{"id":15168,"date":"2024-03-22T11:53:47","date_gmt":"2024-03-22T11:53:47","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=15168"},"modified":"2025-07-09T12:34:05","modified_gmt":"2025-07-09T12:34:05","slug":"8-best-abm-strategies-for-saas-companies","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/","title":{"rendered":"8 Best ABM Strategies for SaaS Companies"},"content":{"rendered":"\n<p>The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous\u2014it&#8217;s essential. That\u2019s what defines Account-based Marketing (ABM) at its core\u2014<a href=\"https:\/\/terminus.com\/2020-state-of-abm-report-preview\/\" target=\"_blank\" rel=\" noopener nofollow\">94%<\/a> of B2B marketers use it.&nbsp;<\/p>\n\n\n\n<p>ABM provides a strategic approach that concentrates resources on a set of target accounts within a market. It employs personalized campaigns designed to resonate with each account, making it a powerful strategy for SaaS companies looking to maximize their marketing efficiency and ROI.&nbsp;<\/p>\n\n\n\n<p>This article explores eight critical ABM strategies that SaaS companies can leverage to drive success.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#1_Identifying_and_Selecting_Target_Accounts\" title=\"1. Identifying and Selecting Target Accounts\">1. Identifying and Selecting Target Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#2_Personalized_Content_Creation\" title=\"2. Personalized Content Creation\">2. Personalized Content Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#3_Multi-Channel_Engagement_Strategies\" title=\"3. Multi-Channel Engagement Strategies\">3. Multi-Channel Engagement Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#4_Leveraging_Technology_for_Scalability\" title=\"4. Leveraging Technology for Scalability\">4. Leveraging Technology for Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#5_Collaborative_Sales_and_Marketing_Efforts\" title=\"5. Collaborative Sales and Marketing Efforts\">5. Collaborative Sales and Marketing Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#6_Tracking_and_Analyzing_Results\" title=\"6. Tracking and Analyzing Results\">6. Tracking and Analyzing Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#7_Incorporating_iOS_into_ABM_Strategies\" title=\"7. Incorporating iOS into ABM Strategies\">7. Incorporating iOS into ABM Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#8_Continuous_Optimization_and_Iteration\" title=\"8. Continuous Optimization and Iteration\">8. Continuous Optimization and Iteration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"1-identifying-and-selecting-target-accounts\"><span class=\"ez-toc-section\" id=\"1_Identifying_and_Selecting_Target_Accounts\"><\/span>1. Identifying and Selecting Target Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The foundation of any successful ABM strategy is the precise identification and selection of target accounts. This process involves a deep understanding of your market and identifying the accounts that represent the highest <a href=\"https:\/\/www.ileeline.com\/b2b-marketing-statistics\/\" target=\"_blank\" rel=\" noopener\">value to your business<\/a>. For SaaS companies, this often means focusing on organizations that stand to gain the most from their software solutions, considering factors such as industry, company size, and revenue potential.<\/p>\n\n\n\n<p>Effective account selection is data-driven, requiring access to accurate and up-to-date information. Tools like <a href=\"https:\/\/www.lobstr.io\/store\/sales-navigator-leads-scraper\" target=\"_blank\" rel=\"noopener\">LinkedIn Sales Navigator Leads scraper<\/a> and CRM platforms can provide valuable insights into potential accounts, facilitating a more targeted approach. According to a <a href=\"https:\/\/5356237.fs1.hubspotusercontent-na1.net\/hubfs\/5356237\/MomentumITSMAABMLA_ABMSurvey2022_ElevatingABM_Dec2022_Final.pdf\" target=\"_blank\" rel=\" noopener nofollow\">report<\/a> by ITSMA, nearly 85% of marketers measuring ROI say that ABM outperforms other marketing investments, indicating the high efficiency of well-targeted ABM efforts.<\/p>\n\n\n\n<h2 id=\"2-personalized-content-creation\"><span class=\"ez-toc-section\" id=\"2_Personalized_Content_Creation\"><\/span>2. Personalized Content Creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once target accounts are identified, creating personalized content that addresses each account&#8217;s specific needs, challenges, and opportunities becomes paramount. This personalization extends beyond mere name-dropping in emails; it involves developing content that speaks directly to the account\u2019s unique context and business objectives.<\/p>\n\n\n\n<p>For instance, a SaaS company offering a <a href=\"https:\/\/scalefusion.com\/unified-endpoint-management-uem\/what-is-uem\" target=\"_blank\" rel=\" noopener\">unified endpoint management (UEM)<\/a> solution might create case studies that showcase the benefits of their tool in industries similar to those of their target accounts. Or, for a target account struggling with data security, a whitepaper on enhancing data protection with the company&#8217;s software could be highly relevant.&nbsp;<\/p>\n\n\n\n<p>No wonder marketers increasingly prioritize content personalization, with 56% tailoring their content to address prospects&#8217; unique challenges and needs. This level of personalization helps demonstrate your company\u2019s understanding of and commitment to solving your prospects&#8217; specific problems.