{"id":15894,"date":"2024-05-02T14:58:38","date_gmt":"2024-05-02T14:58:38","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=15894"},"modified":"2026-02-27T13:05:38","modified_gmt":"2026-02-27T13:05:38","slug":"create-crm-strategy","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/","title":{"rendered":"How to Create a CRM Strategy for Your Business&nbsp;"},"content":{"rendered":"\n<p>Every business aims to strengthen relationships with existing and potential customers. That\u2019s the key to sales and, ultimately, business growth, after all.<\/p>\n\n\n\n<p>This is where a customer relationship management strategy comes in. A solid CRM strategy ensures a systematic way to identify potential client and customer needs, manage communications, and formulate better and personalized experiences.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn the five steps you should follow to ensure your CRM strategy works. Let\u2019s get started!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#1_Define_your_CRM_goals\" title=\"1. Define your CRM goals\">1. Define your CRM goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#2_Define_Your_Audience\" title=\"2. Define Your Audience\">2. Define Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#3_Choose_the_Right_CRM_software\" title=\"3. Choose the Right CRM software\">3. Choose the Right CRM software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#4_Use_Automation_and_AI\" title=\"4. Use Automation and AI\">4. Use Automation and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#5_Track_Performance\" title=\"5. Track Performance\">5. Track Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"1-define-your-crm-goals\"><span class=\"ez-toc-section\" id=\"1_Define_your_CRM_goals\"><\/span>1. Define your CRM goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To build a solid CRM strategy, you must first set goals based on where you are and what you want to achieve. Ideally, CRM goals should tie in with your business goals. For instance, if your business goal is to increase sales, then one of your CRM goals could be to reduce lead response time. After all, the faster a company responds to a lead, the higher its chances of converting the lead into a paying customer.<\/p>\n\n\n\n<p>Create SMART goals. That just means you need to make them specific, measurable, achievable, realistic, and time-bound. Why? Because it will help ensure the clarity necessary to achieve them in the first place. When you know exactly what you want to achieve, it&#8217;s easy to craft effective strategies.<\/p>\n\n\n\n<p>That said, here\u2019s a SMART version of the sample CRM goal above: To reduce lead response time to five minutes by November.&nbsp;<\/p>\n\n\n\n<p>Based on this SMART CRM goal, then, you could decide to, by March, hire X number of sales reps so more people can follow up with your <a href=\"https:\/\/www.refrens.com\/grow\/how-to-generate-more-leads\/\" target=\"_blank\" rel=\" noopener\">generated leads<\/a> quickly.&nbsp;<\/p>\n\n\n\n<h2 id=\"2-define-your-audience\"><span class=\"ez-toc-section\" id=\"2_Define_Your_Audience\"><\/span>2. Define Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Defining your audience is a crucial step. It helps you determine the right approach when executing your strategies to meet your CRM goals. For instance, if you find most of your prospective customers reach out to you with a sales query on Facebook and Instagram, then the new sales reps you hire to meet your CRM goal of reducing lead response time to five minutes by November should be instructed to man those specific channels and not other platforms.<\/p>\n\n\n\n<p>So, research your target audience\u2019s lifestyles, preferences, psychographics, and demographics. Seek to understand their aspirations and pain points.&nbsp;<\/p>\n\n\n\n<p>You can get these details by consulting the sales team or customer service teams, doing market research, and interviewing the customers directly.<\/p>\n\n\n\n<p>Using the above info, create detailed personas as shown below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/create-crm-strategy-for-business.png\" alt=\"create crm strategy for business\" class=\"wp-image-15896\" width=\"449\" height=\"357\" srcset=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/create-crm-strategy-for-business.png 536w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/create-crm-strategy-for-business-300x238.png 300w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/create-crm-strategy-for-business-150x119.png 150w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/create-crm-strategy-for-business-141x112.png 141w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><figcaption>&nbsp;<a href=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-08-at-8.17.08-PM.png\" target=\"_blank\" rel=\" noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Personas help you visualize and understand your audience better. They ensure the effectiveness of your CRM strategies, which in turn leads to increased consumer satisfaction, sales and customer loyalty.