{"id":1911,"date":"2021-04-30T16:03:09","date_gmt":"2021-04-30T16:03:09","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=1911"},"modified":"2026-01-08T13:12:18","modified_gmt":"2026-01-08T13:12:18","slug":"driving-traffic-using-seo-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/","title":{"rendered":"Driving Traffic using SEO &#8211; Search Engine Optimisation"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/#What_is_SEO\" title=\"What is SEO? \">What is SEO? <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/#Researching_for_Content_Ideas_%E2%80%93\" title=\"Researching for Content Ideas &#8211;&nbsp;\">Researching for Content Ideas &#8211;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/#Generating_Content_for_SEO\" title=\" Generating Content for SEO\"> Generating Content for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/#Tools_to_use_to_work_on_SEO\" title=\"Tools to use to work on SEO&nbsp;\">Tools to use to work on SEO&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-seo\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO (Search Engine Optimisation), is the process of increasing a website\u2019s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc.&nbsp;<\/p>\n\n\n\n<p>Example &#8211; You search for \u201c<a href=\"https:\/\/www.refrens.com\/hire\/app-developer\"><strong>Best app developers near me<\/strong><\/a>\u201d on Google. You are most likely to click one of the first few results, and this drives organic traffic to the websites.&nbsp;<\/p>\n\n\n\n<p>This process of ranking a website on top for certain keywords, or a combination of searches is called SEO &#8211; Search Engine Optimisation, and in this highly competitive world of advertising, SEO is still one of the most reliable sources of Organic traffic.&nbsp;<\/p>\n\n\n\n<p>The same logic applies to legal services: when someone searches \u201cDWI lawyer Rosenberg\u201d or \u201cdivorce attorney near me,\u201d firms that focus on local content, Google Business Profile optimization, and strong backlinks tend to rank higher. A focused <a href=\"https:\/\/12amagency.com\/services\/rosenberg\/seo-marketing-for-attorneys-rosenberg-tx\/\" target=\"_blank\" rel=\" noopener\">Rosenberg attorney SEO<\/a> strategy helps attract high-intent leads, not just more traffic.<\/p>\n\n\n\n<p>Some important checklist items given by a SEO checker include conducting thorough keyword research, optimizing your website&#8217;s metadata and content, improving website speed and performance, and building quality backlinks.<\/p>\n\n\n\n<p>Let\u2019s understand SEO from the point of view of a business to understand SEO better &#8211; Mr Xavier runs a website development company based in Chennai, and now wants to increase his business visibility from just Chennai to the entire country, but doesn\u2019t want to pay for ADs. In this case he may be required to devise a SEO strategy to increase his visibility on Google.&nbsp;<\/p>\n\n\n\n<p>Now SEO is slow, and it takes time to deliver value, unlike ADs. The work that has to go into optimising for SEO requires a series of steps, and it can be said that SEO is an amalgamation of different sets of processes such as &#8211;&nbsp;<\/p>\n\n\n\n<ul><li>Identifying business use-case or business requirements<\/li><li>Mapping relevant keywords that suit the business use-case&nbsp;<\/li><li>Identifying keywords &#8211; Performing Keyword research&nbsp;<\/li><li>Auditing competitive landscape, and competitors digital strategies&nbsp;<\/li><li>Outlining blog headlines with the shortlisted keywords<\/li><li>Generating high-quality blogs, and guest blogs on the decided headlines&nbsp;<\/li><li>Creating backlinks, and internal linking&nbsp;<\/li><li>Optimising media files, and other files for speed, and algorithms<\/li><li>Creating sitemaps, and robots.txt files for better crawlability<\/li><li>Optimising content, and landing pages for SEO&nbsp;<\/li><\/ul>\n\n\n\n<p>Above mentioned are just a series of steps that one can follow in order to get their SEO work started, and in reality the task of SEO involves running the above mentioned processes parallely for 100s and 1000s of keywords.&nbsp;<\/p>\n\n\n\n<p>In easy going words, everything about SEO begins with <strong>\u201cGenerating High Quality Content\u201d. <\/strong>This content can be in the form of Blogs, Videos(YouTube, Vimeo), or Audio(podcasts), or a mixture.