<\/p>\n\n\n\n<h2 id=\"3-multi-channel-engagement-strategies\"><span class=\"ez-toc-section\" id=\"3_Multi-Channel_Engagement_Strategies\"><\/span>3. Multi-Channel Engagement Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engaging target accounts requires a multi-channel approach, leveraging various platforms to communicate your personalized content. This includes email marketing, social media, personalized landing pages, webinars, and even direct mail. The goal is to maintain a consistent and coherent brand message across all channels, tailored to the interests and behaviors of the target accounts.<\/p>\n\n\n\n<p>For example, using LinkedIn for targeted content promotion can be highly effective, given its professional context. SaaS companies can also benefit from using targeted ads on platforms like Google and Facebook to reach decision-makers within their selected accounts. It\u2019s crucial to track engagement across these channels to understand which are most effective and adjust your <a href=\"https:\/\/useinsider.com\/cross-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing<\/a> strategy accordingly.<\/p>\n\n\n\n<h2 id=\"4-leveraging-technology-for-scalability\"><span class=\"ez-toc-section\" id=\"4_Leveraging_Technology_for_Scalability\"><\/span>4. Leveraging Technology for Scalability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To implement ABM at scale, leveraging technology is non-negotiable. ABM platforms and tools can automate many aspects of the strategy, from account identification and tracking to content distribution and engagement measurement. These technologies enable SaaS companies to manage multiple accounts efficiently, ensuring every opportunity is noticed.<\/p>\n\n\n\n<p>For instance, tools like Marketo and HubSpot offer features tailored for ABM, including account-based targeting, personalized campaign management, and detailed analytics. Such technologies are indispensable for SaaS companies looking to implement ABM strategies effectively and at scale. According to Radixweb, SaaS companies that deploy custom ABM tools built with modular <a href=\"https:\/\/radixweb.com\/services\/saas-development\" target=\"_blank\" rel=\" noopener\">SaaS development solutions<\/a> are able to automate personalized outreach at scale, boosting pipeline growth by up to 30% within six months.\u00a0<\/p>\n\n\n\n<h2 id=\"5-collaborative-sales-and-marketing-efforts\"><span class=\"ez-toc-section\" id=\"5_Collaborative_Sales_and_Marketing_Efforts\"><\/span>5. Collaborative Sales and Marketing Efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of ABM relies heavily on the alignment between sales and marketing teams. Both departments must work closely to define target accounts, agree on personalized messaging, and coordinate engagement strategies. This collaboration ensures a unified approach to account management, increasing the chances of converting high-value prospects.<\/p>\n\n\n\n<p>Regular meetings and shared goals help maintain alignment. At the same time, integrated data systems ensure sales and marketing access to the same information, allowing for a seamless exchange of insights and updates on account activity.&nbsp;<\/p>\n\n\n\n<h2 id=\"6-tracking-and-analyzing-results\"><span class=\"ez-toc-section\" id=\"6_Tracking_and_Analyzing_Results\"><\/span>6. Tracking and Analyzing Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To gauge the success of ABM strategies, setting clear Key Performance Indicators (KPIs) and regularly analyzing results is crucial. This involves tracking traditional metrics like click-through rates and conversion rates and more specific ABM metrics such as account engagement level and influence on pipeline and revenue.<\/p>\n\n\n\n<p><a href=\"https:\/\/apix-drive.com\/en\/blog\/marketing\/utilizing-app-analytics-for-marketing-insights\" target=\"_blank\" rel=\" noopener\">Analytics tools<\/a> play a vital role in this process, providing insights that can help refine and improve ABM strategies over time. For example, a decrease in engagement from a previously active account might indicate the need for a messaging or channel strategy shift. That\u2019s why <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\" noopener nofollow\">69%<\/a> of organizations implementing ABM rely on a dedicated leader to guide their ABM strategy.<\/p>\n\n\n\n<h2 id=\"7-incorporating-ios-into-abm-strategies\"><span class=\"ez-toc-section\" id=\"7_Incorporating_iOS_into_ABM_Strategies\"><\/span>7. Incorporating iOS into ABM Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For SaaS companies offering solutions on multiple platforms, including iOS, it&#8217;s crucial to consider how your product&#8217;s features and benefits on these platforms can be highlighted in your ABM efforts. For example, suppose your software offers unique advantages when used on <a href=\"https:\/\/scalefusion.com\/ios-mobile-device-management\" target=\"_blank\" rel=\" noopener\">iOS devices<\/a>, such as enhanced security features or better integration with other iOS apps. In that case, these aspects should be prominently featured in your personalized content and engagement strategies for accounts that use Apple products heavily.<\/p>\n\n\n\n<h2 id=\"8-continuous-optimization-and-iteration\"><span class=\"ez-toc-section\" id=\"8_Continuous_Optimization_and_Iteration\"><\/span>8. Continuous Optimization and Iteration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The final piece of the ABM puzzle is the continuous optimization of your strategies based on performance analysis. ABM is not a set-it-and-forget-it strategy; it requires ongoing adjustment and refinement to respond to changing account needs and market dynamics.