack-article-block-portrait-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-150x200.png",150,200,true],"newspack-article-block-square-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-200x200.png",200,200,true],"newspack-article-block-uncropped":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37-1200x675.png",1200,675,true],"yarpp-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",120,68,false],"web-stories-poster-portrait":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",640,360,false],"web-stories-publisher-logo":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",96,54,false],"web-stories-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2021\/05\/37.png",150,84,false]},"uagb_author_info":{"display_name":"Naman Sarawagi","author_link":"https:\/\/www.refrens.com\/grow\/author\/eviral\/"},"uagb_comment_info":0,"uagb_excerpt":"One of the biggest mistakes committed by businesses while marketing their offerings is getting confused between PR and advertising. Although the two activities fall into the same ballpark when it comes to marketing, they are inherently different. If you run a small-scale business, it is important to understand the difference between the two and make&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2166"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=2166"}],"version-history":[{"count":12,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2166\/revisions"}],"predecessor-version":[{"id":25561,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2166\/revisions\/25561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/4226"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}