&nbsp;<\/p>\n\n\n\n<p>Everything about SEO begins after you\u2019ve generated content. Therefore, first we will discuss generating content, and different forms of content, and then we will go on to discuss other aspects like generating backlinks, optimising, etc.&nbsp;<\/p>\n\n\n\n<p>To generate content, one has to decide the topics, and categorize them as per their respective business goals, so let\u2019s start with researching content.&nbsp;<\/p>\n\n\n\n<h3 id=\"researching-for-content-ideas\"><span class=\"ez-toc-section\" id=\"Researching_for_Content_Ideas_%E2%80%93\"><\/span>Researching for Content Ideas &#8211;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol><li>To get started with researching for content ideas, one needs to identify what their brand does, and identify keywords that people search on the internet. To perform content research, one must come up with such Root keywords, to perform Content research on the internet.<br><br>For example &#8211; If Mr Alpa wants to go to a vegetarian restaurant, in such cases he will search for \u201cvegetarian restaurants\u201d near me, and Google will suggest ideas, therefore a restaurant owner should ideally look for terms, and keywords the owner would be searching, and using those ideas to initiate the trail of research.<br><\/li><li>Once the desired keywords are in place, one should start using those keywords to perform search on platforms like &#8211; Google Search, YouTube, Quora, Amazon, Instagram, Twitter, and perform a deep research with all the relevant content that one can find with the desired keywords.<br><br>Example &#8211; If your desired keyword is \u201cShopify\u201d, in such cases you may search for Shopify on Google, and note the other keyword suggestions that come up, for example &#8211; \u201cShopify experts\u201d, \u201c<a href=\"https:\/\/www.refrens.com\/hire\/shopify-developer\" data-type=\"URL\" data-id=\"https:\/\/www.refrens.com\/hire\/shopify-developer\">Hire Shopify Experts<\/a>\u201d, \u201cShopify theme\u201d, etc.<br><br>One should note that the keywords one chooses for their work should be aligned based on the business goal.<br><\/li><li>Once the desired keywords have been shortlisted, and mapped along with the desired business case, one can start to generate blogs that are in line with the overall SEO Strategy.<br><br>For example, Using \u201c<strong>Shopify Developer<\/strong>\u201d as the root keyword, some of the possible topics for SEO, and their intent are as follows &#8211;<br><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>(Buy Intent)<\/strong><\/td><td>Hire Shopify Developers<br>Cost of Hiring Shopify Developers<br><a href=\"https:\/\/www.refrens.com\/grow\/how-to-hire-a-shopify-developer\/\" data-type=\"URL\" data-id=\"https:\/\/www.refrens.com\/grow\/how-to-hire-a-shopify-developer\/\">Questions to ask Shopify Developers<\/a>&nbsp;<\/td><\/tr><tr><td>(<strong>Awareness Intent)<\/strong><\/td><td>How to become Shopify Developer<br>Prerequisites to becoming a Shopify Developer<\/td><\/tr><\/tbody><\/table><figcaption>Example of Intent for term &#8220;Shopify Developers&#8221;<\/figcaption><\/figure>\n\n\n\n<h3 id=\"generating-content-for-seo\"><span class=\"ez-toc-section\" id=\"Generating_Content_for_SEO\"><\/span><br>Generating Content for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Researching is one part of the SEO(Seach engine optimization) strategy, and the other part is creating content based on the insights offered. In this section we will learn about generating different types of content with the motive to increase SEO, and drive organic traffic to the website.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get started.&nbsp;<\/p>\n\n\n\n<ol><li>Blogs &amp; Guest Posts &#8211; One of the most reliable ways to build Domain Authority, and optimise for SEO is to generate high-quality content on the website. <br><br>As discussed above, before starting to write a blog, it\u2019s important to perform keyword research to understand search intent, and forecast search volume, and based on that one can identify the opportunities, and work towards it.<br><br>Writing blogs happens to be one of the oldest forms of content marketing, where <a href=\"https:\/\/www.brandveda.in\/blog\/seo-course-in-delhi\" target=\"_blank\" rel=\"noopener\">SEO experts<\/a>, and content marketers have written high-quality content, and generated backlinks through guest posts to increase the online presence of their websites.