{"id":1636,"date":"2021-02-22T16:03:17","date_gmt":"2021-02-22T16:03:17","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=1636"},"modified":"2025-11-26T12:39:27","modified_gmt":"2025-11-26T12:39:27","slug":"surojit-digital-marketing-consultant","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/","title":{"rendered":"Surojit: Moving Onwards &#038; Upwards"},"content":{"rendered":"\n<p>An MBA graduate turned digital marketing consultant, Surojit began his career by writing business case studies. Along with being a marketing enthusiast, he is an artist and a teacher, training new minds in marketing.&nbsp;<\/p>\n\n\n\n<p>A self-taugth marketer, he wants to be a leader and contribute to the changing industry and work dynamics. He started freelancing as a side income but got into it full-time once he had expertise in the field and that more richer experiences. As a freelancer, he highlights the importance of having a personal brand and work portfolio for premium pricing of freelancers.<\/p>\n\n\n\n<p>He believes that freelancing gives you the hope to earn more by tapping into the entrepreneur side of you. A creative mind, who loves to experiment, he is also a focused and a determined person. We wish him success for future journey and hope to read his book one day.&nbsp;<\/p>\n\n\n\n<p>Read his journey of growth:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#1_Introduce_yourself_to_us\" title=\"1. Introduce yourself to us?\">1. Introduce yourself to us?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#2_Why_did_you_choose_the_field_of_digital_marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\" title=\"2. Why did you choose the field of digital marketing? How did you get introduced to this field? What fascinates you the most about your career choice?\">2. Why did you choose the field of digital marketing? How did you get introduced to this field? What fascinates you the most about your career choice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\" title=\"3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?\">3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#4_How_did_you_get_your_first_client_What_was_your_first_project\" title=\"4. How did you get your first client? What was your first project?&nbsp;\">4. How did you get your first client? What was your first project?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#5_How_do_you_handle_stress_What_are_the_steps_that_you_take_to_overcome_it\" title=\"5. How do you handle stress? What are the steps that you take to overcome it?\">5. How do you handle stress? What are the steps that you take to overcome it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#6_How_do_you_price_your_services_as_a_freelancer_Any_essential_points_that_a_new_freelancer_should_know_of\" title=\"6. How do you price your services as a freelancer? Any essential points that a new freelancer should know of?\">6. How do you price your services as a freelancer? Any essential points that a new freelancer should know of?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#7_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\" title=\"7. What is the one major pro and\/or con of freelancing, according to you?\">7. What is the one major pro and\/or con of freelancing, according to you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/#8_Have_you_turned_down_a_potential_client_If_yes_why\" title=\"8. Have you turned down a potential client? If yes, why?\">8. Have you turned down a potential client? If yes, why?<\/a><\/li><\/ul><\/nav><\/div>\n<h5 id=\"1-introduce-yourself-to-us\"><span class=\"ez-toc-section\" id=\"1_Introduce_yourself_to_us\"><\/span>1. <strong>Introduce yourself to us?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>An artist at heart, a marketer by profession, and a teacher by passion. While I try to keep a good balance of all three, currently I am spending a lot of time mentoring young and enthusiastic marketing minds.&nbsp;<\/p>\n\n\n\n<p>A little bit of background &#8211; I had a blog since my college days, and started working as a freelancer pretty early. After my MBA, I got a much-needed boost in my knowledge and skills. Initially, in my career, I was into writing Business Case Studies and I thoroughly enjoyed that phase of my life.\u00a0<\/p>\n\n\n\n<p>Each case study would take around a month to write, and I spent the days lost in researching &amp; writing. I Developed around 27 Business Case studies on Marketing &amp; Strategy, which were published in ICFAI Journal &amp; The Case Centre, London. I also won the Oikos International Case Study competition in Switzerland, in 2015 and was mentioned in The Hindu.<\/p>\n\n\n\n<h5 id=\"2-why-did-you-choose-the-field-of-digital-marketing-how-did-you-get-introduced-to-this-field-what-fascinates-you-the-most-about-your-career-choice\"><span class=\"ez-toc-section\" id=\"2_Why_did_you_choose_the_field_of_digital_marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\"><\/span>2. <strong>Why did you choose the field of digital marketing? How did you get introduced to this field? What fascinates you the most about your career choice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I enjoyed writing. I wanted to write novels someday. I still do. But, when I started spending more time working with clients, I realized writing is just an element in marketing. I wanted to become a complete marketer. I wanted to lead the team, not just be a member of the marketing team.&nbsp;<\/p>\n\n\n\n<p>So, I learned everything that was needed. I learned to design, worked on paid campaigns, SEO, website development, data analysis to get wholesome experience and knowledge. It took a couple of years and I self-learned it.&nbsp;<\/p>\n\n\n\n<p>I think the internet is changing the way our society\/organization\/politics works. However, we are yet to see the complete impact of it. Companies are yet to adapt to this completely and I want to be a part of this change.