&nbsp;<\/p>\n\n\n\n<h2 id=\"3-choose-the-right-crm-software\"><span class=\"ez-toc-section\" id=\"3_Choose_the_Right_CRM_software\"><\/span>3. Choose the Right CRM software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now it\u2019s time to choose the right CRM software. CRM software is a solution that stores the contact information of current customers and prospective clients, and manages and tracks brand interactions with them.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.qualtrics.com\/blog\/qualtrics-servicenow-customer-service-research\/\" target=\"_blank\" rel=\" noopener nofollow\">Around 80% of consumers<\/a> have said they switched to a brand competitor because of poor customer experience. You can\u2019t possibly ensure a good experience for them if you don\u2019t monitor their communications with your brand and address their issues and queries the way they expect you to.<\/p>\n\n\n\n<p>When choosing CRM software, consider the CRM goals you defined in the first step.&nbsp;<\/p>\n\n\n\n<p>Your CRM goals will determine the CRM features you need to execute your strategies, which in turn will inform the CRM software you need to buy. For instance, if you want to reduce lead response time to five minutes by November, then you\u2019ll want a CRM solution with pre-filled <a href=\"https:\/\/getwpfunnels.com\/email-marketing-templates\/\" target=\"_blank\" rel=\"noopener\">email templates<\/a> your sales team can send to leads with just a few clicks.&nbsp;<\/p>\n\n\n\n<p>But whatever the CRM features you opt for, make sure your CRM software is user-friendly, generates reports with valuable insights, and has a customizable dashboard. This last one will help ensure the tool presents the CRM metrics that are most relevant to your business. We\u2019ll talk more about metrics later.<\/p>\n\n\n\n<p>The software should also integrate with your existing tech stack. For instance, exploring <a href=\"https:\/\/aircall.io\/blog\/alternatives\/dialpad\/\" target=\"_blank\" rel=\"noopener\">Dialpad alternatives<\/a> can help you identify <a href=\"https:\/\/www.nextiva.com\/products\/voip-call-center-solutions.html\" target=\"_blank\" rel=\" noopener\">call center technology solutions<\/a> that seamlessly align with your CRM. There are CRM solutions that integrate well with specific call center technology solutions, eCommerce platforms, and event and web form tools.<\/p>\n\n\n\n<p>Consider a CRM solution that has integrations with popular social media platforms like Instagram and Facebook as well. It will allow you to automatically view and manage your leads on those channels. With it, you can also easily respond to users who actively leave Facebook comments or even <a href=\"https:\/\/twicsy.com\/free-instagram-likes\" target=\"_blank\" rel=\" noopener\">Instagram likes<\/a> on your social media posts to <a href=\"https:\/\/www.kommunicate.io\/blog\/top-customer-engagement-strategies-for-winning-customers\/\" target=\"_blank\" rel=\"noopener\">enhance customer engagement<\/a>.<\/p>\n\n\n\n<p>Lastly, your CRM software should be able to adapt and scale as your business grows. It should be able to accommodate more users, manage more complex information, and handle more complicated tasks without compromising performance down the line.&nbsp;<\/p>\n\n\n\n<p>After choosing the best CRM software, get the sales team and other relevant departments who will benefit from the tool\u2013like your customer service and marketing teams, for example\u2014on board. They\u2019ll need training on how the software works to ensure they can get maximum value from it. Employee training also promotes software adoption, speeding up its integration into current business processes.<\/p>\n\n\n\n<h2 id=\"4-use-automation-and-ai\"><span class=\"ez-toc-section\" id=\"4_Use_Automation_and_AI\"><\/span>4. Use Automation and AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Automation streamlines CRM workflows. By leveraging automation in your CRM software and other tools, your teams won\u2019t have to perform repetitive tasks and can focus on other essential activities to ultimately achieve CRM and business goals.