<br><br>Guest Posting is when you\u2019re writing blogs but that is for other blogs hosted by other people. One of the major factors to rank for SEO is having an array of high quality backlinks that point to your website or blog thereby increasing the trust factor for your website by leaps and bounds. One should be able to generate high quality backlinks by contacting other blog owners, and helping them create high quality content in exchange of a backlink. While writing guest posts, focus on getting links from highly relevant sites. For example, if you were doing SEO for a law firm, you should write guest posts related to finding a lawyer on law-related blogs. Relevance is an essential factor many sites ignore as a result their SEO suffers. Besides, a quicker and easier way to generate white-hat backlinks is to produce high-quality content for your blog and start doing 2 or 3-way link exchanges. You can reach out to blog editors manually or hire an expert B2B link building agency for that.<br><\/li><li>Generating Videos &#8211; If YouTube were a search engine it\u2019d be the world\u2019s second largest search engine after Google. Therefore we can assume that creating videos and posting them on YouTube increases the chances of your business being discovered potentially leading to increased sales, and brand awareness. <strong><br><br><\/strong>By far one of the most engaging forms of content out there is video content. The good thing about video content is that one can create video content, and distribute it very effectively using platforms like YouTube, Vimeo, IGTV, etc.<br><br>The video content can also be rehashed, and converted into smaller clips that can be further posted on platforms like Instagram, LinkedIn, Twitter, etc.<br><br>How to create videos &#8211;<br><ol><li>Identify opportunities to create video content by performing a research on topics that are relevant to your desired audience. For this one can use Google, YouTube, and other platforms to do research.<br><\/li><li>Creating videos does not necessarily mean shooting with a person in the frame, one can choose to create videos using text, and cool tools<br><\/li><li>Publish content on all video platforms, and remember to break down the video into smaller bits such that they can be posted on other social media channels. Be sure to have a simple banner that can be created using an online YouTube banner maker.<\/li><\/ol><\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><strong>Podcasts &#8211; <\/strong>Spotify signed Joe Rogan for a $100M deal where his podcasts will now be exclusively available on Spotify. This is one example of audio formats of content becoming increasingly important.<br><br>With audio powered devices like Amazon Alexa, Google Home, and Siri being actively used, something that offers a spike in search visibility is Audio i.e Podcasts. Another interesting thing brands can do is rehash their video content to create podcasts, and launch them on Spotify, Google Podcasts, Apple Podcasts, etc<br><br>Creating podcasts is optimising for audio, and preparing for the future. <strong><br><\/strong><\/li><li><strong>Customer Testimonials &#8211; <\/strong>\u00a0Customer testimonials are perhaps one of the most under-rated strategies used to grow your customer base, but often the most checked out by people before they make a purchase.<br><br>This is perhaps the best, and most guaranteed ways to generate user trust, and it can be leveraged by a brand to grow their brand authority. Mainstream marketing involves using text based testimonials, but if a brand or business can leverage videos to create customer testimonials, it can be re-populated on Youtube, and all other video networks, and this is a great way to build brand authority.<br><\/li><li><strong>Infographics, Images &amp; Memes &#8211; <\/strong>With the rise of visual content, brands are constantly leveraging the power of images, infographics and memes to grab attention, and believe it or not but memes are a great way to build brand authority.