{"id":1656,"date":"2021-02-26T16:46:46","date_gmt":"2021-02-26T16:46:46","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=1656"},"modified":"2025-11-26T12:37:44","modified_gmt":"2025-11-26T12:37:44","slug":"web-mobile-solutions-sugoi-labs","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/","title":{"rendered":"Nayan: Leading Transformations Through Rooted Values"},"content":{"rendered":"\n<p>Fascinated by technology and the power of the internet since his college days, Nayan is the founder of Sugoi Labs, a web and mobile solutions firm. His belief in the problem-solving ability of web &amp; mobile solutions led him to become an entrepreneur and a growth hacker.&nbsp;<\/p>\n\n\n\n<p>Starting with a local travel agent to developing a product funded by Mark Zuckerberg, his aim was to successfully help businesses get a digital transformation. His advice is to understand the client\u2019s vision for satisfactory delivery of work. He believes that a powerful team that can take ownership of work can lead to long-term gains.<\/p>\n\n\n\n<p>A strong and determined personality, his word of note to newbies is to never oversell yourself or undermine your value. Advocating respect and empathy as values to carry at work, his focus and vision led Sugoi labs to reach greater heights. We wish him success in the future.<\/p>\n\n\n\n<p>Read Nayan\u2019s exciting journey:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#1_Introduce_yourself_to_us_and_your_company\" title=\"1. Introduce yourself to us and your company?\">1. Introduce yourself to us and your company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#2_Why_did_you_choose_the_field_of_mobile_app_development_How_did_you_get_introduced_to_this_field\" title=\"2. Why did you choose the field of mobile app development? How did you get introduced to this field?\">2. Why did you choose the field of mobile app development? How did you get introduced to this field?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#3_Why_and_when_did_you_start_Sugoi_Labs_Were_you_planning_it_or_how_did_it_happen\" title=\"3. Why and when did you start Sugoi Labs? Were you planning it, or how did it happen?\">3. Why and when did you start Sugoi Labs? Were you planning it, or how did it happen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#4_How_did_you_get_your_first_client_What_was_your_first_project\" title=\"4. How did you get your first client? What was your first project?\">4. How did you get your first client? What was your first project?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#5_How_do_you_negotiate_your_deal_with_each_client_What_are_the_essential_points_that_you_consider_before_saying_a_yes\" title=\"5. How do you negotiate your deal with each client? What are the essential points that you consider before saying a yes?\u00a0\">5. How do you negotiate your deal with each client? What are the essential points that you consider before saying a yes?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#6_What_according_to_you_are_the_most_essential_skills_that_anyone_interested_in_your_area_of_work_should_develop\" title=\"6. What according to you are the most essential skills that anyone interested in your area of work should develop?\">6. What according to you are the most essential skills that anyone interested in your area of work should develop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#7_Any_advice_for_people_who_are_going_to_start_their_career_in_the_field_of_web_and_Mobile_Solutions\" title=\"7. Any advice for people who are going to start their career in the field of web and Mobile Solutions?\">7. Any advice for people who are going to start their career in the field of web and Mobile Solutions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#8_How_do_you_handle_stress\" title=\"8. How do you handle stress?&nbsp;\">8. How do you handle stress?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#9_Have_you_turned_down_a_potential_client_If_yes_why\" title=\"9. Have you turned down a potential client? If yes, why?\">9. Have you turned down a potential client? If yes, why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/#10_What_would_do_you_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\" title=\"10. What would do you differently if you had to begin your career again? What would you focus on once you restart?\">10. What would do you differently if you had to begin your career again? What would you focus on once you restart?<\/a><\/li><\/ul><\/nav><\/div>\n<h5 id=\"1-introduce-yourself-to-us-and-your-company\"><span class=\"ez-toc-section\" id=\"1_Introduce_yourself_to_us_and_your_company\"><\/span><strong>1. Introduce yourself to us and your company?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I am Nayan, the co-founder at Sugoi Labs.&nbsp;<\/p>\n\n\n\n<p>At Sugoi Labs, as an extended technology team, we help startups and entrepreneurs to build their MVPs and go-to-market products. With some amazing founders, we have built a few delightful consumer-facing MVPs which have scaled in the market.<\/p>\n\n\n\n<h5 id=\"2-why-did-you-choose-the-field-of-mobile-app-development-how-did-you-get-introduced-to-this-field\"><span class=\"ez-toc-section\" id=\"2_Why_did_you_choose_the_field_of_mobile_app_development_How_did_you_get_introduced_to_this_field\"><\/span>2. <strong>Why did you choose the field of mobile app development? How did you get introduced to this field?