&nbsp;<\/p>\n\n\n\n<p>For instance, with automation, your sales team won\u2019t have to manually check which leads are due for a follow-up. CRM software can check this, and send them automated follow-up reminders:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/use-automation-and-AI-for-CRM-Strategy.jpg\" alt=\"use automation and AI for CRM Strategy\" class=\"wp-image-15895\" width=\"544\" height=\"392\" srcset=\"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/use-automation-and-AI-for-CRM-Strategy.jpg 746w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/use-automation-and-AI-for-CRM-Strategy-300x216.jpg 300w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/use-automation-and-AI-for-CRM-Strategy-150x108.jpg 150w, https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/use-automation-and-AI-for-CRM-Strategy-156x112.jpg 156w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><figcaption><a href=\"https:\/\/assets.refrens.com\/776_Follow_up_Reminder_Sales_CRM_a91f5699e6.webp\" target=\"_blank\" rel=\" noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The sales team can then just focus on writing those follow-up emails.<\/p>\n\n\n\n<p>You can also automate administrative tasks like customer or lead data entry. There are CRM solutions that allow you to create web forms and integrate them into your website. As soon as someone fills out the form and hits send, the form data automatically gets sent to the CRM software.&nbsp;<\/p>\n\n\n\n<p>Artificial intelligence is another type of technology you should leverage in your CRM workflows. AI simulates human cognitive functions and can help you personalize communications. Is that even important, you ask? Well, just look at the stats. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\" noopener nofollow\">Over 70% of consumers<\/a> get frustrated when businesses fail to deliver personalized experiences.&nbsp;<\/p>\n\n\n\n<p>Here are some AI use cases for personalization:<\/p>\n\n\n\n<ul><li>Chatbots giving smart <a href=\"https:\/\/www.luigisbox.com\/blog\/product-recommendation-example\/\" target=\"_blank\" rel=\"noopener\">product recommendations<\/a> or offering relevant customer support resources. An <a href=\"https:\/\/www.cloudtalk.io\/blog\/top-ai-virtual-receptionist-voice\/\" target=\"_blank\" rel=\" noopener\">ai virtual receptionist<\/a> handling inbound calls, routing customers to the right department, and logging interactions directly into your CRM system.<\/li><li>Generative AI analyzing employee-fed customer data and coming up with customized messaging<\/li><li>AI looking at social media lead and customer profiles and updating <a href=\"https:\/\/www.refrens.com\/grow\/tips-to-make-interactive-email\/\" target=\"_blank\" rel=\" noopener\">interactive emails<\/a> based on information found<\/li><\/ul>\n\n\n\n<p>With automation and AI, you can streamline your CRM processes, while ensuring your communications are tailored to prospective client and individual customer preferences, needs, and behavior.<\/p>\n\n\n\n<h2 id=\"5-track-performance\"><span class=\"ez-toc-section\" id=\"5_Track_Performance\"><\/span>5. Track Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tracking your performance will help you determine whether you\u2019re on track to meeting your CRM goals. The best CRM systems track all touchpoints in the buyer journey, so it should be easy to monitor the effectiveness of your customer relationship management strategy.&nbsp;<\/p>\n\n\n\n<p>But what exactly should you monitor in the first place? The specific metrics you should measure should depend on your CRM goals. Here are some typical CRM metrics:<\/p>\n\n\n\n<ul><li>Close rate or number of <a href=\"https:\/\/trafft.com\/benefits-of-online-booking-system\/\" target=\"_blank\" rel=\" noopener\">online bookings<\/a><\/li><li>Lead response time<\/li><li>Conversion rate<\/li><li>Rate of renewal<\/li><li>Customer retention rate<\/li><li>Average resolution time<\/li><li>Net promoter score<\/li><\/ul>\n\n\n\n<p>If you\u2019re meeting the numerical values attached to your initially set metrics, then you\u2019re on the right track. If not, then you\u2019ll have to adjust your CRM strategy.<\/p>\n\n\n\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A well-implemented CRM strategy is your game plan for effective customer relationship management and improved business performance.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve discussed the five steps you should follow to ensure an effective CRM strategy for your business. Start by defining your CRM goals, then identify your target audience. You can get the necessary data by doing your own market research, asking your sales team and other relevant departments, or going directly to your customers or prospective clients.<\/p>\n\n\n\n<p>Don\u2019t forget to choose the right CRM software to suit your needs. Leverage automation and AI, too, to ensure the efficiency and effectiveness of your communication campaigns.<\/p>\n\n\n\n<p>Finally, measure your performance. You want to make sure you\u2019re on track to meeting your CRM goals so you can make the necessary adjustments.<\/p>\n\n\n\n<p>Now it\u2019s time to implement your robust CRM strategy and reap excellent results.