&nbsp;<\/p>\n\n\n\n<h5 id=\"3-why-did-you-choose-to-freelance-when-did-you-begin-to-freelance-were-you-planning-it-or-how-did-it-happen\"><span class=\"ez-toc-section\" id=\"3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\"><\/span>3. <strong>Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Digital Marketing is skill-based work. When I developed a level of expertise in all areas of this field, I started getting offers from LinkedIn for freelancing work. I never chased it. A couple of years back it started like a hobby\/side income which gradually turned into a full-time profession.\u00a0<\/p>\n\n\n\n<h5 id=\"4-how-did-you-get-your-first-client-what-was-your-first-project\"><span class=\"ez-toc-section\" id=\"4_How_did_you_get_your_first_client_What_was_your_first_project\"><\/span>4. <strong>How did you get your first client? What was your first project?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>My first client was from LinkedIn. They were looking for a full-time employee, and they liked my profile and work experience. But I wasn\u2019t looking for a job change. So, they offered to work as a consultant in my free time and help them. That was the beginning.\u00a0<\/p>\n\n\n\n<p>Initially, it was very hectic, with a full-time job and freelancing clients I barely had time for myself. But, I was building my portfolio and it was needed at that point in time.&nbsp;<\/p>\n\n\n\n<p>My tip for new freelancers: Initially, focus on building your work portfolio and parallelly build your personal brand on social media by sharing your knowledge, documenting your journey. When you build a brand you can charge a premium to your clients.\u00a0<\/p>\n\n\n\n<h5 id=\"5-how-do-you-handle-stress-what-are-the-steps-that-you-take-to-overcome-it\"><span class=\"ez-toc-section\" id=\"5_How_do_you_handle_stress_What_are_the_steps_that_you_take_to_overcome_it\"><\/span>5. <strong>How do you handle stress? What are the steps that you take to overcome it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I try to maintain a healthy lifestyle by including a lot of fruits in my diet and going for long walks regularly. There is no magic formula to handle stress. You can better manage it with awareness. Meditation helps. But I am not regular with meditation (Even though I want to).<\/p>\n\n\n\n<h5 id=\"6-how-do-you-price-your-services-as-a-freelancer-any-essential-points-that-a-new-freelancer-should-know-of\"><span class=\"ez-toc-section\" id=\"6_How_do_you_price_your_services_as_a_freelancer_Any_essential_points_that_a_new_freelancer_should_know_of\"><\/span>6. <strong>How do you price your services as a freelancer? Any essential points that a new freelancer should know of?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Pricing is very complicated. What works for me might not work for others. It depends on how you portray yourself, showcase your experience\/expertise, and convince your clients.&nbsp;<\/p>\n\n\n\n<p>If you are completely new, do research and find out what others are charging, then compare the quality of your service and find out a figure that your client would be happy with and would justify your efforts.\u00a0<\/p>\n\n\n\n<h5 id=\"7-what-is-the-one-major-pro-and-or-con-of-freelancing-according-to-you\"><span class=\"ez-toc-section\" id=\"7_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\"><\/span>7. <strong>What is the one major pro and\/or con of freelancing, according to you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Freelancing gives you hope &#8211; to earn more. It ignites the entrepreneur inside you in some way. Initially, it might be fun to work on a couple of projects but slowly you need to think like an entrepreneur to optimize your business.&nbsp;<\/p>\n\n\n\n<h5 id=\"8-have-you-turned-down-a-potential-client-if-yes-why\"><span class=\"ez-toc-section\" id=\"8_Have_you_turned_down_a_potential_client_If_yes_why\"><\/span>8. <strong>Have you turned down a potential client? If yes, why?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>On multiple occasions, when I had too much on my plate.&nbsp;<\/p>\n\n\n\n<p>Surojit can be reached out on Refrens, Twitter, Facebook, LinkedIn, and Instagram.\u00a0<\/p>\n\n\n\n<p>Want to hire a freelancer for your next project but are confused? Check out our article on \u201cHow to select an ideal freelancer\u201d for a seamless process of hiring a perfect candidate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An MBA graduate turned digital marketing consultant, Surojit began his career by writing business case studies. Along with being a marketing enthusiast, he is an artist and a teacher, training new minds in marketing.&nbsp; A self-taugth marketer, he wants to be a leader and contribute to the changing industry and work dynamics. He started freelancing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/surojit-digital-marketing-consultant\/\"> <span class=\"screen-reader-text\">Surojit: Moving Onwards &#038; Upwards<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"refrens-yarpp-thumbnail-w200":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"yarpp-thumbnail":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Vaidik Dalal","author_link":"https:\/\/www.refrens.com\/grow\/author\/vaidik\/"},"uagb_comment_info":0,"uagb_excerpt":"An MBA graduate turned digital marketing consultant, Surojit began his career by writing business case studies. Along with being a marketing enthusiast, he is an artist and a teacher, training new minds in marketing.&nbsp; A self-taugth marketer, he wants to be a leader and contribute to the changing industry and work dynamics. He started freelancing&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1636"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":3,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":26792,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1636\/revisions\/26792"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}