{"id":2043,"date":"2021-06-23T19:00:50","date_gmt":"2021-06-23T19:00:50","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=2043"},"modified":"2025-11-26T11:56:16","modified_gmt":"2025-11-26T11:56:16","slug":"srashti-cotent-marketer-writer","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/","title":{"rendered":"Srashti: A Work In Progress"},"content":{"rendered":"\n<p>An accidental freelancer, Srashti is a content marketer &amp; writer who found her interest in the field while pursuing her MBA. Freelancing since July 2020, she says her journey till now has been smooth with good experiences. The three best words to describe her are emotional, strong, &amp; curious.&nbsp;<\/p>\n\n\n\n<p>Turning to freelance due to the pandemic, her advice to new freelancers is to start with free work to build a portfolio, however, to never compromise on getting valued. According to her, the two great assets for a freelancer are experience and trust. As a writer, she says that good communication, negotiation, and creative writing skills are critical to have.&nbsp;<\/p>\n\n\n\n<p>Her life mantra is &#8211; \u201cThis is my life. It is my one time to be me. I want to experience every good thing\u201d. Counting her mistakes as her lessons, she aims to live life to the fullest and wants to be known as a person of value. We are sure that with her hard work and determination, she\u2019ll be the CEO of her life and we wish her success for the same.&nbsp;<\/p>\n\n\n\n<p>Read her exciting story:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#1_Introduce_yourself_to_us\" title=\"1. Introduce yourself to us?\">1. Introduce yourself to us?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#2_Why_did_you_choose_the_field_of_Marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\" title=\"2. Why did you choose the field of Marketing? How did you get introduced to this field? What fascinates you the most about your career choice?\">2. Why did you choose the field of Marketing? How did you get introduced to this field? What fascinates you the most about your career choice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\" title=\"3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?\">3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#4_How_did_you_approach_the_first_few_clients_Give_key_suggestions_to_the_new_freelancers\" title=\"4. How did you approach the first few clients? Give key suggestions to the new freelancers.\">4. How did you approach the first few clients? Give key suggestions to the new freelancers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#5_As_a_freelancer_speak_about_having_integrity_as_an_essential_characteristic_Tell_our_readers_about_being_original_giving_credits_and_having_a_USP_with_your_work_and_services_offered\" title=\"5. As a freelancer, speak about having integrity as an essential characteristic? Tell our readers about being original, giving credits, and having a USP with your work and services offered.\">5. As a freelancer, speak about having integrity as an essential characteristic? Tell our readers about being original, giving credits, and having a USP with your work and services offered.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#6_How_to_negotiate_your_deal_with_clients_What_are_the_important_points_and_techniques_to_keep_in_mind\" title=\"6. How to negotiate your deal with clients? What are the important points and techniques to keep in mind?\">6. How to negotiate your deal with clients? What are the important points and techniques to keep in mind?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#7_How_do_you_ensure_productivity_What_are_the_critical_points_to_keep_in_mind_to_ensure_efficiency\" title=\"7. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?\">7. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#8_What_according_to_you_are_the_most_essential_skills_that_anyone_interested_in_this_area_of_work_should_develop\" title=\"8. What according to you are the most essential skills that anyone interested in this area of work should develop?&nbsp;\">8. What according to you are the most essential skills that anyone interested in this area of work should develop?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#9_As_a_freelancer_what_were_the_biggest_obstacles_you_overcame_What_were_your_worst_mistakes\" title=\"9. As a freelancer, what were the biggest obstacles you overcame? What were your worst mistakes?\">9. As a freelancer, what were the biggest obstacles you overcame? What were your worst mistakes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#10_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\" title=\"10. What is the one major pro and\/or con of freelancing, according to you?\">10. What is the one major pro and\/or con of freelancing, according to you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#11_What_mission_and_vision_do_you_have_How_do_you_want_history_to_look_at_you\" title=\"11. What mission and vision do you have? How do you want history to look at you?