<br><br>Generating rich media content allows users to rank for images, and it\u2019s super easy to generate high quality backlinks because of images. To ensure high loading time, you can use a WordPress image compressor to turn heavy files into more SEO-friendly media conten rt. These image-first websites are underlying gold mines for opportunities to rank on Google, and other search engines for desired keywords, since the amount of competition here is very less. <a href=\"https:\/\/www.refrens.com\/hire\/graphic-designer\" data-type=\"URL\" data-id=\"https:\/\/www.refrens.com\/hire\/graphic-designer\">Hire Graphic Designers<\/a> to create high quality images. <strong><br><\/strong><\/li><li><strong>Ebooks, Whitepaper, Research Paper, etc &#8211; <\/strong>These forms of content are generally employed by B2B companies where they generate high-quality material to attract potential customers. Example &#8211; Hubspot is one of the most famous CRMs out there, and they are known for their content where they generate high-quality, well-researched business reports that are actively downloaded by brand managers, marketing heads, and founders to learn ways, and tricks to grow and improve their businesses.<br><br>Although this is a time-taking process, businesses should spend their time to hire Freelancers, or <a href=\"https:\/\/www.refrens.com\/hire\/content-writer\" data-type=\"URL\" data-id=\"https:\/\/www.refrens.com\/hire\/content-writer\">expert content writers<\/a> to generate these forms of content, thereby increasing their chances of landing high-intent leads.\u00a0<\/li><\/ol>\n\n\n\n<h3 id=\"tools-to-use-to-work-on-seo\"><span class=\"ez-toc-section\" id=\"Tools_to_use_to_work_on_SEO\"><\/span>Tools to use to work on SEO&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although there are many software&#8217;s that are readily available to assist in the process of creating an SEO and keyword strategy<\/p>\n\n\n\n<ol><li><strong>Google Keyword Planner<\/strong> to get keyword ideas, and insights such as volume, average CPC, etc<br><\/li><li><strong>Google Search Console <\/strong>is a free tool provided by Google that helps website owners monitor their organic traffic, and provides a lot of other key insights that helps companies shape their SEO strategies.<br><\/li><li>Google Analytics&nbsp;is another free tool by Google that gives you insights on website traffic, demographics, website search analytics, behaviors, etc.<br><\/li><li><strong>UberSuggest <\/strong>is a free tool that provides insights on several aspects of SEO such as Keyword insights, Content ideas, competitive insights etc. There are other paid tools like Ahrefs, SEMrush, etc that advanced digital marketers use to perform keyword research<br><\/li><li><strong>Yoast SEO <\/strong>is a very powerful SEO tool that you can use on WordPress websites, and use it to edit meta tags, add attributes to images, create sitemaps, and a lot more.&nbsp;<\/li><\/ol>\n\n\n\n<p>There are many other tools that are out there which can be used by people to <a href=\"https:\/\/www.kontely.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.kontely.com\/\" rel=\" noopener\">perform an audit of your website<\/a>, and research into the potential to achieve maximum results, but the above-mentioned tools are good enough for someone to get started with.&nbsp;<\/p>\n\n\n\n<p>To summarize, we can understand that SEO is a time taking process, and it takes time to develop, and realize an idea into execution that starts driving results.&nbsp;<\/p>\n\n\n\n<p>Be patient, and do the right thing, and you will reap the benefits of your efforts. <\/p>\n\n\n\n<p><em>Recommended Reads: <a href=\"https:\/\/www.refrens.com\/grow\/best-invoicing-software\/\" target=\"_blank\" rel=\" noopener\">15 Best Invoicing Software In 2024<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? SEO (Search Engine Optimisation), is the process of increasing a website\u2019s visibility on Search Engines such as Google, Bing, etc thereby driving organic traffic. SEO is a time taking process and usually involves various techniques such as writing blogs, generating backlinks, optimizing the website, etc.&nbsp; Example &#8211; You search for \u201cBest app &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/driving-traffic-using-seo-search-engine-optimisation\/\"> <span class=\"screen-reader-text\">Driving Traffic using SEO &#8211; Search Engine Optimisation<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[44],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2022\/01\/47.png","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1911"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=1911"}],"version-history":[{"count":41,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1911\/revisions"}],"predecessor-version":[{"id":27808,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1911\/revisions\/27808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/3998"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}