<\/p>\n\n\n\n<p><strong>Also Read: <\/strong><\/p>\n\n\n\n<ul><li><em><a href=\"https:\/\/www.refrens.com\/grow\/integrating-facebook-with-crm\/\" target=\"_blank\" rel=\" noopener\">Integrating Facebook With A CRM: The Complete Guide<\/a><\/em><\/li><li><a href=\"https:\/\/www.refrens.com\/grow\/top-11-crm-systems-for-facebook-integration\/\" target=\"_blank\" rel=\" noopener\"><em>Top CRM Systems You Can Integrate With Facebook<\/em><\/a><\/li><li><em><a href=\"https:\/\/www.refrens.com\/grow\/best-invoicing-and-client-management-software\/\" target=\"_blank\" rel=\" noopener\">The Ultimate Guide to the Best Invoicing and Client Management Software<\/a><\/em><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Every business aims to strengthen relationships with existing and potential customers. That\u2019s the key to sales and, ultimately, business growth, after all. This is where a customer relationship management strategy comes in. A solid CRM strategy ensures a systematic way to identify potential client and customer needs, manage communications, and formulate better and personalized experiences. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/create-crm-strategy\/\"> <span class=\"screen-reader-text\">How to Create a CRM Strategy for Your Business&nbsp;<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":16,"featured_media":15898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22.png","uagb_featured_image_src":{"full":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22.png",1280,720,false],"thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-150x84.png",150,84,true],"medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-300x169.png",300,169,true],"medium_large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-768x432.png",768,432,true],"large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22.png",1280,720,false],"2048x2048":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22.png",1280,720,false],"refrens-yarpp-thumbnail-w200":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-200x112.png",200,112,true],"newspack-article-block-landscape-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-1200x720.png",1200,720,true],"newspack-article-block-portrait-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-900x720.png",900,720,true],"newspack-article-block-square-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-1200x720.png",1200,720,true],"newspack-article-block-landscape-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-800x600.png",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-600x720.png",600,720,true],"newspack-article-block-square-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-800x720.png",800,720,true],"newspack-article-block-landscape-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-400x300.png",400,300,true],"newspack-article-block-portrait-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-300x400.png",300,400,true],"newspack-article-block-square-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-400x400.png",400,400,true],"newspack-article-block-landscape-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-200x150.png",200,150,true],"newspack-article-block-portrait-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-150x200.png",150,200,true],"newspack-article-block-square-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-200x200.png",200,200,true],"newspack-article-block-uncropped":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-1200x675.png",1200,675,true],"yarpp-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-120x120.png",120,120,true],"web-stories-poster-portrait":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-640x720.png",640,720,true],"web-stories-publisher-logo":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-96x96.png",96,96,true],"web-stories-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/05\/blog-Images-featured-images-22-150x84.png",150,84,true]},"uagb_author_info":{"display_name":"Sakshi Deora","author_link":"https:\/\/www.refrens.com\/grow\/author\/sakshi-d\/"},"uagb_comment_info":0,"uagb_excerpt":"Every business aims to strengthen relationships with existing and potential customers. That\u2019s the key to sales and, ultimately, business growth, after all. This is where a customer relationship management strategy comes in. A solid CRM strategy ensures a systematic way to identify potential client and customer needs, manage communications, and formulate better and personalized experiences.&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15894"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=15894"}],"version-history":[{"count":14,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15894\/revisions"}],"predecessor-version":[{"id":28260,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15894\/revisions\/28260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/15898"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=15894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=15894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=15894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}