\">11. What mission and vision do you have? How do you want history to look at you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/#12_What_would_you_do_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\" title=\"12. What would you do differently if you had to begin your career again? What would you focus on once you restart?\">12. What would you do differently if you had to begin your career again? What would you focus on once you restart?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"1-introduce-yourself-to-us\"><span class=\"ez-toc-section\" id=\"1_Introduce_yourself_to_us\"><\/span>1. Introduce yourself to us?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hey, Lovelies!! I&#8217;m Srashti Kasera, a freelance content marketer, content writer. I help brands by positioning them uniquely with my well-researched content. I&#8217;m a small-town girl, with big dreams, and am always curious and fascinated about new things.\u00a0\u00a0<\/p>\n\n\n\n<h2 id=\"2-why-did-you-choose-the-field-of-marketing-how-did-you-get-introduced-to-this-field-what-fascinates-you-the-most-about-your-career-choice\"><span class=\"ez-toc-section\" id=\"2_Why_did_you_choose_the_field_of_Marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\"><\/span>2. Why did you choose the field of Marketing? How did you get introduced to this field? What fascinates you the most about your career choice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I was not always a fan of marketing, I started to cultivate my Interest in it while I was doing my MBA. Marketing changed my whole life from my lifestyle to my way of thinking. It is an evolving industry that changes daily and there are lots to learn new things. I mean give me one reason to not love marketing.<\/p>\n\n\n\n<h2 id=\"3-why-did-you-choose-to-freelance-when-did-you-begin-to-freelance-were-you-planning-it-or-how-did-it-happen\"><span class=\"ez-toc-section\" id=\"3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\"><\/span>3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I&#8217;m an accidental freelancer, as the pandemic hit, was finding ways to monetize my skills. Nothing is ever planned.<\/p>\n\n\n\n<h2 id=\"4-how-did-you-approach-the-first-few-clients-give-key-suggestions-to-the-new-freelancers\"><span class=\"ez-toc-section\" id=\"4_How_did_you_approach_the_first_few_clients_Give_key_suggestions_to_the_new_freelancers\"><\/span>4. How did you approach the first few clients? Give key suggestions to the new freelancers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I told my first client, &#8220;don\u2019t judge me with the year of experience, just watch my work.&#8221;&nbsp;<\/p>\n\n\n\n<p>To all the new freelancers, there&#8217;s nothing wrong to work for free few weeks, you only gain experience and trust. However, also have enough guts to say no to every work, where you&#8217;ve been undervalued. Never ever compromise.<\/p>\n\n\n\n<h2 id=\"5-as-a-freelancer-speak-about-having-integrity-as-an-essential-characteristic-tell-our-readers-about-being-original-giving-credits-and-having-a-usp-with-your-work-and-services-offered\"><span class=\"ez-toc-section\" id=\"5_As_a_freelancer_speak_about_having_integrity_as_an_essential_characteristic_Tell_our_readers_about_being_original_giving_credits_and_having_a_USP_with_your_work_and_services_offered\"><\/span>5. As a freelancer, speak about having integrity as an essential characteristic? Tell our readers about being original, giving credits, and having a USP with your work and services offered.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whatever you create, create on your own. Integrity is the best policy in every profession. While if sometimes you get out of ideas, and use someone else&#8217;s be brave enough to a fair share of the credit. Trust me you&#8217;ll be appreciated.<\/p>\n\n\n\n<h2 id=\"6-how-to-negotiate-your-deal-with-clients-what-are-the-important-points-and-techniques-to-keep-in-mind\"><span class=\"ez-toc-section\" id=\"6_How_to_negotiate_your_deal_with_clients_What_are_the_important_points_and_techniques_to_keep_in_mind\"><\/span>6. How to negotiate your deal with clients? What are the important points and techniques to keep in mind?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In starting, I started to build trust by working for free for few weeks and let my work speak. If you don&#8217;t have portfolios you can do the same. Always be open with clients with work-related problems and negotiate well. Be shameless at the time of payment discussion.<\/p>\n\n\n\n<h2 id=\"7-how-do-you-ensure-productivity-what-are-the-critical-points-to-keep-in-mind-to-ensure-efficiency\"><span class=\"ez-toc-section\" id=\"7_How_do_you_ensure_productivity_What_are_the_critical_points_to_keep_in_mind_to_ensure_efficiency\"><\/span>7. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spend some time with yourself, and figure out why, and always remember to Invest in your knowledge for high productivity.\u00a0<gwmw style=\"display:none;\"><\/p>\n\n\n\n<h2 id=\"8-what-according-to-you-are-the-most-essential-skills-that-anyone-interested-in-this-area-of-work-should-develop\"><span class=\"ez-toc-section\" id=\"8_What_according_to_you_are_the_most_essential_skills_that_anyone_interested_in_this_area_of_work_should_develop\"><\/span>8. What according to you are the most essential skills that anyone interested in this area of work should develop?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Good communication skills, negotiation skills, creative writing skills.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 id=\"9-as-a-freelancer-what-were-the-biggest-obstacles-you-overcame-what-were-your-worst-mistakes\"><span class=\"ez-toc-section\" id=\"9_As_a_freelancer_what_were_the_biggest_obstacles_you_overcame_What_were_your_worst_mistakes\"><\/span>9. As a freelancer, what were the biggest obstacles you overcame? What were your worst mistakes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>My biggest obstacle was not being able to believe in myself. Freelancing gives you the gift of how to believe in yourself. Remember you are your ultimate power.<\/p>\n\n\n\n<h2 id=\"10-what-is-the-one-major-pro-and-or-con-of-freelancing-according-to-you\"><span class=\"ez-toc-section\" id=\"10_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\"><\/span>10. What is the one major pro and\/or con of freelancing, according to you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pro: you become your own boss, way too many learnings.<\/p>\n\n\n\n<p>Con: FOMO of not having another project, because of so much competition.<\/p>\n\n\n\n<h2 id=\"11-what-mission-and-vision-do-you-have-how-do-you-want-history-to-look-at-you\"><span class=\"ez-toc-section\" id=\"11_What_mission_and_vision_do_you_have_How_do_you_want_history_to_look_at_you\"><\/span>11. What mission and vision do you have? How do you want history to look at you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>My vision is to be the CEO of my own life and to live life fullest. I want to be remembered as a person of value.<\/p>\n\n\n\n<h2 id=\"12-what-would-you-do-differently-if-you-had-to-begin-your-career-again-what-would-you-focus-on-once-you-restart\"><span class=\"ez-toc-section\" id=\"12_What_would_you_do_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\"><\/span>12. What would you do differently if you had to begin your career again? What would you focus on once you restart?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I&#8217;ve no regret of not doing anything because I know every time it was my choice. I never waste time on regrets, there are only lessons, and you move ahead with them.<\/p>\n\n\n\n<p>Srashti can be reached out on Refrens and LinkedIn.\u00a0<\/p>\n\n\n\n<p>Looking for a freelancer for your next project but are confused? Check out our article on \u201cHow to select an ideal freelancer\u201d for a seamless process of hiring a perfect candidate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An accidental freelancer, Srashti is a content marketer &amp; writer who found her interest in the field while pursuing her MBA. Freelancing since July 2020, she says her journey till now has been smooth with good experiences. The three best words to describe her are emotional, strong, &amp; curious.&nbsp; Turning to freelance due to the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/srashti-cotent-marketer-writer\/\"> <span class=\"screen-reader-text\">Srashti: A Work In Progress<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"refrens-yarpp-thumbnail-w200":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"yarpp-thumbnail":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Vaidik Dalal","author_link":"https:\/\/www.refrens.com\/grow\/author\/vaidik\/"},"uagb_comment_info":0,"uagb_excerpt":"An accidental freelancer, Srashti is a content marketer &amp; writer who found her interest in the field while pursuing her MBA. Freelancing since July 2020, she says her journey till now has been smooth with good experiences. The three best words to describe her are emotional, strong, &amp; curious.&nbsp; Turning to freelance due to the&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2043"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=2043"}],"version-history":[{"count":4,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2043\/revisions"}],"predecessor-version":[{"id":26746,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/2043\/revisions\/26746"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=2043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=2043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}