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Back in the days when I was graduating from college; exactly the time when the\u00a0<strong>mobile app development company<\/strong>\u00a0started taking shape. I was fascinated by the beautiful, seamless mobile apps and the amazing power of the internet to solve problems.<\/p>\n\n\n\n<p>Over the years, this fascination quickly grew as my passion for solving problems and creating unthinkable solutions with the power of the web and mobile increased along. Since then, it made me a lifelong entrepreneur, growth hacker, and a mobile technology aficionado.<\/p>\n\n\n\n<p>I myself have developed a few products in the edu-tech sector which have been funded by Mark Zuckerberg, Sequoia Capital, Sofina, Lightspeed, and World Bank Arm International Finance Corp. (IFC).&nbsp;<\/p>\n\n\n\n<h5 id=\"3-why-and-when-did-you-start-sugoi-labs-were-you-planning-it-or-how-did-it-happen\"><span class=\"ez-toc-section\" id=\"3_Why_and_when_did_you_start_Sugoi_Labs_Were_you_planning_it_or_how_did_it_happen\"><\/span>3. <strong>Why and when did you start Sugoi Labs? Were you planning it, or how did it happen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Amar (co-founder, at Sugoi Labs &amp; currently Product Manager at Facebook, US) and I were always passionate about technology and the wonders it might do. Both of us were childhood friends and we did a couple of experimental projects together during our college days.&nbsp;<\/p>\n\n\n\n<p>One of our creations during college days was a Facebook page, apnafeelings comics which got over 70 thousand fans in a month. The Facebook page was about friendship, love, and breakups among engineering students.<br><br>From there, we started exploring multiple things together and eventually Sugoi Labs happened during our last semester with an intention to help businesses get the digital transformation.&nbsp;<\/p>\n\n\n\n<h5 id=\"4-how-did-you-get-your-first-client-what-was-your-first-project\"><span class=\"ez-toc-section\" id=\"4_How_did_you_get_your_first_client_What_was_your_first_project\"><\/span>4. <strong>How did you get your first client? What was your first project?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The first client is never easy and the most interesting to deal with. The first client always helps in the market research and gaining confidence rather than adding revenue or profits for the company.<br><br>Our first client was a local travel agent who used to provide cabs on rent ( there was no ola\/uber then in India). We approached him and asked if he needed a website. The guy with his complete innocence mentioned that he has never used a computer before and doesn\u2019t understand what we were trying to sell.<br><br>We patiently took a piece of paper, drew some boxes to educate him about computers and how the internet works. We explained to him how this digital piece of information can get him in-bound leads and will help his business. Eventually, he agreed to get a website done for Rs. 8000 ( by paying in 8 installments).\u00a0<\/p>\n\n\n\n<p>I still remember the days we used to sit in his office for hours explaining to him about the internet and its benefits to get our 1000 rupees installments. The learning was that we should try to sell only what is needed to help someone grow.&nbsp;<\/p>\n\n\n\n<p>The travel agent got most interested in working with us once he realized that getting an online presence will get him more business. Never try to oversell. Thinking from the business owner\u2019s perspective always helps in long-term gain.<\/p>\n\n\n\n<h5 id=\"5-how-do-you-negotiate-your-deal-with-each-client-what-are-the-essential-points-that-you-consider-before-saying-a-yes\"><span class=\"ez-toc-section\" id=\"5_How_do_you_negotiate_your_deal_with_each_client_What_are_the_essential_points_that_you_consider_before_saying_a_yes\"><\/span>5. <strong>How do you negotiate your deal with each client? What are the essential points that you consider before saying a yes?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>There is no single formula that can help you close the client. What works the best for us is to discuss with all potential clients &#8211; why they want to build something rather than what they want to build. This helps us understand the client\u2019s vision and roadmap for the product.&nbsp;<\/p>\n\n\n\n<p>The more passionate the client is about their product, the higher the chances of their success for them. Sugoi\u2019s success is always directly linked to how much our client grows. (Clients growth means more requirements and more billings and eventually a scalable product that every developer wants to contribute to building.)<\/p>\n\n\n\n<h5 id=\"6-what-according-to-you-are-the-most-essential-skills-that-anyone-interested-in-your-area-of-work-should-develop\"><span class=\"ez-toc-section\" id=\"6_What_according_to_you_are_the_most_essential_skills_that_anyone_interested_in_your_area_of_work_should_develop\"><\/span>6. <strong>What according to you are the most essential skills that anyone interested in your area of work should develop?