<\/p>\n\n\n\n<p>This iterative process might involve testing different content types, experimenting with new channels, or refining your target account list based on performance data. The key is to remain agile and responsive, using data-driven insights to steer your ABM efforts toward tremendous success.<\/p>\n\n\n\n<h2 id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Implementing effective ABM strategies can significantly impact the growth and success of SaaS companies. As ABM continues to evolve, staying abreast of the latest trends and technologies will be crucial for maintaining a competitive edge. However, the core principles of ABM\u2014focus, personalization, and collaboration\u2014will remain central to its success.&nbsp;<\/p>\n\n\n\n<p>By adopting the eight strategies listed in this article, SaaS companies can enhance their marketing effectiveness and forge deeper connections with their most important prospects, paving the way for sustained growth and profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous\u2014it&#8217;s essential. That\u2019s what defines Account-based Marketing (ABM) at its core\u201494% of B2B &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/8-best-abm-strategies-for-saas-companies\/\"> <span class=\"screen-reader-text\">8 Best ABM Strategies for SaaS Companies<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":15169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[3],"tags":[],"jetpack_featured_media_url":"https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18.png","uagb_featured_image_src":{"full":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18.png",1280,720,false],"thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-150x84.png",150,84,true],"medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-300x169.png",300,169,true],"medium_large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-768x432.png",768,432,true],"large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18.png",1280,720,false],"2048x2048":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18.png",1280,720,false],"refrens-yarpp-thumbnail-w200":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-200x112.png",200,112,true],"newspack-article-block-landscape-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-1200x720.png",1200,720,true],"newspack-article-block-portrait-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-900x720.png",900,720,true],"newspack-article-block-square-large":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-1200x720.png",1200,720,true],"newspack-article-block-landscape-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-800x600.png",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-600x720.png",600,720,true],"newspack-article-block-square-medium":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-800x720.png",800,720,true],"newspack-article-block-landscape-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-400x300.png",400,300,true],"newspack-article-block-portrait-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-300x400.png",300,400,true],"newspack-article-block-square-small":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-400x400.png",400,400,true],"newspack-article-block-landscape-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-200x150.png",200,150,true],"newspack-article-block-portrait-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-150x200.png",150,200,true],"newspack-article-block-square-tiny":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-200x200.png",200,200,true],"newspack-article-block-uncropped":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-1200x675.png",1200,675,true],"yarpp-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-120x120.png",120,120,true],"web-stories-poster-portrait":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-640x720.png",640,720,true],"web-stories-publisher-logo":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-96x96.png",96,96,true],"web-stories-thumbnail":["https:\/\/www.refrens.com\/grow\/wp-content\/uploads\/2024\/03\/blog-Images-featured-images-18-150x84.png",150,84,true]},"uagb_author_info":{"display_name":"Sakshi Baid","author_link":"https:\/\/www.refrens.com\/grow\/author\/sakshibaid\/"},"uagb_comment_info":0,"uagb_excerpt":"The present-day Software-as-a-Service (SaaS) market is vast and competitive, with new players entering thick and fast while the startups make further inroads. For any SaaS business to stand out, distinguishing the brand and tailoring marketing efforts to high-value prospects is not just advantageous\u2014it&#8217;s essential. That\u2019s what defines Account-based Marketing (ABM) at its core\u201494% of B2B&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15168"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=15168"}],"version-history":[{"count":10,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15168\/revisions"}],"predecessor-version":[{"id":26122,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/15168\/revisions\/26122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media\/15169"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=15168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=15168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=15168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}