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>As a freelancer\/agency, one should develop a very strong tech team that can take ownership of the work and build something which everyone can cherish. One should not compromise on code quality even if someone has a lower-paying client. What you are building today is going to pay you off eventually with some other client or in form of referrals.<br><br>It\u2019s okay not to take a low-paying client if it doesn\u2019t justify the economics but it should not be okay to deliver below-par work. Always set the right expectation with the client from the first day.<\/p>\n\n\n\n<h5 id=\"7-any-advice-for-people-who-are-going-to-start-their-career-in-the-field-of-web-and-mobile-solutions\"><span class=\"ez-toc-section\" id=\"7_Any_advice_for_people_who_are_going_to_start_their_career_in_the_field_of_web_and_Mobile_Solutions\"><\/span>7. <strong>Any advice for people who are going to start their career in the field of web and Mobile Solutions?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>It\u2019s a very interesting domain to be in where we can always be connected to the most recent trends in the industry. Someone who is just starting their career in the web &amp; mobile space, try not to negotiate on low rates and cost as it sets less motivation to build something great.\u00a0<\/p>\n\n\n\n<p>Choose your clients (even though it may be less initially) precisely. Ensure that the client values the technology and the efforts being put up by you.&nbsp;<\/p>\n\n\n\n<h5 id=\"8-how-do-you-handle-stress\"><span class=\"ez-toc-section\" id=\"8_How_do_you_handle_stress\"><\/span><strong>8. How do you handle stress?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The startup journey is always a roller-coaster ride. It has its own fun and stress. But then who doesn\u2019t have stress. At times, I play Badminton and the keyboard as it makes me feel good and less stressed.<\/p>\n\n\n\n<h5 id=\"9-have-you-turned-down-a-potential-client-if-yes-why\"><span class=\"ez-toc-section\" id=\"9_Have_you_turned_down_a_potential_client_If_yes_why\"><\/span><strong>9. Have you turned down a potential client? If yes, why?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Yes, turning down a high-paying potential client is one of the most difficult choices. However, it becomes easier if your parameter to turn down a potential client is sorted.&nbsp;<\/p>\n\n\n\n<p>We do not take clients who are not empathetic towards others. If a client can not respect any of your team members, it&#8217;s best to part ways at the earliest.&nbsp;<\/p>\n\n\n\n<h5 id=\"10-what-would-do-you-differently-if-you-had-to-begin-your-career-again-what-would-you-focus-on-once-you-restart\"><span class=\"ez-toc-section\" id=\"10_What_would_do_you_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\"><\/span>10. <strong>What would do you differently if you had to begin your career again? What would you focus on once you restart?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>If we had to hit the restart button, we would focus on working on products that can scale and halve long-term visions rather than projects with a small lifetime. We would have stressed more on the right use of tools and processes from the first day to set a good example in the industry from the beginning itself.<\/p>\n\n\n\n<p>Nayan can be reached out on Refrens, Twitter, Facebook, LinkedIn, and Instagram.\u00a0<\/p>\n\n\n\n<p>Framing a bid proposal for your business? Don\u2019t forget to include an Estimate! Read our article on \u2018Creating a perfect Cost Estimate\u2019 for your next project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fascinated by technology and the power of the internet since his college days, Nayan is the founder of Sugoi Labs, a web and mobile solutions firm. His belief in the problem-solving ability of web &amp; mobile solutions led him to become an entrepreneur and a growth hacker.&nbsp; Starting with a local travel agent to developing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/web-mobile-solutions-sugoi-labs\/\"> <span class=\"screen-reader-text\">Nayan: Leading Transformations Through Rooted Values<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"refrens-yarpp-thumbnail-w200":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"yarpp-thumbnail":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Vaidik Dalal","author_link":"https:\/\/www.refrens.com\/grow\/author\/vaidik\/"},"uagb_comment_info":0,"uagb_excerpt":"Fascinated by technology and the power of the internet since his college days, Nayan is the founder of Sugoi Labs, a web and mobile solutions firm. His belief in the problem-solving ability of web &amp; mobile solutions led him to become an entrepreneur and a growth hacker.&nbsp; Starting with a local travel agent to developing&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1656"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=1656"}],"version-history":[{"count":4,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1656\/revisions"}],"predecessor-version":[{"id":26790,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1656\/revisions\/26790"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=1656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}